Whisky / Whiskey Market in Vietnam to 2014 (Spirits)

Introduction

Whisky / Whiskey Market in Vietnam to 2014 (Spirits) is a comprehensive resource for market and segment level data including value and volume from 2004 to 2014, and market/company shares for 2008-09.This report also provides data on expenditure and consumption as well as key distribution channels, and reveals the leading companies in the Vietnamese whisky / whiskey market.

Features and Benefits

• Identify key market segments by analyzing market size data (value & volume) for categories
• Design business strategies by gaining insight into quantitative market trends over 2004-09 and expectations for 2010-14
• Identify key companies in the whisky / whiskey market in Vietnam and design M&A strategies by analyzing market share data
• Predict how consumer preferences will change in the future by analysis of expenditure and consumption information from 2004 to 2014

Highlights

• The whisky / whiskey market in Vietnam increased at a compound annual growth rate of 8.1% between 2004 and 2009.
• The American whiskey category led the whisky / whiskey market in Vietnam in 2009, with a share of 43.7%.
• Leading player in whisky / whiskey market in Vietnam is Diageo plc.


Key questions answered

• Which will be the fastest growing segment within the whisky / whiskey market in Vietnam?
• How will the forecast growth differ from the historic growth exhibited by the whisky / whiskey market in Vietnam?
• Which company accounted for the largest share of the Vietnamese whisky / whiskey market in 2009?
• How will consumption and expenditure patterns change from 2004 to 2014?
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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: whisk(e)y 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Whisk(e)y 9
Value analysis (Vietnamese Dong), 2004?09 9
Value analysis (Vietnamese Dong), 2009?14 10
Value analysis (US dollars), 2004?09 12
Value analysis (US dollars), 2009?14 13
Volume analysis, 2004?09 15
Volume analysis, 2009?14 16
Company and brand share analysis 19
Distribution analysis 23
Expenditure and consumption per capita 25
Chapter 4 Macroeconomic Profile 31
Macroeconomic indicators 31
Chapter 5 Research Methodology 36
Methodology overview 36
Secondary research 37
Market modeling 38
Creating an initial data model 38
Revising the initial data model 38
Creating a final estimate 39
Creating demographic value splits 39
Primary research 39
Data finalization 40
Ongoing research 40

LIST OF FIGURES
Figure 1: Whisk(e)y, Vietnam, value by segment (VNDm), 2004?14 11
Figure 2: Whisk(e)y, Vietnam, category growth comparison, by value, 2004?14 14
Figure 3: Whisk(e)y, Vietnam, volume by segment (liters, million), 2004?14 17
Figure 4: Whisk(e)y, Vietnam, category growth comparison, by volume, 2004?14 18
Figure 5: Whisk(e)y, Vietnam, company share by volume (%), 2008?09 21
Figure 6: Whisk(e)y, Vietnam, distribution channels by volume (%), 2008?09 24
Figure 7: Annual data review process 37

LIST OF TABLES
Table 1: Whisk(e)y category definitions 3
Table 2: Whisk(e)y distribution channels 4
Table 3: Whisk(e)y, Vietnam, value by segment (VNDm), 2004?09 9
Table 4: Whisk(e)y, Vietnam, value forecast by segment (VNDm), 2009?14 10
Table 5: Whisk(e)y, Vietnam, value by segment ($m), 2004?09 12
Table 6: Whisk(e)y, Vietnam, value forecast by segment ($m), 2009?14 13
Table 7: Whisk(e)y, Vietnam, volume by segment (liters, million), 2004?09 15
Table 8: Whisk(e)y, Vietnam, volume forecast by segment (liters, million), 2009?14 16
Table 9: Whisk(e)y, Vietnam, brand share by volume (%), 2008?09 19
Table 10: Whisk(e)y, Vietnam, volume by brand (liters, million), 2008?09 20
Table 11: Whisk(e)y, Vietnam, company share by volume (%), 2008?09 22
Table 12: Whisk(e)y, Vietnam, volume by company (liters, million), 2008?09 22
Table 13: Whisk(e)y, Vietnam, distribution channels by volume (%), 2008?09 23
Table 14: Whisk(e)y, Vietnam, volume by distribution channel (liters, million), 2008?09 23
Table 15: Whisk(e)y, Vietnam, expenditure per capita (VND), 2004?09 25
Table 16: Whisk(e)y, Vietnam, forecast expenditure per capita (VND), 2009?14 26
Table 17: Whisk(e)y, Vietnam, expenditure per capita ($), 2004?09 27
Table 18: Whisk(e)y, Vietnam, forecast expenditure per capita ($), 2009?14 28
Table 19: Whisk(e)y, Vietnam, consumption per capita (liters), 2004?09 29
Table 20: Whisk(e)y, Vietnam, forecast consumption per capita (liters), 2009?14 30
Table 21: Vietnam population, by age group, 2004?09 (millions) 31
Table 22: Vietnam population forecast, by age group, 2009?14 (millions) 32
Table 23: Vietnam population, by gender, 2004?09 (millions) 32
Table 24: Vietnam population forecast, by gender, 2009?14 (millions) 33
Table 25: Vietnam nominal GDP, 2004?09 (VNDbn, nominal prices) 33
Table 26: Vietnam nominal GDP forecast, 2009?14 (VNDbn, nominal prices)z 33
Table 27: Vietnam real GDP, 2004?09 (VNDbn, 2000 prices) 34
Table 28: Vietnam real GDP forecast, 2009?14 (VNDbn, 2000 prices) 34
Table 29: Vietnam real GDP, 2004?09 ($bn, 2000 prices) 34
Table 30: Vietnam real GDP forecast, 2009?14 ($bn, 2000 prices) 35
Table 31: Vietnam consumer price index, 2004?09 (2000=100) 35
Table 32: Vietnam consumer price index, 2009?14 (2000=100) 35


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