What Consumers Want: Transaction Accounts and Savings in Singapore 2010

Introduction
Meeting demand for clear answers to important industry questions, the What Consumers Want series provides country specific data, set against a global backdrop.

Features and benefits
The slide pack provides country specific primary data across the transaction account and savings markets.
The slide pack answers a number of questions on consumer behaviour including product holding and consumer motivation.
The pack also presents analysis across income and age groups to strengthen and deepen insight
Highlights
Transaction account holding in Singapore is significantly lower amongst consumers than it is globally. Only 59% of consumers in Singapore have a transaction account compared with 71% globally.

The majority of consumers in Singapore hold their transaction account with a domestic bank. At 68% this is the same as the global average.

Convenient and accessible are two traits commonly associated with transaction account providers in Singapore. This demonstrates that the banks are managing to offer convenience to their customers.

Your key questions answered
This slide pack provides key data essential for FS providers wishing to best position their product propositions given consumer behaviours
Primary data is used to profile the consumer against global peers, whilst providing indispensible insight into demographic and income variations.
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What does this data provide?

Total Transaction Account market: analysis
Total Transaction Account product holding
Total Transaction Account product holding: By age
Total Transaction Account product holding: By income
Total Transaction Account competitor type and choice: analysis
Total Transaction Account competitor type: Total market
Total Transaction Account competitor type: by age
Total Transaction Account competitor type: by income
Total Transaction Account competitor choice: total market
Total Transaction Account competitor choice: by age
Total Transaction Account competitor choice: by income
Transaction Account sales channel analysis – by opening and by activity
Channel of opening: Transaction Account - total market
Channel of opening: Transaction Account – by age
Channel of opening: Transaction Account – by income
Channel by activity: Transaction Account – total market

Online Activities: Transaction Account – Analysis
Online Activities: Transaction Account – total market
Online Activities: Transaction Account – by age
Online Activities: Transaction Account – by income
Transaction Account - Motivation for account choice analysis
Motivation for account choice: Transaction Account – total market
Motivation for account choice: Transaction Account – by age
Motivation for account choice: Transaction Account – by income
Important attributes for a Transaction account provider analysis
Important attributes for a Transaction account provider
Total Saving Account market: analysis
Total Saving Account product holding
Total Saving Account product holding: By age
Total Saving Account product holding: By income
Saving Accounts - product holding - by age
Saving Accounts - product holding- by income

Saving Accounts : Value analysis
Saving Accounts - Value - total market
Saving Accounts - Value – by age
Saving Accounts - Value – by income

Total Saving Account competitor type and choice: analysis
Total Saving Account competitor type: Total market
Total Saving Account competitor type: by age
Total Saving Account competitor type: by income
Saving Account - Motivation for account choice analysis
Motivation for account choice: Saving Account – total market
Motivation for account choice: Saving Account – by age
Motivation for account choice: Saving Account – by income

Important attributes for a Saving account provider analysis
Important attributes for a Saving account provider
Important attributes for a Saving account provider – by age
Important attributes for a Saving account provider – by income

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