What Consumers Want: Current Accounts in Russia 2011

Introduction

This slide deck focuses on the important questions concerning consumers’ behavior regarding current accounts. Product penetration, choice of channel, the drivers of product and provider choice, and the barriers to adoption are all covered in this deck to ensure that the reader knows What Consumers Want from a current account in their country of interest.

Features and benefits

* Build a customer-centric strategy by learning what consumers want and need from a current account.
* Identify new opportunities in the current account market through a better understanding of what consumers demand from this product.
* Gain a deeper insight into the current account market through country-level data across income and age groups.

Highlights

Top 10 financial services providers by current account market share.
Channel analysis including channel of opening and channel usage by activity.
Essential product and provider features.

Your key questions answered

* What features do consumers demand from a current account and a current account provider?
* What channels do consumers use for their regular banking activities?
* How likely are consumers to switch current account provider in the next six months?
* What channels do consumers use for researching and purchasing current accounts?
* Why do consumers decide not to have a current account?
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The What Consumers Want series

Summary of analysis

Product holding
Product holding
Product holding: by age
Product holding: by income

Research sources
Research
Research: by age
Research: by income

Competitive environment
Competitor choice
Competitor type
Competitor type: by age
Competitor type: by income

Likelihood to switch
Likelihood to switch
Likelihood to switch: by age
Likelihood to switch: by income
Channel choice
Channel of opening
Channel of opening: by age
Channel of opening: by income
Account activity by channel

Drivers of product choice
Desired product features
Desired product features: by age
Desired product features: by income

Drivers of provider choice
Drivers of provider choice
Drivers of provider choice: by age
Drivers of provider choice: by income

Barriers to adoption
Barriers to adoption
Barriers to adoption: by age
Barriers to adoption: by income

Appendix
Methodology
Related reading

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