Whiskey (Whisky) in Greece to 2014 (Spirits)

Introduction

This databook provides key data and information on the Whiskey (Whisky) in Greece (Spirits). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
*Category level company and brand share as well as distribution share information for 2007 and 2008

Highlights

*The whisk(e)y category was valued at €499.1m ($731.2m) in 2009, representing a CAGR of 0.9% since 2004.
*By the end of 2014, the whisk(e)y category will be worth €526.3m ($770.9m), with an expected CAGR of 1.1% between 2009 and 2014.
*The whisk(e)y market volume totaled 21.9 million liters in 2009, representing a negative CAGR of 0.3% since 2004.
*By the end of 2014, the whisk(e)y market will total 20.5 million liters, with an expected negative CAGR of 1.3% between 2009 and 2014.
*The whisk(e)y market was led by Scotch whisky (representing 94.8% of the total value) followed by Irish whiskey and American whiskey, with a 1.9% and 1.4% market share, respectively. Canadian whiskey and other whisk(e)y constitute the remaining segments with a 1.3% and 0.6% market share, respectively.
*Diageo plc is the market leader with a 33.3% share of the market.
Whiskey (Whisky) in Greece (Spirits)

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

[Studien Infos ausblenden]

TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: whisk(e)y 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Whisk(e)y 9
Value analysis (Euro), 2004?09 9
Value analysis (Euro), 2009?14 10
Value analysis (US dollars), 2004?09 12
Value analysis (US dollars), 2009?14 13
Volume analysis, 2004?09 15
Volume analysis, 2009?14 16
Company and brand share analysis 18
Distribution analysis 22
Expenditure and consumption per capita 24
Chapter 4 Macroeconomic Profile 28
Macroeconomic Indicators 28
Chapter 5 Research Methodology 33
Methodology overview 33
Secondary research 34
Market modeling 35
Creating an initial data model 35
Revising the initial data model 35
Creating a final estimate 36
Creating demographic value splits 36
Primary research 36
Data finalization 37
Ongoing research 37

LIST OF FIGURES
Figure 1: Whisk(e)y, Greece, value by segment (€m), 2004?14 11
Figure 2: Whisk(e)y, Greece, category growth comparison, by value, 2004?14 14
Figure 3: Whisk(e)y, Greece, volume by segment (liters, million), 2004?14 17
Figure 4: Whisk(e)y, Greece, category growth comparison, by volume, 2004?14 17
Figure 5: Whisk(e)y, Greece, company share by volume (%), 2008?09 20
Figure 6: Whisk(e)y, Greece, distribution channels by volume (%), 2008?09 23
Figure 7: Annual data review process 34

LIST OF TABLES
Table 1: Whisk(e)y category definitions 3
Table 2: Whisk(e)y distribution channels 4
Table 3: Whisk(e)y, Greece, value by segment (€m), 2004?09 9
Table 4: Whisk(e)y, Greece, value forecast by segment (€m), 2009?14 10
Table 5: Whisk(e)y, Greece, value by segment ($m), 2004?09 12
Table 6: Whisk(e)y, Greece, value forecast by segment ($m), 2009?14 13
Table 7: Whisk(e)y, Greece, volume by segment (liters, million), 2004?09 15
Table 8: Whisk(e)y, Greece, volume forecast by segment (liters, million), 2009?14 16
Table 9: Whisk(e)y, Greece, brand share by volume (%), 2008?09 18
Table 10: Whisk(e)y, Greece, volume by brand (liters, million), 2008?09 19
Table 11: Whisk(e)y, Greece, company share by volume (%), 2008?09 21
Table 12: Whisk(e)y, Greece, volume by company (liters, million), 2008?09 21
Table 13: Whisk(e)y, Greece, distribution channels by volume (%), 2008?09 22
Table 14: Whisk(e)y, Greece, volume by distribution channel (liters, million), 2008?09 22
Table 15: Whisk(e)y, Greece, expenditure per capita (€), 2004?09 24
Table 16: Whisk(e)y, Greece, forecast expenditure per capita (€), 2009?14 25
Table 17: Whisk(e)y, Greece, expenditure per capita ($), 2004?09 25
Table 18: Whisk(e)y, Greece, forecast expenditure per capita ($), 2009?14 26
Table 19: Whisk(e)y, Greece, consumption per capita (liters), 2004?09 26
Table 20: Whisk(e)y, Greece, forecast consumption per capita (liters), 2009?14 27
Table 21: Greece population, by age group, 2004?09 (millions) 28
Table 22: Greece population forecast, by age group, 2009?14 (millions) 29
Table 23: Greece population, by gender, 2004?09 (millions) 29
Table 24: Greece population forecast, by gender, 2009?14 (millions) 30
Table 25: Greece nominal GDP, 2004?09 (€bn, nominal prices) 30
Table 26: Greece nominal GDP forecast, 2009?14 (€bn, nominal prices) 30
Table 27: Greece real GDP, 2004?09 (€bn, 2000 prices) 31
Table 28: Greece real GDP forecast, 2009?14 (€bn, 2000 prices) 31
Table 29: Greece real GDP, 2004?09 ($bn, 2000 prices) 31
Table 30: Greece real GDP forecast, 2009?14 ($bn, 2000 prices) 32
Table 31: Greece consumer price index, 2004?09 (2000=100) 32
Table 32: Greece consumer price index, 2009?14 (2000=100) 32



[Inhaltsverzeichnis ausblenden]