Wine in Australia to 2011

This databook is a detailed information resource covering all the key data points on Wine in Australia. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2006 and full forecasts to 2011.

Report Highlights
The market for Wine in Australia increased between 2001-2006, growing at an average annual rate of 2.9%. The leading company in the market in 2006 was Mcwilliams. The second-largest player was Foster's Group Ltd. with De Bort in third place.
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Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Wine 2
Summary category level - Fortified Wine 3
Summary category level - Sparkling Wine 4
Summary category level - Still Wine 5
Chapter 2 INTRODUCTION 6
What is this report about? 6
How to use this report 6
Market Definition 7
Chapter 3 MARKET OVERVIEW 18
Value Analysis, 2001-2006 18
Value Analysis, 2006-2011 19
Value Analysis, US$ 2001-2006 21
Value Analysis, US$ 2006-2011 22
Volume Analysis, 2001-2006 24
Volume Analysis, 2006-2011 25
Company and Brand Share Analysis 28
Expenditure & consumption Per Capita 32
Chapter 4 LEADING COMPANY PROFILES 35
Foster's Group Ltd. 35
McGuigan Simeon Wines Ltd 37
Chapter 5 CATEGORY ANALYSIS - FORTIFIED WINE 39
Value Analysis, 2001-2006 39
Value Analysis, 2006-2011 40
Value Analysis, US$ 2001-2006 42
Value Analysis, US$ 2006-2011 43
Volume Analysis, 2001-2006 45
Volume Analysis, 2006-2011 46
Company and Brand Share Analysis 49
Expenditure & consumption Per Capita 52
Chapter 6 CATEGORY ANALYSIS - SPARKLING WINE 55
Value Analysis, 2001-2006 55
Value Analysis, 2006-2011 56
Value Analysis, US$ 2001-2006 58
Value Analysis, US$ 2006-2011 58
Volume Analysis, 2001-2006 60
Volume Analysis, 2006-2011 61
Company and Brand Share Analysis 64
Expenditure & consumption Per Capita 67
Chapter 7 CATEGORY ANALYSIS - STILL WINE 70
Value Analysis, 2001-2006 70
Value Analysis, 2006-2011 71
Value Analysis, US$ 2001-2006 73
Value Analysis, US$ 2006-2011 73
Volume Analysis, 2001-2006 75
Volume Analysis, 2006-2011 76
Company and Brand Share Analysis 79
Expenditure & consumption Per Capita 82
Chapter 8 COUNTRY COMPARISON 85
Value 85
Volume 90
Market Share 95
Chapter 9 NEW PRODUCT DEVELOPMENT 96
Product launches over time 96
Recent product launches 98
Chapter 10 AUSTRALIA SOCIOECONOMIC PROFILE 99
Country Overview 99
Key Facts 100
Political Overview 101
Australia Economic Overview 102
Chapter 11 AUSTRALIA MACROECONOMIC PROFILE 103
Macroeconomic Indicators 103
Chapter 12 RESEARCH METHODOLOGY 108
Methodology overview 108
Secondary research 109
Market modelling 110
Primary research 111
Data finalisation 111
Ongoing research 112
Chapter 13 APPENDIX 113
Future readings 113
How to contact experts in your industry 113
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Table 1: Wine category definitions 8
Table 2: Australia Wine value, 2001-2006 (AUD m, nominal prices) 18
Table 3: Australia Wine value forecast, 2006-2011 (AUD m, nominal prices) 19
Table 4: Australia Wine value, 2001-2006 (US$ m nominal prices) 21
Table 5: Australia Wine value forecast, 2006-2011 (US$ m nominal prices) 22
Table 6: Australia Wine volume, 2001-2006 (Liters m) 24
Table 7: Australia Wine volume forecast, 2006-2011 (Liters m) 25
Table 8: Australia Wine brand share, by volume, 2005-2006 (%) 28
Table 9: Australia Wine volume, by brand 2005-2006 (Liters m) 29
Table 10: Australia Wine company share by volume, 2005-2006 (%) 31
Table 11: Australia Wine volume, by company, 2005-2006 (Liters m) 31
Table 12: Australia Wine expenditure per capita, 2001-2006 (AUD, nominal prices) 32
Table 13: Australia Wine forecast expenditure per capita, 2006-2011 (AUD, nominal prices) 32
Table 14: Australia Wine expenditure per capita, 2001-2006 (US$ nominal prices) 33
Table 15: Australia Wine forecast expenditure per capita, 2006-2011 (US$ nominal prices) 33
Table 16: Australia Wine consumption per capita, 2001-2006 (Liters) 34
Table 17: Australia Wine forecast consumption per capita, 2006-2011 (Liters) 34
Table 18: Foster's Group Ltd. Key Facts 35
Table 19: McGuigan Simeon Wines Ltd Key Facts 37
Table 20: Australia Fortified Wine value, 2001-2006 (AUD m, nominal prices) 39
Table 21: Australia Fortified Wine value forecast, 2006-2011 (AUD m, nominal prices) 40
Table 22: Australia Fortified Wine value, 2001-2006 (US$ m nominal prices) 42
Table 23: Australia Fortified Wine value forecast, 2006-2011 (US$ m nominal prices) 43
Table 24: Australia Fortified Wine volume, 2001-2006 (Liters m) 45
Table 25: Australia Fortified Wine volume forecast, 2006-2011 (Liters m) 46
Table 26: Australia Fortified Wine brand share, by volume, 2005-2006 (%) 49
Table 27: Australia Fortified Wine volume, by brand 2005-2006 (Liters m) 49
Table 28: Australia Fortified Wine company share by volume, 2005-2006 (%) 51
Table 29: Australia Fortified Wine volume, by company, 2005-2006 (Liters m) 51
Table 30: Australia Fortified Wine expenditure per capita, 2001-2006 (AUD, nominal prices) 52
Table 31: Australia Fortified Wine forecast expenditure per capita, 2006-2011 (AUD, nominal prices) 52
Table 32: Australia Fortified Wine expenditure per capita, 2001-2006 (US$ nominal prices) 53
Table 33: Australia Fortified Wine forecast expenditure per capita, 2006-2011 (US$ nominal prices) 53
Table 34: Australia Fortified Wine consumption per capita, 2001-2006 (Liters) 54
Table 35: Australia Fortified Wine forecast consumption per capita, 2006-2011 (Liters) 54
Table 36: Australia Sparkling Wine value, 2001-2006 (AUD m, nominal prices) 55
Table 37: Australia Sparkling Wine value forecast, 2006-2011 (AUD m, nominal prices) 56
Table 38: Australia Sparkling Wine value, 2001-2006 (US$ m nominal prices) 58
Table 39: Australia Sparkling Wine value forecast, 2006-2011 (US$ m nominal prices) 58
Table 40: Australia Sparkling Wine volume, 2001-2006 (Liters m) 60
Table 41: Australia Sparkling Wine volume forecast, 2006-2011 (Liters m) 61
Table 42: Australia Sparkling Wine brand share, by volume, 2005-2006 (%) 64
Table 43: Australia Sparkling Wine volume, by brand 2005-2006 (Liters m) 64
Table 44: Australia Sparkling Wine company share by volume, 2005-2006 (%) 66
Table 45: Australia Sparkling Wine volume, by company, 2005-2006 (Liters m) 66
Table 46: Australia Sparkling Wine expenditure per capita, 2001-2006 (AUD, nominal prices) 67
Table 47: Australia Sparkling Wine forecast expenditure per capita, 2006-2011 (AUD, nominal prices) 67
Table 48: Australia Sparkling Wine expenditure per capita, 2001-2006 (US$ nominal prices) 68
Table 49: Australia Sparkling Wine forecast expenditure per capita, 2006-2011 (US$ nominal prices) 68
Table 50: Australia Sparkling Wine consumption per capita, 2001-2006 (Liters) 69
Table 51: Australia Sparkling Wine forecast consumption per capita, 2006-2011 (Liters) 69
Table 52: Australia Still Wine value, 2001-2006 (AUD m, nominal prices) 70
Table 53: Australia Still Wine value forecast, 2006-2011 (AUD m, nominal prices) 71
Table 54: Australia Still Wine value, 2001-2006 (US$ m nominal prices) 73
Table 55: Australia Still Wine value forecast, 2006-2011 (US$ m nominal prices) 73
Table 56: Australia Still Wine volume, 2001-2006 (Liters m) 75
Table 57: Australia Still Wine volume forecast, 2006-2011 (Liters m) 76
Table 58: Australia Still Wine brand share, by volume, 2005-2006 (%) 79
Table 59: Australia Still Wine volume, by brand 2005-2006 (Liters m) 79
Table 60: Australia Still Wine company share by volume, 2005-2006 (%) 81
Table 61: Australia Still Wine volume, by company, 2005-2006 (Liters m) 81
Table 62: Australia Still Wine expenditure per capita, 2001-2006 (AUD, nominal prices) 82
Table 63: Australia Still Wine forecast expenditure per capita, 2006-2011 (AUD, nominal prices) 82
Table 64: Australia Still Wine expenditure per capita, 2001-2006 (US$ nominal prices) 83
Table 65: Australia Still Wine forecast expenditure per capita, 2006-2011 (US$ nominal prices) 83
Table 66: Australia Still Wine consumption per capita, 2001-2006 (Liters) 84
Table 67: Australia Still Wine forecast consumption per capita, 2006-2011 (Liters) 84
Table 68: Global Wine market value, 2006 85
Table 69: Global Wine market split (value terms (US$ m), 2006) – Top 5 countries 88
Table 70: Global Wine market volume, 2006 90
Table 71: Global Wine market split (volume terms, 2006) – Top 5 countries 93
Table 72: Leading players - Top 5 countries 95
Table 73: Australia wine new product launches (reports) and SKUs, by company (Top 5 companies), 2006 96
Table 74: Australia wine new product launches (reports), by flavor and fragrances (Top 10 flavors), 2006 97
Table 75: Australia wine new product launches (reports), by Ingredients (Top 10 Ingredients), 2006 97
Table 76: Australia wine new product launches (reports), by Package tags or Claims, 2006 98
Table 77: Australia wine new product launches (reports) - Recent 5 launches 98
Table 78: Australia Key Facts 100
Table 79: Australia population, by age group, 2000-2005 (millions) 103
Table 80: Australia population forecast, by age group, 2005-2010 (millions) 104
Table 81: Australia population, by gender, 2000-2005 (millions) 104
Table 82: Australia population forecast, by gender, 2005-2010 (millions) 105
Table 83: Australia real GDP, 2000-2005 (AUD bn, 2005 prices) 105
Table 84: Australia real GDP forecast, 2005-2010 (AUD bn, 2005 prices) 105
Table 85: Australia nominal GDP, 2000-2005 (AUD bn, nominal prices) 106
Table 86: Australia real GDP, 2000-2005 (US$ bn, 2005 prices) 106
Table 87: Australia real GDP forecast, 2005-2010 (US$ bn, 2005 prices) 106
Table 88: Australia consumer price index, 2000-2005 (2000=100) 107
Table 89: Australia consumer price index, 2005-2010 (2000=100) 107
Table 90: Australia exchange rate, 2000-2005 107

Figure 1: Australia Wine value & value forecast, 2001-2011 (AUD m, nominal prices) 20
Figure 2: Australia Wine category growth comparison, by value, 2001-2011 23
Figure 3: Australia Wine volume & volume forecast, 2001-2011 (Liters m) 26
Figure 4: Australia Wine category growth comparison, by volume, 2001-2011 27
Figure 5: Australia Wine company share, by volume, 2005-2006 (%) 30
Figure 6: Australia Fortified wine value & value forecast, 2001-2011 (AUD m, nominal prices) 41
Figure 7: Australia Fortified wine category growth comparison, by value, 2001-2011 44
Figure 8: Australia Fortified wine volume & volume forecast, 2001-2011 (Liters m) 47
Figure 9: Australia Fortified wine category growth comparison, by volume, 2001-2011 48
Figure 10: Australia Fortified wine company share, by volume, 2005-2006 (%) 50
Figure 11: Australia Sparkling wine value & value forecast, 2001-2011 (AUD m, nominal prices) 57
Figure 12: Australia Sparkling wine category growth comparison, by value, 2001-2011 59
Figure 13: Australia Sparkling wine volume & volume forecast, 2001-2011 (Liters m) 62
Figure 14: Australia Sparkling wine category growth comparison, by volume, 2001-2011 63
Figure 15: Australia Sparkling wine company share, by volume, 2005-2006 (%) 65
Figure 16: Australia Still wine value & value forecast, 2001-2011 (AUD m, nominal prices) 72
Figure 17: Australia Still wine category growth comparison, by value, 2001-2011 74
Figure 18: Australia Still wine volume & volume forecast, 2001-2011 (Liters m) 77
Figure 19: Australia Still wine category growth comparison, by volume, 2001-2011 78
Figure 20: Australia Still wine company share, by volume, 2005-2006 (%) 80
Figure 21: Global Wine market split (value terms, 2006) – Top 5 countries 86
Figure 22: Global Wine market value, 2001 – 2006 (Top 5 countries) 89
Figure 23: Global Wine market split (volume terms, 2006) – Top 5 countries 91
Figure 24: Global Wine market volume, 2001 – 2006 (Top 5 countries) 94
Figure 25: Map of Australia 100
Figure 26: Annual data review process 109
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