Vitamins and Minerals in the BRIC (Brazil, Russia, India, China) Countries Ð Market Overview and Forecasts to 2014

Introduction

This report covers key aspects of the vitamins and minerals market in four emerging / high growth economies: Brazil, Russia, India and China. Data is provided for market value by category, company and brand market shares, and distribution channels for the historic and forecast periods.

Scope

*Contains information on four categories: multi-vitamins, single vitamins, single minerals and tonics

*Market and category level information on value with historic (2004-09) and forecast (2010-14) data

*Market level company and brand shares as well as distribution share information

*Recent product launches

Highlights

Brazil leads the vitamins and minerals market among the BRIC nations.

Russia is expected to exhibit steady growth between 2009 and 2014.

China is home to the second largest vitamins and minerals market, led by multi-vitamins, while its single minerals category displays rapid growth.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the vitamins and minerals market in high growth / emerging nations

*Identify key players within the vitamins and minerals market in Brazil, Russia, India and China to plan lucrative M&A, partnerships and agreements

*Obtain insight into new product launches within the vitamins and minerals market in Brazil, Russia, India and China


Report Highlights

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Brazil leads the vitamins and minerals market among the BRIC nations 2
Russia is expected to exhibit steady growth between 2009 and 2014 2
China is home to the second largest vitamins and minerals market, led by multi-vitamins, while its single minerals category displays rapid growth 2
Chapter 2 Introduction 3
What is this report about? 3
How to use this report 3
Market definition 4
Chapter 3 Overview 15
BRIC vitamins and minerals market, value overview 15
Chapter 4 Global Vitamins and Minerals Market Ð Top Five vs BRIC Countries 20
Value Analysis 20
Chapter 5 Brazil 22
Value analysis (Brazilian Real), 2004?09 22
Value analysis (Brazilian Real), 2009?14 23
Value analysis (US dollars), 2004?09 25
Value analysis (US dollars), 2009?14 25
Company and brand share analysis 27
Distribution analysis 30
Chapter 6 Russia 32
Value analysis (Russian Ruble), 2004?09 32
Value analysis (Russian Ruble), 2009?14 33
Value analysis (US dollars), 2004?09 35
Value analysis (US dollars), 2009?14 35
Company and brand share analysis 37
Distribution analysis 40
Chapter 7 India 42
Value analysis (Indian Rupee), 2004?09 42
Value analysis (Indian Rupee), 2009?14 43
Value analysis (US dollars), 2004?09 45
Value analysis (US dollars), 2009?14 45
Company and brand share analysis 47
Distribution analysis 51
Chapter 8 China 53
Value analysis (Chinese Yuan Renminbi), 2004?09 53
Value analysis (Chinese Yuan Renminbi), 2009?14 54
Value analysis (US dollars), 2004?09 56
Value analysis (US dollars), 2009?14 56
Company and brand share analysis 58
Distribution analysis 63
Chapter 9 New Product Development 65
Product launches 2009: Brazil 65
Recent product launches 67
Product launches 2009: Russia 68
Recent product launches 70
Product launches 2009: India 71
Recent product launches 73
Product launches 2009: China 74
Recent product launches 76
Chapter 10 Research Methodology 77
Methodology overview 77
Secondary research 78
Market modeling 79
Creating an initial data model 79
Revising the initial data model 79
Creating a final estimate 80
Creating demographic value splits 80
Primary research 80
Data finalization 81
Ongoing research 81
Chapter 11 Appendix 82
Future readings 82
How to contact experts in your industry 82
Disclaimer 82

LIST OF FIGURES
Figure 1: Vitamins and minerals market, BRIC, value ($m), 2004?14 15
Figure 2: Vitamins and minerals market, BRIC, value ($m) , 2004?09 17
Figure 3: Vitamins and minerals market, BRIC, value ($m) , 2009?14 18
Figure 4: Vitamins and minerals market, BRIC, value growth analysis, 2004?14 19
Figure 5: Global vitamins and minerals market split ($m), top five vs BRIC countries, 2009Ð14 20
Figure 6: Vitamins and minerals, Brazil, value by segment (BRLm), 2004?14 24
Figure 7: Vitamins and minerals, Brazil, category growth comparison, by value, 2004?14 26
Figure 8: Vitamins and minerals, Brazil, company share by value (%), 2008?09 28
Figure 9: Vitamins and minerals, Brazil, distribution channels by value (%), 2008?09 31
Figure 10: Vitamins and minerals, Russia, value by segment (RUBm), 2004?14 34
Figure 11: Vitamins and minerals, Russia, category growth comparison, by value, 2004?14 36
Figure 12: Vitamins and minerals, Russia, company share by value (%), 2008?09 38
Figure 13: Vitamins and minerals, Russia, distribution channels by value (%), 2008?09 41
Figure 14: Vitamins and minerals, India, value by segment (INRm), 2004?14 44
Figure 15: Vitamins and minerals, India, category growth comparison, by value, 2004?14 46
Figure 16: Vitamins and minerals, India, company share by value (%), 2008?09 49
Figure 17: Vitamins and minerals, India, distribution channels by value (%), 2008?09 52
Figure 18: Vitamins and minerals, China, value by segment (CNYm), 2004?14 55
Figure 19: Vitamins and minerals, China, category growth comparison, by value, 2004?14 57
Figure 20: Vitamins and minerals, China, company share by value (%), 2008?09 60
Figure 21: Vitamins and minerals, China, distribution channels by value (%), 2008?09 64
Figure 22: Annual data review process 78

LIST OF TABLES
Table 1: Vitamins and minerals category definitions 5
Table 2: Vitamins and minerals distribution channels 6
Table 3: Vitamins and minerals market, BRIC, value ($m), 2004?14 16
Table 4: Vitamins and minerals market, BRIC, value ($m), 2004?09 17
Table 5: Vitamins and minerals market, BRIC, value ($m), 2009?14 18
Table 6: Global vitamins and minerals market split ($m), top five vs BRIC countries, 2009Ð14 21
Table 7: Vitamins and minerals, Brazil, value by segment (BRLm), 2004?09 22
Table 8: Vitamins and minerals, Brazil, value forecast by segment (BRLm), 2009?14 23
Table 9: Vitamins and minerals, Brazil, value by segment ($m), 2004?09 25
Table 10: Vitamins and minerals, Brazil, value forecast by segment ($m), 2009?14 25
Table 11: Vitamins and minerals, Brazil, brand share by value (%), 2008?09 27
Table 12: Vitamins and minerals, Brazil, value by brand (BRLm), 2008?09 27
Table 13: Vitamins and minerals, Brazil, company share by value (%), 2008?09 29
Table 14: Vitamins and minerals, Brazil, value by company (BRLm), 2008?09 29
Table 15: Vitamins and minerals, Brazil, distribution channels by value (%), 2008?09 30
Table 16: Vitamins and minerals, Brazil, value by distribution channel (BRLm), 2008?09 30
Table 17: Vitamins and minerals, Russia, value by segment (RUBm), 2004?09 32
Table 18: Vitamins and minerals, Russia, value forecast by segment (RUBm), 2009?14 33
Table 19: Vitamins and minerals, Russia, value by segment ($m), 2004?09 35
Table 20: Vitamins and minerals, Russia, value forecast by segment ($m), 2009?14 35
Table 21: Vitamins and minerals, Russia, brand share by value (%), 2008?09 37
Table 22: Vitamins and minerals, Russia, value by brand (RUBm), 2008?09 37
Table 23: Vitamins and minerals, Russia, company share by value (%), 2008?09 39
Table 24: Vitamins and minerals, Russia, value by company (RUBm), 2008?09 39
Table 25: Vitamins and minerals, Russia, distribution channels by value (%), 2008?09 40
Table 26: Vitamins and minerals, Russia, value by distribution channel (RUBm), 2008?09 40
Table 27: Vitamins and minerals, India, value by segment (INRm), 2004?09 42
Table 28: Vitamins and minerals, India, value forecast by segment (INRm), 2009?14 43
Table 29: Vitamins and minerals, India, value by segment ($m), 2004?09 45
Table 30: Vitamins and minerals, India, value forecast by segment ($m), 2009?14 45
Table 31: Vitamins and minerals, India, brand share by value (%), 2008?09 47
Table 32: Vitamins and minerals, India, value by brand (INRm), 2008?09 48
Table 33: Vitamins and minerals, India, company share by value (%), 2008?09 50
Table 34: Vitamins and minerals, India, value by company (INRm), 2008?09 50
Table 35: Vitamins and minerals, India, distribution channels by value (%), 2008?09 51
Table 36: Vitamins and minerals, India, value by distribution channel (INRm), 2008?09 51
Table 37: Vitamins and minerals, China, value by segment (CNYm), 2004?09 53
Table 38: Vitamins and minerals, China, value forecast by segment (CNYm), 2009?14 54
Table 39: Vitamins and minerals, China, value by segment ($m), 2004?09 56
Table 40: Vitamins and minerals, China, value forecast by segment ($m), 2009?14 56
Table 41: Vitamins and minerals, China, brand share by value (%), 2008?09 58
Table 42: Vitamins and minerals, China, value by brand (CNYm), 2008?09 59
Table 43: Vitamins and minerals, China, company share by value (%), 2008?09 61
Table 44: Vitamins and minerals, China, value by company (CNYm), 2008?09 62
Table 45: Vitamins and minerals, China, distribution channels by value (%), 2008?09 63
Table 46: Vitamins and minerals, China, value by distribution channel (CNYm), 2008?09 63
Table 47: Brazil vitamins and minerals new product launches reports, by company (top five companies), 2009 65
Table 48: Brazil vitamins and minerals new product launches SKUs, by company (top five companies), 2009 65
Table 49: Brazil vitamins and minerals new product launches (reports), by flavor and fragrances, 2009 66
Table 50: Brazil vitamins and minerals new product launches (reports), by ingredients (top 10 ingredients), 2009 66
Table 51: Brazil vitamins and minerals new product launches (reports), by package tags or claims, 2009 67
Table 52: Brazil vitamins and minerals new product launches - recent five launches (2009) 67
Table 53: Russia vitamins and minerals new product launches reports, by company, 2009 68
Table 54: Russia vitamins and minerals new product launches SKUs, by company, 2009 68
Table 55: Russia vitamins and minerals new product launches (reports), by flavor and fragrances, 2009 69
Table 56: Russia vitamins and minerals new product launches (reports), by ingredients, 2009 69
Table 57: Russia vitamins and minerals new product launches (reports), by package tags or claims, 2009 70
Table 58: Russia vitamins and minerals new product launches - recent launches (2009) 70
Table 59: India vitamins and minerals new product launches reports, by company (top five companies), 2009 71
Table 60: India vitamins and minerals new product launches SKUs, by company (top five companies), 2009 71
Table 61: India vitamins and minerals new product launches (reports), by flavor and fragrances, 2009 72
Table 62: India vitamins and minerals new product launches (reports), by ingredients (top 10 ingredients), 2009 72
Table 63: India vitamins and minerals new product launches (reports), by package tags or claims (top 10 claims), 2009 73
Table 64: India vitamins and minerals new product launches - recent five launches (2009) 73
Table 65: China vitamins and minerals new product launches reports, by company (top five companies), 2009 74
Table 66: China vitamins and minerals new product launches SKUs, by company (top five companies), 2009 74
Table 67: China vitamins and minerals new product launches (reports), by flavor and fragrances, 2009 75
Table 68: China vitamins and minerals new product launches (reports), by ingredients (top 10 ingredients), 2009 75
Table 69: China vitamins and minerals new product launches (reports), by package tags or claims, 2009 76
Table 70: China vitamins and minerals new product launches - recent five launches (2009) 76


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