TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: vitamins and minerals 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Vitamins and Minerals 8
Value analysis (Malaysian Ringgit), 2004?09 8
Value analysis (Malaysian Ringgit), 2009?14 9
Value analysis (US dollars), 2004?09 11
Value analysis (US dollars), 2009?14 11
Company and brand share analysis 13
Distribution analysis 16
Chapter 4 Macroeconomic Profile 18
Macroeconomic Indicators 18
Chapter 5 Research Methodology 23
Methodology overview 23
Secondary research 24
Market modeling 25
Creating an initial data model 25
Revising the initial data model 25
Creating a final estimate 26
Creating demographic value splits 26
Primary research 26
Data finalization 27
Ongoing research 27
LIST OF FIGURES
Figure 1: Vitamins and minerals, Malaysia, value by segment (MYRm), 2004?14 10
Figure 2: Vitamins and minerals, Malaysia, category growth comparison, by value, 2004?14 12
Figure 3: Vitamins and minerals, Malaysia, company share by value (%), 2008?09 14
Figure 4: Vitamins and minerals, Malaysia, distribution channels by value (%), 2008?09 17
Figure 5: Annual data review process 24
LIST OF TABLES
Table 1: Vitamins and minerals category definitions 3
Table 2: Vitamins and minerals distribution channels 4
Table 3: Vitamins and minerals, Malaysia, value by segment (MYRm), 2004?09 8
Table 4: Vitamins and minerals, Malaysia, value forecast by segment (MYRm), 2009?14 9
Table 5: Vitamins and minerals, Malaysia, value by segment ($m), 2004?09 11
Table 6: Vitamins and minerals, Malaysia, value forecast by segment ($m), 2009?14 11
Table 7: Vitamins and minerals, Malaysia, brand share by value (%), 2008?09 13
Table 8: Vitamins and minerals, Malaysia, value by brand (MYRm), 2008?09 13
Table 9: Vitamins and minerals, Malaysia, company share by value (%), 2008?09 15
Table 10: Vitamins and minerals, Malaysia, value by company (MYRm), 2008?09 15
Table 11: Vitamins and minerals, Malaysia, distribution channels by value (%), 2008?09 16
Table 12: Vitamins and minerals, Malaysia, value by distribution channel (MYRm), 2008?09 16
Table 13: Malaysia population, by age group, 2004?09 (millions) 18
Table 14: Malaysia population forecast, by age group, 2009?14 (millions) 19
Table 15: Malaysia population, by gender, 2004?09 (millions) 19
Table 16: Malaysia population forecast, by gender, 2009?14 (millions) 20
Table 17: Malaysia nominal GDP, 2004?09 (MYRbn, nominal prices) 20
Table 18: Malaysia nominal GDP forecast, 2009?14 (MYRbn, nominal prices) 20
Table 19: Malaysia real GDP, 2004?09 (MYRbn, 2000 prices) 21
Table 20: Malaysia real GDP forecast, 2009?14 (MYRbn, 2000 prices) 21
Table 21: Malaysia real GDP, 2004?09 ($bn, 2000 prices) 21
Table 22: Malaysia real GDP forecast, 2009?14 ($bn, 2000 prices) 22
Table 23: Malaysia consumer price index, 2004?09 (2000=100) 22
Table 24: Malaysia consumer price index, 2009?14 (2000=100) 22
[Inhaltsverzeichnis ausblenden]