Wine in the US to 2014

Introduction

This databook provides key data and information on the wine market in the US. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on four categories: still wine, sparkling wine, champagne and fortified wine

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data

*Category level company and brand share as well as distribution share information for 2008 and 2009

*Review of the top two companies with in the wine market, including company overview, key facts and business description

Highlights

The market for wine in the US increased at a compound annual growth rate of 3% between 2004 and 2009.

The still wine category led the wine market in the US, accounting for a share of 83.2%.

Leading players in the US wine market include Constellation Brands, Inc., E. & J. Gallo Winery and The Wine Group, Inc.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the wine market in the US

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: wine 2
Summary category level: still wine 3
Summary category level: sparkling wine 4
Summary category level: champagne 5
Summary category level: fortified wine 6
Chapter 2 Introduction 7
What is this report about? 7
How to use this report 7
Market definition 8
Chapter 3 Market Overview 20
Value analysis (US Dollar), 2004?09 20
Value analysis (US Dollar), 2009?14 21
Volume analysis, 2004?09 23
Volume analysis, 2009?14 24
Company and brand share analysis 26
Distribution analysis 33
Expenditure and consumption per capita 35
Chapter 4 Leading Company Profiles 37
Constellation Brands, Inc. 37
E. & J. Gallo Winery 39
Chapter 5 Category Analysis: Still Wine 41
Value analysis (US Dollar), 2004?09 41
Value analysis (US Dollar), 2009?14 42
Volume analysis, 2004?09 44
Volume analysis, 2009?14 45
Company and brand share analysis 47
Distribution analysis 51
Expenditure and consumption per capita 53
Chapter 6 Category Analysis: Sparkling Wine 55
Value analysis (US Dollar), 2004?09 55
Value analysis (US Dollar), 2009?14 56
Volume analysis, 2004?09 58
Volume analysis, 2009?14 59
Company and brand share analysis 61
Distribution analysis 64
Expenditure and consumption per capita 66
Chapter 7 Category Analysis: Champagne 68
Value analysis (US Dollar), 2004?09 68
Value analysis (US Dollar), 2009?14 69
Volume analysis, 2004?09 70
Volume analysis, 2009?14 71
Company and brand share analysis 72
Distribution analysis 75
Expenditure and consumption per capita 77
Chapter 8 Category Analysis: Fortified Wine 79
Value analysis (US Dollar), 2004?09 79
Value analysis (US Dollar), 2009?14 80
Volume analysis, 2004?09 82
Volume analysis, 2009?14 83
Company and brand share analysis 85
Distribution analysis 88
Expenditure and consumption per capita 90
Chapter 9 Country Comparison 93
Value 93
Volume 97
Market share 101
Chapter 10 New Product Development 102
Product launches over time 102
Recent product launches 104
Chapter 11 Macroeconomic Profile 105
Macroeconomic Indicators 105
Chapter 12 Research Methodology 110
Methodology overview 110
Secondary research 111
Market modeling 112
Creating an initial data model 112
Revising the initial data model 112
Creating a final estimate 113
Creating demographic value splits 113
Primary research 113
Data finalization 114
Ongoing research 114
Chapter 13 Appendix 115
Future readings 115
How to contact experts in your industry 115
Disclaimer 115

LIST OF FIGURES
Figure 1: Wine, US, value by category ($m), 2004?14 22
Figure 2: Wine, US, category growth comparison, by value, 2004?14 22
Figure 3: Wine, US, volume by category (liters, million), 2004?14 25
Figure 4: Wine, US, category growth comparison, by volume, 2004?14 25
Figure 5: Wine, US, company share by volume (%), 2008?09 30
Figure 6: Wine, US, distribution channels by volume (%), 2008?09 34
Figure 7: Still wine, US, value by segment ($m), 2004?14 43
Figure 8: Still wine, US, category growth comparison, by value, 2004?14 43
Figure 9: Still wine, US, volume by segment (liters, million), 2004?14 46
Figure 10: Still wine, US, category growth comparison, by volume, 2004?14 46
Figure 11: Still wine, US, company share by volume (%), 2008?09 49
Figure 12: Still wine, US, distribution channels by volume (%), 2008?09 52
Figure 13: Sparkling wine, US, value by segment ($m), 2004?14 57
Figure 14: Sparkling wine, US, category growth comparison, by value, 2004?14 57
Figure 15: Sparkling wine, US, volume by segment (liters, million), 2004?14 60
Figure 16: Sparkling wine, US, category growth comparison, by volume, 2004?14 60
Figure 17: Sparkling wine, US, company share by volume (%), 2008?09 62
Figure 18: Sparkling wine, US, distribution channels by volume (%), 2008?09 65
Figure 19: Champagne, US, value ($m), 2004?14 69
Figure 20: Champagne, US, volume (liters, million), 2004?14 71
Figure 21: Champagne, US, company share by volume (%), 2008?09 73
Figure 22: Champagne, US, distribution channels by volume (%), 2008?09 76
Figure 23: Fortified wine, US, value by segment ($m), 2004?14 81
Figure 24: Fortified wine, US, category growth comparison, by value, 2004?14 81
Figure 25: Fortified wine, US, volume by segment (liters, million), 2004?14 84
Figure 26: Fortified wine, US, company share by volume (%), 2008?09 86
Figure 27: Fortified wine, US, distribution channels by volume (%), 2008?09 89
Figure 28: Global wine market split (value terms, 2009), top five countries 94
Figure 29: Global wine market value, 2004–09, top five countries 96
Figure 30: Global wine market split (volume terms, 2009), top five countries 98
Figure 31: Global wine market volume, 2004–09, top five countries 100
Figure 32: Annual data review process 111

LIST OF TABLES
Table 1: Wine category definitions 9
Table 2: Wine distribution channels 10
Table 3: Wine, US, value by category ($m), 2004?09 20
Table 4: Wine, US, value forecast by category ($m), 2009?14 21
Table 5: Wine, US, volume by category (liters, million), 2004?09 23
Table 6: Wine, US, volume forecast by category (liters, million), 2009?14 24
Table 7: Wine, US, brand share by volume (%), 2008?09 26
Table 8: Wine, US, volume by brand (liters, million), 2008?09 28
Table 9: Wine, US, company share by volume (%), 2008?09 31
Table 10: Wine, US, volume by company (liters, million), 2008?09 32
Table 11: Wine, US, distribution channels by volume (%), 2008?09 33
Table 12: Wine, US, volume by distribution channel (liters, million), 2008?09 33
Table 13: Wine, US, expenditure per capita ($), 2004?09 35
Table 14: Wine, US, forecast expenditure per capita ($), 2009?14 35
Table 15: Wine, US, consumption per capita (liters), 2004?09 36
Table 16: Wine, US, forecast consumption per capita (liters), 2009?14 36
Table 17: Constellation Brands, Inc. key facts 37
Table 18: E. & J. Gallo Winery key facts 39
Table 19: Still wine, US, value by segment ($m), 2004?09 41
Table 20: Still wine, US, value forecast by segment ($m), 2009?14 42
Table 21: Still wine, US, volume by segment (liters, million), 2004?09 44
Table 22: Still wine, US, volume forecast by segment (liters, million), 2009?14 45
Table 23: Still wine, US, brand share by volume (%), 2008?09 47
Table 24: Still wine, US, volume by brand (liters, million), 2008?09 48
Table 25: Still wine, US, company share by volume (%), 2008?09 50
Table 26: Still wine, US, volume by company (liters, million), 2008?09 50
Table 27: Still wine, US, distribution channels by volume (%), 2008?09 51
Table 28: Still wine, US, volume by distribution channel (liters, million), 2008?09 51
Table 29: Still wine, US, expenditure per capita ($), 2004?09 53
Table 30: Still wine, US, forecast expenditure per capita ($), 2009?14 53
Table 31: Still wine, US, consumption per capita (liters), 2004?09 54
Table 32: Still wine, US, forecast consumption per capita (liters), 2009?14 54
Table 33: Sparkling wine, US, value by segment ($m), 2004?09 55
Table 34: Sparkling wine, US, value forecast by segment ($m), 2009?14 56
Table 35: Sparkling wine, US, volume by segment (liters, million), 2004?09 58
Table 36: Sparkling wine, US, volume forecast by segment (liters, million), 2009?14 59
Table 37: Sparkling wine, US, brand share by volume (%), 2008?09 61
Table 38: Sparkling wine, US, volume by brand (liters, million), 2008?09 61
Table 39: Sparkling wine, US, company share by volume (%), 2008?09 63
Table 40: Sparkling wine, US, volume by company (liters, million), 2008?09 63
Table 41: Sparkling wine, US, distribution channels by volume (%), 2008?09 64
Table 42: Sparkling wine, US, volume by distribution channel (liters, million), 2008?09 64
Table 43: Sparkling wine, US, expenditure per capita ($), 2004?09 66
Table 44: Sparkling wine, US, forecast expenditure per capita ($), 2009?14 66
Table 45: Sparkling wine, US, consumption per capita (liters), 2004?09 67
Table 46: Sparkling wine, US, forecast consumption per capita (liters), 2009?14 67
Table 47: Champagne, US, value ($m), 2004?09 68
Table 48: Champagne, US, value forecast ($m), 2009?14 69
Table 49: Champagne, US, volume (liters, million), 2004?09 70
Table 50: Champagne, US, volume forecast (liters, million), 2009?14 71
Table 51: Champagne, US, brand share by volume (%), 2008?09 72
Table 52: Champagne, US, volume by brand (liters, million), 2008?09 72
Table 53: Champagne, US, company share by volume (%), 2008?09 74
Table 54: Champagne, US, volume by company (liters, million), 2008?09 74
Table 55: Champagne, US, distribution channels by volume (%), 2008?09 75
Table 56: Champagne, US, volume by distribution channel (liters, million), 2008?09 75
Table 57: Champagne, US, expenditure per capita ($), 2004?09 77
Table 58: Champagne, US, forecast expenditure per capita ($), 2009?14 77
Table 59: Champagne, US, consumption per capita (liters), 2004?09 78
Table 60: Champagne, US, forecast consumption per capita (liters), 2009?14 78
Table 61: Fortified wine, US, value by segment ($m), 2004?09 79
Table 62: Fortified wine, US, value forecast by segment ($m), 2009?14 80
Table 63: Fortified wine, US, volume by segment (liters, million), 2004?09 82
Table 64: Fortified wine, US, volume forecast by segment (liters, million), 2009?14 83
Table 65: Fortified wine, US, brand share by volume (%), 2008?09 85
Table 66: Fortified wine, US, volume by brand (liters, million), 2008?09 85
Table 67: Fortified wine, US, company share by volume (%), 2008?09 87
Table 68: Fortified wine, US, volume by company (liters, million), 2008?09 87
Table 69: Fortified wine, US, distribution channels by volume (%), 2008?09 88
Table 70: Fortified wine, US, volume by distribution channel (liters, million), 2008?09 88
Table 71: Fortified wine, US, expenditure per capita ($), 2004?09 90
Table 72: Fortified wine, US, forecast expenditure per capita ($), 2009?14 91
Table 73: Fortified wine, US, consumption per capita (liters), 2004?09 91
Table 74: Fortified wine, US, forecast consumption per capita (liters), 2009?14 92
Table 75: Global wine market value, 2009 93
Table 76: Global wine market split (value terms ($m), 2009), top five countries 96
Table 77: Global wine market volume, 2009 97
Table 78: Global wine market split (volume terms, 2009), top five countries 100
Table 79: Leading players, top five countries 101
Table 80: US wine new product launches reports, by company (top five companies), 2009 102
Table 81: US wine new product launches SKUs, by company (top five companies), 2009 102
Table 82: US wine new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 103
Table 83: US wine new product launches (reports), by ingredients (top 10 ingredients), 2009 103
Table 84: US wine new product launches (reports), by package tags or claims (top 10 claims), 2009 104
Table 85: US wine new product launches - recent five launches (2009) 104
Table 86: US population, by age group, 2004?09 (millions) 105
Table 87: US population forecast, by age group, 2009?14 (millions) 106
Table 88: US population, by gender, 2004?09 (millions) 106
Table 89: US population forecast, by gender, 2009?14 (millions) 107
Table 90: US nominal GDP, 2004?09 ($bn, nominal prices) 107
Table 91: US nominal GDP forecast, 2009?14 ($bn, nominal prices) 107
Table 92: US real GDP, 2004?09 ($bn, 2000 prices) 108
Table 93: US real GDP forecast, 2009?14 ($bn, 2000 prices) 108
Table 94: US consumer price index, 2004?09 (2000=100) 109
Table 95: US consumer price index, 2009?14 (2000=100) 109



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