Vitamins and Minerals Market in Greece to 2014 (OTC Healthcare)

Introduction

This databook provides key data and information on the Vitamins and Minerals Market in Greece (OTC Healthcare). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
*Category level company and brand share as well as distribution share information for 2007 and 2008

Highlights


The vitamins and minerals category was valued at €138.3m ($202.6m) in 2009, representing a CAGR of 9% since 2004.

By the end of 2014, the vitamins and minerals category will be worth €179.4m ($262.8m), with an expected CAGR of 5.3% between 2009 and 2014.

The vitamins and minerals market was led by multi-vitamins (representing 39.8% of the total value) followed by single minerals and tonics, with a 23.9% and 21% market share, respectively. Single vitamins accounts for the remaining 15.2% share.

Johnson & Johnson is the market leader with a 20.5% share of the market.


Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the Vitamins and Minerals Market in Greece (OTC Healthcare)

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: vitamins and minerals 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Vitamins and Minerals 8
Value analysis (Euro), 2004?09 8
Value analysis (Euro), 2009?14 9
Value analysis (US dollars), 2004?09 11
Value analysis (US dollars), 2009?14 11
Company and brand share analysis 13
Distribution analysis 16
Chapter 4 Macroeconomic Profile 18
Macroeconomic Indicators 18
Chapter 5 Research Methodology 23
Methodology overview 23
Secondary research 24
Market modeling 25
Creating an initial data model 25
Revising the initial data model 25
Creating a final estimate 26
Creating demographic value splits 26
Primary research 26
Data finalization 27
Ongoing research 27

LIST OF FIGURES
Figure 1: Vitamins and minerals, Greece, value by segment (€m), 2004?14 10
Figure 2: Vitamins and minerals, Greece, category growth comparison, by value, 2004?14 12
Figure 3: Vitamins and minerals, Greece, company share by value (%), 2008?09 14
Figure 4: Vitamins and minerals, Greece, distribution channels by value (%), 2008?09 17
Figure 5: Annual data review process 24

LIST OF TABLES
Table 1: Vitamins and minerals category definitions 3
Table 2: Vitamins and minerals distribution channels 4
Table 3: Vitamins and minerals, Greece, value by segment (€m), 2004?09 8
Table 4: Vitamins and minerals, Greece, value forecast by segment (€m), 2009?14 9
Table 5: Vitamins and minerals, Greece, value by segment ($m), 2004?09 11
Table 6: Vitamins and minerals, Greece, value forecast by segment ($m), 2009?14 11
Table 7: Vitamins and minerals, Greece, brand share by value (%), 2008?09 13
Table 8: Vitamins and minerals, Greece, value by brand (€m), 2008?09 13
Table 9: Vitamins and minerals, Greece, company share by value (%), 2008?09 15
Table 10: Vitamins and minerals, Greece, value by company (€m), 2008?09 15
Table 11: Vitamins and minerals, Greece, distribution channels by value (%), 2008?09 16
Table 12: Vitamins and minerals, Greece, value by distribution channel (€m), 2008?09 16
Table 13: Greece population, by age group, 2004?09 (millions) 18
Table 14: Greece population forecast, by age group, 2009?14 (millions) 19
Table 15: Greece population, by gender, 2004?09 (millions) 19
Table 16: Greece population forecast, by gender, 2009?14 (millions) 20
Table 17: Greece nominal GDP, 2004?09 (€bn, nominal prices) 20
Table 18: Greece nominal GDP forecast, 2009?14 (€bn, nominal prices) 20
Table 19: Greece real GDP, 2004?09 (€bn, 2000 prices) 21
Table 20: Greece real GDP forecast, 2009?14 (€bn, 2000 prices) 21
Table 21: Greece real GDP, 2004?09 ($bn, 2000 prices) 21
Table 22: Greece real GDP forecast, 2009?14 ($bn, 2000 prices) 22
Table 23: Greece consumer price index, 2004?09 (2000=100) 22
Table 24: Greece consumer price index, 2009?14 (2000=100) 22


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