Wine in the Advanced Emerging Markets (Brazil, Hungary, Mexico, Poland, South Africa and Taiwan) Market Overview and Forecasts to 2014

Introduction

This report covers key aspects of the wine market in the advanced emerging market countries: Brazil, Hungary, Mexico, Poland, South Africa and Taiwan. Data is provided on market value and volume by category; company and brand share; distribution channels; and expenditure and consumption per capita for the historic and forecast periods.

Scope

*Contains information on four categories: still wine, fortified wine, sparkling wine and champagne

*Market and category level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data

*Market level company and brand shares as well as distribution share information

Highlights

Mexico was the fastest growing country in terms of volume, with a CAGR of 11.1% over the 200409 period.

The Brazilian wine market is the largest in terms of volume sales among the advanced emerging market nations.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the wine market in the advanced emerging market nations

*Identify key players within the wine market in the advanced emerging markets to plan lucrative M&A, partnerships and agreements

*Obtain insight into new product launches within the wine market in the advanced emerging market countries

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: Brazil 2
Summary market level: Hungary 3
Summary market level: Mexico 4
Summary market level: Poland 5
Summary market level: South Africa 6
Summary market level: Taiwan 7
Chapter 2 Introduction 8
What is this report about? 8
How to use this report 8
Market definition 9
Chapter 3 Overview 22
Advanced Emerging Markets wine, value overview 22
Advanced Emerging Markets wine, volume overview 27
Chapter 4 Brazil 32
Value analysis (Brazilian Real), 2004?09 32
Value analysis (Brazilian Real), 2009?14 33
Value analysis (US dollars), 2004?09 35
Value analysis (US dollars), 2009?14 35
Volume analysis, 2004?09 37
Volume analysis, 2009?14 38
Company and brand share analysis 41
Distribution analysis 48
Expenditure and consumption per capita 50
Chapter 5 Hungary 53
Value analysis (Hungarian Forint), 2004?09 53
Value analysis (Hungarian Forint), 2009?14 54
Value analysis (US dollars), 2004?09 56
Value analysis (US dollars), 2009?14 56
Volume analysis, 2004?09 58
Volume analysis, 2009?14 59
Company and brand share analysis 61
Distribution analysis 67
Expenditure and consumption per capita 69
Chapter 6 Mexico 73
Value analysis (Mexican Peso), 2004?09 73
Value analysis (Mexican Peso), 2009?14 74
Value analysis (US dollars), 2004?09 76
Value analysis (US dollars), 2009?14 76
Volume analysis, 2004?09 78
Volume analysis, 2009?14 79
Company and brand share analysis 82
Distribution analysis 89
Expenditure and consumption per capita 91
Chapter 7 Poland 94
Value analysis (Polish Zloty), 2004?09 94
Value analysis (Polish Zloty), 2009?14 95
Value analysis (US dollars), 2004?09 97
Value analysis (US dollars), 2009?14 97
Volume analysis, 2004?09 99
Volume analysis, 2009?14 100
Company and brand share analysis 103
Distribution analysis 109
Expenditure and consumption per capita 111
Chapter 8 South Africa 114
Value analysis (South African Rand), 2004?09 114
Value analysis (South African Rand), 2009?14 115
Value analysis (US dollars), 2004?09 117
Value analysis (US dollars), 2009?14 117
Volume analysis, 2004?09 119
Volume analysis, 2009?14 120
Company and brand share analysis 122
Distribution analysis 127
Expenditure and consumption per capita 129
Chapter 9 Taiwan 133
Value analysis (New Taiwan Dollar), 2004?09 133
Value analysis (New Taiwan Dollar), 2009?14 134
Value analysis (US dollars), 2004?09 136
Value analysis (US dollars), 2009?14 136
Volume analysis, 2004?09 138
Volume analysis, 2009?14 139
Company and brand share analysis 141
Distribution analysis 146
Expenditure and consumption per capita 148
Chapter 10 Research Methodology 151
Methodology overview 151
Secondary research 152
Market modeling 153
Creating an initial data model 153
Revising the initial data model 153
Creating a final estimate 154
Creating demographic value splits 154
Primary research 154
Data finalization 155
Ongoing research 155
Chapter 11 Appendix 156
Future readings 156
How to contact experts in your industry 156
Disclaimer 156

LIST OF FIGURES
Figure 1: Wine market, Advanced Emerging Markets, value ($m), 2004?14 22
Figure 2: Wine market, Advanced Emerging Markets, value ($m) , 2004?09 24
Figure 3: Wine market, Advanced Emerging Markets, value ($m) , 2009?14 25
Figure 4: Wine market, Advanced Emerging Markets, value growth analysis, 2004?14 26
Figure 5: Wine market, Advanced Emerging Markets, volume (liters, million), 2004?14 27
Figure 6: Wine market, Advanced Emerging Markets, volume (liters, million), 2004?09 29
Figure 7: Wine market, Advanced Emerging Markets, volume (liters, million), 2009–14 30
Figure 8: Wine market, Advanced Emerging Markets, volume growth analysis, 2004?14 31
Figure 9: Wine, Brazil, value by category (BRLm), 2004?14 34
Figure 10: Wine, Brazil, category growth comparison, by value, 2004?14 36
Figure 11: Wine, Brazil, volume by category (liters, million), 2004?14 39
Figure 12: Wine, Brazil, category growth comparison, by volume, 2004?14 40
Figure 13: Wine, Brazil, company share by volume (%), 2008?09 45
Figure 14: Wine, Brazil, distribution channels by volume (%), 2008?09 49
Figure 15: Wine, Hungary, value by category (HUFm), 2004?14 55
Figure 16: Wine, Hungary, category growth comparison, by value, 2004?14 57
Figure 17: Wine, Hungary, volume by category (liters, million), 2004?14 60
Figure 18: Wine, Hungary, category growth comparison, by volume, 2004?14 60
Figure 19: Wine, Hungary, company share by volume (%), 2008?09 64
Figure 20: Wine, Hungary, distribution channels by volume (%), 2008?09 68
Figure 21: Wine, Mexico, value by category (MXNm), 2004?14 75
Figure 22: Wine, Mexico, category growth comparison, by value, 2004?14 77
Figure 23: Wine, Mexico, volume by category (liters, million), 2004?14 80
Figure 24: Wine, Mexico, category growth comparison, by volume, 2004?14 81
Figure 25: Wine, Mexico, company share by volume (%), 2008?09 86
Figure 26: Wine, Mexico, distribution channels by volume (%), 2008?09 90
Figure 27: Wine, Poland, value by category (PLNm), 2004?14 96
Figure 28: Wine, Poland, category growth comparison, by value, 2004?14 98
Figure 29: Wine, Poland, volume by category (liters, million), 2004?14 101
Figure 30: Wine, Poland, category growth comparison, by volume, 2004?14 102
Figure 31: Wine, Poland, company share by volume (%), 2008?09 106
Figure 32: Wine, Poland, distribution channels by volume (%), 2008?09 110
Figure 33: Wine, South Africa, value by category (ZARm), 2004?14 116
Figure 34: Wine, South Africa, category growth comparison, by value, 2004?14 118
Figure 35: Wine, South Africa, volume by category (liters, million), 2004?14 121
Figure 36: Wine, South Africa, company share by volume (%), 2008?09 124
Figure 37: Wine, South Africa, distribution channels by volume (%), 2008?09 128
Figure 38: Wine, Taiwan, value by category (NT$m), 2004?14 135
Figure 39: Wine, Taiwan, category growth comparison, by value, 2004?14 137
Figure 40: Wine, Taiwan, volume by category (liters, million), 2004?14 140
Figure 41: Wine, Taiwan, category growth comparison, by volume, 2004?14 140
Figure 42: Wine, Taiwan, company share by volume (%), 2008?09 143
Figure 43: Wine, Taiwan, distribution channels by volume (%), 2008?09 147
Figure 44: Annual data review process 152

LIST OF TABLES
Table 1: Wine category definitions 10
Table 2: Wine distribution channels 11
Table 3: Wine market, Advanced Emerging Markets, value ($m), 2004?14 23
Table 4: Wine market, Advanced Emerging Markets, value ($m), 2004?09 24
Table 5: Wine market, Advanced Emerging Markets, value ($m), 2009?14 25
Table 6: Wine market, Advanced Emerging Markets, volume (liters, million), 2004?14 28
Table 7: Wine market, Advanced Emerging Markets, volume (liters, million), 2004?09 29
Table 8: Wine market, Advanced Emerging Markets, volume (liters, million), 2009–14 30
Table 9: Wine, Brazil, value by category (BRLm), 2004?09 32
Table 10: Wine, Brazil, value forecast by category (BRLm), 2009?14 33
Table 11: Wine, Brazil, value by category ($m), 2004?09 35
Table 12: Wine, Brazil, value forecast by category ($m), 2009?14 35
Table 13: Wine, Brazil, volume by category (liters, million), 2004?09 37
Table 14: Wine, Brazil, volume forecast by category (liters, million), 2009?14 38
Table 15: Wine, Brazil, brand share by volume (%), 2008?09 41
Table 16: Wine, Brazil, volume by brand (liters, million), 2008?09 43
Table 17: Wine, Brazil, company share by volume (%), 2008?09 46
Table 18: Wine, Brazil, volume by company (liters, million), 2008?09 47
Table 19: Wine, Brazil, distribution channels by volume (%), 2008?09 48
Table 20: Wine, Brazil, volume by distribution channel (liters, million), 2008?09 48
Table 21: Wine, Brazil, expenditure per capita (BRL), 2004?09 50
Table 22: Wine, Brazil, forecast expenditure per capita (BRL), 2009?14 50
Table 23: Wine, Brazil, expenditure per capita ($), 2004?09 51
Table 24: Wine, Brazil, forecast expenditure per capita ($), 2009?14 51
Table 25: Wine, Brazil, consumption per capita (liters), 2004?09 52
Table 26: Wine, Brazil, forecast consumption per capita (liters), 2009?14 52
Table 27: Wine, Hungary, value by category (HUFm), 2004?09 53
Table 28: Wine, Hungary, value forecast by category (HUFm), 2009?14 54
Table 29: Wine, Hungary, value by category ($m), 2004?09 56
Table 30: Wine, Hungary, value forecast by category ($m), 2009?14 56
Table 31: Wine, Hungary, volume by category (liters, million), 2004?09 58
Table 32: Wine, Hungary, volume forecast by category (liters, million), 2009?14 59
Table 33: Wine, Hungary, brand share by volume (%), 2008?09 62
Table 34: Wine, Hungary, volume by brand (liters, million), 2008?09 63
Table 35: Wine, Hungary, company share by volume (%), 2008?09 65
Table 36: Wine, Hungary, volume by company (liters, million), 2008?09 66
Table 37: Wine, Hungary, distribution channels by volume (%), 2008?09 67
Table 38: Wine, Hungary, volume by distribution channel (liters, million), 2008?09 67
Table 39: Wine, Hungary, expenditure per capita (HUF), 2004?09 69
Table 40: Wine, Hungary, forecast expenditure per capita (HUF), 2009?14 70
Table 41: Wine, Hungary, expenditure per capita ($), 2004?09 71
Table 42: Wine, Hungary, forecast expenditure per capita ($), 2009?14 71
Table 43: Wine, Hungary, consumption per capita (liters), 2004?09 72
Table 44: Wine, Hungary, forecast consumption per capita (liters), 2009?14 72
Table 45: Wine, Mexico, value by category (MXNm), 2004?09 73
Table 46: Wine, Mexico, value forecast by category (MXNm), 2009?14 74
Table 47: Wine, Mexico, value by category ($m), 2004?09 76
Table 48: Wine, Mexico, value forecast by category ($m), 2009?14 76
Table 49: Wine, Mexico, volume by category (liters, million), 2004?09 78
Table 50: Wine, Mexico, volume forecast by category (liters, million), 2009?14 79
Table 51: Wine, Mexico, brand share by volume (%), 2008?09 82
Table 52: Wine, Mexico, volume by brand (liters, million), 2008?09 84
Table 53: Wine, Mexico, company share by volume (%), 2008?09 87
Table 54: Wine, Mexico, volume by company (liters, million), 2008?09 88
Table 55: Wine, Mexico, distribution channels by volume (%), 2008?09 89
Table 56: Wine, Mexico, volume by distribution channel (liters, million), 2008?09 89
Table 57: Wine, Mexico, expenditure per capita (MXN), 2004?09 91
Table 58: Wine, Mexico, forecast expenditure per capita (MXN), 2009?14 91
Table 59: Wine, Mexico, expenditure per capita ($), 2004?09 92
Table 60: Wine, Mexico, forecast expenditure per capita ($), 2009?14 92
Table 61: Wine, Mexico, consumption per capita (liters), 2004?09 93
Table 62: Wine, Mexico, forecast consumption per capita (liters), 2009?14 93
Table 63: Wine, Poland, value by category (PLNm), 2004?09 94
Table 64: Wine, Poland, value forecast by category (PLNm), 2009?14 95
Table 65: Wine, Poland, value by category ($m), 2004?09 97
Table 66: Wine, Poland, value forecast by category ($m), 2009?14 97
Table 67: Wine, Poland, volume by category (liters, million), 2004?09 99
Table 68: Wine, Poland, volume forecast by category (liters, million), 2009?14 100
Table 69: Wine, Poland, brand share by volume (%), 2008?09 103
Table 70: Wine, Poland, volume by brand (liters, million), 2008?09 105
Table 71: Wine, Poland, company share by volume (%), 2008?09 107
Table 72: Wine, Poland, volume by company (liters, million), 2008?09 108
Table 73: Wine, Poland, distribution channels by volume (%), 2008?09 109
Table 74: Wine, Poland, volume by distribution channel (liters, million), 2008?09 109
Table 75: Wine, Poland, expenditure per capita (PLN), 2004?09 111
Table 76: Wine, Poland, forecast expenditure per capita (PLN), 2009?14 111
Table 77: Wine, Poland, expenditure per capita ($), 2004?09 112
Table 78: Wine, Poland, forecast expenditure per capita ($), 2009?14 112
Table 79: Wine, Poland, consumption per capita (liters), 2004?09 113
Table 80: Wine, Poland, forecast consumption per capita (liters), 2009?14 113
Table 81: Wine, South Africa, value by category (ZARm), 2004?09 114
Table 82: Wine, South Africa, value forecast by category (ZARm), 2009?14 115
Table 83: Wine, South Africa, value by category ($m), 2004?09 117
Table 84: Wine, South Africa, value forecast by category ($m), 2009?14 117
Table 85: Wine, South Africa, volume by category (liters, million), 2004?09 119
Table 86: Wine, South Africa, volume forecast by category (liters, million), 2009?14 120
Table 87: Wine, South Africa, brand share by volume (%), 2008?09 122
Table 88: Wine, South Africa, volume by brand (liters, million), 2008?09 123
Table 89: Wine, South Africa, company share by volume (%), 2008?09 125
Table 90: Wine, South Africa, volume by company (liters, million), 2008?09 126
Table 91: Wine, South Africa, distribution channels by volume (%), 2008?09 127
Table 92: Wine, South Africa, volume by distribution channel (liters, million), 2008?09 127
Table 93: Wine, South Africa, expenditure per capita (ZAR), 2004?09 129
Table 94: Wine, South Africa, forecast expenditure per capita (ZAR), 2009?14 130
Table 95: Wine, South Africa, expenditure per capita ($), 2004?09 130
Table 96: Wine, South Africa, forecast expenditure per capita ($), 2009?14 131
Table 97: Wine, South Africa, consumption per capita (liters), 2004?09 131
Table 98: Wine, South Africa, forecast consumption per capita (liters), 2009?14 132
Table 99: Wine, Taiwan, value by category (NT$m), 2004?09 133
Table 100: Wine, Taiwan, value forecast by category (NT$m), 2009?14 134
Table 101: Wine, Taiwan, value by category ($m), 2004?09 136
Table 102: Wine, Taiwan, value forecast by category ($m), 2009?14 136
Table 103: Wine, Taiwan, volume by category (liters, million), 2004?09 138
Table 104: Wine, Taiwan, volume forecast by category (liters, million), 2009?14 139
Table 105: Wine, Taiwan, brand share by volume (%), 2008?09 141
Table 106: Wine, Taiwan, volume by brand (liters, million), 2008?09 142
Table 107: Wine, Taiwan, company share by volume (%), 2008?09 144
Table 108: Wine, Taiwan, volume by company (liters, million), 2008?09 145
Table 109: Wine, Taiwan, distribution channels by volume (%), 2008?09 146
Table 110: Wine, Taiwan, volume by distribution channel (liters, million), 2008?09 146
Table 111: Wine, Taiwan, expenditure per capita (NT$), 2004?09 148
Table 112: Wine, Taiwan, forecast expenditure per capita (NT$), 2009?14 148
Table 113: Wine, Taiwan, expenditure per capita ($), 2004?09 149
Table 114: Wine, Taiwan, forecast expenditure per capita ($), 2009?14 149
Table 115: Wine, Taiwan, consumption per capita (liters), 2004?09 150
Table 116: Wine, Taiwan, forecast consumption per capita (liters), 2009?14 150



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