Wine in the Czech Republic to 2014

Introduction

This databook provides key data and information on the wine market in the Czech Republic. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on four categories: still wine, sparkling wine, champagne and fortified wine

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data

*Category level company and brand share as well as distribution share information for 2008 and 2009

Highlights

The market for wine in the Czech Republic increased at a compound annual growth rate of 4.4% between 2004 and 2009.

The still wine category led the wine market in the Czech Republic, accounting for a share of 83.2%.

Leading players in Czech Republican wine market include Henkell & Co. Sektkellerei KG, Velké Pavlovice and United Brands.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the wine market in the Czech Republic

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: wine 2
Summary category level: still wine 3
Summary category level: sparkling wine 4
Summary category level: champagne 5
Summary category level: fortified wine 6
Chapter 2 Introduction 7
What is this report about? 7
How to use this report 7
Market definition 8
Chapter 3 Market Overview 21
Value analysis (Czech Koruna), 2004?09 21
Value analysis (Czech Koruna), 2009?14 22
Value analysis (US dollars), 2004?09 24
Value analysis (US dollars), 2009?14 24
Volume analysis, 2004?09 26
Volume analysis, 2009?14 27
Company and brand share analysis 29
Distribution analysis 33
Expenditure and consumption per capita 35
Chapter 4 Category Analysis: Still Wine 39
Value analysis (Czech Koruna), 2004?09 39
Value analysis (Czech Koruna), 2009?14 40
Value analysis (US dollars), 2004?09 42
Value analysis (US dollars), 2009?14 42
Volume analysis, 2004?09 44
Volume analysis, 2009?14 45
Company and brand share analysis 48
Distribution analysis 51
Expenditure and consumption per capita 53
Chapter 5 Category Analysis: Sparkling Wine 56
Value analysis (Czech Koruna), 2004?09 56
Value analysis (Czech Koruna), 2009?14 57
Value analysis (US dollars), 2004?09 58
Value analysis (US dollars), 2009?14 58
Volume analysis, 2004?09 59
Volume analysis, 2009?14 60
Company and brand share analysis 61
Distribution analysis 64
Expenditure and consumption per capita 66
Chapter 6 Category Analysis: Champagne 69
Value analysis (Czech Koruna), 2004?09 69
Value analysis (Czech Koruna), 2009?14 70
Value analysis (US dollars), 2004?09 71
Value analysis (US dollars), 2009?14 71
Volume analysis, 2004?09 72
Volume analysis, 2009?14 73
Company and brand share analysis 74
Distribution analysis 76
Expenditure and consumption per capita 78
Chapter 7 Category Analysis: Fortified Wine 81
Value analysis (Czech Koruna), 2004?09 81
Value analysis (Czech Koruna), 2009?14 82
Value analysis (US dollars), 2004?09 84
Value analysis (US dollars), 2009?14 85
Volume analysis, 2004?09 87
Volume analysis, 2009?14 88
Company and brand share analysis 90
Distribution analysis 92
Expenditure and consumption per capita 94
Chapter 8 Country Comparison 98
Value 98
Volume 102
Market share 106
Chapter 9 New Product Development 107
Product launches over time 107
Recent product launches 109
Chapter 10 Macroeconomic Profile 110
Macroeconomic Indicators 110
Chapter 11 Research Methodology 115
Methodology overview 115
Secondary research 116
Market modeling 117
Creating an initial data model 117
Revising the initial data model 117
Creating a final estimate 118
Creating demographic value splits 118
Primary research 118
Data finalization 119
Ongoing research 119
Chapter 12 Appendix 120
Future readings 120
How to contact experts in your industry 120
Disclaimer 120

LIST OF FIGURES
Figure 1: Wine, Czech Republic, value by category (CZKm), 2004?14 23
Figure 2: Wine, Czech Republic, category growth comparison, by value, 2004?14 25
Figure 3: Wine, Czech Republic, volume by category (liters, million), 2004?14 28
Figure 4: Wine, Czech Republic, company share by volume (%), 2008?09 31
Figure 5: Wine, Czech Republic, distribution channels by volume (%), 2008?09 34
Figure 6: Still wine, Czech Republic, value by segment (CZKm), 2004?14 41
Figure 7: Still wine, Czech Republic, category growth comparison, by value, 2004?14 43
Figure 8: Still wine, Czech Republic, volume by segment (liters, million), 2004?14 46
Figure 9: Still wine, Czech Republic, category growth comparison, by volume, 2004?14 47
Figure 10: Still wine, Czech Republic, company share by volume (%), 2008?09 49
Figure 11: Still wine, Czech Republic, distribution channels by volume (%), 2008?09 52
Figure 12: Sparkling wine, Czech Republic, value by segment (CZKm), 2004?14 57
Figure 13: Sparkling wine, Czech Republic, volume by segment (liters, million), 2004?14 60
Figure 14: Sparkling wine, Czech Republic, company share by volume (%), 2008?09 62
Figure 15: Sparkling wine, Czech Republic, distribution channels by volume (%), 2008?09 65
Figure 16: Champagne, Czech Republic, value (CZKm), 2004?14 70
Figure 17: Champagne, Czech Republic, volume (liters, million), 2004?14 73
Figure 18: Champagne, Czech Republic, distribution channels by volume (%), 2008?09 77
Figure 19: Fortified wine, Czech Republic, value by segment (CZKm), 2004?14 83
Figure 20: Fortified wine, Czech Republic, category growth comparison, by value, 2004?14 86
Figure 21: Fortified wine, Czech Republic, volume by segment (liters, million), 2004?14 89
Figure 22: Fortified wine, Czech Republic, category growth comparison, by volume, 2004?14 89
Figure 23: Fortified wine, Czech Republic, distribution channels by volume (%), 2008?09 93
Figure 24: Global wine market split (value terms, 2009), top five countries 99
Figure 25: Global wine market value, 2004–09, top five countries 101
Figure 26: Global wine market split (volume terms, 2009), top five countries 103
Figure 27: Global wine market volume, 2004–09, top five countries 105
Figure 28: Annual data review process 116

LIST OF TABLES
Table 1: Wine category definitions 9
Table 2: Wine distribution channels 10
Table 3: Wine, Czech Republic, value by category (CZKm), 2004?09 21
Table 4: Wine, Czech Republic, value forecast by category (CZKm), 2009?14 22
Table 5: Wine, Czech Republic, value by category ($m), 2004?09 24
Table 6: Wine, Czech Republic, value forecast by category ($m), 2009?14 24
Table 7: Wine, Czech Republic, volume by category (liters, million), 2004?09 26
Table 8: Wine, Czech Republic, volume forecast by category (liters, million), 2009?14 27
Table 9: Wine, Czech Republic, brand share by volume (%), 2008?09 29
Table 10: Wine, Czech Republic, volume by brand (liters, million), 2008?09 30
Table 11: Wine, Czech Republic, company share by volume (%), 2008?09 32
Table 12: Wine, Czech Republic, volume by company (liters, million), 2008?09 32
Table 13: Wine, Czech Republic, distribution channels by volume (%), 2008?09 33
Table 14: Wine, Czech Republic, volume by distribution channel (liters, million), 2008?09 33
Table 15: Wine, Czech Republic, expenditure per capita (CZK), 2004?09 35
Table 16: Wine, Czech Republic, forecast expenditure per capita (CZK), 2009?14 36
Table 17: Wine, Czech Republic, expenditure per capita ($), 2004?09 36
Table 18: Wine, Czech Republic, forecast expenditure per capita ($), 2009?14 37
Table 19: Wine, Czech Republic, consumption per capita (liters), 2004?09 37
Table 20: Wine, Czech Republic, forecast consumption per capita (liters), 2009?14 38
Table 21: Still wine, Czech Republic, value by segment (CZKm), 2004?09 39
Table 22: Still wine, Czech Republic, value forecast by segment (CZKm), 2009?14 40
Table 23: Still wine, Czech Republic, value by segment ($m), 2004?09 42
Table 24: Still wine, Czech Republic, value forecast by segment ($m), 2009?14 42
Table 25: Still wine, Czech Republic, volume by segment (liters, million), 2004?09 44
Table 26: Still wine, Czech Republic, volume forecast by segment (liters, million), 2009?14 45
Table 27: Still wine, Czech Republic, brand share by volume (%), 2008?09 48
Table 28: Still wine, Czech Republic, volume by brand (liters, million), 2008?09 48
Table 29: Still wine, Czech Republic, company share by volume (%), 2008?09 50
Table 30: Still wine, Czech Republic, volume by company (liters, million), 2008?09 50
Table 31: Still wine, Czech Republic, distribution channels by volume (%), 2008?09 51
Table 32: Still wine, Czech Republic, volume by distribution channel (liters, million), 2008?09 51
Table 33: Still wine, Czech Republic, expenditure per capita (CZK), 2004?09 53
Table 34: Still wine, Czech Republic, forecast expenditure per capita (CZK), 2009?14 53
Table 35: Still wine, Czech Republic, expenditure per capita ($), 2004?09 54
Table 36: Still wine, Czech Republic, forecast expenditure per capita ($), 2009?14 54
Table 37: Still wine, Czech Republic, consumption per capita (liters), 2004?09 55
Table 38: Still wine, Czech Republic, forecast consumption per capita (liters), 2009?14 55
Table 39: Sparkling wine, Czech Republic, value by segment (CZKm), 2004?09 56
Table 40: Sparkling wine, Czech Republic, value forecast by segment (CZKm), 2009?14 57
Table 41: Sparkling wine, Czech Republic, value by segment ($m), 2004?09 58
Table 42: Sparkling wine, Czech Republic, value forecast by segment ($m), 2009?14 58
Table 43: Sparkling wine, Czech Republic, volume by segment (liters, million), 2004?09 59
Table 44: Sparkling wine, Czech Republic, volume forecast by segment (liters, million), 2009?14 60
Table 45: Sparkling wine, Czech Republic, brand share by volume (%), 2008?09 61
Table 46: Sparkling wine, Czech Republic, volume by brand (liters, million), 2008?09 61
Table 47: Sparkling wine, Czech Republic, company share by volume (%), 2008?09 63
Table 48: Sparkling wine, Czech Republic, volume by company (liters, million), 2008?09 63
Table 49: Sparkling wine, Czech Republic, distribution channels by volume (%), 2008?09 64
Table 50: Sparkling wine, Czech Republic, volume by distribution channel (liters, million), 2008?09 64
Table 51: Sparkling wine, Czech Republic, expenditure per capita (CZK), 2004?09 66
Table 52: Sparkling wine, Czech Republic, forecast expenditure per capita (CZK), 2009?14 66
Table 53: Sparkling wine, Czech Republic, expenditure per capita ($), 2004?09 67
Table 54: Sparkling wine, Czech Republic, forecast expenditure per capita ($), 2009?14 67
Table 55: Sparkling wine, Czech Republic, consumption per capita (liters), 2004?09 68
Table 56: Sparkling wine, Czech Republic, forecast consumption per capita (liters), 2009?14 68
Table 57: Champagne, Czech Republic, value (CZKm), 2004?09 69
Table 58: Champagne, Czech Republic, value forecast (CZKm), 2009?14 70
Table 59: Champagne, Czech Republic, value ($m), 2004?09 71
Table 60: Champagne, Czech Republic, value forecast ($m), 2009?14 71
Table 61: Champagne, Czech Republic, volume (liters, million), 2004?09 72
Table 62: Champagne, Czech Republic, volume forecast (liters, million), 2009?14 73
Table 63: Champagne, Czech Republic, brand share by volume (%), 2008?09 74
Table 64: Champagne, Czech Republic, volume by brand (liters, million), 2008?09 74
Table 65: Champagne, Czech Republic, company share by volume (%), 2008?09 75
Table 66: Champagne, Czech Republic, volume by company (liters, million), 2008?09 75
Table 67: Champagne, Czech Republic, distribution channels by volume (%), 2008?09 76
Table 68: Champagne, Czech Republic, volume by distribution channel (liters, million), 2008?09 76
Table 69: Champagne, Czech Republic, expenditure per capita (CZK), 2004?09 78
Table 70: Champagne, Czech Republic, forecast expenditure per capita (CZK), 2009?14 78
Table 71: Champagne, Czech Republic, expenditure per capita ($), 2004?09 79
Table 72: Champagne, Czech Republic, forecast expenditure per capita ($), 2009?14 79
Table 73: Champagne, Czech Republic, consumption per capita (liters), 2004?09 80
Table 74: Champagne, Czech Republic, forecast consumption per capita (liters), 2009?14 80
Table 75: Fortified wine, Czech Republic, value by segment (CZKm), 2004?09 81
Table 76: Fortified wine, Czech Republic, value forecast by segment (CZKm), 2009?14 82
Table 77: Fortified wine, Czech Republic, value by segment ($m), 2004?09 84
Table 78: Fortified wine, Czech Republic, value forecast by segment ($m), 2009?14 85
Table 79: Fortified wine, Czech Republic, volume by segment (liters, million), 2004?09 87
Table 80: Fortified wine, Czech Republic, volume forecast by segment (liters, million), 2009?14 88
Table 81: Fortified wine, Czech Republic, brand share by volume (%), 2008?09 90
Table 82: Fortified wine, Czech Republic, volume by brand (liters, million), 2008?09 90
Table 83: Fortified wine, Czech Republic, company share by volume (%), 2008?09 91
Table 84: Fortified wine, Czech Republic, volume by company (liters, million), 2008?09 91
Table 85: Fortified wine, Czech Republic, distribution channels by volume (%), 2008?09 92
Table 86: Fortified wine, Czech Republic, volume by distribution channel (liters, million), 2008?09 92
Table 87: Fortified wine, Czech Republic, expenditure per capita (CZK), 2004?09 94
Table 88: Fortified wine, Czech Republic, forecast expenditure per capita (CZK), 2009?14 95
Table 89: Fortified wine, Czech Republic, expenditure per capita ($), 2004?09 96
Table 90: Fortified wine, Czech Republic, forecast expenditure per capita ($), 2009?14 96
Table 91: Fortified wine, Czech Republic, consumption per capita (liters), 2004?09 97
Table 92: Fortified wine, Czech Republic, forecast consumption per capita (liters), 2009?14 97
Table 93: Global wine market value, 2009 98
Table 94: Global wine market split (value terms ($m), 2009), top five countries 101
Table 95: Global wine market volume, 2009 102
Table 96: Global wine market split (volume terms, 2009), top five countries 105
Table 97: Leading players, top five countries 106
Table 98: Czech Republic wine new product launches reports, by company (top five companies), 2009 107
Table 99: Czech Republic wine new product launches SKUs, by company (top five companies), 2009 107
Table 100: Czech Republic wine new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 108
Table 101: Czech Republic wine new product launches (reports), by ingredients, 2009 108
Table 102: Czech Republic wine new product launches (reports), by package tags or claims, 2009 109
Table 103: Czech Republic wine new product launches - recent five launches (2009) 109
Table 104: Czech Republic population, by age group, 2004?09 (millions) 110
Table 105: Czech Republic population forecast, by age group, 2009?14 (millions) 111
Table 106: Czech Republic population, by gender, 2004?09 (millions) 111
Table 107: Czech Republic population forecast, by gender, 2009?14 (millions) 112
Table 108: Czech Republic nominal GDP, 2004?09 (CZKbn, nominal prices) 112
Table 109: Czech Republic nominal GDP forecast, 2009?14 (CZKbn, nominal prices) 112
Table 110: Czech Republic real GDP, 2004?09 (CZKbn, 2000 prices) 113
Table 111: Czech Republic real GDP forecast, 2009?14 (CZKbn, 2000 prices) 113
Table 112: Czech Republic real GDP, 2004?09 ($bn, 2000 prices) 113
Table 113: Czech Republic real GDP forecast, 2009?14 ($bn, 2000 prices) 114
Table 114: Czech Republic consumer price index, 2004?09 (2000=100) 114
Table 115: Czech Republic consumer price index, 2009?14 (2000=100) 114



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