What Consumers Want: Mortgages and Personal Loans in France 2010

Introduction
Meeting demand for clear answers to important industry questions, the What Consumers Want series provides country specific data, set against a global backdrop.

Features and benefits
The slide pack provides country specific primary data across the mortgage and personal lending markets.
The slide pack answers a number of questions on consumer behaviour including product holding and consumer motivation.
The pack also presents analysis across income and age groups to strengthen and deepen insight.
Highlights
The most popular channel of opening a mortgage in France is in a branch. 74% of consumers took out there mortgage through this channel. This is significantly higher than the global average of 55%.

A cheap rate is the strongest motivation for French consumers when purchasing a mortgage. 70% of consumers were motivated by this in France compared with only 49% of consumers globally.

71% of personal loans are taken out through the bank branch in France. This compares with the global average of 54%. The branch channel is clearly dominant in France for personal loans as it is for mortgages.

Your key questions answered
This slide pack provides data essential for FS providers wishing to best position their product propositions given consumer attitudes and behaviours.
Primary data is used to independently profile consumers against global peers, whilst providing insight into demographic and income variations.
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Mortgage market: analysis
Mortgages product holding
Total Mortgages product holding: By age
Total Mortgages product holding: By income
Mortgages sales channel analysis – by opening
Channel of opening: Mortgages - total market
Channel of opening: Mortgages – by income
Channel of opening: Mortgages – by age
Mortgages - Motivation for account choice analysis
Motivation for account choice: Mortgages – total market
Motivation for account choice: Mortgages – by income
Motivation for account choice: Mortgages – by age
Important attributes for a Mortgages provider analysis
Important attributes for a Mortgages provider
Important attributes for a Mortgages provider – by income
Important attributes for a Mortgages provider – by age
Total Personal Loans market: analysis
Total Personal Loans product holding
Total Personal Loans product holding: By age
Total Personal Loans product holding: By income
Personal Loans sales channel analysis – by opening
Channel of opening: Personal Loans - total market
Channel of opening: Personal Loans – by age
Channel of opening: Personal Loans – by income
Personal Loans – Function of loan and motivation for account choice analysis
Personal Loans – function of loan
Personal Loans – function of loan – by age
Personal Loans – function of loan – by income
Motivation for account choice: Personal Loans – total market
Motivation for account choice: Personal Loans – by age
Motivation for account choice: Personal Loans – by income
Important attributes for a Personal Loans provider analysis
Important attributes for a Personal Loans provider
Important attributes for a Personal Loans provider – by age
Important attributes for a Personal Loans provider – by income
Appendix
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