Wine in Finland to 2014

Introduction

This databook provides key data and information on the wine market in Finland. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on four categories: still wine, sparkling wine, champagne and fortified wine

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data

*Category level company and brand share as well as distribution share information for 2008 and 2009

*Review of the top two companies within the wine market, including company overview, key facts and business description

Highlights

The market for wine in Finland increased at a compound annual growth rate of 4.2% between 2004 and 2009.

The still wine category led the wine market in Finland, accounting for a share of 72.1%.

Leading players in Finnish wine market include Altia Corporation, Pernod Ricard and Vina San Pedro Tarapaca S.A.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the wine market in Finland

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: wine 2
Summary category level: still wine 3
Summary category level: sparkling wine 4
Summary category level: champagne 5
Summary category level: fortified wine 6
Chapter 2 Introduction 7
What is this report about? 7
How to use this report 7
Market definition 8
Chapter 3 Market Overview 21
Value analysis (Euro), 2004?09 21
Value analysis (Euro), 2009?14 22
Value analysis (US dollars), 2004?09 24
Value analysis (US dollars), 2009?14 24
Volume analysis, 2004?09 26
Volume analysis, 2009?14 27
Company and brand share analysis 29
Distribution analysis 40
Expenditure and consumption per capita 42
Chapter 4 Leading Company Profiles 45
Altia Corporation 45
Pernod Ricard SA 47
Chapter 5 Category Analysis: Still Wine 49
Value analysis (Euro), 2004?09 49
Value analysis (Euro), 2009?14 50
Value analysis (US dollars), 2004?09 52
Value analysis (US dollars), 2009?14 52
Volume analysis, 2004?09 54
Volume analysis, 2009?14 55
Company and brand share analysis 57
Distribution analysis 64
Expenditure and consumption per capita 66
Chapter 6 Category Analysis: Sparkling Wine 69
Value analysis (Euro), 2004?09 69
Value analysis (Euro), 2009?14 70
Value analysis (US dollars), 2004?09 72
Value analysis (US dollars), 2009?14 72
Volume analysis, 2004?09 74
Volume analysis, 2009?14 75
Company and brand share analysis 77
Distribution analysis 81
Expenditure and consumption per capita 83
Chapter 7 Category Analysis: Champagne 86
Value analysis (Euro), 2004?09 86
Value analysis (Euro), 2009?14 87
Value analysis (US dollars), 2004?09 88
Value analysis (US dollars), 2009?14 88
Volume analysis, 2004?09 89
Volume analysis, 2009?14 90
Company and brand share analysis 91
Distribution analysis 94
Expenditure and consumption per capita 96
Chapter 8 Category Analysis: Fortified Wine 99
Value analysis (Euro), 2004?09 99
Value analysis (Euro), 2009?14 100
Value analysis (US dollars), 2004?09 102
Value analysis (US dollars), 2009?14 103
Volume analysis, 2004?09 105
Volume analysis, 2009?14 106
Company and brand share analysis 108
Distribution analysis 112
Expenditure and consumption per capita 114
Chapter 9 Country Comparison 117
Value 117
Volume 121
Market share 125
Chapter 10 New Product Development 126
Product launches over time 126
Recent product launches 128
Chapter 11 Macroeconomic Profile 129
Macroeconomic Indicators 129
Chapter 12 Research Methodology 134
Methodology overview 134
Secondary research 135
Market modeling 136
Creating an initial data model 136
Revising the initial data model 136
Creating a final estimate 137
Creating demographic value splits 137
Primary research 137
Data finalization 138
Ongoing research 138
Chapter 13 Appendix 139
Future readings 139
How to contact experts in your industry 139
Disclaimer 139

LIST OF FIGURES
Figure 1: Wine, Finland, value by category (€m), 2004?14 23
Figure 2: Wine, Finland, category growth comparison, by value, 2004?14 25
Figure 3: Wine, Finland, volume by category (liters, million), 2004?14 28
Figure 4: Wine, Finland, category growth comparison, by volume, 2004?14 28
Figure 5: Wine, Finland, company share by volume (%), 2008?09 35
Figure 6: Wine, Finland, distribution channels by volume (%), 2008?09 41
Figure 7: Still wine, Finland, value by segment (€m), 2004?14 51
Figure 8: Still wine, Finland, category growth comparison, by value, 2004?14 53
Figure 9: Still wine, Finland, volume by segment (liters, million), 2004?14 56
Figure 10: Still wine, Finland, category growth comparison, by volume, 2004?14 56
Figure 11: Still wine, Finland, company share by volume (%), 2008?09 61
Figure 12: Still wine, Finland, distribution channels by volume (%), 2008?09 65
Figure 13: Sparkling wine, Finland, value by segment (€m), 2004?14 71
Figure 14: Sparkling wine, Finland, category growth comparison, by value, 2004?14 73
Figure 15: Sparkling wine, Finland, volume by segment (liters, million), 2004?14 76
Figure 16: Sparkling wine, Finland, category growth comparison, by volume, 2004?14 76
Figure 17: Sparkling wine, Finland, company share by volume (%), 2008?09 79
Figure 18: Sparkling wine, Finland, distribution channels by volume (%), 2008?09 82
Figure 19: Champagne, Finland, value (€m), 2004?14 87
Figure 20: Champagne, Finland, volume (liters, million), 2004?14 90
Figure 21: Champagne, Finland, company share by volume (%), 2008?09 92
Figure 22: Champagne, Finland, distribution channels by volume (%), 2008?09 95
Figure 23: Fortified wine, Finland, value by segment (€m), 2004?14 101
Figure 24: Fortified wine, Finland, category growth comparison, by value, 2004?14 104
Figure 25: Fortified wine, Finland, volume by segment (liters, million), 2004?14 107
Figure 26: Fortified wine, Finland, category growth comparison, by volume, 2004?14 107
Figure 27: Fortified wine, Finland, company share by volume (%), 2008?09 110
Figure 28: Fortified wine, Finland, distribution channels by volume (%), 2008?09 113
Figure 29: Global wine market split (value terms, 2009), top five countries 118
Figure 30: Global wine market value, 2004–09, top five countries 120
Figure 31: Global wine market split (volume terms, 2009), top five countries 122
Figure 32: Global wine market volume, 2004–09, top five countries 124
Figure 33: Annual data review process 135

LIST OF TABLES
Table 1: Wine category definitions 9
Table 2: Wine distribution channels 10
Table 3: Wine, Finland, value by category (€m), 2004?09 21
Table 4: Wine, Finland, value forecast by category (€m), 2009?14 22
Table 5: Wine, Finland, value by category ($m), 2004?09 24
Table 6: Wine, Finland, value forecast by category ($m), 2009?14 24
Table 7: Wine, Finland, volume by category (liters, million), 2004?09 26
Table 8: Wine, Finland, volume forecast by category (liters, million), 2009?14 27
Table 9: Wine, Finland, brand share by volume (%), 2008?09 29
Table 10: Wine, Finland, volume by brand (liters, million), 2008?09 32
Table 11: Wine, Finland, company share by volume (%), 2008?09 36
Table 12: Wine, Finland, volume by company (liters, million), 2008?09 38
Table 13: Wine, Finland, distribution channels by volume (%), 2008?09 40
Table 14: Wine, Finland, volume by distribution channel (liters, million), 2008?09 40
Table 15: Wine, Finland, expenditure per capita (€), 2004?09 42
Table 16: Wine, Finland, forecast expenditure per capita (€), 2009?14 42
Table 17: Wine, Finland, expenditure per capita ($), 2004?09 43
Table 18: Wine, Finland, forecast expenditure per capita ($), 2009?14 43
Table 19: Wine, Finland, consumption per capita (liters), 2004?09 44
Table 20: Wine, Finland, forecast consumption per capita (liters), 2009?14 44
Table 21: Altia Corporation key facts 45
Table 22: Pernod Ricard SA key facts 47
Table 23: Still wine, Finland, value by segment (€m), 2004?09 49
Table 24: Still wine, Finland, value forecast by segment (€m), 2009?14 50
Table 25: Still wine, Finland, value by segment ($m), 2004?09 52
Table 26: Still wine, Finland, value forecast by segment ($m), 2009?14 52
Table 27: Still wine, Finland, volume by segment (liters, million), 2004?09 54
Table 28: Still wine, Finland, volume forecast by segment (liters, million), 2009?14 55
Table 29: Still wine, Finland, brand share by volume (%), 2008?09 57
Table 30: Still wine, Finland, volume by brand (liters, million), 2008?09 59
Table 31: Still wine, Finland, company share by volume (%), 2008?09 62
Table 32: Still wine, Finland, volume by company (liters, million), 2008?09 63
Table 33: Still wine, Finland, distribution channels by volume (%), 2008?09 64
Table 34: Still wine, Finland, volume by distribution channel (liters, million), 2008?09 64
Table 35: Still wine, Finland, expenditure per capita (€), 2004?09 66
Table 36: Still wine, Finland, forecast expenditure per capita (€), 2009?14 66
Table 37: Still wine, Finland, expenditure per capita ($), 2004?09 67
Table 38: Still wine, Finland, forecast expenditure per capita ($), 2009?14 67
Table 39: Still wine, Finland, consumption per capita (liters), 2004?09 68
Table 40: Still wine, Finland, forecast consumption per capita (liters), 2009?14 68
Table 41: Sparkling wine, Finland, value by segment (€m), 2004?09 69
Table 42: Sparkling wine, Finland, value forecast by segment (€m), 2009?14 70
Table 43: Sparkling wine, Finland, value by segment ($m), 2004?09 72
Table 44: Sparkling wine, Finland, value forecast by segment ($m), 2009?14 72
Table 45: Sparkling wine, Finland, volume by segment (liters, million), 2004?09 74
Table 46: Sparkling wine, Finland, volume forecast by segment (liters, million), 2009?14 75
Table 47: Sparkling wine, Finland, brand share by volume (%), 2008?09 77
Table 48: Sparkling wine, Finland, volume by brand (liters, million), 2008?09 78
Table 49: Sparkling wine, Finland, company share by volume (%), 2008?09 80
Table 50: Sparkling wine, Finland, volume by company (liters, million), 2008?09 80
Table 51: Sparkling wine, Finland, distribution channels by volume (%), 2008?09 81
Table 52: Sparkling wine, Finland, volume by distribution channel (liters, million), 2008?09 81
Table 53: Sparkling wine, Finland, expenditure per capita (€), 2004?09 83
Table 54: Sparkling wine, Finland, forecast expenditure per capita (€), 2009?14 83
Table 55: Sparkling wine, Finland, expenditure per capita ($), 2004?09 84
Table 56: Sparkling wine, Finland, forecast expenditure per capita ($), 2009?14 84
Table 57: Sparkling wine, Finland, consumption per capita (liters), 2004?09 85
Table 58: Sparkling wine, Finland, forecast consumption per capita (liters), 2009?14 85
Table 59: Champagne, Finland, value (€m), 2004?09 86
Table 60: Champagne, Finland, value forecast (€m), 2009?14 87
Table 61: Champagne, Finland, value ($m), 2004?09 88
Table 62: Champagne, Finland, value forecast ($m), 2009?14 88
Table 63: Champagne, Finland, volume (liters, million), 2004?09 89
Table 64: Champagne, Finland, volume forecast (liters, million), 2009?14 90
Table 65: Champagne, Finland, brand share by volume (%), 2008?09 91
Table 66: Champagne, Finland, volume by brand (liters, million), 2008?09 91
Table 67: Champagne, Finland, company share by volume (%), 2008?09 93
Table 68: Champagne, Finland, volume by company (liters, million), 2008?09 93
Table 69: Champagne, Finland, distribution channels by volume (%), 2008?09 94
Table 70: Champagne, Finland, volume by distribution channel (liters, million), 2008?09 94
Table 71: Champagne, Finland, expenditure per capita (€), 2004?09 96
Table 72: Champagne, Finland, forecast expenditure per capita (€), 2009?14 96
Table 73: Champagne, Finland, expenditure per capita ($), 2004?09 97
Table 74: Champagne, Finland, forecast expenditure per capita ($), 2009?14 97
Table 75: Champagne, Finland, consumption per capita (liters), 2004?09 98
Table 76: Champagne, Finland, forecast consumption per capita (liters), 2009?14 98
Table 77: Fortified wine, Finland, value by segment (€m), 2004?09 99
Table 78: Fortified wine, Finland, value forecast by segment (€m), 2009?14 100
Table 79: Fortified wine, Finland, value by segment ($m), 2004?09 102
Table 80: Fortified wine, Finland, value forecast by segment ($m), 2009?14 103
Table 81: Fortified wine, Finland, volume by segment (liters, million), 2004?09 105
Table 82: Fortified wine, Finland, volume forecast by segment (liters, million), 2009?14 106
Table 83: Fortified wine, Finland, brand share by volume (%), 2008?09 108
Table 84: Fortified wine, Finland, volume by brand (liters, million), 2008?09 109
Table 85: Fortified wine, Finland, company share by volume (%), 2008?09 111
Table 86: Fortified wine, Finland, volume by company (liters, million), 2008?09 111
Table 87: Fortified wine, Finland, distribution channels by volume (%), 2008?09 112
Table 88: Fortified wine, Finland, volume by distribution channel (liters, million), 2008?09 112
Table 89: Fortified wine, Finland, expenditure per capita (€), 2004?09 114
Table 90: Fortified wine, Finland, forecast expenditure per capita (€), 2009?14 114
Table 91: Fortified wine, Finland, expenditure per capita ($), 2004?09 115
Table 92: Fortified wine, Finland, forecast expenditure per capita ($), 2009?14 115
Table 93: Fortified wine, Finland, consumption per capita (liters), 2004?09 116
Table 94: Fortified wine, Finland, forecast consumption per capita (liters), 2009?14 116
Table 95: Global wine market value, 2009 117
Table 96: Global wine market split (value terms ($m), 2009), top five countries 120
Table 97: Global wine market volume, 2009 121
Table 98: Global wine market split (volume terms, 2009), top five countries 124
Table 99: Leading players, top five countries 125
Table 100: Finland wine new product launches reports, by company, 2009 126
Table 101: Finland wine new product launches SKUs, by company, 2009 126
Table 102: Finland wine new product launches (reports), by flavor and fragrances, 2009 127
Table 103: Finland wine new product launches (reports), by ingredients, 2009 127
Table 104: Finland wine new product launches (reports), by package tags or claims, 2009 128
Table 105: Finland wine new product launches - recent launches (2009) 128
Table 106: Finland population, by age group, 2004?09 (millions) 129
Table 107: Finland population forecast, by age group, 2009?14 (millions) 130
Table 108: Finland population, by gender, 2004?09 (millions) 130
Table 109: Finland population forecast, by gender, 2009?14 (millions) 131
Table 110: Finland nominal GDP, 2004?09 (€bn, nominal prices) 131
Table 111: Finland nominal GDP forecast, 2009?14 (€bn, nominal prices) 131
Table 112: Finland real GDP, 2004?09 (€bn, 2000 prices) 132
Table 113: Finland real GDP forecast, 2009?14 (€bn, 2000 prices) 132
Table 114: Finland real GDP, 2004?09 ($bn, 2000 prices) 132
Table 115: Finland real GDP forecast, 2009?14 ($bn, 2000 prices) 133
Table 116: Finland consumer price index, 2004?09 (2000=100) 133
Table 117: Finland consumer price index, 2009?14 (2000=100) 133



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