Wine in Canada to 2011

Introduction

This databook is a detailed information resource covering all the key data points on Wine in Canada. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2006 and full forecasts to 2011.

Scope

Contains information on 3 categories: Fortified wine, Sparkling wine and Still wine. Provides market value, volume, expenditure and consumption data by market, segment and subsegment. Includes company and brand share data by categories.

Highlights

The market for Wine in Canada increased between 2001-2006, growing at an average annual rate of 3.7%. The leading company in the market in 2006 was Inniskillin. The second-largest player was Hillebrand with Creekside in third place.

Reasons to Purchase

Discover the major quantitative trends affecting the Wine markets. Understand consumers' consumption and expenditure patterns. Understand the future direction of the market with reliable historical data and full five year forecasting.

Report Highlights

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TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Wine 2
Summary category level - Fortified Wine 3
Summary category level - Sparkling Wine 4
Summary category level - Still Wine 5
Chapter 2 INTRODUCTION 6
What is this report about? 6
How to use this report 6
Market Definition 7
Chapter 3 MARKET OVERVIEW 18
Value Analysis, 2001-2006 18
Value Analysis, 2006-2011 19
Value Analysis, US$ 2001-2006 21
Value Analysis, US$ 2006-2011 21
Volume Analysis, 2001-2006 23
Volume Analysis, 2006-2011 24
Company and Brand Share Analysis 27
Expenditure & consumption Per Capita 31
Chapter 4 LEADING COMPANY PROFILES 34
Constellation Brands, Inc. 34
Pernod Ricard 36
Chapter 5 CATEGORY ANALYSIS - FORTIFIED WINE 38
Value Analysis, 2001-2006 38
Value Analysis, 2006-2011 39
Value Analysis, US$ 2001-2006 41
Value Analysis, US$ 2006-2011 41
Volume Analysis, 2001-2006 43
Volume Analysis, 2006-2011 44
Company and Brand Share Analysis 47
Expenditure & consumption Per Capita 50
Chapter 6 CATEGORY ANALYSIS - SPARKLING WINE 53
Value Analysis, 2001-2006 53
Value Analysis, 2006-2011 54
Value Analysis, US$ 2001-2006 56
Value Analysis, US$ 2006-2011 56
Volume Analysis, 2001-2006 58
Volume Analysis, 2006-2011 59
Company and Brand Share Analysis 62
Expenditure & consumption Per Capita 65
Chapter 7 CATEGORY ANALYSIS - STILL WINE 68
Value Analysis, 2001-2006 68
Value Analysis, 2006-2011 69
Value Analysis, US$ 2001-2006 71
Value Analysis, US$ 2006-2011 71
Volume Analysis, 2001-2006 73
Volume Analysis, 2006-2011 74
Company and Brand Share Analysis 77
Expenditure & consumption Per Capita 80
Chapter 8 COUNTRY COMPARISON 83
Value 83
Volume 88
Market Share 93
Chapter 9 NEW PRODUCT DEVELOPMENT 94
Product launches over time 94
Recent product launches 96
Chapter 10 CANADA SOCIOECONOMIC PROFILE 97
Country Overview 97
Key Facts 98
Political Overview 99
Canada Economic Overview 100
Chapter 11 CANADA MACROECONOMIC PROFILE 101
Macroeconomic Indicators 101
Chapter 12 RESEARCH METHODOLOGY 106
Methodology overview 106
Secondary research 107
Market modelling 108
Primary research 109
Data finalisation 109
Ongoing research 110
Chapter 13 APPENDIX 111
Future readings 111
How to contact experts in your industry 111
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LIST OF FIGURES
Figure 1: Canada Wine value & value forecast, 2001-2011 (CAD m, nominal prices) 20
Figure 2: Canada Wine category growth comparison, by value, 2001-2011 22
Figure 3: Canada Wine volume & volume forecast, 2001-2011 (Liters m) 25
Figure 4: Canada Wine category growth comparison, by volume, 2001-2011 26
Figure 5: Canada Wine company share, by volume, 2005-2006 (%) 29
Figure 6: Canada Fortified wine value & value forecast, 2001-2011 (CAD m, nominal prices) 40
Figure 7: Canada Fortified wine category growth comparison, by value, 2001-2011 42
Figure 8: Canada Fortified wine volume & volume forecast, 2001-2011 (Liters m) 45
Figure 9: Canada Fortified wine category growth comparison, by volume, 2001-2011 46
Figure 10: Canada Fortified wine company share, by volume, 2005-2006 (%) 48
Figure 11: Canada Sparkling wine value & value forecast, 2001-2011 (CAD m, nominal prices) 55
Figure 12: Canada Sparkling wine category growth comparison, by value, 2001-2011 57
Figure 13: Canada Sparkling wine volume & volume forecast, 2001-2011 (Liters m) 60
Figure 14: Canada Sparkling wine category growth comparison, by volume, 2001-2011 61
Figure 15: Canada Sparkling wine company share, by volume, 2005-2006 (%) 63
Figure 16: Canada Still wine value & value forecast, 2001-2011 (CAD m, nominal prices) 70
Figure 17: Canada Still wine category growth comparison, by value, 2001-2011 72
Figure 18: Canada Still wine volume & volume forecast, 2001-2011 (Liters m) 75
Figure 19: Canada Still wine category growth comparison, by volume, 2001-2011 76
Figure 20: Canada Still wine company share, by volume, 2005-2006 (%) 78
Figure 21: Global Wine market split (value terms, 2006) – Top 5 countries 84
Figure 22: Global Wine market value, 2001 – 2006 (Top 5 countries) 87
Figure 23: Global Wine market split (volume terms, 2006) – Top 5 countries 89
Figure 24: Global Wine market volume, 2001 – 2006 (Top 5 countries) 92
Figure 25: Map of Canada 98
Figure 26: Annual data review process 107
LIST OF TABLES
Table 1: Wine category definitions 8
Table 2: Canada Wine value, 2001-2006 (CAD m, nominal prices) 18
Table 3: Canada Wine value forecast, 2006-2011 (CAD m, nominal prices) 19
Table 4: Canada Wine value, 2001-2006 (US$ m nominal prices) 21
Table 5: Canada Wine value forecast, 2006-2011 (US$ m nominal prices) 21
Table 6: Canada Wine volume, 2001-2006 (Liters m) 23
Table 7: Canada Wine volume forecast, 2006-2011 (Liters m) 24
Table 8: Canada Wine brand share, by volume, 2005-2006 (%) 27
Table 9: Canada Wine volume, by brand 2005-2006 (Liters m) 28
Table 10: Canada Wine company share by volume, 2005-2006 (%) 30
Table 11: Canada Wine volume, by company, 2005-2006 (Liters m) 30
Table 12: Canada Wine expenditure per capita, 2001-2006 (CAD, nominal prices) 31
Table 13: Canada Wine forecast expenditure per capita, 2006-2011 (CAD, nominal prices) 31
Table 14: Canada Wine expenditure per capita, 2001-2006 (US$ nominal prices) 32
Table 15: Canada Wine forecast expenditure per capita, 2006-2011 (US$ nominal prices) 32
Table 16: Canada Wine consumption per capita, 2001-2006 (Liters) 33
Table 17: Canada Wine forecast consumption per capita, 2006-2011 (Liters) 33
Table 18: Constellation Brands, Inc. Key Facts 34
Table 19: Pernod Ricard. Key Facts 36
Table 20: Canada Fortified Wine value, 2001-2006 (CAD m, nominal prices) 38
Table 21: Canada Fortified Wine value forecast, 2006-2011 (CAD m, nominal prices) 39
Table 22: Canada Fortified Wine value, 2001-2006 (US$ m nominal prices) 41
Table 23: Canada Fortified Wine value forecast, 2006-2011 (US$ m nominal prices) 41
Table 24: Canada Fortified Wine volume, 2001-2006 (Liters m) 43
Table 25: Canada Fortified Wine volume forecast, 2006-2011 (Liters m) 44
Table 26: Canada Fortified Wine brand share, by volume, 2005-2006 (%) 47
Table 27: Canada Fortified Wine volume, by brand 2005-2006 (Liters m) 47
Table 28: Canada Fortified Wine company share by volume, 2005-2006 (%) 49
Table 29: Canada Fortified Wine volume, by company, 2005-2006 (Liters m) 49
Table 30: Canada Fortified Wine expenditure per capita, 2001-2006 (CAD, nominal prices) 50
Table 31: Canada Fortified Wine forecast expenditure per capita, 2006-2011 (CAD, nominal prices) 50
Table 32: Canada Fortified Wine expenditure per capita, 2001-2006 (US$ nominal prices) 51
Table 33: Canada Fortified Wine forecast expenditure per capita, 2006-2011 (US$ nominal prices) 51
Table 34: Canada Fortified Wine consumption per capita, 2001-2006 (Liters) 52
Table 35: Canada Fortified Wine forecast consumption per capita, 2006-2011 (Liters) 52
Table 36: Canada Sparkling Wine value, 2001-2006 (CAD m, nominal prices) 53
Table 37: Canada Sparkling Wine value forecast, 2006-2011 (CAD m, nominal prices) 54
Table 38: Canada Sparkling Wine value, 2001-2006 (US$ m nominal prices) 56
Table 39: Canada Sparkling Wine value forecast, 2006-2011 (US$ m nominal prices) 56
Table 40: Canada Sparkling Wine volume, 2001-2006 (Liters m) 58
Table 41: Canada Sparkling Wine volume forecast, 2006-2011 (Liters m) 59
Table 42: Canada Sparkling Wine brand share, by volume, 2005-2006 (%) 62
Table 43: Canada Sparkling Wine volume, by brand 2005-2006 (Liters m) 62
Table 44: Canada Sparkling Wine company share by volume, 2005-2006 (%) 64
Table 45: Canada Sparkling Wine volume, by company, 2005-2006 (Liters m) 64
Table 46: Canada Sparkling Wine expenditure per capita, 2001-2006 (CAD, nominal prices) 65
Table 47: Canada Sparkling Wine forecast expenditure per capita, 2006-2011 (CAD, nominal prices) 65
Table 48: Canada Sparkling Wine expenditure per capita, 2001-2006 (US$ nominal prices) 66
Table 49: Canada Sparkling Wine forecast expenditure per capita, 2006-2011 (US$ nominal prices) 66
Table 50: Canada Sparkling Wine consumption per capita, 2001-2006 (Liters) 67
Table 51: Canada Sparkling Wine forecast consumption per capita, 2006-2011 (Liters) 67
Table 52: Canada Still Wine value, 2001-2006 (CAD m, nominal prices) 68
Table 53: Canada Still Wine value forecast, 2006-2011 (CAD m, nominal prices) 69
Table 54: Canada Still Wine value, 2001-2006 (US$ m nominal prices) 71
Table 55: Canada Still Wine value forecast, 2006-2011 (US$ m nominal prices) 71
Table 56: Canada Still Wine volume, 2001-2006 (Liters m) 73
Table 57: Canada Still Wine volume forecast, 2006-2011 (Liters m) 74
Table 58: Canada Still Wine brand share, by volume, 2005-2006 (%) 77
Table 59: Canada Still Wine volume, by brand 2005-2006 (Liters m) 77
Table 60: Canada Still Wine company share by volume, 2005-2006 (%) 79
Table 61: Canada Still Wine volume, by company, 2005-2006 (Liters m) 79
Table 62: Canada Still Wine expenditure per capita, 2001-2006 (CAD, nominal prices) 80
Table 63: Canada Still Wine forecast expenditure per capita, 2006-2011 (CAD, nominal prices) 80
Table 64: Canada Still Wine expenditure per capita, 2001-2006 (US$ nominal prices) 81
Table 65: Canada Still Wine forecast expenditure per capita, 2006-2011 (US$ nominal prices) 81
Table 66: Canada Still Wine consumption per capita, 2001-2006 (Liters) 82
Table 67: Canada Still Wine forecast consumption per capita, 2006-2011 (Liters) 82
Table 68: Global Wine market value, 2006 83
Table 69: Global Wine market split (value terms (US$ m), 2006) – Top 5 countries 86
Table 70: Global Wine market volume, 2006 88
Table 71: Global Wine market split (volume terms, 2006) – Top 5 countries 91
Table 72: Leading players - Top 5 countries 93
Table 73: Canada wine new product launches (reports) and SKUs, by company (Top 5 companies), 2006 94
Table 74: Canada wine new product launches (reports), by flavor and fragrances (Top 10 flavors), 2006 95
Table 75: Canada wine new product launches (reports), by Ingredients (Top 10 Ingredients), 2006 95
Table 76: Canada wine new product launches (reports), by Package tags or Claims, 2006 96
Table 77: Canada wine new product launches (reports) - Recent 5 launches 96
Table 78: Canada Key Facts 98
Table 79: Canada population, by age group, 2000-2005 (millions) 101
Table 80: Canada population forecast, by age group, 2005-2010 (millions) 102
Table 81: Canada population, by gender, 2000-2005 (millions) 102
Table 82: Canada population forecast, by gender, 2005-2010 (millions) 103
Table 83: Canada real GDP, 2000-2005 (CAD bn, 2005 prices) 103
Table 84: Canada real GDP forecast, 2005-2010 (CAD bn, 2005 prices) 103
Table 85: Canada nominal GDP, 2000-2005 (CAD bn, nominal prices) 104
Table 86: Canada real GDP, 2000-2005 (US$ bn, 2005 prices) 104
Table 87: Canada real GDP forecast, 2005-2010 (US$ bn, 2005 prices) 104
Table 88: Canada consumer price index, 2000-2005 (2000=100) 105
Table 89: Canada consumer price index, 2005-2010 (2000=100) 105
Table 90: Canada exchange rate, 2000-2005 105
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