Wine in Finland to 2013

Introduction

This databook provides key data and information on the wine market in Finland. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on four categories: still wine, sparkling wine, champagne and fortified wine

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

*Review of the top two companies within the wine market, including company overview, key facts and business description

Highlights

The market for wine in Finland increased at a compound annual growth rate of 4.4% between 2003 and 2008.

The still wine category led the wine market in Finland, accounting for a share of 72.6%.

Leading players in Finnish wine market include Altia Corporation, Pernod Ricard and Viña San Pedro S.A..

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the wine market in Finland

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: wine 2
Summary category level: still wine 3
Summary category level: sparkling wine 4
Summary category level: fortified wine 5
Summary category level: champagne 6
Chapter 2 Introduction 7
What is this report about? 7
How to use this report 7
Market definition 8
Chapter 3 Market Overview 22
Value analysis (Euro), 2003?08 22
Value analysis (Euro), 2008?13 23
Value analysis (US dollars), 2003?08 25
Value analysis (US dollars), 2008?13 25
Volume analysis, 2003?08 27
Volume analysis, 2008?13 28
Company and brand share analysis 30
Distribution analysis 41
Expenditure and consumption per capita 43
Chapter 4 Leading Company Profiles 46
Altia Corporation 46
Pernod Ricard SA 48
Chapter 5 Category Analysis: Still Wine 50
Value analysis (Euro), 2003?08 50
Value analysis (Euro), 2008?13 51
Value analysis (US dollars), 2003?08 53
Value analysis (US dollars), 2008?13 53
Volume analysis, 2003?08 55
Volume analysis, 2008?13 56
Company and brand share analysis 58
Distribution analysis 65
Expenditure and consumption per capita 67
Chapter 6 Category Analysis: Sparkling Wine 70
Value analysis (Euro), 2003?08 70
Value analysis (Euro), 2008?13 71
Value analysis (US dollars), 2003?08 73
Value analysis (US dollars), 2008?13 73
Volume analysis, 2003?08 75
Volume analysis, 2008?13 76
Company and brand share analysis 78
Distribution analysis 83
Expenditure and consumption per capita 85
Chapter 7 Category Analysis: Fortified Wine 88
Value analysis (Euro), 2003?08 88
Value analysis (Euro), 2008?13 89
Value analysis (US dollars), 2003?08 91
Value analysis (US dollars), 2008?13 92
Volume analysis, 2003?08 94
Volume analysis, 2008?13 95
Company and brand share analysis 97
Distribution analysis 101
Expenditure and consumption per capita 103
Chapter 8 Category Analysis: Champagne 107
Value analysis (Euro), 2003?08 107
Value analysis (Euro), 2008?13 108
Value analysis (US dollars), 2003?08 109
Value analysis (US dollars), 2008?13 109
Volume analysis, 2003?08 110
Volume analysis, 2008?13 111
Company and brand share analysis 112
Distribution analysis 115
Expenditure and consumption per capita 117
Chapter 9 Country Comparison 120
Value 120
Volume 124
Market share 128
Chapter 10 PESTLE Analysis 129
Summary 129
Political analysis 131
Economic analysis 134
Social analysis 137
Technological analysis 140
Legal analysis 144
Environmental analysis 147
Chapter 11 New Product Development 151
Product launches over time 151
Recent product launches 153
Chapter 12 Macroeconomic Profile 154
Macroeconomic indicators 154
Chapter 13 Research Methodology 159
Methodology overview 159
Secondary research 160
Market modeling 161
Creating an initial data model 161
Revising the initial data model 161
Creating a final estimate 162
Creating demographic value splits 162
Primary research 162
Data finalization 163
Ongoing research 163
Chapter 14 APPENDIX 164
Future readings 164
How to contact experts in your industry 164
Disclaimer 164

LIST OF FIGURES
Figure 1: Wine, Finland, value by category (€m), 2003?13 24
Figure 2: Wine, Finland, category growth comparison, by value, 2003?13 26
Figure 3: Wine, Finland, volume by category (liters, million), 2003?13 29
Figure 4: Wine, Finland, category growth comparison, by volume, 2003?13 29
Figure 5: Wine, Finland, company share by volume (%), 2007?08 36
Figure 6: Wine, Finland, distribution channels by volume (%), 2007?08 42
Figure 7: Still wine, Finland, value by segment (€m), 2003?13 52
Figure 8: Still wine, Finland, category growth comparison, by value, 2003?13 54
Figure 9: Still wine, Finland, volume by segment (liters, million), 2003?13 57
Figure 10: Still wine, Finland, category growth comparison, by volume, 2003?13 57
Figure 11: Still wine, Finland, company share by volume (%), 2007?08 62
Figure 12: Still wine, Finland, distribution channels by volume (%), 2007?08 66
Figure 13: Sparkling wine, Finland, value by segment (€m), 2003?13 72
Figure 14: Sparkling wine, Finland, category growth comparison, by value, 2003?13 74
Figure 15: Sparkling wine, Finland, volume by segment (liters, million), 2003?13 77
Figure 16: Sparkling wine, Finland, category growth comparison, by volume, 2003?13 77
Figure 17: Sparkling wine, Finland, company share by volume (%), 2007?08 80
Figure 18: Sparkling wine, Finland, distribution channels by volume (%), 2007?08 84
Figure 19: Fortified wine, Finland, value by segment (€m), 2003?13 90
Figure 20: Fortified wine, Finland, category growth comparison, by value, 2003?13 93
Figure 21: Fortified wine, Finland, volume by segment (liters, million), 2003?13 96
Figure 22: Fortified wine, Finland, category growth comparison, by volume, 2003?13 96
Figure 23: Fortified wine, Finland, company share by volume (%), 2007?08 99
Figure 24: Fortified wine, Finland, distribution channels by volume (%), 2007?08 102
Figure 25: Champagne, Finland, value (€m), 2003?13 108
Figure 26: Champagne, Finland, volume (liters, million), 2003?13 111
Figure 27: Champagne, Finland, company share by volume (%), 2007?08 113
Figure 28: Champagne, Finland, distribution channels by volume (%), 2007?08 116
Figure 29: Global wine market split (value terms, 2008), top five countries 121
Figure 30: Global wine market value, 2003–08, top five countries 123
Figure 31: Global wine market split (volume terms, 2008), top five countries 125
Figure 32: Global wine market volume, 2003–08, top five countries 127
Figure 33: Annual data review process 160

LIST OF TABLES
Table 1: Wine category definitions 9
Table 2: Wine distribution channels 10
Table 3: Wine, Finland, value by category (€m), 2003?08 22
Table 4: Wine, Finland, value forecast by category (€m), 2008?13 23
Table 5: Wine, Finland, value by category ($m), 2003?08 25
Table 6: Wine, Finland, value forecast by category ($m), 2008?13 25
Table 7: Wine, Finland, volume by category (liters, million), 2003?08 27
Table 8: Wine, Finland, volume forecast by category (liters, million), 2008?13 28
Table 9: Wine, Finland, brand share by volume (%), 2007?08 30
Table 10: Wine, Finland, volume by brand (liters, million), 2007?08 33
Table 11: Wine, Finland, company share by volume (%), 2007?08 37
Table 12: Wine, Finland, volume by company (liters, million), 2007?08 39
Table 13: Wine, Finland, distribution channels by volume (%), 2007?08 41
Table 14: Wine, Finland, volume by distribution channel (liters, million), 2007?08 41
Table 15: Wine, Finland, expenditure per capita (€), 2003?08 43
Table 16: Wine, Finland, forecast expenditure per capita (€), 2008?13 43
Table 17: Wine, Finland, expenditure per capita ($), 2003?08 44
Table 18: Wine, Finland, forecast expenditure per capita ($), 2008?13 44
Table 19: Wine, Finland, consumption per capita (liters), 2003?08 45
Table 20: Wine, Finland, forecast consumption per capita (liters), 2008?13 45
Table 21: Altia Corporation key facts 46
Table 22: Pernod Ricard SA key facts 48
Table 23: Still wine, Finland, value by segment (€m), 2003?08 50
Table 24: Still wine, Finland, value forecast by segment (€m), 2008?13 51
Table 25: Still wine, Finland, value by segment ($m), 2003?08 53
Table 26: Still wine, Finland, value forecast by segment ($m), 2008?13 53
Table 27: Still wine, Finland, volume by segment (liters, million), 2003?08 55
Table 28: Still wine, Finland, volume forecast by segment (liters, million), 2008?13 56
Table 29: Still wine, Finland, brand share by volume (%), 2007?08 58
Table 30: Still wine, Finland, volume by brand (liters, million), 2007?08 60
Table 31: Still wine, Finland, company share by volume (%), 2007?08 63
Table 32: Still wine, Finland, volume by company (liters, million), 2007?08 64
Table 33: Still wine, Finland, distribution channels by volume (%), 2007?08 65
Table 34: Still wine, Finland, volume by distribution channel (liters, million), 2007?08 65
Table 35: Still wine, Finland, expenditure per capita (€), 2003?08 67
Table 36: Still wine, Finland, forecast expenditure per capita (€), 2008?13 67
Table 37: Still wine, Finland, expenditure per capita ($), 2003?08 68
Table 38: Still wine, Finland, forecast expenditure per capita ($), 2008?13 68
Table 39: Still wine, Finland, consumption per capita (liters), 2003?08 69
Table 40: Still wine, Finland, forecast consumption per capita (liters), 2008?13 69
Table 41: Sparkling wine, Finland, value by segment (€m), 2003?08 70
Table 42: Sparkling wine, Finland, value forecast by segment (€m), 2008?13 71
Table 43: Sparkling wine, Finland, value by segment ($m), 2003?08 73
Table 44: Sparkling wine, Finland, value forecast by segment ($m), 2008?13 73
Table 45: Sparkling wine, Finland, volume by segment (liters, million), 2003?08 75
Table 46: Sparkling wine, Finland, volume forecast by segment (liters, million), 2008?13 76
Table 47: Sparkling wine, Finland, brand share by volume (%), 2007?08 78
Table 48: Sparkling wine, Finland, volume by brand (liters, million), 2007?08 79
Table 49: Sparkling wine, Finland, company share by volume (%), 2007?08 81
Table 50: Sparkling wine, Finland, volume by company (liters, million), 2007?08 82
Table 51: Sparkling wine, Finland, distribution channels by volume (%), 2007?08 83
Table 52: Sparkling wine, Finland, volume by distribution channel (liters, million), 2007?08 83
Table 53: Sparkling wine, Finland, expenditure per capita (€), 2003?08 85
Table 54: Sparkling wine, Finland, forecast expenditure per capita (€), 2008?13 85
Table 55: Sparkling wine, Finland, expenditure per capita ($), 2003?08 86
Table 56: Sparkling wine, Finland, forecast expenditure per capita ($), 2008?13 86
Table 57: Sparkling wine, Finland, consumption per capita (liters), 2003?08 87
Table 58: Sparkling wine, Finland, forecast consumption per capita (liters), 2008?13 87
Table 59: Fortified wine, Finland, value by segment (€m), 2003?08 88
Table 60: Fortified wine, Finland, value forecast by segment (€m), 2008?13 89
Table 61: Fortified wine, Finland, value by segment ($m), 2003?08 91
Table 62: Fortified wine, Finland, value forecast by segment ($m), 2008?13 92
Table 63: Fortified wine, Finland, volume by segment (liters, million), 2003?08 94
Table 64: Fortified wine, Finland, volume forecast by segment (liters, million), 2008?13 95
Table 65: Fortified wine, Finland, brand share by volume (%), 2007?08 97
Table 66: Fortified wine, Finland, volume by brand (liters, million), 2007?08 98
Table 67: Fortified wine, Finland, company share by volume (%), 2007?08 100
Table 68: Fortified wine, Finland, volume by company (liters, million), 2007?08 100
Table 69: Fortified wine, Finland, distribution channels by volume (%), 2007?08 101
Table 70: Fortified wine, Finland, volume by distribution channel (liters, million), 2007?08 101
Table 71: Fortified wine, Finland, expenditure per capita (€), 2003?08 103
Table 72: Fortified wine, Finland, forecast expenditure per capita (€), 2008?13 104
Table 73: Fortified wine, Finland, expenditure per capita ($), 2003?08 104
Table 74: Fortified wine, Finland, forecast expenditure per capita ($), 2008?13 105
Table 75: Fortified wine, Finland, consumption per capita (liters), 2003?08 105
Table 76: Fortified wine, Finland, forecast consumption per capita (liters), 2008?13 106
Table 77: Champagne, Finland, value (€m), 2003?08 107
Table 78: Champagne, Finland, value forecast (€m), 2008?13 108
Table 79: Champagne, Finland, value ($m), 2003?08 109
Table 80: Champagne, Finland, value forecast ($m), 2008?13 109
Table 81: Champagne, Finland, volume (liters, million), 2003?08 110
Table 82: Champagne, Finland, volume forecast (liters, million), 2008?13 111
Table 83: Champagne, Finland, brand share by volume (%), 2007?08 112
Table 84: Champagne, Finland, volume by brand (liters, million), 2007?08 112
Table 85: Champagne, Finland, company share by volume (%), 2007?08 114
Table 86: Champagne, Finland, volume by company (liters, million), 2007?08 114
Table 87: Champagne, Finland, distribution channels by volume (%), 2007?08 115
Table 88: Champagne, Finland, volume by distribution channel (liters, million), 2007?08 115
Table 89: Champagne, Finland, expenditure per capita (€), 2003?08 117
Table 90: Champagne, Finland, forecast expenditure per capita (€), 2008?13 117
Table 91: Champagne, Finland, expenditure per capita ($), 2003?08 118
Table 92: Champagne, Finland, forecast expenditure per capita ($), 2008?13 118
Table 93: Champagne, Finland, consumption per capita (liters), 2003?08 119
Table 94: Champagne, Finland, forecast consumption per capita (liters), 2008?13 119
Table 95: Global wine market value, 2008 120
Table 96: Global wine market split (value terms ($m), 2008), top five countries 123
Table 97: Global wine market volume, 2008 124
Table 98: Global wine market split (volume terms, 2008), top five countries 127
Table 99: Leading players, top five countries 128
Table 100: Analysis of Finland’s political landscape 131
Table 101: Analysis of Finland’s economy 134
Table 102: Analysis of Finland’s social system 137
Table 103: Analysis of Finland’s technology landscape 140
Table 104: Hourly labor cost in EU countries 142
Table 105: Patents received from USPTO 143
Table 106: Analysis of Finland’s legal landscape 144
Table 107: Analysis of Finland’s environmental landscape 147
Table 108: Finland wine new product launches reports, by company 2009 151
Table 109: Finland wine new product launches SKUs, by company 2009 151
Table 110: Finland wine new product launches (reports), by flavor and fragrances 2009 152
Table 111: Finland wine new product launches (reports), by ingredients 2009 152
Table 112: Finland wine new product launches (reports), by package tags or claims 2009 153
Table 113: Finland wine new product launches, 2009 153
Table 114: Finland population, by age group, 2003?08 (millions) 154
Table 115: Finland population forecast, by age group, 2008?13 (millions) 155
Table 116: Finland population, by gender, 2003?08 (millions) 155
Table 117: Finland population forecast, by gender, 2008?13 (millions) 156
Table 118: Finland nominal GDP, 2003?08 (€bn, nominal prices) 156
Table 119: Finland nominal GDP forecast, 2008?13 (€bn, nominal prices) 156
Table 120: Finland real GDP, 2003?08 (€bn, 2000 prices) 157
Table 121: Finland real GDP forecast, 2008?13 (€bn, 2000 prices) 157
Table 122: Finland real GDP, 2003?08 ($bn, 2000 prices) 157
Table 123: Finland real GDP forecast, 2008?13 ($bn, 2000 prices) 158
Table 124: Finland consumer price index, 2003?08 (2000=100) 158
Table 125: Finland consumer price index, 2008?13 (2000=100) 158



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