TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET VOLUME 11
MARKET SEGMENTATION I 12
MARKET SEGMENTATION II 13
MARKET SHARE 14
FIVE FORCES ANALYSIS 15
Summary 15
Buyer power 16
Supplier power 17
New entrants 18
Substitutes 19
Rivalry 20
LEADING COMPANIES 21
Bacardi Limited 21
Jeanjean SA 23
Joseph Verdier SA 26
MARKET DISTRIBUTION 27
MARKET FORECASTS 28
Market value forecast 28
Market volume forecast 29
MACROECONOMIC INDICATORS 30
APPENDIX 32
Methodology 32
Industry associations 33
Related Datamonitor research 33
Disclaimer 34
ABOUT DATAMONITOR 35
Premium Reports 35
Summary Reports 35
Datamonitor consulting 35
LIST OF TABLES
Table 1: Belgium wine market value: $ million, 2005–09(e) 10
Table 2: Belgium wine market volume: million liters, 2005–09(e) 11
Table 3: Belgium wine market segmentation I:% share, by value, 2009(e) 12
Table 4: Belgium wine market segmentation II: % share, by value, 2009(e) 13
Table 5: Belgium wine market share: % share, by volume, 2009(e) 14
Table 6: Bacardi Limited: key facts 21
Table 7: Jeanjean SA: key facts 23
Table 8: Jeanjean SA: key financials ($) 24
Table 9: Jeanjean SA: key financials (€) 24
Table 10: Jeanjean SA: key financial ratios 24
Table 11: Joseph Verdier SA: key facts 26
Table 12: Belgium wine market distribution: % share, by volume, 2009(e) 27
Table 13: Belgium wine market value forecast: $ million, 2009–14 28
Table 14: Belgium wine market volume forecast: million liters, 2009–14 29
Table 15: Belgium size of population (million), 2005–09 30
Table 16: Belgium gdp (constant 2000 prices, $ billion), 2005–09 30
Table 17: Belgium gdp (current prices, $ billion), 2005–09 30
Table 18: Belgium inflation, 2005–09 31
Table 19: Belgium consumer price index (absolute), 2005–09 31
Table 20: Belgium exchange rate, 2005–09 31
LIST OF FIGURES
Figure 1: Belgium wine market value: $ million, 2005–09(e) 10
Figure 2: Belgium wine market volume: million liters, 2005–09(e) 11
Figure 3: Belgium wine market segmentation I:% share, by value, 2009(e) 12
Figure 4: Belgium wine market segmentation II: % share, by value, 2009(e) 13
Figure 5: Belgium wine market share: % share, by volume, 2009(e) 14
Figure 6: Forces driving competition in the wine market in Belgium, 2009 15
Figure 7: Drivers of buyer power in the wine market in Belgium, 2009 16
Figure 8: Drivers of supplier power in the wine market in Belgium, 2009 17
Figure 9: Factors influencing the likelihood of new entrants in the wine market in Belgium, 2009 18
Figure 10: Factors influencing the threat of substitutes in the wine market in Belgium, 2009 19
Figure 11: Drivers of degree of rivalry in the wine market in Belgium, 2009 20
Figure 12: Jeanjean SA: revenues & profitability 25
Figure 13: Jeanjean SA: assets & liabilities 25
Figure 14: Belgium wine market distribution: % share, by volume, 2009(e) 27
Figure 15: Belgium wine market value forecast: $ million, 2009–14 28
Figure 16: Belgium wine market volume forecast: million liters, 2009–14 29
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