Wine in China to 2011

This databook is a detailed information resource covering all the key data points on Wine in China. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2006 and full forecasts to 2011.

Report Highlights
The market for Wine in China increased between 2001-2006, growing at an average annual rate of 6%. The leading company in the market in 2006 was Tianjing Winery. The second-largest player was Changyu Group Co Ltd with China Great Wall Wine Co, Ltd in third place.
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Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Wine 2
Summary category level - Fortified Wine 3
Summary category level - Sparkling Wine 4
Summary category level - Still Wine 5
Chapter 2 INTRODUCTION 6
What is this report about? 6
How to use this report 6
Market Definition 7
Chapter 3 MARKET OVERVIEW 18
Value Analysis, 2001-2006 18
Value Analysis, 2006-2011 19
Value Analysis, US$ 2001-2006 21
Value Analysis, US$ 2006-2011 21
Volume Analysis, 2001-2006 23
Volume Analysis, 2006-2011 24
Company and Brand Share Analysis 26
Expenditure & consumption Per Capita 30
Chapter 4 LEADING COMPANY PROFILES 33
LVMH Moet Hennessy Louis Vuitton SA 33
Chapter 5 CATEGORY ANALYSIS - FORTIFIED WINE 35
Value Analysis, 2001-2006 35
Value Analysis, 2006-2011 36
Value Analysis, US$ 2001-2006 38
Value Analysis, US$ 2006-2011 38
Volume Analysis, 2001-2006 40
Volume Analysis, 2006-2011 41
Company and Brand Share Analysis 43
Expenditure & consumption Per Capita 45
Chapter 6 CATEGORY ANALYSIS - SPARKLING WINE 48
Value Analysis, 2001-2006 48
Value Analysis, 2006-2011 49
Value Analysis, US$ 2001-2006 51
Value Analysis, US$ 2006-2011 51
Volume Analysis, 2001-2006 53
Volume Analysis, 2006-2011 54
Company and Brand Share Analysis 56
Expenditure & consumption Per Capita 59
Chapter 7 CATEGORY ANALYSIS - STILL WINE 62
Value Analysis, 2001-2006 62
Value Analysis, 2006-2011 63
Value Analysis, US$ 2001-2006 65
Value Analysis, US$ 2006-2011 65
Volume Analysis, 2001-2006 67
Volume Analysis, 2006-2011 68
Company and Brand Share Analysis 70
Expenditure & consumption Per Capita 73
Chapter 8 COUNTRY COMPARISON 76
Value 76
Volume 81
Market Share 86
Chapter 9 NEW PRODUCT DEVELOPMENT 87
Product launches over time 87
Recent product launches 89
Chapter 10 CHINA SOCIOECONOMIC PROFILE 90
Country Overview 90
Key Facts 91
Political Overview 92
China Economic Overview 93
Chapter 11 CHINA MACROECONOMIC PROFILE 94
Macroeconomic Indicators 94
Chapter 12 RESEARCH METHODOLOGY 99
Methodology overview 99
Secondary research 100
Market modelling 101
Primary research 102
Data finalisation 102
Ongoing research 103
Chapter 13 APPENDIX 104
Future readings 104
How to contact experts in your industry 104
[Inhaltsverzeichnis ausblenden]

Table 1: Wine category definitions 8
Table 2: China Wine value, 2001-2006 (CNY m, nominal prices) 18
Table 3: China Wine value forecast, 2006-2011 (CNY m, nominal prices) 19
Table 4: China Wine value, 2001-2006 (US$ m nominal prices) 21
Table 5: China Wine value forecast, 2006-2011 (US$ m nominal prices) 21
Table 6: China Wine volume, 2001-2006 (Liters m) 23
Table 7: China Wine volume forecast, 2006-2011 (Liters m) 24
Table 8: China Wine brand share, by volume, 2005-2006 (%) 26
Table 9: China Wine volume, by brand 2005-2006 (Liters m) 27
Table 10: China Wine company share by volume, 2005-2006 (%) 29
Table 11: China Wine volume, by company, 2005-2006 (Liters m) 29
Table 12: China Wine expenditure per capita, 2001-2006 (CNY, nominal prices) 30
Table 13: China Wine forecast expenditure per capita, 2006-2011 (CNY, nominal prices) 30
Table 14: China Wine expenditure per capita, 2001-2006 (US$ nominal prices) 31
Table 15: China Wine forecast expenditure per capita, 2006-2011 (US$ nominal prices) 31
Table 16: China Wine consumption per capita, 2001-2006 (Liters) 32
Table 17: China Wine forecast consumption per capita, 2006-2011 (Liters) 32
Table 18: LVMH Moet Hennessy Louis Vuitton SA Key Facts 33
Table 19: China Fortified Wine value, 2001-2006 (CNY m, nominal prices) 35
Table 20: China Fortified Wine value forecast, 2006-2011 (CNY m, nominal prices) 36
Table 21: China Fortified Wine value, 2001-2006 (US$ m nominal prices) 38
Table 22: China Fortified Wine value forecast, 2006-2011 (US$ m nominal prices) 38
Table 23: China Fortified Wine volume, 2001-2006 (Liters m) 40
Table 24: China Fortified Wine volume forecast, 2006-2011 (Liters m) 41
Table 25: China Fortified Wine brand share, by volume, 2005-2006 (%) 43
Table 26: China Fortified Wine volume, by brand 2005-2006 (Liters m) 43
Table 27: China Fortified Wine company share by volume, 2005-2006 (%) 44
Table 28: China Fortified Wine volume, by company, 2005-2006 (Liters m) 44
Table 29: China Fortified Wine expenditure per capita, 2001-2006 (CNY, nominal prices) 45
Table 30: China Fortified Wine forecast expenditure per capita, 2006-2011 (CNY, nominal prices) 45
Table 31: China Fortified Wine expenditure per capita, 2001-2006 (US$ nominal prices) 46
Table 32: China Fortified Wine forecast expenditure per capita, 2006-2011 (US$ nominal prices) 46
Table 33: China Fortified Wine consumption per capita, 2001-2006 (Liters) 47
Table 34: China Fortified Wine forecast consumption per capita, 2006-2011 (Liters) 47
Table 35: China Sparkling Wine value, 2001-2006 (CNY m, nominal prices) 48
Table 36: China Sparkling Wine value forecast, 2006-2011 (CNY m, nominal prices) 49
Table 37: China Sparkling Wine value, 2001-2006 (US$ m nominal prices) 51
Table 38: China Sparkling Wine value forecast, 2006-2011 (US$ m nominal prices) 51
Table 39: China Sparkling Wine volume, 2001-2006 (Liters m) 53
Table 40: China Sparkling Wine volume forecast, 2006-2011 (Liters m) 54
Table 41: China Sparkling Wine brand share, by volume, 2005-2006 (%) 56
Table 42: China Sparkling Wine volume, by brand 2005-2006 (Liters m) 56
Table 43: China Sparkling Wine company share by volume, 2005-2006 (%) 58
Table 44: China Sparkling Wine volume, by company, 2005-2006 (Liters m) 58
Table 45: China Sparkling Wine expenditure per capita, 2001-2006 (CNY, nominal prices) 59
Table 46: China Sparkling Wine forecast expenditure per capita, 2006-2011 (CNY, nominal prices) 59
Table 47: China Sparkling Wine expenditure per capita, 2001-2006 (US$ nominal prices) 60
Table 48: China Sparkling Wine forecast expenditure per capita, 2006-2011 (US$ nominal prices) 60
Table 49: China Sparkling Wine consumption per capita, 2001-2006 (Liters) 61
Table 50: China Sparkling Wine forecast consumption per capita, 2006-2011 (Liters) 61
Table 51: China Still Wine value, 2001-2006 (CNY m, nominal prices) 62
Table 52: China Still Wine value forecast, 2006-2011 (CNY m, nominal prices) 63
Table 53: China Still Wine value, 2001-2006 (US$ m nominal prices) 65
Table 54: China Still Wine value forecast, 2006-2011 (US$ m nominal prices) 65
Table 55: China Still Wine volume, 2001-2006 (Liters m) 67
Table 56: China Still Wine volume forecast, 2006-2011 (Liters m) 68
Table 57: China Still Wine brand share, by volume, 2005-2006 (%) 70
Table 58: China Still Wine volume, by brand 2005-2006 (Liters m) 70
Table 59: China Still Wine company share by volume, 2005-2006 (%) 72
Table 60: China Still Wine volume, by company, 2005-2006 (Liters m) 72
Table 61: China Still Wine expenditure per capita, 2001-2006 (CNY, nominal prices) 73
Table 62: China Still Wine forecast expenditure per capita, 2006-2011 (CNY, nominal prices) 73
Table 63: China Still Wine expenditure per capita, 2001-2006 (US$ nominal prices) 74
Table 64: China Still Wine forecast expenditure per capita, 2006-2011 (US$ nominal prices) 74
Table 65: China Still Wine consumption per capita, 2001-2006 (Liters) 75
Table 66: China Still Wine forecast consumption per capita, 2006-2011 (Liters) 75
Table 67: Global Wine market value, 2006 76
Table 68: Global Wine market split (value terms (US$ m), 2006) – Top 5 countries 79
Table 69: Global Wine market volume, 2006 81
Table 70: Global Wine market split (volume terms, 2006) – Top 5 countries 84
Table 71: Leading players - Top 5 countries 86
Table 72: China wine new product launches (reports) and SKUs, by company (Top 5 companies), 2006 87
Table 73: China wine new product launches (reports), by flavor and fragrances, 2006 88
Table 74: China wine new product launches (reports), by Ingredients (Top 10 Ingredients), 2006 88
Table 75: China wine new product launches (reports), by Package tags or Claims, 2006 89
Table 76: China wine new product launches (reports) - Recent 5 launches 89
Table 77: China Key Facts 91
Table 78: China population, by age group, 2000-2005 (millions) 94
Table 79: China population forecast, by age group, 2005-2010 (millions) 95
Table 80: China population, by gender, 2000-2005 (millions) 95
Table 81: China population forecast, by gender, 2005-2010 (millions) 96
Table 82: China real GDP, 2000-2005 (CNY bn, 2005 prices) 96
Table 83: China real GDP forecast, 2005-2010 (CNY bn, 2005 prices) 96
Table 84: China nominal GDP, 2000-2005 (CNY bn, nominal prices) 97
Table 85: China real GDP, 2000-2005 (US$ bn, 2005 prices) 97
Table 86: China real GDP forecast, 2005-2010 (US$ bn, 2005 prices) 97
Table 87: China consumer price index, 2000-2005 (2000=100) 98
Table 88: China consumer price index, 2005-2010 (2000=100) 98
Table 89: China exchange rate, 2000-2005 98

Figure 1: China Wine value & value forecast, 2001-2011 (CNY m, nominal prices) 20
Figure 2: China Wine category growth comparison, by value, 2001-2011 22
Figure 3: China Wine volume & volume forecast, 2001-2011 (Liters m) 25
Figure 4: China Wine category growth comparison, by volume, 2001-2011 25
Figure 5: China Wine company share, by volume, 2005-2006 (%) 28
Figure 6: China Fortified wine value & value forecast, 2001-2011 (CNY m, nominal prices) 37
Figure 7: China Fortified wine category growth comparison, by value, 2001-2011 39
Figure 8: China Fortified wine volume & volume forecast, 2001-2011 (Liters m) 42
Figure 9: China Fortified wine category growth comparison, by volume, 2001-2011 42
Figure 10: China Sparkling wine value & value forecast, 2001-2011 (CNY m, nominal prices) 50
Figure 11: China Sparkling wine category growth comparison, by value, 2001-2011 52
Figure 12: China Sparkling wine volume & volume forecast, 2001-2011 (Liters m) 55
Figure 13: China Sparkling wine category growth comparison, by volume, 2001-2011 55
Figure 14: China Sparkling wine company share, by volume, 2005-2006 (%) 57
Figure 15: China Still wine value & value forecast, 2001-2011 (CNY m, nominal prices) 64
Figure 16: China Still wine category growth comparison, by value, 2001-2011 66
Figure 17: China Still wine volume & volume forecast, 2001-2011 (Liters m) 69
Figure 18: China Still wine category growth comparison, by volume, 2001-2011 69
Figure 19: China Still wine company share, by volume, 2005-2006 (%) 71
Figure 20: Global Wine market split (value terms, 2006) – Top 5 countries 77
Figure 21: Global Wine market value, 2001 – 2006 (Top 5 countries) 80
Figure 22: Global Wine market split (volume terms, 2006) – Top 5 countries 82
Figure 23: Global Wine market volume, 2001 – 2006 (Top 5 countries) 85
Figure 24: Map of China 91
Figure 25: Annual data review process 100
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