Whiskey (Whisky) in India to 2014 (Spirits)

Introduction

This databook provides key data and information on the Whiskey (Whisky) in India (Spirits). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
*Category level company and brand share as well as distribution share information for 2007 and 2008

Highlights

*The whisk(e)y category was valued at INR546,346.6m ($12,558.2m) in 2009, representing a CAGR of 18% since 2004.
*By the end of 2014, the whisk(e)y category will be worth INR950,015m ($21,836.8m), with an expected CAGR of 11.7% between 2009 and 2014.
*The whisk(e)y market volume totaled 917 million liters in 2009, representing a CAGR of 13.1% since 2004.
*By the end of 2014, the whisk(e)y market will total 1,399.2 million liters, with an expected CAGR of 8.8% between 2009 and 2014.
*The whisk(e)y market was led by other whisk(e)y (representing 94% of the total value) followed by Scotch whisky and American whiskey, with a 5.9% and 0.1% market share, respectively.
*United Spirits Limited is the market leader with a 49.3% share of the market.
Whiskey (Whisky) in India (Spirits)

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: whisk(e)y 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Whisk(e)y 9
Value analysis (Indian Rupee), 2004?09 9
Value analysis (Indian Rupee), 2009?14 10
Value analysis (US dollars), 2004?09 12
Value analysis (US dollars), 2009?14 13
Volume analysis, 2004?09 14
Volume analysis, 2009?14 15
Company and brand share analysis 17
Distribution analysis 21
Expenditure and consumption per capita 23
Chapter 4 Macroeconomic Profile 27
Macroeconomic Indicators 27
Chapter 5 Research Methodology 32
Methodology overview 32
Secondary research 33
Market modeling 34
Creating an initial data model 34
Revising the initial data model 34
Creating a final estimate 35
Creating demographic value splits 35
Primary research 35
Data finalization 36
Ongoing research 36

LIST OF FIGURES
Figure 1: Whisk(e)y, India, value by segment (INRm), 2004?14 11
Figure 2: Whisk(e)y, India, volume by segment (liters, million), 2004?14 16
Figure 3: Whisk(e)y, India, company share by volume (%), 2008?09 19
Figure 4: Whisk(e)y, India, distribution channels by volume (%), 2008?09 22
Figure 5: Annual data review process 33

LIST OF TABLES
Table 1: Whisk(e)y category definitions 3
Table 2: Whisk(e)y distribution channels 4
Table 3: Whisk(e)y, India, value by segment (INRm), 2004?09 9
Table 4: Whisk(e)y, India, value forecast by segment (INRm), 2009?14 10
Table 5: Whisk(e)y, India, value by segment ($m), 2004?09 12
Table 6: Whisk(e)y, India, value forecast by segment ($m), 2009?14 13
Table 7: Whisk(e)y, India, volume by segment (liters, million), 2004?09 14
Table 8: Whisk(e)y, India, volume forecast by segment (liters, million), 2009?14 15
Table 9: Whisk(e)y, India, brand share by volume (%), 2008?09 17
Table 10: Whisk(e)y, India, volume by brand (liters, million), 2008?09 18
Table 11: Whisk(e)y, India, company share by volume (%), 2008?09 20
Table 12: Whisk(e)y, India, volume by company (liters, million), 2008?09 20
Table 13: Whisk(e)y, India, distribution channels by volume (%), 2008?09 21
Table 14: Whisk(e)y, India, volume by distribution channel (liters, million), 2008?09 21
Table 15: Whisk(e)y, India, expenditure per capita (INR), 2004?09 23
Table 16: Whisk(e)y, India, forecast expenditure per capita (INR), 2009?14 24
Table 17: Whisk(e)y, India, expenditure per capita ($), 2004?09 24
Table 18: Whisk(e)y, India, forecast expenditure per capita ($), 2009?14 25
Table 19: Whisk(e)y, India, consumption per capita (liters), 2004?09 25
Table 20: Whisk(e)y, India, forecast consumption per capita (liters), 2009?14 26
Table 21: India population, by age group, 2004?09 (millions) 27
Table 22: India population forecast, by age group, 2009?14 (millions) 28
Table 23: India population, by gender, 2004?09 (millions) 28
Table 24: India population forecast, by gender, 2009?14 (millions) 29
Table 25: India nominal GDP, 2004?09 (INRbn, nominal prices) 29
Table 26: India nominal GDP forecast, 2009?14 (INRbn, nominal prices) 29
Table 27: India real GDP, 2004?09 (INRbn, 2000 prices) 30
Table 28: India real GDP forecast, 2009?14 (INRbn, 2000 prices) 30
Table 29: India real GDP, 2004?09 ($bn, 2000 prices) 30
Table 30: India real GDP forecast, 2009?14 ($bn, 2000 prices) 31
Table 31: India consumer price index, 2004?09 (2000=100) 31
Table 32: India consumer price index, 2009?14 (2000=100) 31


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