Wine in Eastern Europe to 2014

Introduction

This databook provides key data and information on the wine market covering 11 countries in Eastern Europe. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution and company share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on four categories: still wine, sparkling wine, champagne and fortified wine

*Market, category and segment level information on value and volume with historic (2004-09) and forecast (2010-14) data

*Category level company share as well as distribution share information for 2008 and 2009

Highlights

The market for wine in Eastern Europe increased at a compound annual growth rate of 5.4% between 2004 and 2009.

The still wine category led the wine market in Eastern Europe, accounting for a share of 78.2%.

The leading players in the Eastern European wine market include Murfatlar, Henkell & Co. Sektkellerei KG and Cotnari.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the wine market in Eastern Europe

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: wine 2
Summary category level: still wine 3
Summary category level: sparkling wine 4
Summary category level: champagne 5
Summary category level: fortified wine 6
Chapter 2 Introduction 7
What is this report about? 7
How to use this report 7
Market definition 8
Chapter 3 Overview 19
Value Analysis 19
Volume Analysis 21
Chapter 4 Eastern Europe Wine: Market Overview 23
Value analysis (US Dollar), 2004?09 23
Value analysis (US Dollar), 2009?14 24
Volume analysis, 2004?09 26
Volume analysis, 2009?14 27
Company share analysis 29
Distribution analysis 32
Expenditure and consumption per capita 34
Chapter 5 Category Analysis: Still Wine 36
Value analysis (US Dollar), 2004?09 36
Value analysis (US Dollar), 2009?14 37
Volume analysis, 2004?09 39
Volume analysis, 2009?14 40
Company share analysis 42
Distribution analysis 45
Expenditure and consumption per capita 47
Chapter 6 Category Analysis: Sparkling Wine 49
Value analysis (US Dollar), 2004?09 49
Value analysis (US Dollar), 2009?14 50
Volume analysis, 2004?09 52
Volume analysis, 2009?14 53
Company share analysis 55
Distribution analysis 58
Expenditure and consumption per capita 60
Chapter 7 Category Analysis: Champagne 62
Value analysis (US Dollar), 2004?09 62
Value analysis (US Dollar), 2009?14 63
Volume analysis, 2004?09 64
Volume analysis, 2009?14 65
Company share analysis 66
Distribution analysis 69
Expenditure and consumption per capita 71
Chapter 8 Category Analysis: Fortified Wine 73
Value analysis (US Dollar), 2004?09 73
Value analysis (US Dollar), 2009?14 74
Volume analysis, 2004?09 76
Volume analysis, 2009?14 77
Company share analysis 79
Distribution analysis 82
Expenditure and consumption per capita 84
Chapter 9 Research Methodology 86
Methodology overview 86
Secondary research 87
Market modeling 88
Creating an initial data model 88
Revising the initial data model 88
Creating a final estimate 89
Creating demographic value splits 89
Primary research 89
Data finalization 90
Ongoing research 90
Chapter 10 Appendix 91
Future readings 91
How to contact experts in your industry 91
Disclaimer 91

LIST OF FIGURES
Figure 1: Wine, Eastern Europe, value by category ($m), 2004?14 25
Figure 2: Wine, Eastern Europe, category growth comparison, by value, 2004?14 25
Figure 3: Wine, Eastern Europe, volume by category (liters, million), 2004?14 28
Figure 4: Wine, Eastern Europe, company share (top five companies) by volume (%), 2008?09 31
Figure 5: Wine, Eastern Europe, distribution channels by volume (%), 2008?09 33
Figure 6: Still wine, Eastern Europe, value by segment ($m), 2004?14 38
Figure 7: Still wine, Eastern Europe, category growth comparison, by value, 2004?14 38
Figure 8: Still wine, Eastern Europe, volume by segment (liters, million), 2004?14 41
Figure 9: Still wine, Eastern Europe, category growth comparison, by volume, 2004?14 41
Figure 10: Still wine, Eastern Europe, company share (top five companies) by volume (%), 2008?09 44
Figure 11: Still wine, Eastern Europe, distribution channels by volume (%), 2008?09 46
Figure 12: Sparkling wine, Eastern Europe, value by segment ($m), 2004?14 51
Figure 13: Sparkling wine, Eastern Europe, category growth comparison, by value, 2004?14 51
Figure 14: Sparkling wine, Eastern Europe, volume by segment (liters, million), 2004?14 54
Figure 15: Sparkling wine, Eastern Europe, category growth comparison, by volume, 2004?14 54
Figure 16: Sparkling wine, Eastern Europe, company share (top five companies) by volume (%), 2008?09 57
Figure 17: Sparkling wine, Eastern Europe, distribution channels by volume (%), 2008?09 59
Figure 18: Champagne, Eastern Europe, value ($m), 2004?14 63
Figure 19: Champagne, Eastern Europe, volume (liters, million), 2004?14 65
Figure 20: Champagne, Eastern Europe, company share (top five companies) by volume (%), 2008?09 68
Figure 21: Champagne, Eastern Europe, distribution channels by volume (%), 2008?09 70
Figure 22: Fortified wine, Eastern Europe, value by segment ($m), 2004?14 75
Figure 23: Fortified wine, Eastern Europe, category growth comparison, by value, 2004?14 75
Figure 24: Fortified wine, Eastern Europe, volume by segment (liters, million), 2004?14 78
Figure 25: Fortified wine, Eastern Europe, category growth comparison, by volume, 2004?14 78
Figure 26: Fortified wine, Eastern Europe, company share (top five companies) by volume (%), 2008?09 81
Figure 27: Fortified wine, Eastern Europe, distribution channels by volume (%), 2008?09 83
Figure 28: Annual data review process 87

LIST OF TABLES
Table 1: Wine category definitions 9
Table 2: Wine distribution channels 10
Table 3: Wine, Eastern Europe, value (country-wise), 2004?09 ($m) 19
Table 4: Wine, Eastern Europe, value (country-wise) forecast, 2009?14 ($m) 20
Table 5: Wine, Eastern Europe, volume (country-wise), 2004?09 (liters, million) 21
Table 6: Wine, Eastern Europe, volume (country-wise) forecast, 2009?14 (liters, million) 22
Table 7: Wine, Eastern Europe, value by category ($m), 2004?09 23
Table 8: Wine, Eastern Europe, value forecast by category ($m), 2009?14 24
Table 9: Wine, Eastern Europe, volume by category (liters, million), 2004?09 26
Table 10: Wine, Eastern Europe, volume forecast by category (liters, million), 2009?14 27
Table 11: Wine, Eastern Europe, company share (top 20 companies) by volume (%), 2008?09 29
Table 12: Wine, Eastern Europe, volume by company (liters, million), 2008?09 30
Table 13: Wine, Eastern Europe, distribution channels by volume (%), 2008?09 32
Table 14: Wine, Eastern Europe, volume by distribution channel (liters, million), 2008?09 32
Table 15: Wine, Eastern Europe, expenditure per capita ($), 2004?09 34
Table 16: Wine, Eastern Europe, forecast expenditure per capita ($), 2009?14 34
Table 17: Wine, Eastern Europe, consumption per capita (liters), 2004?09 35
Table 18: Wine, Eastern Europe, forecast consumption per capita (liters), 2009?14 35
Table 19: Still wine, Eastern Europe, value by segment ($m), 2004?09 36
Table 20: Still wine, Eastern Europe, value forecast by segment ($m), 2009?14 37
Table 21: Still wine, Eastern Europe, volume by segment (liters, million), 2004?09 39
Table 22: Still wine, Eastern Europe, volume forecast by segment (liters, million), 2009?14 40
Table 23: Still wine, Eastern Europe, company share (top 20 companies) by volume (%), 2008?09 42
Table 24: Still wine, Eastern Europe, volume by company (liters, million), 2008?09 43
Table 25: Still wine, Eastern Europe, distribution channels by volume (%), 2008?09 45
Table 26: Still wine, Eastern Europe, volume by distribution channel (liters, million), 2008?09 45
Table 27: Still wine, Eastern Europe, expenditure per capita ($), 2004?09 47
Table 28: Still wine, Eastern Europe, forecast expenditure per capita ($), 2009?14 47
Table 29: Still wine, Eastern Europe, consumption per capita (liters), 2004?09 48
Table 30: Still wine, Eastern Europe, forecast consumption per capita (liters), 2009?14 48
Table 31: Sparkling wine, Eastern Europe, value by segment ($m), 2004?09 49
Table 32: Sparkling wine, Eastern Europe, value forecast by segment ($m), 2009?14 50
Table 33: Sparkling wine, Eastern Europe, volume by segment (liters, million), 2004?09 52
Table 34: Sparkling wine, Eastern Europe, volume forecast by segment (liters, million), 2009?14 53
Table 35: Sparkling wine, Eastern Europe, company share (top 20 companies) by volume (%), 2008?09 55
Table 36: Sparkling wine, Eastern Europe, volume by company (liters, million), 2008?09 56
Table 37: Sparkling wine, Eastern Europe, distribution channels by volume (%), 2008?09 58
Table 38: Sparkling wine, Eastern Europe, volume by distribution channel (liters, million), 2008?09 58
Table 39: Sparkling wine, Eastern Europe, expenditure per capita ($), 2004?09 60
Table 40: Sparkling wine, Eastern Europe, forecast expenditure per capita ($), 2009?14 60
Table 41: Sparkling wine, Eastern Europe, consumption per capita (liters), 2004?09 61
Table 42: Sparkling wine, Eastern Europe, forecast consumption per capita (liters), 2009?14 61
Table 43: Champagne, Eastern Europe, value ($m), 2004?09 62
Table 44: Champagne, Eastern Europe, value forecast ($m), 2009?14 63
Table 45: Champagne, Eastern Europe, volume (liters, million), 2004?09 64
Table 46: Champagne, Eastern Europe, volume forecast (liters, million), 2009?14 65
Table 47: Champagne, Eastern Europe, company share by volume (%), 2008?09 66
Table 48: Champagne, Eastern Europe, volume by company (liters, million), 2008?09 67
Table 49: Champagne, Eastern Europe, distribution channels by volume (%), 2008?09 69
Table 50: Champagne, Eastern Europe, volume by distribution channel (liters, million), 2008?09 69
Table 51: Champagne, Eastern Europe, expenditure per capita ($), 2004?09 71
Table 52: Champagne, Eastern Europe, forecast expenditure per capita ($), 2009?14 71
Table 53: Champagne, Eastern Europe, consumption per capita (liters), 2004?09 72
Table 54: Champagne, Eastern Europe, forecast consumption per capita (liters), 2009?14 72
Table 55: Fortified wine, Eastern Europe, value by segment ($m), 2004?09 73
Table 56: Fortified wine, Eastern Europe, value forecast by segment ($m), 2009?14 74
Table 57: Fortified wine, Eastern Europe, volume by segment (liters, million), 2004?09 76
Table 58: Fortified wine, Eastern Europe, volume forecast by segment (liters, million), 2009?14 77
Table 59: Fortified wine, Eastern Europe, company share (top 20 companies) by volume (%), 2008?09 79
Table 60: Fortified wine, Eastern Europe, volume by company (liters, million), 2008?09 80
Table 61: Fortified wine, Eastern Europe, distribution channels by volume (%), 2008?09 82
Table 62: Fortified wine, Eastern Europe, volume by distribution channel (liters, million), 2008?09 82
Table 63: Fortified wine, Eastern Europe, expenditure per capita ($), 2004?09 84
Table 64: Fortified wine, Eastern Europe, forecast expenditure per capita ($), 2009?14 84
Table 65: Fortified wine, Eastern Europe, consumption per capita (liters), 2004?09 85
Table 66: Fortified wine, Eastern Europe, forecast consumption per capita (liters), 2009?14 85


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