Wine in Austria to 2011

This databook is a detailed information resource covering all the key data points on Wine in Austria. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2006 and full forecasts to 2011.

Report Highlights
The market for Wine in Austria increased between 2001-2006, growing at an average annual rate of 0.2%. The leading company in the market in 2006 was Bründlmayer. The second-largest player was Freixenet with Blue Danube in third place.
[Studien Infos ausblenden]

Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Wine 2
Summary category level - Fortified Wine 3
Summary category level - Sparkling Wine 4
Summary category level - Still Wine 5
Chapter 2 INTRODUCTION 6
What is this report about? 6
How to use this report 6
Market Definition 7
Chapter 3 MARKET OVERVIEW 18
Value Analysis, 2001-2006 18
Value Analysis, 2006-2011 19
Value Analysis, US$ 2001-2006 21
Value Analysis, US$ 2006-2011 21
Volume Analysis, 2001-2006 23
Volume Analysis, 2006-2011 24
Company and Brand Share Analysis 27
Expenditure & consumption Per Capita 32
Chapter 4 LEADING COMPANY PROFILES 35
Oetker Gruppe 35
Bacardi Limited. 37
Chapter 5 CATEGORY ANALYSIS - FORTIFIED WINE 39
Value Analysis, 2001-2006 39
Value Analysis, 2006-2011 40
Value Analysis, US$ 2001-2006 42
Value Analysis, US$ 2006-2011 42
Volume Analysis, 2001-2006 44
Volume Analysis, 2006-2011 45
Company and Brand Share Analysis 48
Expenditure & consumption Per Capita 51
Chapter 6 CATEGORY ANALYSIS - SPARKLING WINE 54
Value Analysis, 2001-2006 54
Value Analysis, 2006-2011 55
Value Analysis, US$ 2001-2006 57
Value Analysis, US$ 2006-2011 57
Volume Analysis, 2001-2006 59
Volume Analysis, 2006-2011 60
Company and Brand Share Analysis 63
Expenditure & consumption Per Capita 67
Chapter 7 CATEGORY ANALYSIS - STILL WINE 70
Value Analysis, 2001-2006 70
Value Analysis, 2006-2011 71
Value Analysis, US$ 2001-2006 73
Value Analysis, US$ 2006-2011 73
Volume Analysis, 2001-2006 75
Volume Analysis, 2006-2011 76
Company and Brand Share Analysis 79
Expenditure & consumption Per Capita 82
Chapter 8 COUNTRY COMPARISON 85
Value 85
Volume 90
Market Share 95
Chapter 9 NEW PRODUCT DEVELOPMENT 96
Product launches over time 96
Recent product launches 99
Chapter 10 AUSTRIA SOCIOECONOMIC PROFILE 100
Country Overview 100
Key Facts 101
Political Overview 102
Austria Economic Overview 103
Chapter 11 AUSTRIA MACROECONOMIC PROFILE 104
Macroeconomic Indicators 104
Chapter 12 RESEARCH METHODOLOGY 109
Methodology overview 109
Secondary research 110
Market modelling 111
Primary research 112
Data finalisation 112
Ongoing research 113
Chapter 13 APPENDIX 114
Future readings 114
How to contact experts in your industry 114
[Inhaltsverzeichnis ausblenden]

Table 1: Wine category definitions 8
Table 2: Austria Wine value, 2001-2006 (EUR m, nominal prices) 18
Table 3: Austria Wine value forecast, 2006-2011 (EUR m, nominal prices) 19
Table 4: Austria Wine value, 2001-2006 (US$ m nominal prices) 21
Table 5: Austria Wine value forecast, 2006-2011 (US$ m nominal prices) 21
Table 6: Austria Wine volume, 2001-2006 (Liters m) 23
Table 7: Austria Wine volume forecast, 2006-2011 (Liters m) 24
Table 8: Austria Wine brand share, by volume, 2005-2006 (%) 27
Table 9: Austria Wine volume, by brand 2005-2006 (Liters m) 28
Table 10: Austria Wine company share by volume, 2005-2006 (%) 30
Table 11: Austria Wine volume, by company, 2005-2006 (Liters m) 31
Table 12: Austria Wine expenditure per capita, 2001-2006 (EUR, nominal prices) 32
Table 13: Austria Wine forecast expenditure per capita, 2006-2011 (EUR, nominal prices) 32
Table 14: Austria Wine expenditure per capita, 2001-2006 (US$ nominal prices) 33
Table 15: Austria Wine forecast expenditure per capita, 2006-2011 (US$ nominal prices) 33
Table 16: Austria Wine consumption per capita, 2001-2006 (Liters) 34
Table 17: Austria Wine forecast consumption per capita, 2006-2011 (Liters) 34
Table 18: Oetker Gruppe. Key Facts 35
Table 19: Bacardi Limited Key Facts 37
Table 20: Austria Fortified Wine value, 2001-2006 (EUR m, nominal prices) 39
Table 21: Austria Fortified Wine value forecast, 2006-2011 (EUR m, nominal prices) 40
Table 22: Austria Fortified Wine value, 2001-2006 (US$ m nominal prices) 42
Table 23: Austria Fortified Wine value forecast, 2006-2011 (US$ m nominal prices) 42
Table 24: Austria Fortified Wine volume, 2001-2006 (Liters m) 44
Table 25: Austria Fortified Wine volume forecast, 2006-2011 (Liters m) 45
Table 26: Austria Fortified Wine brand share, by volume, 2005-2006 (%) 48
Table 27: Austria Fortified Wine volume, by brand 2005-2006 (Liters m) 48
Table 28: Austria Fortified Wine company share by volume, 2005-2006 (%) 50
Table 29: Austria Fortified Wine volume, by company, 2005-2006 (Liters m) 50
Table 30: Austria Fortified Wine expenditure per capita, 2001-2006 (EUR, nominal prices) 51
Table 31: Austria Fortified Wine forecast expenditure per capita, 2006-2011 (EUR, nominal prices) 51
Table 32: Austria Fortified Wine expenditure per capita, 2001-2006 (US$ nominal prices) 52
Table 33: Austria Fortified Wine forecast expenditure per capita, 2006-2011 (US$ nominal prices) 52
Table 34: Austria Fortified Wine consumption per capita, 2001-2006 (Liters) 53
Table 35: Austria Fortified Wine forecast consumption per capita, 2006-2011 (Liters) 53
Table 36: Austria Sparkling Wine value, 2001-2006 (EUR m, nominal prices) 54
Table 37: Austria Sparkling Wine value forecast, 2006-2011 (EUR m, nominal prices) 55
Table 38: Austria Sparkling Wine value, 2001-2006 (US$ m nominal prices) 57
Table 39: Austria Sparkling Wine value forecast, 2006-2011 (US$ m nominal prices) 57
Table 40: Austria Sparkling Wine volume, 2001-2006 (Liters m) 59
Table 41: Austria Sparkling Wine volume forecast, 2006-2011 (Liters m) 60
Table 42: Austria Sparkling Wine brand share, by volume, 2005-2006 (%) 63
Table 43: Austria Sparkling Wine volume, by brand 2005-2006 (Liters m) 64
Table 44: Austria Sparkling Wine company share by volume, 2005-2006 (%) 66
Table 45: Austria Sparkling Wine volume, by company, 2005-2006 (Liters m) 66
Table 46: Austria Sparkling Wine expenditure per capita, 2001-2006 (EUR, nominal prices) 67
Table 47: Austria Sparkling Wine forecast expenditure per capita, 2006-2011 (EUR, nominal prices) 67
Table 48: Austria Sparkling Wine expenditure per capita, 2001-2006 (US$ nominal prices) 68
Table 49: Austria Sparkling Wine forecast expenditure per capita, 2006-2011 (US$ nominal prices) 68
Table 50: Austria Sparkling Wine consumption per capita, 2001-2006 (Liters) 69
Table 51: Austria Sparkling Wine forecast consumption per capita, 2006-2011 (Liters) 69
Table 52: Austria Still Wine value, 2001-2006 (EUR m, nominal prices) 70
Table 53: Austria Still Wine value forecast, 2006-2011 (EUR m, nominal prices) 71
Table 54: Austria Still Wine value, 2001-2006 (US$ m nominal prices) 73
Table 55: Austria Still Wine value forecast, 2006-2011 (US$ m nominal prices) 73
Table 56: Austria Still Wine volume, 2001-2006 (Liters m) 75
Table 57: Austria Still Wine volume forecast, 2006-2011 (Liters m) 76
Table 58: Austria Still Wine brand share, by volume, 2005-2006 (%) 79
Table 59: Austria Still Wine volume, by brand 2005-2006 (Liters m) 79
Table 60: Austria Still Wine company share by volume, 2005-2006 (%) 81
Table 61: Austria Still Wine volume, by company, 2005-2006 (Liters m) 81
Table 62: Austria Still Wine expenditure per capita, 2001-2006 (EUR, nominal prices) 82
Table 63: Austria Still Wine forecast expenditure per capita, 2006-2011 (EUR, nominal prices) 82
Table 64: Austria Still Wine expenditure per capita, 2001-2006 (US$ nominal prices) 83
Table 65: Austria Still Wine forecast expenditure per capita, 2006-2011 (US$ nominal prices) 83
Table 66: Austria Still Wine consumption per capita, 2001-2006 (Liters) 84
Table 67: Austria Still Wine forecast consumption per capita, 2006-2011 (Liters) 84
Table 68: Global Wine market value, 2006 85
Table 69: Global Wine market split (value terms (US$ m), 2006) – Top 5 countries 88
Table 70: Global Wine market volume, 2006 90
Table 71: Global Wine market split (volume terms, 2006) – Top 5 countries 93
Table 72: Leading players - Top 5 countries 95
Table 73: Austria wine new product launches (reports) and SKUs, by company (Top 5 companies), 2006 96
Table 74: Austria wine new product launches (reports), by flavor and fragrances (Top 10 flavors), 2006 97
Table 75: Austria wine new product launches (reports), by Ingredients (Top 10 Ingredients), 2006 97
Table 76: Austria wine new product launches (reports), by Package tags or Claims, 2006 98
Table 77: Austria wine new product launches (reports) - Recent 5 launches 99
Table 78: Austria Key Facts 101
Table 79: Austria population, by age group, 2000-2005 (millions) 104
Table 80: Austria population forecast, by age group, 2005-2010 (millions) 105
Table 81: Austria population, by gender, 2000-2005 (millions) 105
Table 82: Austria population forecast, by gender, 2005-2010 (millions) 106
Table 83: Austria real GDP, 2000-2005 (EUR bn, 2005 prices) 106
Table 84: Austria real GDP forecast, 2005-2010 (EUR bn, 2005 prices) 106
Table 85: Austria nominal GDP, 2000-2005 (EUR bn, nominal prices) 107
Table 86: Austria real GDP, 2000-2005 (US$ bn, 2005 prices) 107
Table 87: Austria real GDP forecast, 2005-2010 (US$ bn, 2005 prices) 107
Table 88: Austria consumer price index, 2000-2005 (2000=100) 108
Table 89: Austria consumer price index, 2005-2010 (2000=100) 108
Table 90: Austria exchange rate, 2000-2005 108

Figure 1: Austria Wine value & value forecast, 2001-2011 (EUR m, nominal prices) 20
Figure 2: Austria Wine category growth comparison, by value, 2001-2011 22
Figure 3: Austria Wine volume & volume forecast, 2001-2011 (Liters m) 25
Figure 4: Austria Wine category growth comparison, by volume, 2001-2011 26
Figure 5: Austria Wine company share, by volume, 2005-2006 (%) 29
Figure 6: Austria Fortified wine value & value forecast, 2001-2011 (EUR m, nominal prices) 41
Figure 7: Austria Fortified wine category growth comparison, by value, 2001-2011 43
Figure 8: Austria Fortified wine volume & volume forecast, 2001-2011 (Liters m) 46
Figure 9: Austria Fortified wine category growth comparison, by volume, 2001-2011 47
Figure 10: Austria Fortified wine company share, by volume, 2005-2006 (%) 49
Figure 11: Austria Sparkling wine value & value forecast, 2001-2011 (EUR m, nominal prices) 56
Figure 12: Austria Sparkling wine category growth comparison, by value, 2001-2011 58
Figure 13: Austria Sparkling wine volume & volume forecast, 2001-2011 (Liters m) 61
Figure 14: Austria Sparkling wine category growth comparison, by volume, 2001-2011 62
Figure 15: Austria Sparkling wine company share, by volume, 2005-2006 (%) 65
Figure 16: Austria Still wine value & value forecast, 2001-2011 (EUR m, nominal prices) 72
Figure 17: Austria Still wine category growth comparison, by value, 2001-2011 74
Figure 18: Austria Still wine volume & volume forecast, 2001-2011 (Liters m) 77
Figure 19: Austria Still wine category growth comparison, by volume, 2001-2011 78
Figure 20: Austria Still wine company share, by volume, 2005-2006 (%) 80
Figure 21: Global Wine market split (value terms, 2006) – Top 5 countries 86
Figure 22: Global Wine market value, 2001 – 2006 (Top 5 countries) 89
Figure 23: Global Wine market split (volume terms, 2006) – Top 5 countries 91
Figure 24: Global Wine market volume, 2001 – 2006 (Top 5 countries) 94
Figure 25: Map of Austria 101
Figure 26: Annual data review process 110
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