Wine in Bulgaria to 2014

TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: wine 2
Summary category level: still wine 3
Summary category level: sparkling wine 4
Summary category level: champagne 5
Summary category level: fortified wine 6
Chapter 2 Introduction 7
What is this report about? 7
How to use this report 7
Market definition 8
Chapter 3 Market Overview 21
Value analysis (Bulgarian Lev), 2004?09 21
Value analysis (Bulgarian Lev), 2009?14 22
Value analysis (US dollars), 2004?09 24
Value analysis (US dollars), 2009?14 24
Volume analysis, 2004?09 25
Volume analysis, 2009?14 26
Company and brand share analysis 28
Distribution analysis 32
Expenditure and consumption per capita 34
Chapter 4 Leading Company Profiles 38
E. & J. Gallo Winery 38
Pernod Ricard SA 40
Chapter 5 Category Analysis: Still Wine 42
Value analysis (Bulgarian Lev), 2004?09 42
Value analysis (Bulgarian Lev), 2009?14 43
Value analysis (US dollars), 2004?09 45
Value analysis (US dollars), 2009?14 45
Volume analysis, 2004?09 47
Volume analysis, 2009?14 48
Company and brand share analysis 50
Distribution analysis 53
Expenditure and consumption per capita 55
Chapter 6 Category Analysis: Sparkling Wine 58
Value analysis (Bulgarian Lev), 2004?09 58
Value analysis (Bulgarian Lev), 2009?14 59
Value analysis (US dollars), 2004?09 61
Value analysis (US dollars), 2009?14 61
Volume analysis, 2004?09 62
Volume analysis, 2009?14 63
Company and brand share analysis 65
Distribution analysis 68
Expenditure and consumption per capita 71
Chapter 7 Category Analysis: Champagne 74
Value analysis (Bulgarian Lev), 2004?09 74
Value analysis (Bulgarian Lev), 2009?14 75
Value analysis (US dollars), 2004?09 77
Value analysis (US dollars), 2009?14 77
Volume analysis, 2004?09 78
Volume analysis, 2009?14 79
Company and brand share analysis 80
Distribution analysis 82
Expenditure and consumption per capita 84
Chapter 8 Category Analysis: Fortified Wine 87
Value analysis (Bulgarian Lev), 2004?09 87
Value analysis (Bulgarian Lev), 2009?14 88
Value analysis (US dollars), 2004?09 90
Value analysis (US dollars), 2009?14 91
Volume analysis, 2004?09 93
Volume analysis, 2009?14 94
Company and brand share analysis 97
Distribution analysis 100
Expenditure and consumption per capita 102
Chapter 9 Country Comparison 106
Value 106
Volume 110
Market share 114
Chapter 10 New Product Development 115
Product launches over time 115
Recent product launches 117
Chapter 11 Macroeconomic Profile 118
Macroeconomic Indicators 118
Chapter 12 Research Methodology 123
Methodology overview 123
Secondary research 124
Market modeling 125
Creating an initial data model 125
Revising the initial data model 125
Creating a final estimate 126
Creating demographic value splits 126
Primary research 126
Data finalization 127
Ongoing research 127
Chapter 13 Appendix 128
Future readings 128
How to contact experts in your industry 128
Disclaimer 128

LIST OF FIGURES
Figure 1: Wine, Bulgaria, value by category (BGNm), 2004?14 23
Figure 2: Wine, Bulgaria, volume by category (liters, million), 2004?14 27
Figure 3: Wine, Bulgaria, company share by volume (%), 2008?09 30
Figure 4: Wine, Bulgaria, distribution channels by volume (%), 2008?09 33
Figure 5: Still wine, Bulgaria, value by segment (BGNm), 2004?14 44
Figure 6: Still wine, Bulgaria, category growth comparison, by value, 2004?14 46
Figure 7: Still wine, Bulgaria, volume by segment (liters, million), 2004?14 49
Figure 8: Still wine, Bulgaria, category growth comparison, by volume, 2004?14 49
Figure 9: Still wine, Bulgaria, company share by volume (%), 2008?09 51
Figure 10: Still wine, Bulgaria, distribution channels by volume (%), 2008?09 54
Figure 11: Sparkling wine, Bulgaria, value by segment (BGNm), 2004?14 60
Figure 12: Sparkling wine, Bulgaria, volume by segment (liters, million), 2004?14 64
Figure 13: Sparkling wine, Bulgaria, company share by volume (%), 2008?09 66
Figure 14: Sparkling wine, Bulgaria, distribution channels by volume (%), 2008?09 70
Figure 15: Champagne, Bulgaria, value (BGNm), 2004?14 76
Figure 16: Champagne, Bulgaria, volume (liters, million), 2004?14 79
Figure 17: Champagne, Bulgaria, distribution channels by volume (%), 2008?09 83
Figure 18: Fortified wine, Bulgaria, value by segment (BGNm), 2004?14 89
Figure 19: Fortified wine, Bulgaria, category growth comparison, by value, 2004?14 92
Figure 20: Fortified wine, Bulgaria, volume by segment (liters, million), 2004?14 95
Figure 21: Fortified wine, Bulgaria, category growth comparison, by volume, 2004?14 96
Figure 22: Fortified wine, Bulgaria, company share by volume (%), 2008?09 98
Figure 23: Fortified wine, Bulgaria, distribution channels by volume (%), 2008?09 101
Figure 24: Global wine market split (value terms, 2009), top five countries 107
Figure 25: Global wine market value, 2004–09, top five countries 109
Figure 26: Global wine market split (volume terms, 2009), top five countries 111
Figure 27: Global wine market volume, 2004–09, top five countries 113
Figure 28: Annual data review process 124

LIST OF TABLES
Table 1: Wine category definitions 9
Table 2: Wine distribution channels 10
Table 3: Wine, Bulgaria, value by category (BGNm), 2004?09 21
Table 4: Wine, Bulgaria, value forecast by category (BGNm), 2009?14 22
Table 5: Wine, Bulgaria, value by category ($m), 2004?09 24
Table 6: Wine, Bulgaria, value forecast by category ($m), 2009?14 24
Table 7: Wine, Bulgaria, volume by category (liters, million), 2004?09 25
Table 8: Wine, Bulgaria, volume forecast by category (liters, million), 2009?14 26
Table 9: Wine, Bulgaria, brand share by volume (%), 2008?09 28
Table 10: Wine, Bulgaria, volume by brand (liters, million), 2008?09 29
Table 11: Wine, Bulgaria, company share by volume (%), 2008?09 31
Table 12: Wine, Bulgaria, volume by company (liters, million), 2008?09 31
Table 13: Wine, Bulgaria, distribution channels by volume (%), 2008?09 32
Table 14: Wine, Bulgaria, volume by distribution channel (liters, million), 2008?09 32
Table 15: Wine, Bulgaria, expenditure per capita (BGN), 2004?09 34
Table 16: Wine, Bulgaria, forecast expenditure per capita (BGN), 2009?14 35
Table 17: Wine, Bulgaria, expenditure per capita ($), 2004?09 36
Table 18: Wine, Bulgaria, forecast expenditure per capita ($), 2009?14 36
Table 19: Wine, Bulgaria, consumption per capita (liters), 2004?09 37
Table 20: Wine, Bulgaria, forecast consumption per capita (liters), 2009?14 37
Table 21: E. & J. Gallo Winery key facts 38
Table 22: Pernod Ricard SA key facts 40
Table 23: Still wine, Bulgaria, value by segment (BGNm), 2004?09 42
Table 24: Still wine, Bulgaria, value forecast by segment (BGNm), 2009?14 43
Table 25: Still wine, Bulgaria, value by segment ($m), 2004?09 45
Table 26: Still wine, Bulgaria, value forecast by segment ($m), 2009?14 45
Table 27: Still wine, Bulgaria, volume by segment (liters, million), 2004?09 47
Table 28: Still wine, Bulgaria, volume forecast by segment (liters, million), 2009?14 48
Table 29: Still wine, Bulgaria, brand share by volume (%), 2008?09 50
Table 30: Still wine, Bulgaria, volume by brand (liters, million), 2008?09 50
Table 31: Still wine, Bulgaria, company share by volume (%), 2008?09 52
Table 32: Still wine, Bulgaria, volume by company (liters, million), 2008?09 52
Table 33: Still wine, Bulgaria, distribution channels by volume (%), 2008?09 53
Table 34: Still wine, Bulgaria, volume by distribution channel (liters, million), 2008?09 53
Table 35: Still wine, Bulgaria, expenditure per capita (BGN), 2004?09 55
Table 36: Still wine, Bulgaria, forecast expenditure per capita (BGN), 2009?14 55
Table 37: Still wine, Bulgaria, expenditure per capita ($), 2004?09 56
Table 38: Still wine, Bulgaria, forecast expenditure per capita ($), 2009?14 56
Table 39: Still wine, Bulgaria, consumption per capita (liters), 2004?09 57
Table 40: Still wine, Bulgaria, forecast consumption per capita (liters), 2009?14 57
Table 41: Sparkling wine, Bulgaria, value by segment (BGNm), 2004?09 58
Table 42: Sparkling wine, Bulgaria, value forecast by segment (BGNm), 2009?14 59
Table 43: Sparkling wine, Bulgaria, value by segment ($m), 2004?09 61
Table 44: Sparkling wine, Bulgaria, value forecast by segment ($m), 2009?14 61
Table 45: Sparkling wine, Bulgaria, volume by segment (liters, million), 2004?09 62
Table 46: Sparkling wine, Bulgaria, volume forecast by segment (liters, million), 2009?14 63
Table 47: Sparkling wine, Bulgaria, brand share by volume (%), 2008?09 65
Table 48: Sparkling wine, Bulgaria, volume by brand (liters, million), 2008?09 65
Table 49: Sparkling wine, Bulgaria, company share by volume (%), 2008?09 67
Table 50: Sparkling wine, Bulgaria, volume by company (liters, million), 2008?09 67
Table 51: Sparkling wine, Bulgaria, distribution channels by volume (%), 2008?09 68
Table 52: Sparkling wine, Bulgaria, volume by distribution channel (liters, million), 2008?09 69
Table 53: Sparkling wine, Bulgaria, expenditure per capita (BGN), 2004?09 71
Table 54: Sparkling wine, Bulgaria, forecast expenditure per capita (BGN), 2009?14 71
Table 55: Sparkling wine, Bulgaria, expenditure per capita ($), 2004?09 72
Table 56: Sparkling wine, Bulgaria, forecast expenditure per capita ($), 2009?14 72
Table 57: Sparkling wine, Bulgaria, consumption per capita (liters), 2004?09 73
Table 58: Sparkling wine, Bulgaria, forecast consumption per capita (liters), 2009?14 73
Table 59: Champagne, Bulgaria, value (BGNm), 2004?09 74
Table 60: Champagne, Bulgaria, value forecast (BGNm), 2009?14 75
Table 61: Champagne, Bulgaria, value ($m), 2004?09 77
Table 62: Champagne, Bulgaria, value forecast ($m), 2009?14 77
Table 63: Champagne, Bulgaria, volume (liters, million), 2004?09 78
Table 64: Champagne, Bulgaria, volume forecast (liters, million), 2009?14 79
Table 65: Champagne, Bulgaria, brand share by volume (%), 2008?09 80
Table 66: Champagne, Bulgaria, volume by brand (liters, million), 2008?09 80
Table 67: Champagne, Bulgaria, company share by volume (%), 2008?09 81
Table 68: Champagne, Bulgaria, volume by company (liters, million), 2008?09 81
Table 69: Champagne, Bulgaria, distribution channels by volume (%), 2008?09 82
Table 70: Champagne, Bulgaria, volume by distribution channel (liters, million), 2008?09 82
Table 71: Champagne, Bulgaria, expenditure per capita (BGN), 2004?09 84
Table 72: Champagne, Bulgaria, forecast expenditure per capita (BGN), 2009?14 84
Table 73: Champagne, Bulgaria, expenditure per capita ($), 2004?09 85
Table 74: Champagne, Bulgaria, forecast expenditure per capita ($), 2009?14 85
Table 75: Champagne, Bulgaria, consumption per capita (liters), 2004?09 86
Table 76: Champagne, Bulgaria, forecast consumption per capita (liters), 2009?14 86
Table 77: Fortified wine, Bulgaria, value by segment (BGNm), 2004?09 87
Table 78: Fortified wine, Bulgaria, value forecast by segment (BGNm), 2009?14 88
Table 79: Fortified wine, Bulgaria, value by segment ($m), 2004?09 90
Table 80: Fortified wine, Bulgaria, value forecast by segment ($m), 2009?14 91
Table 81: Fortified wine, Bulgaria, volume by segment (liters, million), 2004?09 93
Table 82: Fortified wine, Bulgaria, volume forecast by segment (liters, million), 2009?14 94
Table 83: Fortified wine, Bulgaria, brand share by volume (%), 2008?09 97
Table 84: Fortified wine, Bulgaria, volume by brand (liters, million), 2008?09 97
Table 85: Fortified wine, Bulgaria, company share by volume (%), 2008?09 99
Table 86: Fortified wine, Bulgaria, volume by company (liters, million), 2008?09 99
Table 87: Fortified wine, Bulgaria, distribution channels by volume (%), 2008?09 100
Table 88: Fortified wine, Bulgaria, volume by distribution channel (liters, million), 2008?09 100
Table 89: Fortified wine, Bulgaria, expenditure per capita (BGN), 2004?09 102
Table 90: Fortified wine, Bulgaria, forecast expenditure per capita (BGN), 2009?14 103
Table 91: Fortified wine, Bulgaria, expenditure per capita ($), 2004?09 103
Table 92: Fortified wine, Bulgaria, forecast expenditure per capita ($), 2009?14 104
Table 93: Fortified wine, Bulgaria, consumption per capita (liters), 2004?09 104
Table 94: Fortified wine, Bulgaria, forecast consumption per capita (liters), 2009?14 105
Table 95: Global wine market value, 2009 106
Table 96: Global wine market split (value terms ($m), 2009), top five countries 109
Table 97: Global wine market volume, 2009 110
Table 98: Global wine market split (volume terms, 2009), top five countries 113
Table 99: Leading players, top five countries 114
Table 100: Bulgaria wine new product launches reports, by company , 2009 115
Table 101: Bulgaria wine new product launches SKUs, by company , 2009 115
Table 102: Bulgaria wine new product launches (reports), by flavor and fragrances , 2009 116
Table 103: Bulgaria wine new product launches (reports), by ingredients , 2009 116
Table 104: Bulgaria wine new product launches (reports), by package tags or claims , 2009 117
Table 105: Bulgaria wine new product launches - recent launch (2009) 117
Table 106: Bulgaria population, by age group, 2004?09 (millions) 118
Table 107: Bulgaria population forecast, by age group, 2009?14 (millions) 119
Table 108: Bulgaria population, by gender, 2004?09 (millions) 119
Table 109: Bulgaria population forecast, by gender, 2009?14 (millions) 120
Table 110: Bulgaria nominal GDP, 2004?09 (BGNbn, nominal prices) 120
Table 111: Bulgaria nominal GDP forecast, 2009?14 (BGNbn, nominal prices) 120
Table 112: Bulgaria real GDP, 2004?09 (BGNbn, 2000 prices) 121
Table 113: Bulgaria real GDP forecast, 2009?14 (BGNbn, 2000 prices) 121
Table 114: Bulgaria real GDP, 2004?09 ($bn, 2000 prices) 121
Table 115: Bulgaria real GDP forecast, 2009?14 ($bn, 2000 prices) 122
Table 116: Bulgaria consumer price index, 2004?09 (2000=100) 122
Table 117: Bulgaria consumer price index, 2009?14 (2000=100) 122


[Inhaltsverzeichnis ausblenden]