Wine in Asia-Pacific to 2014

Introduction

This databook provides key data and information on the wine market covering 15 countries in the Asia-Pacific region. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution and company share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on four categories: still wine, sparkling wine, champagne and fortified wine

*Market, category and segment level information on value and volume with historic (2004-09) and forecast (2010-14) data

*Category level company share as well as distribution share information for 2008 and 2009

Highlights

The market for wine in Asia-Pacific increased at a compound annual growth rate of 6.9% between 2004 and 2009.

The still wine category led the wine market in Asia-Pacific, accounting for a share of 83.2%.

The leading players in the Asia-Pacific wine market include Yantai Changyu Group Company Limited, China Great Wall wine Co, Ltd and Tonghua Grape wine Co., Ltd.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the wine market in Asia-Pacific

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: wine 2
Summary category level: still wine 3
Summary category level: sparkling wine 4
Summary category level: champagne 5
Summary category level: fortified wine 6
Chapter 2 Introduction 7
What is this report about? 7
How to use this report 7
Market definition 8
Chapter 3 Overview 19
Value Analysis 19
Volume Analysis 21
Chapter 4 Asia Pacific Wine: Market Overview 23
Value analysis (US Dollar), 2004?09 23
Value analysis (US Dollar), 2009?14 24
Volume analysis, 2004?09 26
Volume analysis, 2009?14 27
Company share analysis 29
Distribution analysis 32
Expenditure and consumption per capita 34
Chapter 5 Category Analysis: Still Wine 36
Value analysis (US Dollar), 2004?09 36
Value analysis (US Dollar), 2009?14 37
Volume analysis, 2004?09 39
Volume analysis, 2009?14 40
Company share analysis 42
Distribution analysis 45
Expenditure and consumption per capita 47
Chapter 6 Category Analysis: Sparkling Wine 49
Value analysis (US Dollar), 2004?09 49
Value analysis (US Dollar), 2009?14 50
Volume analysis, 2004?09 52
Volume analysis, 2009?14 53
Company share analysis 55
Distribution analysis 58
Expenditure and consumption per capita 60
Chapter 7 Category Analysis: Champagne 62
Value analysis (US Dollar), 2004?09 62
Value analysis (US Dollar), 2009?14 63
Volume analysis, 2004?09 64
Volume analysis, 2009?14 65
Company share analysis 66
Distribution analysis 68
Expenditure and consumption per capita 70
Chapter 8 Category Analysis: Fortified Wine 72
Value analysis (US Dollar), 2004?09 72
Value analysis (US Dollar), 2009?14 73
Volume analysis, 2004?09 75
Volume analysis, 2009?14 76
Company share analysis 78
Distribution analysis 81
Expenditure and consumption per capita 83
Chapter 9 Research Methodology 85
Methodology overview 85
Secondary research 86
Market modeling 87
Creating an initial data model 87
Revising the initial data model 87
Creating a final estimate 88
Creating demographic value splits 88
Primary research 88
Data finalization 89
Ongoing research 89
Chapter 10 Appendix 90
Future readings 90
How to contact experts in your industry 90
Disclaimer 90

LIST OF FIGURES
Figure 1: Wine, Asia Pacific, value by category ($m), 2004?14 25
Figure 2: Wine, Asia Pacific, category growth comparison, by value, 2004?14 25
Figure 3: Wine, Asia Pacific, volume by category (liters, million), 2004?14 28
Figure 4: Wine, Asia Pacific, category growth comparison, by volume, 2004?14 28
Figure 5: Wine, Asia Pacific, company share (top five companies) by volume (%), 2008?09 31
Figure 6: Wine, Asia Pacific, distribution channels by volume (%), 2008?09 33
Figure 7: Still wine, Asia Pacific, value by segment ($m), 2004?14 38
Figure 8: Still wine, Asia Pacific, category growth comparison, by value, 2004?14 38
Figure 9: Still wine, Asia Pacific, volume by segment (liters, million), 2004?14 41
Figure 10: Still wine, Asia Pacific, category growth comparison, by volume, 2004?14 41
Figure 11: Still wine, Asia Pacific, company share (top five companies) by volume (%), 2008?09 44
Figure 12: Still wine, Asia Pacific, distribution channels by volume (%), 2008?09 46
Figure 13: Sparkling wine, Asia Pacific, value by segment ($m), 2004?14 51
Figure 14: Sparkling wine, Asia Pacific, category growth comparison, by value, 2004?14 51
Figure 15: Sparkling wine, Asia Pacific, volume by segment (liters, million), 2004?14 54
Figure 16: Sparkling wine, Asia Pacific, category growth comparison, by volume, 2004?14 54
Figure 17: Sparkling wine, Asia Pacific, company share (top five companies) by volume (%), 2008?09 57
Figure 18: Sparkling wine, Asia Pacific, distribution channels by volume (%), 2008?09 59
Figure 19: Champagne, Asia Pacific, value ($m), 2004?14 63
Figure 20: Champagne, Asia Pacific, volume (liters, million), 2004?14 65
Figure 21: Champagne, Asia Pacific, company share (top five companies) by volume (%), 2008?09 67
Figure 22: Champagne, Asia Pacific, distribution channels by volume (%), 2008?09 69
Figure 23: Fortified wine, Asia Pacific, value by segment ($m), 2004?14 74
Figure 24: Fortified wine, Asia Pacific, category growth comparison, by value, 2004?14 74
Figure 25: Fortified wine, Asia Pacific, volume by segment (liters, million), 2004?14 77
Figure 26: Fortified wine, Asia Pacific, category growth comparison, by volume, 2004?14 77
Figure 27: Fortified wine, Asia Pacific, company share (top five companies) by volume (%), 2008?09 80
Figure 28: Fortified wine, Asia Pacific, distribution channels by volume (%), 2008?09 82
Figure 29: Annual data review process 86

LIST OF TABLES
Table 1: Wine category definitions 9
Table 2: Wine distribution channels 10
Table 3: Wine, Asia Pacific, value (country-wise), 2004?09 ($m) 19
Table 4: Wine, Asia Pacific, value (country-wise) forecast, 2009?14 ($m) 20
Table 5: Wine, Asia Pacific, volume (country-wise), 2004?09 (liters, million) 21
Table 6: Wine, Asia Pacific, volume (country-wise) forecast, 2009?14 (liters, million) 22
Table 7: Wine, Asia Pacific, value by category ($m), 2004?09 23
Table 8: Wine, Asia Pacific, value forecast by category ($m), 2009?14 24
Table 9: Wine, Asia Pacific, volume by category (liters, million), 2004?09 26
Table 10: Wine, Asia Pacific, volume forecast by category (liters, million), 2009?14 27
Table 11: Wine, Asia Pacific, company share (top 20 companies) by volume (%), 2008?09 29
Table 12: Wine, Asia Pacific, volume by company (liters, million), 2008?09 30
Table 13: Wine, Asia Pacific, distribution channels by volume (%), 2008?09 32
Table 14: Wine, Asia Pacific, volume by distribution channel (liters, million), 2008?09 32
Table 15: Wine, Asia Pacific, expenditure per capita ($), 2004?09 34
Table 16: Wine, Asia Pacific, forecast expenditure per capita ($), 2009?14 34
Table 17: Wine, Asia Pacific, consumption per capita (liters), 2004?09 35
Table 18: Wine, Asia Pacific, forecast consumption per capita (liters), 2009?14 35
Table 19: Still wine, Asia Pacific, value by segment ($m), 2004?09 36
Table 20: Still wine, Asia Pacific, value forecast by segment ($m), 2009?14 37
Table 21: Still wine, Asia Pacific, volume by segment (liters, million), 2004?09 39
Table 22: Still wine, Asia Pacific, volume forecast by segment (liters, million), 2009?14 40
Table 23: Still wine, Asia Pacific, company share (top 20 companies) by volume (%), 2008?09 42
Table 24: Still wine, Asia Pacific, volume by company (liters, million), 2008?09 43
Table 25: Still wine, Asia Pacific, distribution channels by volume (%), 2008?09 45
Table 26: Still wine, Asia Pacific, volume by distribution channel (liters, million), 2008?09 45
Table 27: Still wine, Asia Pacific, expenditure per capita ($), 2004?09 47
Table 28: Still wine, Asia Pacific, forecast expenditure per capita ($), 2009?14 47
Table 29: Still wine, Asia Pacific, consumption per capita (liters), 2004?09 48
Table 30: Still wine, Asia Pacific, forecast consumption per capita (liters), 2009?14 48
Table 31: Sparkling wine, Asia Pacific, value by segment ($m), 2004?09 49
Table 32: Sparkling wine, Asia Pacific, value forecast by segment ($m), 2009?14 50
Table 33: Sparkling wine, Asia Pacific, volume by segment (liters, million), 2004?09 52
Table 34: Sparkling wine, Asia Pacific, volume forecast by segment (liters, million), 2009?14 53
Table 35: Sparkling wine, Asia Pacific, company share by volume (%), 2008?09 55
Table 36: Sparkling wine, Asia Pacific, volume by company (liters, million), 2008?09 56
Table 37: Sparkling wine, Asia Pacific, distribution channels by volume (%), 2008?09 58
Table 38: Sparkling wine, Asia Pacific, volume by distribution channel (liters, million), 2008?09 58
Table 39: Sparkling wine, Asia Pacific, expenditure per capita ($), 2004?09 60
Table 40: Sparkling wine, Asia Pacific, forecast expenditure per capita ($), 2009?14 60
Table 41: Sparkling wine, Asia Pacific, consumption per capita (liters), 2004?09 61
Table 42: Sparkling wine, Asia Pacific, forecast consumption per capita (liters), 2009?14 61
Table 43: Champagne, Asia Pacific, value ($m), 2004?09 62
Table 44: Champagne, Asia Pacific, value forecast ($m), 2009?14 63
Table 45: Champagne, Asia Pacific, volume (liters, million), 2004?09 64
Table 46: Champagne, Asia Pacific, volume forecast (liters, million), 2009?14 65
Table 47: Champagne, Asia Pacific, company share by volume (%), 2008?09 66
Table 48: Champagne, Asia Pacific, volume by company (liters, million), 2008?09 67
Table 49: Champagne, Asia Pacific, distribution channels by volume (%), 2008?09 68
Table 50: Champagne, Asia Pacific, volume by distribution channel (liters, million), 2008?09 68
Table 51: Champagne, Asia Pacific, expenditure per capita ($), 2004?09 70
Table 52: Champagne, Asia Pacific, forecast expenditure per capita ($), 2009?14 70
Table 53: Champagne, Asia Pacific, consumption per capita (liters), 2004?09 71
Table 54: Champagne, Asia Pacific, forecast consumption per capita (liters), 2009?14 71
Table 55: Fortified wine, Asia Pacific, value by segment ($m), 2004?09 72
Table 56: Fortified wine, Asia Pacific, value forecast by segment ($m), 2009?14 73
Table 57: Fortified wine, Asia Pacific, volume by segment (liters, million), 2004?09 75
Table 58: Fortified wine, Asia Pacific, volume forecast by segment (liters, million), 2009?14 76
Table 59: Fortified wine, Asia Pacific, company share (top 20 companies) by volume (%), 2008?09 78
Table 60: Fortified wine, Asia Pacific, volume by company (liters, million), 2008?09 79
Table 61: Fortified wine, Asia Pacific, distribution channels by volume (%), 2008?09 81
Table 62: Fortified wine, Asia Pacific, volume by distribution channel (liters, million), 2008?09 81
Table 63: Fortified wine, Asia Pacific, expenditure per capita ($), 2004?09 83
Table 64: Fortified wine, Asia Pacific, forecast expenditure per capita ($), 2009?14 83
Table 65: Fortified wine, Asia Pacific, consumption per capita (liters), 2004?09 84
Table 66: Fortified wine, Asia Pacific, forecast consumption per capita (liters), 2009?14 84



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