Wine in Argentina to 2014

Introduction

This databook provides key data and information on the wine market in Argentina. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on four categories: still wine, sparkling wine, champagne and fortified wine

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data

*Category level company and brand share as well as distribution share information for 2008 and 2009

Highlights

The market for wine in Argentina increased at a compound annual growth rate of 3.3% between 2004 and 2009.

The still wine category led the wine market in Argentina, accounting for a share of 93.6%.

Leading players in Argentinean wine market include Grupo Penaflor, Casa Vinícola Nieto y Senetiner and Diageo plc.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the wine market in Argentina

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: wine 2
Summary category level: still wine 3
Summary category level: sparkling wine 4
Summary category level: champagne 5
Summary category level: fortified wine 6
Chapter 2 Introduction 7
What is this report about? 7
How to use this report 7
Market definition 8
Chapter 3 Market Overview 21
Value analysis (Argentine Peso), 2004?09 21
Value analysis (Argentine Peso), 2009?14 22
Value analysis (US dollars), 2004?09 24
Value analysis (US dollars), 2009?14 24
Volume analysis, 2004?09 25
Volume analysis, 2009?14 26
Company and brand share analysis 28
Distribution analysis 40
Expenditure and consumption per capita 42
Chapter 4 Leading Company Profile 45
Diageo plc 45
Chapter 5 Category Analysis: Still Wine 48
Value analysis (Argentine Peso), 2004?09 48
Value analysis (Argentine Peso), 2009?14 49
Value analysis (US dollars), 2004?09 51
Value analysis (US dollars), 2009?14 51
Volume analysis, 2004?09 53
Volume analysis, 2009?14 54
Company and brand share analysis 57
Distribution analysis 64
Expenditure and consumption per capita 66
Chapter 6 Category Analysis: Sparkling Wine 69
Value analysis (Argentine Peso), 2004?09 69
Value analysis (Argentine Peso), 2009?14 70
Value analysis (US dollars), 2004?09 72
Value analysis (US dollars), 2009?14 72
Volume analysis, 2004?09 74
Volume analysis, 2009?14 75
Company and brand share analysis 78
Distribution analysis 83
Expenditure and consumption per capita 85
Chapter 7 Category Analysis: Champagne 88
Value analysis (Argentine Peso), 2004?09 88
Value analysis (Argentine Peso), 2009?14 89
Value analysis (US dollars), 2004?09 90
Value analysis (US dollars), 2009?14 90
Volume analysis, 2004?09 91
Volume analysis, 2009?14 92
Company and brand share analysis 93
Distribution analysis 96
Expenditure and consumption per capita 98
Chapter 8 Category Analysis: Fortified Wine 101
Value analysis (Argentine Peso), 2004?09 101
Value analysis (Argentine Peso), 2009?14 102
Value analysis (US dollars), 2004?09 104
Value analysis (US dollars), 2009?14 105
Volume analysis, 2004?09 107
Volume analysis, 2009?14 108
Company and brand share analysis 110
Distribution analysis 121
Expenditure and consumption per capita 123
Chapter 9 Country Comparison 127
Value 127
Volume 131
Market share 135
Chapter 10 New Product Development 136
Product launches over time 136
Recent product launches 138
Chapter 11 Macroeconomic Profile 139
Macroeconomic Indicators 139
Chapter 12 Research Methodology 144
Methodology overview 144
Secondary research 145
Market modeling 146
Creating an initial data model 146
Revising the initial data model 146
Creating a final estimate 147
Creating demographic value splits 147
Primary research 147
Data finalization 148
Ongoing research 148
Chapter 13 Appendix 149
Future readings 149
How to contact experts in your industry 149
Disclaimer 149

LIST OF FIGURES
Figure 1: Wine, Argentina, value by category (ARSm), 2004?14 23
Figure 2: Wine, Argentina, volume by category (liters, million), 2004?14 27
Figure 3: Wine, Argentina, company share by volume (%), 2008?09 35
Figure 4: Wine, Argentina, distribution channels by volume (%), 2008?09 41
Figure 5: Still wine, Argentina, value by segment (ARSm), 2004?14 50
Figure 6: Still wine, Argentina, category growth comparison, by value, 2004?14 52
Figure 7: Still wine, Argentina, volume by segment (liters, million), 2004?14 55
Figure 8: Still wine, Argentina, category growth comparison, by volume, 2004?14 56
Figure 9: Still wine, Argentina, company share by volume (%), 2008?09 61
Figure 10: Still wine, Argentina, distribution channels by volume (%), 2008?09 65
Figure 11: Sparkling wine, Argentina, value by segment (ARSm), 2004?14 71
Figure 12: Sparkling wine, Argentina, category growth comparison, by value, 2004?14 73
Figure 13: Sparkling wine, Argentina, volume by segment (liters, million), 2004?14 76
Figure 14: Sparkling wine, Argentina, category growth comparison, by volume, 2004?14 77
Figure 15: Sparkling wine, Argentina, company share by volume (%), 2008?09 80
Figure 16: Sparkling wine, Argentina, distribution channels by volume (%), 2008?09 84
Figure 17: Champagne, Argentina, value (ARSm), 2004?14 89
Figure 18: Champagne, Argentina, volume (liters, million), 2004?14 92
Figure 19: Champagne, Argentina, company share by volume (%), 2008?09 94
Figure 20: Champagne, Argentina, distribution channels by volume (%), 2008?09 97
Figure 21: Fortified wine, Argentina, value by segment (ARSm), 2004?14 103
Figure 22: Fortified wine, Argentina, category growth comparison, by value, 2004?14 106
Figure 23: Fortified wine, Argentina, volume by segment (liters, million), 2004?14 109
Figure 24: Fortified wine, Argentina, category growth comparison, by volume, 2004?14 109
Figure 25: Fortified wine, Argentina, company share by volume (%), 2008?09 116
Figure 26: Fortified wine, Argentina, distribution channels by volume (%), 2008?09 122
Figure 27: Global wine market split (value terms, 2009), top five countries 128
Figure 28: Global wine market value, 2004–09, top five countries 130
Figure 29: Global wine market split (volume terms, 2009), top five countries 132
Figure 30: Global wine market volume, 2004–09, top five countries 134
Figure 31: Annual data review process 145

LIST OF TABLES
Table 1: Wine category definitions 9
Table 2: Wine distribution channels 10
Table 3: Wine, Argentina, value by category (ARSm), 2004?09 21
Table 4: Wine, Argentina, value forecast by category (ARSm), 2009?14 22
Table 5: Wine, Argentina, value by category ($m), 2004?09 24
Table 6: Wine, Argentina, value forecast by category ($m), 2009?14 24
Table 7: Wine, Argentina, volume by category (liters, million), 2004?09 25
Table 8: Wine, Argentina, volume forecast by category (liters, million), 2009?14 26
Table 9: Wine, Argentina, brand share by volume (%), 2008?09 28
Table 10: Wine, Argentina, volume by brand (liters, million), 2008?09 32
Table 11: Wine, Argentina, company share by volume (%), 2008?09 36
Table 12: Wine, Argentina, volume by company (liters, million), 2008?09 38
Table 13: Wine, Argentina, distribution channels by volume (%), 2008?09 40
Table 14: Wine, Argentina, volume by distribution channel (liters, million), 2008?09 40
Table 15: Wine, Argentina, expenditure per capita (ARS), 2004?09 42
Table 16: Wine, Argentina, forecast expenditure per capita (ARS), 2009?14 42
Table 17: Wine, Argentina, expenditure per capita ($), 2004?09 43
Table 18: Wine, Argentina, forecast expenditure per capita ($), 2009?14 43
Table 19: Wine, Argentina, consumption per capita (liters), 2004?09 44
Table 20: Wine, Argentina, forecast consumption per capita (liters), 2009?14 44
Table 21: Diageo plc key facts 45
Table 22: Still wine, Argentina, value by segment (ARSm), 2004?09 48
Table 23: Still wine, Argentina, value forecast by segment (ARSm), 2009?14 49
Table 24: Still wine, Argentina, value by segment ($m), 2004?09 51
Table 25: Still wine, Argentina, value forecast by segment ($m), 2009?14 51
Table 26: Still wine, Argentina, volume by segment (liters, million), 2004?09 53
Table 27: Still wine, Argentina, volume forecast by segment (liters, million), 2009?14 54
Table 28: Still wine, Argentina, brand share by volume (%), 2008?09 57
Table 29: Still wine, Argentina, volume by brand (liters, million), 2008?09 59
Table 30: Still wine, Argentina, company share by volume (%), 2008?09 62
Table 31: Still wine, Argentina, volume by company (liters, million), 2008?09 63
Table 32: Still wine, Argentina, distribution channels by volume (%), 2008?09 64
Table 33: Still wine, Argentina, volume by distribution channel (liters, million), 2008?09 64
Table 34: Still wine, Argentina, expenditure per capita (ARS), 2004?09 66
Table 35: Still wine, Argentina, forecast expenditure per capita (ARS), 2009?14 66
Table 36: Still wine, Argentina, expenditure per capita ($), 2004?09 67
Table 37: Still wine, Argentina, forecast expenditure per capita ($), 2009?14 67
Table 38: Still wine, Argentina, consumption per capita (liters), 2004?09 68
Table 39: Still wine, Argentina, forecast consumption per capita (liters), 2009?14 68
Table 40: Sparkling wine, Argentina, value by segment (ARSm), 2004?09 69
Table 41: Sparkling wine, Argentina, value forecast by segment (ARSm), 2009?14 70
Table 42: Sparkling wine, Argentina, value by segment ($m), 2004?09 72
Table 43: Sparkling wine, Argentina, value forecast by segment ($m), 2009?14 72
Table 44: Sparkling wine, Argentina, volume by segment (liters, million), 2004?09 74
Table 45: Sparkling wine, Argentina, volume forecast by segment (liters, million), 2009?14 75
Table 46: Sparkling wine, Argentina, brand share by volume (%), 2008?09 78
Table 47: Sparkling wine, Argentina, volume by brand (liters, million), 2008?09 79
Table 48: Sparkling wine, Argentina, company share by volume (%), 2008?09 81
Table 49: Sparkling wine, Argentina, volume by company (liters, million), 2008?09 82
Table 50: Sparkling wine, Argentina, distribution channels by volume (%), 2008?09 83
Table 51: Sparkling wine, Argentina, volume by distribution channel (liters, million), 2008?09 83
Table 52: Sparkling wine, Argentina, expenditure per capita (ARS), 2004?09 85
Table 53: Sparkling wine, Argentina, forecast expenditure per capita (ARS), 2009?14 85
Table 54: Sparkling wine, Argentina, expenditure per capita ($), 2004?09 86
Table 55: Sparkling wine, Argentina, forecast expenditure per capita ($), 2009?14 86
Table 56: Sparkling wine, Argentina, consumption per capita (liters), 2004?09 87
Table 57: Sparkling wine, Argentina, forecast consumption per capita (liters), 2009?14 87
Table 58: Champagne, Argentina, value (ARSm), 2004?09 88
Table 59: Champagne, Argentina, value forecast (ARSm), 2009?14 89
Table 60: Champagne, Argentina, value ($m), 2004?09 90
Table 61: Champagne, Argentina, value forecast ($m), 2009?14 90
Table 62: Champagne, Argentina, volume (liters, million), 2004?09 91
Table 63: Champagne, Argentina, volume forecast (liters, million), 2009?14 92
Table 64: Champagne, Argentina, brand share by volume (%), 2008?09 93
Table 65: Champagne, Argentina, volume by brand (liters, million), 2008?09 93
Table 66: Champagne, Argentina, company share by volume (%), 2008?09 95
Table 67: Champagne, Argentina, volume by company (liters, million), 2008?09 95
Table 68: Champagne, Argentina, distribution channels by volume (%), 2008?09 96
Table 69: Champagne, Argentina, volume by distribution channel (liters, million), 2008?09 96
Table 70: Champagne, Argentina, expenditure per capita (ARS), 2004?09 98
Table 71: Champagne, Argentina, forecast expenditure per capita (ARS), 2009?14 98
Table 72: Champagne, Argentina, expenditure per capita ($), 2004?09 99
Table 73: Champagne, Argentina, forecast expenditure per capita ($), 2009?14 99
Table 74: Champagne, Argentina, consumption per capita (liters), 2004?09 100
Table 75: Champagne, Argentina, forecast consumption per capita (liters), 2009?14 100
Table 76: Fortified wine, Argentina, value by segment (ARSm), 2004?09 101
Table 77: Fortified wine, Argentina, value forecast by segment (ARSm), 2009?14 102
Table 78: Fortified wine, Argentina, value by segment ($m), 2004?09 104
Table 79: Fortified wine, Argentina, value forecast by segment ($m), 2009?14 105
Table 80: Fortified wine, Argentina, volume by segment (liters, million), 2004?09 107
Table 81: Fortified wine, Argentina, volume forecast by segment (liters, million), 2009?14 108
Table 82: Fortified wine, Argentina, brand share by volume (%), 2008?09 110
Table 83: Fortified wine, Argentina, volume by brand (liters, million), 2008?09 113
Table 84: Fortified wine, Argentina, company share by volume (%), 2008?09 117
Table 85: Fortified wine, Argentina, volume by company (liters, million), 2008?09 119
Table 86: Fortified wine, Argentina, distribution channels by volume (%), 2008?09 121
Table 87: Fortified wine, Argentina, volume by distribution channel (liters, million), 2008?09 121
Table 88: Fortified wine, Argentina, expenditure per capita (ARS), 2004?09 123
Table 89: Fortified wine, Argentina, forecast expenditure per capita (ARS), 2009?14 124
Table 90: Fortified wine, Argentina, expenditure per capita ($), 2004?09 124
Table 91: Fortified wine, Argentina, forecast expenditure per capita ($), 2009?14 125
Table 92: Fortified wine, Argentina, consumption per capita (liters), 2004?09 125
Table 93: Fortified wine, Argentina, forecast consumption per capita (liters), 2009?14 126
Table 94: Global wine market value, 2009 127
Table 95: Global wine market split (value terms ($m), 2009), top five countries 130
Table 96: Global wine market volume, 2009 131
Table 97: Global wine market split (volume terms, 2009), top five countries 134
Table 98: Leading players, top five countries 135
Table 99: Argentina wine new product launches reports, by company (top five companies), 2009 136
Table 100: Argentina wine new product launches SKUs, by company (top five companies), 2009 136
Table 101: Argentina wine new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 137
Table 102: Argentina wine new product launches (reports), by ingredients , 2009 137
Table 103: Argentina wine new product launches (reports), by package tags or claims , 2009 138
Table 104: Argentina wine new product launches - recent five launches (2009) 138
Table 105: Argentina population, by age group, 2004?09 (millions) 139
Table 106: Argentina population forecast, by age group, 2009?14 (millions) 140
Table 107: Argentina population, by gender, 2004?09 (millions) 140
Table 108: Argentina population forecast, by gender, 2009?14 (millions) 141
Table 109: Argentina nominal GDP, 2004?09 (ARSbn, nominal prices) 141
Table 110: Argentina nominal GDP forecast, 2009?14 (ARSbn, nominal prices) 141
Table 111: Argentina real GDP, 2004?09 (ARSbn, 2000 prices) 142
Table 112: Argentina real GDP forecast, 2009?14 (ARSbn, 2000 prices) 142
Table 113: Argentina real GDP, 2004?09 ($bn, 2000 prices) 142
Table 114: Argentina real GDP forecast, 2009?14 ($bn, 2000 prices) 143
Table 115: Argentina consumer price index, 2004?09 (2000=100) 143
Table 116: Argentina consumer price index, 2009?14 (2000=100) 143



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