Vodka in China to 2014 (Spirits)

Introduction

This databook provides key data and information on the Vodka in China (Spirits). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
*Category level company and brand share as well as distribution share information for 2007 and 2008

Highlights

*The vodka category was valued at CNY822.7m ($118.4m) in 2009, representing a CAGR of 8.5% since 2004.
*By the end of 2014, the vodka category will be worth CNY1,106m ($159.2m), with an expected CAGR of 6.1% between 2009 and 2014.
*The vodka market volume totaled 2.3 million liters in 2009, representing a CAGR of 6.1% since 2004.
*By the end of 2014, the vodka market will total 2.8 million liters, with an expected CAGR of 4.3% between 2009 and 2014.
*The vodka market was led by unflavored vodka (representing 93.7% of the total value), with flavored vodka accounting for the remaining 6.3% share.
*Pernod Ricard is the market leader with a 48.7% share of the market.


Vodka in China (Spirits)

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: vodka 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Vodka 8
Value analysis (Chinese Yuan Renminbi), 2004?09 8
Value analysis (Chinese Yuan Renminbi), 2009?14 9
Value analysis (US dollars), 2004?09 11
Value analysis (US dollars), 2009?14 11
Volume analysis, 2004?09 13
Volume analysis, 2009?14 14
Company and brand share analysis 16
Distribution analysis 19
Expenditure and consumption per capita 21
Chapter 4 Macroeconomic Profile 24
Macroeconomic Indicators 24
Chapter 5 Research Methodology 29
Methodology overview 29
Secondary research 30
Market modeling 31
Creating an initial data model 31
Revising the initial data model 31
Creating a final estimate 32
Creating demographic value splits 32
Primary research 32
Data finalization 33
Ongoing research 33

LIST OF FIGURES
Figure 35: Vodka, China, value by segment (CNYm), 2004?14 10
Figure 36: Vodka, China, category growth comparison, by value, 2004?14 12
Figure 37: Vodka, China, volume by segment (liters, million), 2004?14 15
Figure 38: Vodka, China, category growth comparison, by volume, 2004?14 15
Figure 39: Vodka, China, company share by volume (%), 2008?09 17
Figure 40: Vodka, China, distribution channels by volume (%), 2008?09 20
Figure 1: Annual data review process 30

LIST OF TABLES
Table 1: Vodka category definitions 3
Table 2: Vodka distribution channels 4
Table 149: Vodka, China, value by segment (CNYm), 2004?09 9
Table 150: Vodka, China, value forecast by segment (CNYm), 2009?14 10
Table 151: Vodka, China, value by segment ($m), 2004?09 12
Table 152: Vodka, China, value forecast by segment ($m), 2009?14 12
Table 153: Vodka, China, volume by segment (liters, million), 2004?09 14
Table 154: Vodka, China, volume forecast by segment (liters, million), 2009?14 15
Table 155: Vodka, China, brand share by volume (%), 2008?09 17
Table 156: Vodka, China, volume by brand (liters, million), 2008?09 17
Table 157: Vodka, China, company share by volume (%), 2008?09 19
Table 158: Vodka, China, volume by company (liters, million), 2008?09 19
Table 159: Vodka, China, distribution channels by volume (%), 2008?09 20
Table 160: Vodka, China, volume by distribution channel (liters, million), 2008?09 20
Table 161: Vodka, China, expenditure per capita (CNY), 2004?09 22
Table 162: Vodka, China, forecast expenditure per capita (CNY), 2009?14 22
Table 163: Vodka, China, expenditure per capita ($), 2004?09 23
Table 164: Vodka, China, forecast expenditure per capita ($), 2009?14 23
Table 165: Vodka, China, consumption per capita (liters), 2004?09 24
Table 166: Vodka, China, forecast consumption per capita (liters), 2009?14 24
Table 3: China population, by age group, 2004?09 (millions) 25
Table 4: China population forecast, by age group, 2009?14 (millions) 26
Table 5: China population, by gender, 2004?09 (millions) 26
Table 6: China population forecast, by gender, 2009?14 (millions) 27
Table 7: China nominal GDP, 2004?09 (CNYbn, nominal prices) 27
Table 8: China nominal GDP forecast, 2009?14 (CNYbn, nominal prices) 27
Table 9: China real GDP, 2004?09 (CNYbn, 2000 prices) 28
Table 10: China real GDP forecast, 2009?14 (CNYbn, 2000 prices) 28
Table 11: China real GDP, 2004?09 ($bn, 2000 prices) 28
Table 12: China real GDP forecast, 2009?14 ($bn, 2000 prices) 29
Table 13: China consumer price index, 2004?09 (2000=100) 29
Table 14: China consumer price index, 2009?14 (2000=100) 29


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