Wine in Eastern Europe to 2013

Introduction

This databook provides key data and information on the wine market covering 11 countries in Eastern Europe. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share.

Scope

*Contains information on four categories: still wine, sparkling wine, champagne and fortified wine.

*Market, category and segment level information on value with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

*Review of the top two companies within the wine market, including company overview, key facts and business description

Highlights

The market for wine in Eastern Europe increased at a compound annual growth rate of 6.4% between 2003 and 2008.

The still wine category led the wine market in Eastern Europe, accounting for a share of 78.3%.

The leading players in the Eastern European wine market include Murfatlar, Henkell & Co. Sektkellerei KG and Cotnari.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the wine market in Eastern Europe

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: wine 2
Summary category level: still wine 3
Summary category level: sparkling wine 4
Summary category level: fortified wine 5
Summary category level: champagne 6
Chapter 2 Introduction 7
What is this report about? 7
How to use this report 7
Market definition 8
Chapter 3 Overview 19
Value Analysis 19
Volume Analysis 21
Chapter 4 Eastern Europe Wine - Market Overview 23
Value analysis (US dollar), 2003?08 23
Value analysis (US dollar), 2008?13 24
Volume analysis, 2003?08 26
Volume analysis, 2008?13 27
Company share analysis 30
Distribution analysis 33
Expenditure and consumption per capita 35
Chapter 5 Category Analysis: Still Wine 37
Value analysis (US dollar), 2003?08 37
Value analysis (US dollar), 2008?13 38
Volume analysis, 2003?08 40
Volume analysis, 2008?13 41
Company share analysis 43
Distribution analysis 46
Expenditure and consumption per capita 48
Chapter 6 Category Analysis: Sparkling Wine 50
Value analysis (US dollar), 2003?08 50
Value analysis (US dollar), 2008?13 51
Volume analysis, 2003?08 53
Volume analysis, 2008?13 54
Company share analysis 56
Distribution analysis 59
Expenditure and consumption per capita 61
Chapter 7 Category Analysis: Fortified Wine 63
Value analysis (US dollar), 2003?08 63
Value analysis (US dollar), 2008?13 64
Volume analysis, 2003?08 66
Volume analysis, 2008?13 67
Company share analysis 69
Distribution analysis 72
Expenditure and consumption per capita 74
Chapter 8 Category Analysis: champagne 76
Value analysis (US dollar), 2003?08 76
Value analysis (US dollar), 2008?13 77
Volume analysis, 2003?08 78
Volume analysis, 2008?13 79
Company share analysis 80
Distribution analysis 83
Expenditure and consumption per capita 85
Chapter 9 Research Methodology 87
Methodology overview 87
Secondary research 88
Market modeling 89
Creating an initial data model 89
Revising the initial data model 89
Creating a final estimate 90
Creating demographic value splits 90
Primary research 90
Data finalization 91
Ongoing research 91
Chapter 10 APPENDIX 92
Future readings 92
How to contact experts in your industry 92
Disclaimer 92

LIST OF FIGURES
Figure 1: Wine, Eastern Europe, value by category ($m), 2003?13 25
Figure 2: Wine, Eastern Europe, category growth comparison, by value, 2003?13 25
Figure 3: Wine, Eastern Europe, volume by category (liters, million), 2003?13 28
Figure 4: Wine, Eastern Europe, category growth comparison, by volume, 2003?13 29
Figure 5: Wine, Eastern Europe, company share (top five companies) by volume (%), 2007?08 32
Figure 6: Wine, Eastern Europe, distribution channels by volume (%), 2007?08 34
Figure 7: Still wine, Eastern Europe, value by segment ($m), 2003?13 39
Figure 8: Still wine, Eastern Europe, category growth comparison, by value, 2003?13 39
Figure 9: Still wine, Eastern Europe, volume by segment (liters, million), 2003?13 42
Figure 10: Still wine, Eastern Europe, category growth comparison, by volume, 2003?13 42
Figure 11: Still wine, Eastern Europe, company share (top five companies) by volume (%), 2007?08 45
Figure 12: Still wine, Eastern Europe, distribution channels by volume (%), 2007?08 47
Figure 13: Sparkling wine, Eastern Europe, value by segment ($m), 2003?13 52
Figure 14: Sparkling wine, Eastern Europe, category growth comparison, by value, 2003?13 52
Figure 15: Sparkling wine, Eastern Europe, volume by segment (liters, million), 2003?13 55
Figure 16: Sparkling wine, Eastern Europe, category growth comparison, by volume, 2003?13 55
Figure 17: Sparkling wine, Eastern Europe, company share (top five companies) by volume (%), 2007?08 58
Figure 18: Sparkling wine, Eastern Europe, distribution channels by volume (%), 2007?08 60
Figure 19: Fortified wine, Eastern Europe, value by segment ($m), 2003?13 65
Figure 20: Fortified wine, Eastern Europe, category growth comparison, by value, 2003?13 65
Figure 21: Fortified wine, Eastern Europe, volume by segment (liters, million), 2003?13 68
Figure 22: Fortified wine, Eastern Europe, category growth comparison, by volume, 2003?13 68
Figure 23: Fortified wine, Eastern Europe, company share (top five companies) by volume (%), 2007?08 71
Figure 24: Fortified wine, Eastern Europe, distribution channels by volume (%), 2007?08 73
Figure 25: Champagne, Eastern Europe, value ($m), 2003?13 77
Figure 26: Champagne, Eastern Europe, volume (liters, million), 2003?13 79
Figure 27: Champagne, Eastern Europe, company share by volume (%), 2007?08 82
Figure 28: Champagne, Eastern Europe, distribution channels by volume (%), 2007?08 84
Figure 29: Annual data review process 88

LIST OF TABLES
Table 1: Wine category definitions 9
Table 2: Wine distribution channels 10
Table 3: Eastern Europe wine value (country-wise), 2003?08 ($m) 19
Table 4: Eastern Europe wine value (country-wise) forecast, 2008?13 ($m) 20
Table 5: Eastern Europe wine volume (country-wise), 2003?08 (liters, million) 21
Table 6: Eastern Europe wine volume (country-wise) forecast, 2008?13 (liters, million) 22
Table 7: Wine, Eastern Europe, value by category ($m), 2003?08 23
Table 8: Wine, Eastern Europe, value forecast by category ($m), 2008?13 24
Table 9: Wine, Eastern Europe, volume by category (liters, million), 2003?08 26
Table 10: Wine, Eastern Europe, volume forecast by category (liters, million), 2008?13 27
Table 11: Wine, Eastern Europe, company share (top 20 companies) by volume (%), 2007?08 30
Table 12: Wine, Eastern Europe, volume by company (liters, million), 2007?08 31
Table 13: Wine, Eastern Europe, distribution channels by volume (%), 2007?08 33
Table 14: Wine, Eastern Europe, volume by distribution channel (liters, million), 2007?08 33
Table 15: Wine, Eastern Europe, expenditure per capita ($), 2003?08 35
Table 16: Wine, Eastern Europe, forecast expenditure per capita ($), 2008?13 35
Table 17: Wine, Eastern Europe, consumption per capita (liters), 2003?08 36
Table 18: Wine, Eastern Europe, forecast consumption per capita (liters), 2008?13 36
Table 19: Still wine, Eastern Europe, value by segment ($m), 2003?08 37
Table 20: Still wine, Eastern Europe, value forecast by segment ($m), 2008?13 38
Table 21: Still wine, Eastern Europe, volume by segment (liters, million), 2003?08 40
Table 22: Still wine, Eastern Europe, volume forecast by segment (liters, million), 2008?13 41
Table 23: Still wine, Eastern Europe, company share (top 20 companies) by volume (%), 2007?08 43
Table 24: Still wine, Eastern Europe, volume by company (liters, million), 2007?08 44
Table 25: Still wine, Eastern Europe, distribution channels by volume (%), 2007?08 46
Table 26: Still wine, Eastern Europe, volume by distribution channel (liters, million), 2007?08 46
Table 27: Still wine, Eastern Europe, expenditure per capita ($), 2003?08 48
Table 28: Still wine, Eastern Europe, forecast expenditure per capita ($), 2008?13 48
Table 29: Still wine, Eastern Europe, consumption per capita (liters), 2003?08 49
Table 30: Still wine, Eastern Europe, forecast consumption per capita (liters), 2008?13 49
Table 31: Sparkling wine, Eastern Europe, value by segment ($m), 2003?08 50
Table 32: Sparkling wine, Eastern Europe, value forecast by segment ($m), 2008?13 51
Table 33: Sparkling wine, Eastern Europe, volume by segment (liters, million), 2003?08 53
Table 34: Sparkling wine, Eastern Europe, volume forecast by segment (liters, million), 2008?13 54
Table 35: Sparkling wine, Eastern Europe, company share (top 20 companies) by volume (%), 2007?08 56
Table 36: Sparkling wine, Eastern Europe, volume by company (liters, million), 2007?08 57
Table 37: Sparkling wine, Eastern Europe, distribution channels by volume (%), 2007?08 59
Table 38: Sparkling wine, Eastern Europe, volume by distribution channel (liters, million), 2007?08 59
Table 39: Sparkling wine, Eastern Europe, expenditure per capita ($), 2003?08 61
Table 40: Sparkling wine, Eastern Europe, forecast expenditure per capita ($), 2008?13 61
Table 41: Sparkling wine, Eastern Europe, consumption per capita (liters), 2003?08 62
Table 42: Sparkling wine, Eastern Europe, forecast consumption per capita (liters), 2008?13 62
Table 43: Fortified wine, Eastern Europe, value by segment ($m), 2003?08 63
Table 44: Fortified wine, Eastern Europe, value forecast by segment ($m), 2008?13 64
Table 45: Fortified wine, Eastern Europe, volume by segment (liters, million), 2003?08 66
Table 46: Fortified wine, Eastern Europe, volume forecast by segment (liters, million), 2008?13 67
Table 47: Fortified wine, Eastern Europe, company share (top 20 companies) by volume (%), 2007?08 69
Table 48: Fortified wine, Eastern Europe, volume by company (liters, million), 2007?08 70
Table 49: Fortified wine, Eastern Europe, distribution channels by volume (%), 2007?08 72
Table 50: Fortified wine, Eastern Europe, volume by distribution channel (liters, million), 2007?08 72
Table 51: Fortified wine, Eastern Europe, expenditure per capita ($), 2003?08 74
Table 52: Fortified wine, Eastern Europe, forecast expenditure per capita ($), 2008?13 74
Table 53: Fortified wine, Eastern Europe, consumption per capita (liters), 2003?08 75
Table 54: Fortified wine, Eastern Europe, forecast consumption per capita (liters), 2008?13 75
Table 55: Champagne, Eastern Europe, value ($m), 2003?08 76
Table 56: Champagne, Eastern Europe, value forecast ($m), 2008?13 77
Table 57: Champagne, Eastern Europe, volume (liters, million), 2003?08 78
Table 58: Champagne, Eastern Europe, volume forecast (liters, million), 2008?13 79
Table 59: Champagne, Eastern Europe, company share by volume (%), 2007?08 80
Table 60: Champagne, Eastern Europe, volume by company (liters, million), 2007?08 81
Table 61: Champagne, Eastern Europe, distribution channels by volume (%), 2007?08 83
Table 62: Champagne, Eastern Europe, volume by distribution channel (liters, million), 2007?08 83
Table 63: Champagne, Eastern Europe, expenditure per capita ($), 2003?08 85
Table 64: Champagne, Eastern Europe, forecast expenditure per capita ($), 2008?13 85
Table 65: Champagne, Eastern Europe, consumption per capita (liters), 2003?08 86
Table 66: Champagne, Eastern Europe, forecast consumption per capita (liters), 2008?13 86


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