Vitamins and Minerals Market in Indonesia to 2014 (OTC Healthcare)

Introduction

This databook provides key data and information on the Vitamins and Minerals Market in Indonesia (OTC Healthcare). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
*Category level company and brand share as well as distribution share information for 2007 and 2008

Highlights


The vitamins and minerals category was valued at IDR2,174,480.4m ($224.2m) in 2009, representing a CAGR of 5.8% since 2004.

By the end of 2014, the vitamins and minerals category will be worth IDR2,693,862m ($277.7m), with an expected CAGR of 4.4% between 2009 and 2014.

The vitamins and minerals market was led by multi-vitamins (representing 35.1% of the total value) followed by single vitamins and single minerals, with a 25.5% and 24% market share, respectively. Tonics accounts for the remaining 15.4% share.

Johnson & Johnson is the market leader with a 24% share of the market.


Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the Vitamins and Minerals Market in Indonesia (OTC Healthcare)

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: vitamins and minerals 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Vitamins and Minerals 8
Value analysis (Indonesian Rupiah ), 2004?09 8
Value analysis (Indonesian Rupiah ), 2009?14 9
Value analysis (US dollars), 2004?09 11
Value analysis (US dollars), 2009?14 11
Company and brand share analysis 13
Distribution analysis 17
Chapter 4 Macroeconomic Profile 19
Macroeconomic Indicators 19
Chapter 5 Research Methodology 24
Methodology overview 24
Secondary research 25
Market modeling 26
Creating an initial data model 26
Revising the initial data model 26
Creating a final estimate 27
Creating demographic value splits 27
Primary research 27
Data finalization 28
Ongoing research 28

LIST OF FIGURES
Figure 1: Vitamins and minerals, Indonesia, value by segment (IDRm), 2004?14 10
Figure 2: Vitamins and minerals, Indonesia, category growth comparison, by value, 2004?14 12
Figure 3: Vitamins and minerals, Indonesia, company share by value (%), 2008?09 15
Figure 4: Vitamins and minerals, Indonesia, distribution channels by value (%), 2008?09 18
Figure 5: Annual data review process 25

LIST OF TABLES
Table 1: Vitamins and minerals category definitions 3
Table 2: Vitamins and minerals distribution channels 4
Table 3: Vitamins and minerals, Indonesia, value by segment (IDRm), 2004?09 8
Table 4: Vitamins and minerals, Indonesia, value forecast by segment (IDRm), 2009?14 9
Table 5: Vitamins and minerals, Indonesia, value by segment ($m), 2004?09 11
Table 6: Vitamins and minerals, Indonesia, value forecast by segment ($m), 2009?14 11
Table 7: Vitamins and minerals, Indonesia, brand share by value (%), 2008?09 13
Table 8: Vitamins and minerals, Indonesia, value by brand (IDRm), 2008?09 14
Table 9: Vitamins and minerals, Indonesia, company share by value (%), 2008?09 16
Table 10: Vitamins and minerals, Indonesia, value by company (IDRm), 2008?09 16
Table 11: Vitamins and minerals, Indonesia, distribution channels by value (%), 2008?09 17
Table 12: Vitamins and minerals, Indonesia, value by distribution channel (IDRm), 2008?09 17
Table 13: Indonesia population, by age group, 2004?09 (millions) 19
Table 14: Indonesia population forecast, by age group, 2009?14 (millions) 20
Table 15: Indonesia population, by gender, 2004?09 (millions) 20
Table 16: Indonesia population forecast, by gender, 2009?14 (millions) 21
Table 17: Indonesia nominal GDP, 2004?09 (IDRbn, nominal prices) 21
Table 18: Indonesia nominal GDP forecast, 2009?14 (IDRbn, nominal prices) 21
Table 19: Indonesia real GDP, 2004?09 (IDRbn, 2000 prices) 22
Table 20: Indonesia real GDP forecast, 2009?14 (IDRbn, 2000 prices) 22
Table 21: Indonesia real GDP, 2004?09 ($bn, 2000 prices) 22
Table 22: Indonesia real GDP forecast, 2009?14 ($bn, 2000 prices) 23
Table 23: Indonesia consumer price index, 2004?09 (2000=100) 23
Table 24: Indonesia consumer price index, 2009?14 (2000=100) 23


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