Wine in Colombia to 2011

This databook is a detailed information resource covering all the key data points on Wine in Colombia. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2006 and full forecasts to 2011.

Report Highlights
The market for Wine in Colombia increased between 2001-2006, growing at an average annual rate of 4.5%. The leading company in the market in 2006 was Bronco wine company. The second-largest player was Diageo Plc. with Alliance champagne in third place.
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Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Wine 2
Summary category level - Fortified Wine 3
Summary category level - Sparkling Wine 4
Summary category level - Still Wine 5
Chapter 2 INTRODUCTION 6
What is this report about? 6
How to use this report 6
Market Definition 7
Chapter 3 MARKET OVERVIEW 18
Value Analysis, 2001-2006 18
Value Analysis, 2006-2011 19
Value Analysis, US$ 2001-2006 21
Value Analysis, US$ 2006-2011 22
Volume Analysis, 2001-2006 24
Volume Analysis, 2006-2011 25
Company and Brand Share Analysis 27
Expenditure & consumption Per Capita 32
Chapter 4 LEADING COMPANY PROFILES 35
Diageo plc. 35
Foster's Group Ltd. 37
Chapter 5 CATEGORY ANALYSIS - FORTIFIED WINE 39
Value Analysis, 2001-2006 39
Value Analysis, 2006-2011 40
Value Analysis, US$ 2001-2006 42
Value Analysis, US$ 2006-2011 42
Volume Analysis, 2001-2006 44
Volume Analysis, 2006-2011 45
Company and Brand Share Analysis 47
Expenditure & consumption Per Capita 50
Chapter 6 CATEGORY ANALYSIS - SPARKLING WINE 53
Value Analysis, 2001-2006 53
Value Analysis, 2006-2011 54
Value Analysis, US$ 2001-2006 56
Value Analysis, US$ 2006-2011 56
Volume Analysis, 2001-2006 57
Volume Analysis, 2006-2011 58
Company and Brand Share Analysis 60
Expenditure & consumption Per Capita 63
Chapter 7 CATEGORY ANALYSIS - STILL WINE 66
Value Analysis, 2001-2006 66
Value Analysis, 2006-2011 67
Value Analysis, US$ 2001-2006 69
Value Analysis, US$ 2006-2011 69
Volume Analysis, 2001-2006 71
Volume Analysis, 2006-2011 72
Company and Brand Share Analysis 74
Expenditure & consumption Per Capita 77
Chapter 8 COUNTRY COMPARISON 80
Value 80
Volume 85
Market Share 90
Chapter 9 NEW PRODUCT DEVELOPMENT 91
Product launches over time 91
Recent product launches 93
Chapter 10 COLOMBIA SOCIOECONOMIC PROFILE 94
Country Overview 94
Key Facts 95
Political Overview 96
Colombia Economic Overview 97
Chapter 11 COLOMBIA MACROECONOMIC PROFILE 98
Macroeconomic Indicators 98
Chapter 12 RESEARCH METHODOLOGY 104
Methodology overview 104
Secondary research 105
Market modelling 106
Primary research 107
Data finalisation 107
Ongoing research 108
Chapter 13 APPENDIX 109
Future readings 109
How to contact experts in your industry 109
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Table 1: Wine category definitions 8
Table 2: Colombia Wine value, 2001-2006 (COP m, nominal prices) 18
Table 3: Colombia Wine value forecast, 2006-2011 (COP m, nominal prices) 19
Table 4: Colombia Wine value, 2001-2006 (US$ m nominal prices) 21
Table 5: Colombia Wine value forecast, 2006-2011 (US$ m nominal prices) 22
Table 6: Colombia Wine volume, 2001-2006 (Liters m) 24
Table 7: Colombia Wine volume forecast, 2006-2011 (Liters m) 25
Table 8: Colombia Wine brand share, by volume, 2005-2006 (%) 27
Table 9: Colombia Wine volume, by brand 2005-2006 (Liters m) 28
Table 10: Colombia Wine company share by volume, 2005-2006 (%) 30
Table 11: Colombia Wine volume, by company, 2005-2006 (Liters m) 31
Table 12: Colombia Wine expenditure per capita, 2001-2006 (COP, nominal prices) 32
Table 13: Colombia Wine forecast expenditure per capita, 2006-2011 (COP, nominal prices) 32
Table 14: Colombia Wine expenditure per capita, 2001-2006 (US$ nominal prices) 33
Table 15: Colombia Wine forecast expenditure per capita, 2006-2011 (US$ nominal prices) 33
Table 16: Colombia Wine consumption per capita, 2001-2006 (Liters) 34
Table 17: Colombia Wine forecast consumption per capita, 2006-2011 (Liters) 34
Table 18: Diageo plc. Key Facts 35
Table 19: Foster's Group Ltd Key Facts 37
Table 20: Colombia Fortified Wine value, 2001-2006 (COP m, nominal prices) 39
Table 21: Colombia Fortified Wine value forecast, 2006-2011 (COP m, nominal prices) 40
Table 22: Colombia Fortified Wine value, 2001-2006 (US$ m nominal prices) 42
Table 23: Colombia Fortified Wine value forecast, 2006-2011 (US$ m nominal prices) 42
Table 24: Colombia Fortified Wine volume, 2001-2006 (Liters m) 44
Table 25: Colombia Fortified Wine volume forecast, 2006-2011 (Liters m) 45
Table 26: Colombia Fortified Wine brand share, by volume, 2005-2006 (%) 47
Table 27: Colombia Fortified Wine volume, by brand 2005-2006 (Liters m) 47
Table 28: Colombia Fortified Wine company share by volume, 2005-2006 (%) 49
Table 29: Colombia Fortified Wine volume, by company, 2005-2006 (Liters m) 49
Table 30: Colombia Fortified Wine expenditure per capita, 2001-2006 (COP, nominal prices) 50
Table 31: Colombia Fortified Wine forecast expenditure per capita, 2006-2011 (COP, nominal prices) 50
Table 32: Colombia Fortified Wine expenditure per capita, 2001-2006 (US$ nominal prices) 51
Table 33: Colombia Fortified Wine forecast expenditure per capita, 2006-2011 (US$ nominal prices) 51
Table 34: Colombia Fortified Wine consumption per capita, 2001-2006 (Liters) 52
Table 35: Colombia Fortified Wine forecast consumption per capita, 2006-2011 (Liters) 52
Table 36: Colombia Sparkling Wine value, 2001-2006 (COP m, nominal prices) 53
Table 37: Colombia Sparkling Wine value forecast, 2006-2011 (COP m, nominal prices) 54
Table 38: Colombia Sparkling Wine value, 2001-2006 (US$ m nominal prices) 56
Table 39: Colombia Sparkling Wine value forecast, 2006-2011 (US$ m nominal prices) 56
Table 40: Colombia Sparkling Wine volume, 2001-2006 (Liters m) 57
Table 41: Colombia Sparkling Wine volume forecast, 2006-2011 (Liters m) 58
Table 42: Colombia Sparkling Wine brand share, by volume, 2005-2006 (%) 60
Table 43: Colombia Sparkling Wine volume, by brand 2005-2006 (Liters m) 60
Table 44: Colombia Sparkling Wine company share by volume, 2005-2006 (%) 62
Table 45: Colombia Sparkling Wine volume, by company, 2005-2006 (Liters m) 62
Table 46: Colombia Sparkling Wine expenditure per capita, 2001-2006 (COP, nominal prices) 63
Table 47: Colombia Sparkling Wine forecast expenditure per capita, 2006-2011 (COP, nominal prices) 63
Table 48: Colombia Sparkling Wine expenditure per capita, 2001-2006 (US$ nominal prices) 64
Table 49: Colombia Sparkling Wine forecast expenditure per capita, 2006-2011 (US$ nominal prices) 64
Table 50: Colombia Sparkling Wine consumption per capita, 2001-2006 (Liters) 65
Table 51: Colombia Sparkling Wine forecast consumption per capita, 2006-2011 (Liters) 65
Table 52: Colombia Still Wine value, 2001-2006 (COP m, nominal prices) 66
Table 53: Colombia Still Wine value forecast, 2006-2011 (COP m, nominal prices) 67
Table 54: Colombia Still Wine value, 2001-2006 (US$ m nominal prices) 69
Table 55: Colombia Still Wine value forecast, 2006-2011 (US$ m nominal prices) 69
Table 56: Colombia Still Wine volume, 2001-2006 (Liters m) 71
Table 57: Colombia Still Wine volume forecast, 2006-2011 (Liters m) 72
Table 58: Colombia Still Wine brand share, by volume, 2005-2006 (%) 74
Table 59: Colombia Still Wine volume, by brand 2005-2006 (Liters m) 74
Table 60: Colombia Still Wine company share by volume, 2005-2006 (%) 76
Table 61: Colombia Still Wine volume, by company, 2005-2006 (Liters m) 76
Table 62: Colombia Still Wine expenditure per capita, 2001-2006 (COP, nominal prices) 77
Table 63: Colombia Still Wine forecast expenditure per capita, 2006-2011 (COP, nominal prices) 77
Table 64: Colombia Still Wine expenditure per capita, 2001-2006 (US$ nominal prices) 78
Table 65: Colombia Still Wine forecast expenditure per capita, 2006-2011 (US$ nominal prices) 78
Table 66: Colombia Still Wine consumption per capita, 2001-2006 (Liters) 79
Table 67: Colombia Still Wine forecast consumption per capita, 2006-2011 (Liters) 79
Table 68: Global Wine market value, 2006 80
Table 69: Global Wine market split (value terms (US$ m), 2006) – Top 5 countries 83
Table 70: Global Wine market volume, 2006 85
Table 71: Global Wine market split (volume terms, 2006) – Top 5 countries 88
Table 72: Leading players - Top 5 countries 90
Table 73: Colombia wine new product launches (reports) and SKUs, by company, 2006 91
Table 74: Colombia wine new product launches (reports), by flavor and fragrances, 2006 91
Table 75: Colombia wine new product launches (reports), by Ingredients, 2006 92
Table 76: Colombia wine new product launches (reports), by Package tags or Claims, 2006 92
Table 77: Colombia wine new product launches (reports) 93
Table 78: Colombia Key Facts 95
Table 79: Colombia population, by age group, 2000-2005 (millions) 98
Table 80: Colombia population forecast, by age group, 2005-2010 (millions) 99
Table 81: Colombia real GDP, 2000-2005 (COP bn, 2005 prices) 99
Table 82: Colombia real GDP forecast, 2005-2010 (COP bn, 2005 prices) 100
Table 83: Colombia nominal GDP, 2000-2005 (COP bn, nominal prices) 100
Table 84: Colombia real GDP, 2000-2005 (US$ bn, 2005 prices) 101
Table 85: Colombia real GDP forecast, 2005-2010 (US$ bn, 2005 prices) 101
Table 86: Colombia consumer price index, 2000-2005 (2000=100) 102
Table 87: Colombia consumer price index, 2005-2010 (2000=100) 102
Table 88: Colombia exchange rate, 2000-2005 103

Figure 1: Colombia Wine value & value forecast, 2001-2011 (COP m, nominal prices) 20
Figure 2: Colombia Wine category growth comparison, by value, 2001-2011 23
Figure 3: Colombia Wine volume & volume forecast, 2001-2011 (Liters m) 26
Figure 4: Colombia Wine category growth comparison, by volume, 2001-2011 26
Figure 5: Colombia Wine company share, by volume, 2005-2006 (%) 29
Figure 6: Colombia Fortified wine value & value forecast, 2001-2011 (COP m, nominal prices) 41
Figure 7: Colombia Fortified wine category growth comparison, by value, 2001-2011 43
Figure 8: Colombia Fortified wine volume & volume forecast, 2001-2011 (Liters m) 46
Figure 9: Colombia Fortified wine category growth comparison, by volume, 2001-2011 46
Figure 10: Colombia Fortified wine company share, by volume, 2005-2006 (%) 48
Figure 11: Colombia Sparkling wine value & value forecast, 2001-2011 (COP m, nominal prices) 55
Figure 12: Colombia Sparkling wine volume & volume forecast, 2001-2011 (Liters m) 59
Figure 13: Colombia Sparkling wine company share, by volume, 2005-2006 (%) 61
Figure 14: Colombia Still wine value & value forecast, 2001-2011 (COP m, nominal prices) 68
Figure 15: Colombia Still wine category growth comparison, by value, 2001-2011 70
Figure 16: Colombia Still wine volume & volume forecast, 2001-2011 (Liters m) 73
Figure 17: Colombia Still wine category growth comparison, by volume, 2001-2011 73
Figure 18: Colombia Still wine company share, by volume, 2005-2006 (%) 75
Figure 19: Global Wine market split (value terms, 2006) – Top 5 countries 81
Figure 20: Global Wine market value, 2001 – 2006 (Top 5 countries) 84
Figure 21: Global Wine market split (volume terms, 2006) – Top 5 countries 86
Figure 22: Global Wine market volume, 2001 – 2006 (Top 5 countries) 89
Figure 23: Map of Colombia 95
Figure 24: Annual data review process 105
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