Wine in Croatia to 2014

Introduction

This databook provides key data and information on the wine market in Croatia. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on four categories: still wine, sparkling wine, champagne and fortified wine

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data

*Category level company and brand share as well as distribution share information for 2008 and 2009

Highlights

The market for wine in Croatia increased at a compound annual growth rate of 5.1% between 2004 and 2009.

The still wine category led the wine market in Croatia, accounting for a share of 88.2%.

Leading players in Croatian wine market include Badel 1862 d.d., Dalmacijavino and Grgic Vina.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the wine market in Croatia

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: wine 2
Summary category level: still wine 3
Summary category level: sparkling wine 4
Summary category level: fortified wine 5
Chapter 2 Introduction 6
What is this report about? 6
How to use this report 6
Market definition 7
Chapter 3 Market Overview 19
Value analysis (Croatian Kuna), 2004?09 19
Value analysis (Croatian Kuna), 2009?14 20
Value analysis (US dollars), 2004?09 22
Value analysis (US dollars), 2009?14 22
Volume analysis, 2004?09 24
Volume analysis, 2009?14 25
Company and brand share analysis 27
Distribution analysis 32
Expenditure and consumption per capita 34
Chapter 4 Category Analysis: Still Wine 38
Value analysis (Croatian Kuna), 2004?09 38
Value analysis (Croatian Kuna), 2009?14 39
Value analysis (US dollars), 2004?09 41
Value analysis (US dollars), 2009?14 41
Volume analysis, 2004?09 43
Volume analysis, 2009?14 44
Company and brand share analysis 46
Distribution analysis 51
Expenditure and consumption per capita 53
Chapter 5 Category Analysis: Sparkling Wine 56
Value analysis (Croatian Kuna), 2004?09 56
Value analysis (Croatian Kuna), 2009?14 57
Value analysis (US dollars), 2004?09 59
Value analysis (US dollars), 2009?14 59
Volume analysis, 2004?09 60
Volume analysis, 2009?14 61
Company and brand share analysis 63
Distribution analysis 66
Expenditure and consumption per capita 68
Chapter 6 Category Analysis: Fortified Wine 71
Value analysis (Croatian Kuna), 2004?09 71
Value analysis (Croatian Kuna), 2009?14 72
Value analysis (US dollars), 2004?09 74
Value analysis (US dollars), 2009?14 75
Volume analysis, 2004?09 77
Volume analysis, 2009?14 78
Company and brand share analysis 80
Distribution analysis 83
Expenditure and consumption per capita 85
Chapter 7 Country Comparison 89
Value 89
Volume 93
Market share 97
Chapter 8 Macroeconomic Profile 98
Macroeconomic Indicators 98
Chapter 9 Research Methodology 103
Methodology overview 103
Secondary research 104
Market modeling 105
Creating an initial data model 105
Revising the initial data model 105
Creating a final estimate 106
Creating demographic value splits 106
Primary research 106
Data finalization 107
Ongoing research 107
Chapter 10 Appendix 108
Future readings 108
How to contact experts in your industry 108
Disclaimer 108

LIST OF FIGURES
Figure 1: Wine, Croatia, value by category (HRKm), 2004?14 21
Figure 2: Wine, Croatia, category growth comparison, by value, 2004?14 23
Figure 3: Wine, Croatia, volume by category (liters, million), 2004?14 26
Figure 4: Wine, Croatia, category growth comparison, by volume, 2004?14 26
Figure 5: Wine, Croatia, company share by volume (%), 2008?09 29
Figure 6: Wine, Croatia, distribution channels by volume (%), 2008?09 33
Figure 7: Still wine, Croatia, value by segment (HRKm), 2004?14 40
Figure 8: Still wine, Croatia, category growth comparison, by value, 2004?14 42
Figure 9: Still wine, Croatia, volume by segment (liters, million), 2004?14 45
Figure 10: Still wine, Croatia, category growth comparison, by volume, 2004?14 45
Figure 11: Still wine, Croatia, company share by volume (%), 2008?09 48
Figure 12: Still wine, Croatia, distribution channels by volume (%), 2008?09 52
Figure 13: Sparkling wine, Croatia, value by segment (HRKm), 2004?14 58
Figure 14: Sparkling wine, Croatia, volume by segment (liters, million), 2004?14 62
Figure 15: Sparkling wine, Croatia, company share by volume (%), 2008?09 64
Figure 16: Sparkling wine, Croatia, distribution channels by volume (%), 2008?09 67
Figure 17: Fortified wine, Croatia, value by segment (HRKm), 2004?14 73
Figure 18: Fortified wine, Croatia, category growth comparison, by value, 2004?14 76
Figure 19: Fortified wine, Croatia, volume by segment (liters, million), 2004?14 79
Figure 20: Fortified wine, Croatia, category growth comparison, by volume, 2004?14 79
Figure 21: Fortified wine, Croatia, company share by volume (%), 2008?09 81
Figure 22: Fortified wine, Croatia, distribution channels by volume (%), 2008?09 84
Figure 23: Global wine market split (value terms, 2009), top five countries 90
Figure 24: Global wine market value, 2004–09, top five countries 92
Figure 25: Global wine market split (volume terms, 2009), top five countries 94
Figure 26: Global wine market volume, 2004–09, top five countries 96
Figure 27: Annual data review process 104

LIST OF TABLES
Table 1: Wine category definitions 8
Table 2: Wine distribution channels 9
Table 3: Wine, Croatia, value by category (HRKm), 2004?09 19
Table 4: Wine, Croatia, value forecast by category (HRKm), 2009?14 20
Table 5: Wine, Croatia, value by category ($m), 2004?09 22
Table 6: Wine, Croatia, value forecast by category ($m), 2009?14 22
Table 7: Wine, Croatia, volume by category (liters, million), 2004?09 24
Table 8: Wine, Croatia, volume forecast by category (liters, million), 2009?14 25
Table 9: Wine, Croatia, brand share by volume (%), 2008?09 27
Table 10: Wine, Croatia, volume by brand (liters, million), 2008?09 28
Table 11: Wine, Croatia, company share by volume (%), 2008?09 30
Table 12: Wine, Croatia, volume by company (liters, million), 2008?09 31
Table 13: Wine, Croatia, distribution channels by volume (%), 2008?09 32
Table 14: Wine, Croatia, volume by distribution channel (liters, million), 2008?09 32
Table 15: Wine, Croatia, expenditure per capita (HRK), 2004?09 34
Table 16: Wine, Croatia, forecast expenditure per capita (HRK), 2009?14 35
Table 17: Wine, Croatia, expenditure per capita ($), 2004?09 35
Table 18: Wine, Croatia, forecast expenditure per capita ($), 2009?14 36
Table 19: Wine, Croatia, consumption per capita (liters), 2004?09 36
Table 20: Wine, Croatia, forecast consumption per capita (liters), 2009?14 37
Table 21: Still wine, Croatia, value by segment (HRKm), 2004?09 38
Table 22: Still wine, Croatia, value forecast by segment (HRKm), 2009?14 39
Table 23: Still wine, Croatia, value by segment ($m), 2004?09 41
Table 24: Still wine, Croatia, value forecast by segment ($m), 2009?14 41
Table 25: Still wine, Croatia, volume by segment (liters, million), 2004?09 43
Table 26: Still wine, Croatia, volume forecast by segment (liters, million), 2009?14 44
Table 27: Still wine, Croatia, brand share by volume (%), 2008?09 46
Table 28: Still wine, Croatia, volume by brand (liters, million), 2008?09 47
Table 29: Still wine, Croatia, company share by volume (%), 2008?09 49
Table 30: Still wine, Croatia, volume by company (liters, million), 2008?09 50
Table 31: Still wine, Croatia, distribution channels by volume (%), 2008?09 51
Table 32: Still wine, Croatia, volume by distribution channel (liters, million), 2008?09 51
Table 33: Still wine, Croatia, expenditure per capita (HRK), 2004?09 53
Table 34: Still wine, Croatia, forecast expenditure per capita (HRK), 2009?14 53
Table 35: Still wine, Croatia, expenditure per capita ($), 2004?09 54
Table 36: Still wine, Croatia, forecast expenditure per capita ($), 2009?14 54
Table 37: Still wine, Croatia, consumption per capita (liters), 2004?09 55
Table 38: Still wine, Croatia, forecast consumption per capita (liters), 2009?14 55
Table 39: Sparkling wine, Croatia, value by segment (HRKm), 2004?09 56
Table 40: Sparkling wine, Croatia, value forecast by segment (HRKm), 2009?14 57
Table 41: Sparkling wine, Croatia, value by segment ($m), 2004?09 59
Table 42: Sparkling wine, Croatia, value forecast by segment ($m), 2009?14 59
Table 43: Sparkling wine, Croatia, volume by segment (liters, million), 2004?09 60
Table 44: Sparkling wine, Croatia, volume forecast by segment (liters, million), 2009?14 61
Table 45: Sparkling wine, Croatia, brand share by volume (%), 2008?09 63
Table 46: Sparkling wine, Croatia, volume by brand (liters, million), 2008?09 63
Table 47: Sparkling wine, Croatia, company share by volume (%), 2008?09 65
Table 48: Sparkling wine, Croatia, volume by company (liters, million), 2008?09 65
Table 49: Sparkling wine, Croatia, distribution channels by volume (%), 2008?09 66
Table 50: Sparkling wine, Croatia, volume by distribution channel (liters, million), 2008?09 66
Table 51: Sparkling wine, Croatia, expenditure per capita (HRK), 2004?09 68
Table 52: Sparkling wine, Croatia, forecast expenditure per capita (HRK), 2009?14 68
Table 53: Sparkling wine, Croatia, expenditure per capita ($), 2004?09 69
Table 54: Sparkling wine, Croatia, forecast expenditure per capita ($), 2009?14 69
Table 55: Sparkling wine, Croatia, consumption per capita (liters), 2004?09 70
Table 56: Sparkling wine, Croatia, forecast consumption per capita (liters), 2009?14 70
Table 57: Fortified wine, Croatia, value by segment (HRKm), 2004?09 71
Table 58: Fortified wine, Croatia, value forecast by segment (HRKm), 2009?14 72
Table 59: Fortified wine, Croatia, value by segment ($m), 2004?09 74
Table 60: Fortified wine, Croatia, value forecast by segment ($m), 2009?14 75
Table 61: Fortified wine, Croatia, volume by segment (liters, million), 2004?09 77
Table 62: Fortified wine, Croatia, volume forecast by segment (liters, million), 2009?14 78
Table 63: Fortified wine, Croatia, brand share by volume (%), 2008?09 80
Table 64: Fortified wine, Croatia, volume by brand (liters, million), 2008?09 80
Table 65: Fortified wine, Croatia, company share by volume (%), 2008?09 82
Table 66: Fortified wine, Croatia, volume by company (liters, million), 2008?09 82
Table 67: Fortified wine, Croatia, distribution channels by volume (%), 2008?09 83
Table 68: Fortified wine, Croatia, volume by distribution channel (liters, million), 2008?09 83
Table 69: Fortified wine, Croatia, expenditure per capita (HRK), 2004?09 85
Table 70: Fortified wine, Croatia, forecast expenditure per capita (HRK), 2009?14 86
Table 71: Fortified wine, Croatia, expenditure per capita ($), 2004?09 86
Table 72: Fortified wine, Croatia, forecast expenditure per capita ($), 2009?14 87
Table 73: Fortified wine, Croatia, consumption per capita (liters), 2004?09 87
Table 74: Fortified wine, Croatia, forecast consumption per capita (liters), 2009?14 88
Table 75: Global wine market value, 2009 89
Table 76: Global wine market split (value terms ($m), 2009), top five countries 92
Table 77: Global wine market volume, 2009 93
Table 78: Global wine market split (volume terms, 2009), top five countries 96
Table 79: Leading players, top five countries 97
Table 80: Croatia population, by age group, 2004?09 (millions) 98
Table 81: Croatia population forecast, by age group, 2009?14 (millions) 99
Table 82: Croatia population, by gender, 2004?09 (millions) 99
Table 83: Croatia population forecast, by gender, 2009?14 (millions) 100
Table 84: Croatia nominal GDP, 2004?09 (HRKbn, nominal prices) 100
Table 85: Croatia nominal GDP forecast, 2009?14 (HRKbn, nominal prices) 100
Table 86: Croatia real GDP, 2004?09 (HRKbn, 2000 prices) 101
Table 87: Croatia real GDP forecast, 2009?14 (HRKbn, 2000 prices) 101
Table 88: Croatia real GDP, 2004?09 ($bn, 2000 prices) 101
Table 89: Croatia real GDP forecast, 2009?14 ($bn, 2000 prices) 102
Table 90: Croatia consumer price index, 2004?09 (2000=100) 102
Table 91: Croatia consumer price index, 2009?14 (2000=100) 102


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