Vitamins and Minerals Market in Slovenia to 2014 (OTC Healthcare)

Introduction

This databook provides key data and information on the Vitamins and Minerals Market in Slovenia (OTC Healthcare). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
*Category level company and brand share as well as distribution share information for 2007 and 2008

Highlights


The vitamins and minerals category was valued at SIT1,024.9m ($5.7m) in 2009, representing a CAGR of 5.4% since 2004.

By the end of 2014, the vitamins and minerals category will be worth SIT1,341.7m ($7.4m), with an expected CAGR of 5.5% between 2009 and 2014.

The vitamins and minerals market was led by multi-vitamins (representing 80% of the total value) followed by single vitamins and single minerals, with a 9.8% and 5.4% market share, respectively. Tonics accounts for the remaining 4.8% share.

Krka is the market leader with an 82% share of the market.


Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the Vitamins and Minerals Market in Slovenia (OTC Healthcare)

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: vitamins and minerals 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Vitamins and Minerals 8
Value analysis (Slovenian Tolar), 2004?09 8
Value analysis (Slovenian Tolar), 2009?14 9
Value analysis (US dollars), 2004?09 11
Value analysis (US dollars), 2009?14 11
Company and brand share analysis 13
Distribution analysis 16
Chapter 4 Research Methodology 18
Methodology overview 18
Secondary research 19
Market modeling 20
Creating an initial data model 20
Revising the initial data model 20
Creating a final estimate 21
Creating demographic value splits 21
Primary research 21
Data finalization 22
Ongoing research 22

LIST OF FIGURES
Figure 1: Vitamins and minerals, Slovenia, value by segment (SITm), 2004?14 10
Figure 2: Vitamins and minerals, Slovenia, category growth comparison, by value, 2004?14 12
Figure 3: Vitamins and minerals, Slovenia, company share by value (%), 2008?09 14
Figure 4: Vitamins and minerals, Slovenia, distribution channels by value (%), 2008?09 17
Figure 5: Annual data review process 19

LIST OF TABLES
Table 1: Vitamins and minerals category definitions 3
Table 2: Vitamins and minerals distribution channels 4
Table 3: Vitamins and minerals, Slovenia, value by segment (SITm), 2004?09 8
Table 4: Vitamins and minerals, Slovenia, value forecast by segment (SITm), 2009?14 9
Table 5: Vitamins and minerals, Slovenia, value by segment ($m), 2004?09 11
Table 6: Vitamins and minerals, Slovenia, value forecast by segment ($m), 2009?14 11
Table 7: Vitamins and minerals, Slovenia, brand share by value (%), 2008?09 13
Table 8: Vitamins and minerals, Slovenia, value by brand (SITm), 2008?09 13
Table 9: Vitamins and minerals, Slovenia, company share by value (%), 2008?09 15
Table 10: Vitamins and minerals, Slovenia, value by company (SITm), 2008?09 15
Table 11: Vitamins and minerals, Slovenia, distribution channels by value (%), 2008?09 16
Table 12: Vitamins and minerals, Slovenia, value by distribution channel (SITm), 2008?09 16


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