What Consumers Want: Mortgages and Personal Loans in Australia 2010

Introduction

This slide deck provides direct answers to the important questions regarding consumer behaviour towards Financial Services products. This series of reports provides country specific data, set against a global backdrop, to ensure the reader knows What Consumers Want in their area of Financial Services.

Scope

* The brief highlights the key findings of Datamonitor's FS Consumer Insight survey for the mortgages and personal lending markets in Australia
* Answers to key questions are provided such as product penetration, channel of choice, reasons for product & provider choice and important attributes
* The slide deck also presents data across income and age groups to strengthen and deepen insight; ensuring analysis is relevant to every sector

Highlights

Trustworthiness is by far the most important attribute for a mortgage provider. 69.4% of Australian consumers and 68.7% of consumers globally agreed that trustworthiness was an important attribute that they look for in a mortgage provider.

In Australia, the second most used channel for taking out a personal loan is online. 30% take out a loan through this channel, compared with 18% of consumers globally.

The most common function of a loan in Australia is for buying a car, with 46% of consumers taking out a loan for this reason.

Reasons to Purchase

* This slide pack provides data essential for FS providers wishing to better understand the needs and demands of their customers
* Uncover white space opportunities across geographies, product sectors, channels and technologies
* Better understand the "size of the prize" dictated by consumer choice and verify or challenge internal assumptions via an independent source

Report Highlights
Trustworthiness is by far the most important attribute for a mortgage provider. 69.4% of Australian consumers and 68.7% of consumers globally agreed that trustworthiness was an important attribute that they look for in a mortgage provider.

In Australia, the second most used channel for taking out a personal loan is online. 30% take out a loan through this channel, compared with 18% of consumers globally.

The most common function of a loan in Australia is for buying a car, with 46% of consumers taking out a loan for this reason.
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Table of contents

What do these data provide?
Mortgage market analysis
Mortgages product holding – total market
Total mortgage product holding – by age
Total mortgage product holding – by income
Mortgages sales channel analysis – by opening
Channel of opening: mortgages – total market
Channel of opening: mortgages – by income
Channel of opening: mortgages – by age
Mortgages – motivation for account choice analysis
Motivation for account choice: mortgages – total market
Motivation for account choice: mortgages – by income
Motivation for account choice: mortgages – by age
Important attributes for a mortgage provider analysis
Important attributes for a mortgage provider – total market
Important attributes for a mortgage provider – by income
Important attributes for a mortgage provider – by age
Total personal loans market analysis
Total personal loans product holding – total market
Total personal loans product holding – by age
Total personal loans product holding – by income
Personal loans sales channel analysis – by opening
Channel of opening: personal loans – total market
Channel of opening: personal loans – by age
Channel of opening: personal loans – by income
Personal loans – function of loan and motivation for account choice analysis
Personal loans: function of loan – total market
Personal loans: function of loan – by age
Personal loans: function of loan – by income
Motivation for account choice: personal loans – total market
Motivation for account choice: personal loans – by age
Motivation for account choice: personal loans – by income
Important attributes for a personal loans provider analysis
Important attributes for a personal loans provider – total market
Important attributes for a personal loans provider – by age
Important attributes for a personal loans provider – by income
Appendix

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