Vitamins and Minerals Market in Nigeria to 2014 (OTC Healthcare)

Introduction

This databook provides key data and information on the Vitamins and Minerals Market in Nigeria (OTC Healthcare). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
*Category level company and brand share as well as distribution share information for 2007 and 2008

Highlights


The vitamins and minerals category was valued at NGN2,659.6m ($22.9m) in 2009, representing a CAGR of 1.6% since 2004.

By the end of 2014, the vitamins and minerals category will be worth NGN2,836.1m ($24.4m), with an expected CAGR of 1.3% between 2009 and 2014.

The vitamins and minerals market was led by multi-vitamins (representing 52.1% of the total value) followed by tonics and single vitamins, with a 16.3% and 16.2% market share, respectively. Single minerals accounts for the remaining 15.4% share.

GlaxoSmithKline Plc is the market leader with a 32.4% share of the market.


Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the Vitamins and Minerals Market in Nigeria (OTC Healthcare)

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: vitamins and minerals 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Vitamins and Minerals 8
Value analysis (Nigerian Naira), 2004?09 8
Value analysis (Nigerian Naira), 2009?14 9
Value analysis (US dollars), 2004?09 11
Value analysis (US dollars), 2009?14 11
Company and brand share analysis 12
Distribution analysis 15
Chapter 4 Macroeconomic Profile 17
Macroeconomic Indicators 17
Chapter 5 Research Methodology 22
Methodology overview 22
Secondary research 23
Market modeling 24
Creating an initial data model 24
Revising the initial data model 24
Creating a final estimate 25
Creating demographic value splits 25
Primary research 25
Data finalization 26
Ongoing research 26

LIST OF FIGURES
Figure 1: Vitamins and minerals, Nigeria, value by segment (NGNm), 2004?14 10
Figure 2: Vitamins and minerals, Nigeria, company share by value (%), 2008?09 13
Figure 3: Vitamins and minerals, Nigeria, distribution channels by value (%), 2008?09 16
Figure 4: Annual data review process 23

LIST OF TABLES
Table 1: Vitamins and minerals category definitions 3
Table 2: Vitamins and minerals distribution channels 4
Table 3: Vitamins and minerals, Nigeria, value by segment (NGNm), 2004?09 8
Table 4: Vitamins and minerals, Nigeria, value forecast by segment (NGNm), 2009?14 9
Table 5: Vitamins and minerals, Nigeria, value by segment ($m), 2004?09 11
Table 6: Vitamins and minerals, Nigeria, value forecast by segment ($m), 2009?14 11
Table 7: Vitamins and minerals, Nigeria, brand share by value (%), 2008?09 12
Table 8: Vitamins and minerals, Nigeria, value by brand (NGNm), 2008?09 12
Table 9: Vitamins and minerals, Nigeria, company share by value (%), 2008?09 14
Table 10: Vitamins and minerals, Nigeria, value by company (NGNm), 2008?09 14
Table 11: Vitamins and minerals, Nigeria, distribution channels by value (%), 2008?09 15
Table 12: Vitamins and minerals, Nigeria, value by distribution channel (NGNm), 2008?09 15
Table 13: Nigeria population, by age group, 2004?09 (millions) 17
Table 14: Nigeria population forecast, by age group, 2009?14 (millions) 18
Table 15: Nigeria population, by gender, 2004?09 (millions) 18
Table 16: Nigeria population forecast, by gender, 2009?14 (millions) 19
Table 17: Nigeria nominal GDP, 2004?09 (NGNbn, nominal prices) 19
Table 18: Nigeria nominal GDP forecast, 2009?14 (NGNbn, nominal prices) 19
Table 19: Nigeria real GDP, 2004?09 (NGNbn, 2000 prices) 20
Table 20: Nigeria real GDP forecast, 2009?14 (NGNbn, 2000 prices) 20
Table 21: Nigeria real GDP, 2004?09 ($bn, 2000 prices) 20
Table 22: Nigeria real GDP forecast, 2009?14 ($bn, 2000 prices) 21
Table 23: Nigeria consumer price index, 2004?09 (2000=100) 21
Table 24: Nigeria consumer price index, 2009?14 (2000=100) 21


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