Whiskey (Whisky) in Hong Kong to 2014 (Spirits)

Introduction

This databook provides key data and information on the Whiskey (Whisky) in Hong Kong (Spirits). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
*Category level company and brand share as well as distribution share information for 2007 and 2008

Highlights

*The whisk(e)y category was valued at HK$1,496.7m ($192.2m) in 2009, representing a CAGR of 2.6% since 2004.
*By the end of 2014, the whisk(e)y category will be worth HK$1,495.4m ($192m).
*The whisk(e)y market volume totaled 6.6 million liters in 2009, representing a CAGR of 0.7% since 2004.
*By the end of 2014, the whisk(e)y market will total 6.3 million liters, with an expected negative CAGR of 1.1% between 2009 and 2014.
*The whisk(e)y market was led by Scotch whisky (representing 52.4% of the total value) followed by other whisk(e)y and American whiskey, with a 30% and 11.3% market share, respectively. Canadian whiskey and Irish whiskey constitute the remaining segments with a 6.2% and 0.2% market share, respectively.
*Diageo plc is the market leader with a 28.3% share of the market.
Whiskey (Whisky) in Hong Kong (Spirits)

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

[Studien Infos ausblenden]

TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: whisk(e)y 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Whisk(e)y 9
Value analysis (Hong Kong Dollar), 2004?09 9
Value analysis (Hong Kong Dollar), 2009?14 10
Value analysis (US dollars), 2004?09 12
Value analysis (US dollars), 2009?14 13
Volume analysis, 2004?09 15
Volume analysis, 2009?14 16
Company and brand share analysis 18
Distribution analysis 22
Expenditure and consumption per capita 24
Chapter 4 Macroeconomic Profile 28
Macroeconomic Indicators 28
Chapter 5 Research Methodology 33
Methodology overview 33
Secondary research 34
Market modeling 35
Creating an initial data model 35
Revising the initial data model 35
Creating a final estimate 36
Creating demographic value splits 36
Primary research 36
Data finalization 37
Ongoing research 37

LIST OF FIGURES
Figure 1: Whisk(e)y, Hong Kong, value by segment (HK$m), 2004?14 11
Figure 2: Whisk(e)y, Hong Kong, category growth comparison, by value, 2004?14 14
Figure 3: Whisk(e)y, Hong Kong, volume by segment (liters, million), 2004?14 17
Figure 4: Whisk(e)y, Hong Kong, category growth comparison, by volume, 2004?14 17
Figure 5: Whisk(e)y, Hong Kong, company share by volume (%), 2008?09 20
Figure 6: Whisk(e)y, Hong Kong, distribution channels by volume (%), 2008?09 23
Figure 7: Annual data review process 34

LIST OF TABLES
Table 1: Whisk(e)y category definitions 3
Table 2: Whisk(e)y distribution channels 4
Table 3: Whisk(e)y, Hong Kong, value by segment (HK$m), 2004?09 9
Table 4: Whisk(e)y, Hong Kong, value forecast by segment (HK$m), 2009?14 10
Table 5: Whisk(e)y, Hong Kong, value by segment ($m), 2004?09 12
Table 6: Whisk(e)y, Hong Kong, value forecast by segment ($m), 2009?14 13
Table 7: Whisk(e)y, Hong Kong, volume by segment (liters, million), 2004?09 15
Table 8: Whisk(e)y, Hong Kong, volume forecast by segment (liters, million), 2009?14 16
Table 9: Whisk(e)y, Hong Kong, brand share by volume (%), 2008?09 18
Table 10: Whisk(e)y, Hong Kong, volume by brand (liters, million), 2008?09 19
Table 11: Whisk(e)y, Hong Kong, company share by volume (%), 2008?09 21
Table 12: Whisk(e)y, Hong Kong, volume by company (liters, million), 2008?09 21
Table 13: Whisk(e)y, Hong Kong, distribution channels by volume (%), 2008?09 22
Table 14: Whisk(e)y, Hong Kong, volume by distribution channel (liters, million), 2008?09 22
Table 15: Whisk(e)y, Hong Kong, expenditure per capita (HK$), 2004?09 24
Table 16: Whisk(e)y, Hong Kong, forecast expenditure per capita (HK$), 2009?14 25
Table 17: Whisk(e)y, Hong Kong, expenditure per capita ($), 2004?09 25
Table 18: Whisk(e)y, Hong Kong, forecast expenditure per capita ($), 2009?14 26
Table 19: Whisk(e)y, Hong Kong, consumption per capita (liters), 2004?09 26
Table 20: Whisk(e)y, Hong Kong, forecast consumption per capita (liters), 2009?14 27
Table 21: Hong Kong population, by age group, 2004?09 (millions) 28
Table 22: Hong Kong population forecast, by age group, 2009?14 (millions) 29
Table 23: Hong Kong population, by gender, 2004?09 (millions) 29
Table 24: Hong Kong population forecast, by gender, 2009?14 (millions) 30
Table 25: Hong Kong nominal GDP, 2004?09 (HK$bn, nominal prices) 30
Table 26: Hong Kong nominal GDP forecast, 2009?14 (HK$bn, nominal prices) 30
Table 27: Hong Kong real GDP, 2004?09 (HK$bn, 2000 prices) 31
Table 28: Hong Kong real GDP forecast, 2009?14 (HK$bn, 2000 prices) 31
Table 29: Hong Kong real GDP, 2004?09 ($bn, 2000 prices) 31
Table 30: Hong Kong real GDP forecast, 2009?14 ($bn, 2000 prices) 32
Table 31: Hong Kong consumer price index, 2004?09 (2000=100) 32
Table 32: Hong Kong consumer price index, 2009?14 (2000=100) 32


[Inhaltsverzeichnis ausblenden]