Vitamins and Minerals Market in China to 2014 (OTC Healthcare)

Introduction

This databook provides key data and information on the Vitamins and Minerals Market in China (OTC Healthcare). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
*Category level company and brand share as well as distribution share information for 2007 and 2008

Highlights


The vitamins and minerals category was valued at CNY3,488m ($502m) in 2009, representing a CAGR of 8% since 2004.

By the end of 2014, the vitamins and minerals category will be worth CNY4,979.7m ($716.6m), with an expected CAGR of 7.4% between 2009 and 2014.

The vitamins and minerals market was led by multi-vitamins (representing 54.5% of the total value) followed by tonics and single minerals, with a 20.1% and 16.2% market share, respectively. Single vitamins accounts for the remaining 9.2% share.

Bayer AG is the market leader with a 14.7% share of the market.


Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the Vitamins and Minerals Market in China (OTC Healthcare)

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: vitamins and minerals 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Vitamins and Minerals 8
Value analysis (Chinese Yuan Renminbi), 2004?09 8
Value analysis (Chinese Yuan Renminbi), 2009?14 9
Value analysis (US dollars), 2004?09 11
Value analysis (US dollars), 2009?14 11
Company and brand share analysis 13
Distribution analysis 18
Chapter 4 Macroeconomic Profile 20
Macroeconomic Indicators 20
Chapter 5 Research Methodology 25
Methodology overview 25
Secondary research 26
Market modeling 27
Creating an initial data model 27
Revising the initial data model 27
Creating a final estimate 28
Creating demographic value splits 28
Primary research 28
Data finalization 29
Ongoing research 29

LIST OF FIGURES
Figure 1: Vitamins and minerals, China, value by segment (CNYm), 2004?14 10
Figure 2: Vitamins and minerals, China, category growth comparison, by value, 2004?14 12
Figure 3: Vitamins and minerals, China, company share by value (%), 2008?09 15
Figure 4: Vitamins and minerals, China, distribution channels by value (%), 2008?09 19
Figure 5: Annual data review process 26

LIST OF TABLES
Table 1: Vitamins and minerals category definitions 3
Table 2: Vitamins and minerals distribution channels 4
Table 3: Vitamins and minerals, China, value by segment (CNYm), 2004?09 8
Table 4: Vitamins and minerals, China, value forecast by segment (CNYm), 2009?14 9
Table 5: Vitamins and minerals, China, value by segment ($m), 2004?09 11
Table 6: Vitamins and minerals, China, value forecast by segment ($m), 2009?14 11
Table 7: Vitamins and minerals, China, brand share by value (%), 2008?09 13
Table 8: Vitamins and minerals, China, value by brand (CNYm), 2008?09 14
Table 9: Vitamins and minerals, China, company share by value (%), 2008?09 16
Table 10: Vitamins and minerals, China, value by company (CNYm), 2008?09 17
Table 11: Vitamins and minerals, China, distribution channels by value (%), 2008?09 18
Table 12: Vitamins and minerals, China, value by distribution channel (CNYm), 2008?09 18
Table 13: China population, by age group, 2004?09 (millions) 20
Table 14: China population forecast, by age group, 2009?14 (millions) 21
Table 15: China population, by gender, 2004?09 (millions) 21
Table 16: China population forecast, by gender, 2009?14 (millions) 22
Table 17: China nominal GDP, 2004?09 (CNYbn, nominal prices) 22
Table 18: China nominal GDP forecast, 2009?14 (CNYbn, nominal prices) 22
Table 19: China real GDP, 2004?09 (CNYbn, 2000 prices) 23
Table 20: China real GDP forecast, 2009?14 (CNYbn, 2000 prices) 23
Table 21: China real GDP, 2004?09 ($bn, 2000 prices) 23
Table 22: China real GDP forecast, 2009?14 ($bn, 2000 prices) 24
Table 23: China consumer price index, 2004?09 (2000=100) 24
Table 24: China consumer price index, 2009?14 (2000=100) 24


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