What Consumers Want: Current Accounts and Savings in Netherlands 2010

Introduction

Meeting demand for clear answers to important industry questions, the What Consumers Want series provides country specific data, set against a global backdrop.
Features and benefits

* The slide pack provides country specific primary data across the current account and savings markets.* The slide pack answers a number of questions on consumer behaviour including product holding and consumer motivation.* The pack also presents analysis across income and age groups to strengthen and deepen insight.
Highlights

Current account holding in the Netherlands is high with 93% of consumers holding an account. This is also significantly higher than the global average of 71%.In the Netherlands 83% of consumers hold their current account with a domestic bank.Holding of saving accounts is higher in the Netherlands than it is on average globally. 76% of consumers in the Netherlands hold a savings account. This compares to a global average of 64%.
Your key questions answered

* This slide pack provides key data essential for FS providers wishing to best position their product propositions given consumer behaviours.* Primary data is used to profile the consumer against global peers, whilst providing indispensible insight into demographic and income variations.

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What does this data provide?

Total Current Account market: analysis
Total Current Account product holding
Total Current Account product holding: By age
Total Current Account product holding: By income
Total Current Account competitor type and choice: analysis
Total Current Account competitor type: Total market
Total Current Account competitor type: by age
Total Current Account competitor type: by income
Total Current Account competitor choice: total market
Total Current Account competitor choice: by age
Total Current Account competitor choice: by income
Current Account sales channel analysis – by opening and by activity
Channel of opening: Current Account - total market
Channel of opening: Current Account – by age
Channel of opening: Current Account – by income
Channel by activity: Current Account – total market

Online Activities: Current Account – Analysis
Online Activities: Current Account – total market
Online Activities: Current Account – by age
Online Activities: Current Account – by income
Current Account - Motivation for account choice analysis
Motivation for account choice: Current Account – total market
Motivation for account choice: Current Account – by age
Motivation for account choice: Current Account – by income
Important attributes for a current account provider analysis
Important attributes for a current account provider
Total Saving Account market: analysis
Total Saving Account product holding
Total Saving Account product holding: By age
Total Saving Account product holding: By income
Saving Accounts - product holding - by age
Saving Accounts - product holding- by income

Saving Accounts : Value analysis
Saving Accounts - Value - total market
Saving Accounts - Value – by age
Saving Accounts - Value – by income

Total Saving Account competitor type and choice: analysis
Total Saving Account competitor type: Total market
Total Saving Account competitor type: by age
Total Saving Account competitor type: by income
Saving Account - Motivation for account choice analysis
Motivation for account choice: Saving Account – total market
Motivation for account choice: Saving Account – by age
Motivation for account choice: Saving Account – by income

Important attributes for a Saving account provider analysis
Important attributes for a Saving account provider
Important attributes for a Saving account provider – by age
Important attributes for a Saving account provider – by income

Appendix

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