Wine in Brazil to 2011

This databook is a detailed information resource covering all the key data points on Wine in Brazil. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2006 and full forecasts to 2011.

Report Highlights
The market for Wine in Brazil increased between 2001-2006, growing at an average annual rate of 2.1%. The leading company in the market in 2006 was Aurora Vinicola. The second-largest player was Forestier with Constellation Brands, Inc. in third place.
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Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Wine 2
Summary category level - Fortified Wine 3
Summary category level - Sparkling Wine 4
Summary category level - Still Wine 5
Chapter 2 INTRODUCTION 6
What is this report about? 6
How to use this report 6
Market Definition 7
Chapter 3 MARKET OVERVIEW 18
Value Analysis, 2001-2006 18
Value Analysis, 2006-2011 19
Value Analysis, US$ 2001-2006 21
Value Analysis, US$ 2006-2011 21
Volume Analysis, 2001-2006 23
Volume Analysis, 2006-2011 24
Company and Brand Share Analysis 27
Expenditure & consumption Per Capita 30
Chapter 4 LEADING COMPANY PROFILES 33
Constellation Brands, Inc. 33
Bacardi Limited 35
Chapter 5 CATEGORY ANALYSIS - FORTIFIED WINE 37
Value Analysis, 2001-2006 37
Value Analysis, 2006-2011 38
Value Analysis, US$ 2001-2006 40
Value Analysis, US$ 2006-2011 41
Volume Analysis, 2001-2006 43
Volume Analysis, 2006-2011 44
Company and Brand Share Analysis 47
Expenditure & consumption Per Capita 50
Chapter 6 CATEGORY ANALYSIS - SPARKLING WINE 54
Value Analysis, 2001-2006 54
Value Analysis, 2006-2011 55
Value Analysis, US$ 2001-2006 57
Value Analysis, US$ 2006-2011 57
Volume Analysis, 2001-2006 59
Volume Analysis, 2006-2011 60
Company and Brand Share Analysis 63
Expenditure & consumption Per Capita 66
Chapter 7 CATEGORY ANALYSIS - STILL WINE 69
Value Analysis, 2001-2006 69
Value Analysis, 2006-2011 70
Value Analysis, US$ 2001-2006 72
Value Analysis, US$ 2006-2011 73
Volume Analysis, 2001-2006 75
Volume Analysis, 2006-2011 76
Company and Brand Share Analysis 79
Expenditure & consumption Per Capita 82
Chapter 8 COUNTRY COMPARISON 85
Value 85
Volume 90
Market Share 95
Chapter 9 NEW PRODUCT DEVELOPMENT 96
Product launches over time 96
Recent product launches 98
Chapter 10 BRAZIL SOCIOECONOMIC PROFILE 99
Country Overview 99
Key Facts 100
Political Overview 101
Brazil Economic Overview 102
Chapter 11 BRAZIL MACROECONOMIC PROFILE 103
Macroeconomic Indicators 103
Chapter 12 RESEARCH METHODOLOGY 108
Methodology overview 108
Secondary research 109
Market modelling 110
Primary research 111
Data finalisation 111
Ongoing research 112
Chapter 13 APPENDIX 113
Future readings 113
How to contact experts in your industry 113
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Table 1: Wine category definitions 8
Table 2: Brazil Wine value, 2001-2006 (BRL m, nominal prices) 18
Table 3: Brazil Wine value forecast, 2006-2011 (BRL m, nominal prices) 19
Table 4: Brazil Wine value, 2001-2006 (US$ m nominal prices) 21
Table 5: Brazil Wine value forecast, 2006-2011 (US$ m nominal prices) 21
Table 6: Brazil Wine volume, 2001-2006 (Liters m) 23
Table 7: Brazil Wine volume forecast, 2006-2011 (Liters m) 24
Table 8: Brazil Wine brand share, by volume, 2005-2006 (%) 27
Table 9: Brazil Wine volume, by brand 2005-2006 (Liters m) 27
Table 10: Brazil Wine company share by volume, 2005-2006 (%) 29
Table 11: Brazil Wine volume, by company, 2005-2006 (Liters m) 29
Table 12: Brazil Wine expenditure per capita, 2001-2006 (BRL, nominal prices) 30
Table 13: Brazil Wine forecast expenditure per capita, 2006-2011 (BRL, nominal prices) 30
Table 14: Brazil Wine expenditure per capita, 2001-2006 (US$ nominal prices) 31
Table 15: Brazil Wine forecast expenditure per capita, 2006-2011 (US$ nominal prices) 31
Table 16: Brazil Wine consumption per capita, 2001-2006 (Liters) 32
Table 17: Brazil Wine forecast consumption per capita, 2006-2011 (Liters) 32
Table 18: Constellation Brands, Inc. Key Facts 33
Table 19: Bacardi Limited Key Facts 35
Table 20: Brazil Fortified Wine value, 2001-2006 (BRL m, nominal prices) 37
Table 21: Brazil Fortified Wine value forecast, 2006-2011 (BRL m, nominal prices) 38
Table 22: Brazil Fortified Wine value, 2001-2006 (US$ m nominal prices) 40
Table 23: Brazil Fortified Wine value forecast, 2006-2011 (US$ m nominal prices) 41
Table 24: Brazil Fortified Wine volume, 2001-2006 (Liters m) 43
Table 25: Brazil Fortified Wine volume forecast, 2006-2011 (Liters m) 44
Table 26: Brazil Fortified Wine brand share, by volume, 2005-2006 (%) 47
Table 27: Brazil Fortified Wine volume, by brand 2005-2006 (Liters m) 47
Table 28: Brazil Fortified Wine company share by volume, 2005-2006 (%) 49
Table 29: Brazil Fortified Wine volume, by company, 2005-2006 (Liters m) 49
Table 30: Brazil Fortified Wine expenditure per capita, 2001-2006 (BRL, nominal prices) 50
Table 31: Brazil Fortified Wine forecast expenditure per capita, 2006-2011 (BRL, nominal prices) 51
Table 32: Brazil Fortified Wine expenditure per capita, 2001-2006 (US$ nominal prices) 51
Table 33: Brazil Fortified Wine forecast expenditure per capita, 2006-2011 (US$ nominal prices) 52
Table 34: Brazil Fortified Wine consumption per capita, 2001-2006 (Liters) 52
Table 35: Brazil Fortified Wine forecast consumption per capita, 2006-2011 (Liters) 53
Table 36: Brazil Sparkling Wine value, 2001-2006 (BRL m, nominal prices) 54
Table 37: Brazil Sparkling Wine value forecast, 2006-2011 (BRL m, nominal prices) 55
Table 38: Brazil Sparkling Wine value, 2001-2006 (US$ m nominal prices) 57
Table 39: Brazil Sparkling Wine value forecast, 2006-2011 (US$ m nominal prices) 57
Table 40: Brazil Sparkling Wine volume, 2001-2006 (Liters m) 59
Table 41: Brazil Sparkling Wine volume forecast, 2006-2011 (Liters m) 60
Table 42: Brazil Sparkling Wine brand share, by volume, 2005-2006 (%) 63
Table 43: Brazil Sparkling Wine volume, by brand 2005-2006 (Liters m) 63
Table 44: Brazil Sparkling Wine company share by volume, 2005-2006 (%) 65
Table 45: Brazil Sparkling Wine volume, by company, 2005-2006 (Liters m) 65
Table 46: Brazil Sparkling Wine expenditure per capita, 2001-2006 (BRL, nominal prices) 66
Table 47: Brazil Sparkling Wine forecast expenditure per capita, 2006-2011 (BRL, nominal prices) 66
Table 48: Brazil Sparkling Wine expenditure per capita, 2001-2006 (US$ nominal prices) 67
Table 49: Brazil Sparkling Wine forecast expenditure per capita, 2006-2011 (US$ nominal prices) 67
Table 50: Brazil Sparkling Wine consumption per capita, 2001-2006 (Liters) 68
Table 51: Brazil Sparkling Wine forecast consumption per capita, 2006-2011 (Liters) 68
Table 52: Brazil Still Wine value, 2001-2006 (BRL m, nominal prices) 69
Table 53: Brazil Still Wine value forecast, 2006-2011 (BRL m, nominal prices) 70
Table 54: Brazil Still Wine value, 2001-2006 (US$ m nominal prices) 72
Table 55: Brazil Still Wine value forecast, 2006-2011 (US$ m nominal prices) 73
Table 56: Brazil Still Wine volume, 2001-2006 (Liters m) 75
Table 57: Brazil Still Wine volume forecast, 2006-2011 (Liters m) 76
Table 58: Brazil Still Wine brand share, by volume, 2005-2006 (%) 79
Table 59: Brazil Still Wine volume, by brand 2005-2006 (Liters m) 79
Table 60: Brazil Still Wine company share by volume, 2005-2006 (%) 81
Table 61: Brazil Still Wine volume, by company, 2005-2006 (Liters m) 81
Table 62: Brazil Still Wine expenditure per capita, 2001-2006 (BRL, nominal prices) 82
Table 63: Brazil Still Wine forecast expenditure per capita, 2006-2011 (BRL, nominal prices) 82
Table 64: Brazil Still Wine expenditure per capita, 2001-2006 (US$ nominal prices) 83
Table 65: Brazil Still Wine forecast expenditure per capita, 2006-2011 (US$ nominal prices) 83
Table 66: Brazil Still Wine consumption per capita, 2001-2006 (Liters) 84
Table 67: Brazil Still Wine forecast consumption per capita, 2006-2011 (Liters) 84
Table 68: Global Wine market value, 2006 85
Table 69: Global Wine market split (value terms (US$ m), 2006) – Top 5 countries 88
Table 70: Global Wine market volume, 2006 90
Table 71: Global Wine market split (volume terms, 2006) – Top 5 countries 93
Table 72: Leading players - Top 5 countries 95
Table 73: Brazil wine new product launches (reports) and SKUs, by company (Top 5 companies), 2006 96
Table 74: Brazil wine new product launches (reports), by flavor and fragrances (Top 10 flavors), 2006 97
Table 75: Brazil wine new product launches (reports), by Ingredients (Top 10 Ingredients), 2006 97
Table 76: Brazil wine new product launches (reports), by Package tags or Claims, 2006 98
Table 77: Brazil wine new product launches (reports) - Recent 5 launches 98
Table 78: Brazil Key Facts 100
Table 79: Brazil population, by age group, 2000-2005 (millions) 103
Table 80: Brazil population forecast, by age group, 2005-2010 (millions) 104
Table 81: Brazil population, by gender, 2000-2005 (millions) 104
Table 82: Brazil population forecast, by gender, 2005-2010 (millions) 105
Table 83: Brazil real GDP, 2000-2005 (BRL bn, 2005 prices) 105
Table 84: Brazil real GDP forecast, 2005-2010 (BRL bn, 2005 prices) 105
Table 85: Brazil nominal GDP, 2000-2005 (BRL bn, nominal prices) 106
Table 86: Brazil real GDP, 2000-2005 (US$ bn, 2005 prices) 106
Table 87: Brazil real GDP forecast, 2005-2010 (US$ bn, 2005 prices) 106
Table 88: Brazil consumer price index, 2000-2005 (2000=100) 107
Table 89: Brazil consumer price index, 2005-2010 (2000=100) 107
Table 90: Brazil exchange rate, 2000-2005 107

Figure 1: Brazil Wine value & value forecast, 2001-2011 (BRL m, nominal prices) 20
Figure 2: Brazil Wine category growth comparison, by value, 2001-2011 22
Figure 3: Brazil Wine volume & volume forecast, 2001-2011 (Liters m) 25
Figure 4: Brazil Wine category growth comparison, by volume, 2001-2011 26
Figure 5: Brazil Wine company share, by volume, 2005-2006 (%) 28
Figure 6: Brazil Fortified wine value & value forecast, 2001-2011 (BRL m, nominal prices) 39
Figure 7: Brazil Fortified wine category growth comparison, by value, 2001-2011 42
Figure 8: Brazil Fortified wine volume & volume forecast, 2001-2011 (Liters m) 45
Figure 9: Brazil Fortified wine category growth comparison, by volume, 2001-2011 46
Figure 10: Brazil Fortified wine company share, by volume, 2005-2006 (%) 48
Figure 11: Brazil Sparkling wine value & value forecast, 2001-2011 (BRL m, nominal prices) 56
Figure 12: Brazil Sparkling wine category growth comparison, by value, 2001-2011 58
Figure 13: Brazil Sparkling wine volume & volume forecast, 2001-2011 (Liters m) 61
Figure 14: Brazil Sparkling wine category growth comparison, by volume, 2001-2011 62
Figure 15: Brazil Sparkling wine company share, by volume, 2005-2006 (%) 64
Figure 16: Brazil Still wine value & value forecast, 2001-2011 (BRL m, nominal prices) 71
Figure 17: Brazil Still wine category growth comparison, by value, 2001-2011 74
Figure 18: Brazil Still wine volume & volume forecast, 2001-2011 (Liters m) 77
Figure 19: Brazil Still wine category growth comparison, by volume, 2001-2011 78
Figure 20: Brazil Still wine company share, by volume, 2005-2006 (%) 80
Figure 21: Global Wine market split (value terms, 2006) – Top 5 countries 86
Figure 22: Global Wine market value, 2001 – 2006 (Top 5 countries) 89
Figure 23: Global Wine market split (volume terms, 2006) – Top 5 countries 91
Figure 24: Global Wine market volume, 2001 – 2006 (Top 5 countries) 94
Figure 25: Map of Brazil 100
Figure 26: Annual data review process 109
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