Wine in Germany to 2013

Introduction

This databook provides key data and information on the wine market in Germany. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on four categories: still wine, sparkling wine, champagne and fortified wine

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

Highlights

The market for wine in Germany decreased at a compound annual growth rate of 0.6% between 2003 and 2008.

The still wine category led the wine market in Germany, accounting for a share of 84.2%.

Leading players in German wine market include Reh Kendermann GmbH Weinkellerei, Racke GmbH & Co KG and Moselland eG Winzergenossenschaft.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the wine market in Germany

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: wine 2
Summary category level: still wine 3
Summary category level: sparkling wine 4
Summary category level: fortified wine 5
Summary category level: champagne 6
Chapter 2 Introduction 7
What is this report about? 7
How to use this report 7
Market definition 8
Chapter 3 Market Overview 21
Value analysis (Euro), 2003?08 21
Value analysis (Euro), 2008?13 22
Value analysis (US dollars), 2003?08 24
Value analysis (US dollars), 2008?13 24
Volume analysis, 2003?08 26
Volume analysis, 2008?13 27
Company and brand share analysis 29
Distribution analysis 36
Expenditure and consumption per capita 38
Chapter 4 Category Analysis: Still Wine 41
Value analysis (Euro), 2003?08 41
Value analysis (Euro), 2008?13 42
Value analysis (US dollars), 2003?08 44
Value analysis (US dollars), 2008?13 44
Volume analysis, 2003?08 46
Volume analysis, 2008?13 47
Company and brand share analysis 49
Distribution analysis 53
Expenditure and consumption per capita 55
Chapter 5 Category Analysis: Sparkling Wine 58
Value analysis (Euro), 2003?08 58
Value analysis (Euro), 2008?13 59
Value analysis (US dollars), 2003?08 61
Value analysis (US dollars), 2008?13 61
Volume analysis, 2003?08 63
Volume analysis, 2008?13 64
Company and brand share analysis 66
Distribution analysis 70
Expenditure and consumption per capita 72
Chapter 6 Category Analysis: Fortified Wine 75
Value analysis (Euro), 2003?08 75
Value analysis (Euro), 2008?13 76
Value analysis (US dollars), 2003?08 78
Value analysis (US dollars), 2008?13 79
Volume analysis, 2003?08 81
Volume analysis, 2008?13 82
Company and brand share analysis 84
Distribution analysis 89
Expenditure and consumption per capita 91
Chapter 7 Category Analysis: Champagne 95
Value analysis (Euro), 2003?08 95
Value analysis (Euro), 2008?13 96
Value analysis (US dollars), 2003?08 97
Value analysis (US dollars), 2008?13 97
Volume analysis, 2003?08 98
Volume analysis, 2008?13 99
Company and brand share analysis 100
Distribution analysis 103
Expenditure and consumption per capita 105
Chapter 8 Country Comparison 108
Value 108
Volume 112
Market share 116
Chapter 9 PESTLE Analysis 117
Summary 117
Political analysis 118
Economic analysis 122
Social analysis 126
Technological analysis 130
Legal analysis 133
Environmental analysis 137
Chapter 10 New Product Development 140
Product launches over time 140
Recent product launches 142
Chapter 11 Macroeconomic Profile 143
Macroeconomic indicators 143
Chapter 12 Research Methodology 148
Methodology overview 148
Secondary research 149
Market modeling 150
Creating an initial data model 150
Revising the initial data model 150
Creating a final estimate 151
Creating demographic value splits 151
Primary research 151
Data finalization 152
Ongoing research 152
Chapter 13 APPENDIX 153
Future readings 153
How to contact experts in your industry 153
Disclaimer 153

LIST OF FIGURES
Figure 1: Wine, Germany, value by category (€m), 2003?13 23
Figure 2: Wine, Germany, category growth comparison, by value, 2003?13 25
Figure 3: Wine, Germany, volume by category (liters, million), 2003?13 28
Figure 4: Wine, Germany, category growth comparison, by volume, 2003?13 28
Figure 5: Wine, Germany, company share by volume (%), 2007?08 33
Figure 6: Wine, Germany, distribution channels by volume (%), 2007?08 37
Figure 7: Still wine, Germany, value by segment (€m), 2003?13 43
Figure 8: Still wine, Germany, category growth comparison, by value, 2003?13 45
Figure 9: Still wine, Germany, volume by segment (liters, million), 2003?13 48
Figure 10: Still wine, Germany, category growth comparison, by volume, 2003?13 48
Figure 11: Still wine, Germany, company share by volume (%), 2007?08 51
Figure 12: Still wine, Germany, distribution channels by volume (%), 2007?08 54
Figure 13: Sparkling wine, Germany, value by segment (€m), 2003?13 60
Figure 14: Sparkling wine, Germany, category growth comparison, by value, 2003?13 62
Figure 15: Sparkling wine, Germany, volume by segment (liters, million), 2003?13 65
Figure 16: Sparkling wine, Germany, category growth comparison, by volume, 2003?13 65
Figure 17: Sparkling wine, Germany, company share by volume (%), 2007?08 68
Figure 18: Sparkling wine, Germany, distribution channels by volume (%), 2007?08 71
Figure 19: Fortified wine, Germany, value by segment (€m), 2003?13 77
Figure 20: Fortified wine, Germany, category growth comparison, by value, 2003?13 80
Figure 21: Fortified wine, Germany, volume by segment (liters, million), 2003?13 83
Figure 22: Fortified wine, Germany, category growth comparison, by volume, 2003?13 83
Figure 23: Fortified wine, Germany, company share by volume (%), 2007?08 86
Figure 24: Fortified wine, Germany, distribution channels by volume (%), 2007?08 90
Figure 25: Champagne, Germany, value (€m), 2003?13 96
Figure 26: Champagne, Germany, volume (liters, million), 2003?13 99
Figure 27: Champagne, Germany, company share by volume (%), 2007?08 101
Figure 28: Champagne, Wine, distribution channels by volume (%), 2007?08 104
Figure 29: Global wine market split (value terms, 2008), top five countries 109
Figure 30: Global wine market value, 2003–08, top five countries 111
Figure 31: Global wine market split (volume terms, 2008), top five countries 113
Figure 32: Global wine market volume, 2003–08, top five countries 115
Figure 33: Annual data review process 149

LIST OF TABLES
Table 1: Wine category definitions 9
Table 2: Wine distribution channels 10
Table 3: Wine, Germany, value by category (€m), 2003?08 21
Table 4: Wine, Germany, value forecast by category (€m), 2008?13 22
Table 5: Wine, Germany, value by category ($m), 2003?08 24
Table 6: Wine, Germany, value forecast by category ($m), 2008?13 24
Table 7: Wine, Germany, volume by category (liters, million), 2003?08 26
Table 8: Wine, Germany, volume forecast by category (liters, million), 2008?13 27
Table 9: Wine, Germany, brand share by volume (%), 2007?08 29
Table 10: Wine, Germany, volume by brand (liters, million), 2007?08 31
Table 11: Wine, Germany, company share by volume (%), 2007?08 34
Table 12: Wine, Germany, volume by company (liters, million), 2007?08 35
Table 13: Wine, Germany, distribution channels by volume (%), 2007?08 36
Table 14: Wine, Germany, volume by distribution channel (liters, million), 2007?08 36
Table 15: Wine, Germany, expenditure per capita (€), 2003?08 38
Table 16: Wine, Germany, forecast expenditure per capita (€), 2008?13 38
Table 17: Wine, Germany, expenditure per capita ($), 2003?08 39
Table 18: Wine, Germany, forecast expenditure per capita ($), 2008?13 39
Table 19: Wine, Germany, consumption per capita (liters), 2003?08 40
Table 20: Wine, Germany, forecast consumption per capita (liters), 2008?13 40
Table 21: Still wine, Germany, value by segment (€m), 2003?08 41
Table 22: Still wine, Germany, value forecast by segment (€m), 2008?13 42
Table 23: Still wine, Germany, value by segment ($m), 2003?08 44
Table 24: Still wine, Germany, value forecast by segment ($m), 2008?13 44
Table 25: Still wine, Germany, volume by segment (liters, million), 2003?08 46
Table 26: Still wine, Germany, volume forecast by segment (liters, million), 2008?13 47
Table 27: Still wine, Germany, brand share by volume (%), 2007?08 49
Table 28: Still wine, Germany, volume by brand (liters, million), 2007?08 50
Table 29: Still wine, Germany, company share by volume (%), 2007?08 52
Table 30: Still wine, Germany, volume by company (liters, million), 2007?08 52
Table 31: Still wine, Germany, distribution channels by volume (%), 2007?08 53
Table 32: Still wine, Germany, volume by distribution channel (liters, million), 2007?08 53
Table 33: Still wine, Germany, expenditure per capita (€), 2003?08 55
Table 34: Still wine, Germany, forecast expenditure per capita (€), 2008?13 55
Table 35: Still wine, Germany, expenditure per capita ($), 2003?08 56
Table 36: Still wine, Germany, forecast expenditure per capita ($), 2008?13 56
Table 37: Still wine, Germany, consumption per capita (liters), 2003?08 57
Table 38: Still wine, Germany, forecast consumption per capita (liters), 2008?13 57
Table 39: Sparkling wine, Germany, value by segment (€m), 2003?08 58
Table 40: Sparkling wine, Germany, value forecast by segment (€m), 2008?13 59
Table 41: Sparkling wine, Germany, value by segment ($m), 2003?08 61
Table 42: Sparkling wine, Germany, value forecast by segment ($m), 2008?13 61
Table 43: Sparkling wine, Germany, volume by segment (liters, million), 2003?08 63
Table 44: Sparkling wine, Germany, volume forecast by segment (liters, million), 2008?13 64
Table 45: Sparkling wine, Germany, brand share by volume (%), 2007?08 66
Table 46: Sparkling wine, Germany, volume by brand (liters, million), 2007?08 67
Table 47: Sparkling wine, Germany, company share by volume (%), 2007?08 69
Table 48: Sparkling wine, Germany, volume by company (liters, million), 2007?08 69
Table 49: Sparkling wine, Germany, distribution channels by volume (%), 2007?08 70
Table 50: Sparkling wine, Germany, volume by distribution channel (liters, million), 2007?08 70
Table 51: Sparkling wine, Germany, expenditure per capita (€), 2003?08 72
Table 52: Sparkling wine, Germany, forecast expenditure per capita (€), 2008?13 72
Table 53: Sparkling wine, Germany, expenditure per capita ($), 2003?08 73
Table 54: Sparkling wine, Germany, forecast expenditure per capita ($), 2008?13 73
Table 55: Sparkling wine, Germany, consumption per capita (liters), 2003?08 74
Table 56: Sparkling wine, Germany, forecast consumption per capita (liters), 2008?13 74
Table 57: Fortified wine, Germany, value by segment (€m), 2003?08 75
Table 58: Fortified wine, Germany, value forecast by segment (€m), 2008?13 76
Table 59: Fortified wine, Germany, value by segment ($m), 2003?08 78
Table 60: Fortified wine, Germany, value forecast by segment ($m), 2008?13 79
Table 61: Fortified wine, Germany, volume by segment (liters, million), 2003?08 81
Table 62: Fortified wine, Germany, volume forecast by segment (liters, million), 2008?13 82
Table 63: Fortified wine, Germany, brand share by volume (%), 2007?08 84
Table 64: Fortified wine, Germany, volume by brand (liters, million), 2007?08 85
Table 65: Fortified wine, Germany, company share by volume (%), 2007?08 87
Table 66: Fortified wine, Germany, volume by company (liters, million), 2007?08 88
Table 67: Fortified wine, Germany, distribution channels by volume (%), 2007?08 89
Table 68: Fortified wine, Germany, volume by distribution channel (liters, million), 2007?08 89
Table 69: Fortified wine, Germany, expenditure per capita (€), 2003?08 91
Table 70: Fortified wine, Germany, forecast expenditure per capita (€), 2008?13 92
Table 71: Fortified wine, Germany, expenditure per capita ($), 2003?08 92
Table 72: Fortified wine, Germany, forecast expenditure per capita ($), 2008?13 93
Table 73: Fortified wine, Germany, consumption per capita (liters), 2003?08 93
Table 74: Fortified wine, Germany, forecast consumption per capita (liters), 2008?13 94
Table 75: Champagne, Germany, value (€m), 2003?08 95
Table 76: Champagne, Germany, value forecast (€m), 2008?13 96
Table 77: Champagne, Germany, value ($m), 2003?08 97
Table 78: Champagne, Germany, value forecast ($m), 2008?13 97
Table 79: Champagne, Germany, volume (liters, million), 2003?08 98
Table 80: Champagne, Germany, volume forecast (liters, million), 2008?13 99
Table 81: Champagne, Germany, brand share by volume (%), 2007?08 100
Table 82: Champagne, Germany, volume by brand (liters, million), 2007?08 100
Table 83: Champagne, Germany, company share by volume (%), 2007?08 102
Table 84: Champagne, Germany, volume by company (liters, million), 2007?08 102
Table 85: Champagne, Germany, distribution channels by volume (%), 2007?08 103
Table 86: Champagne, Germany, volume by distribution channel (liters, million), 2007?08 103
Table 87: Champagne, Germany, expenditure per capita (€), 2003?08 105
Table 88: Champagne, Germany, forecast expenditure per capita (€), 2008?13 105
Table 89: Champagne, Germany, expenditure per capita ($), 2003?08 106
Table 90: Champagne, Germany, forecast expenditure per capita ($), 2008?13 106
Table 91: Champagne, Germany, consumption per capita (liters), 2003?08 107
Table 92: Champagne, Germany, forecast consumption per capita (liters), 2008?13 107
Table 93: Global wine market value, 2008 108
Table 94: Global wine market split (value terms ($m), 2008), top five countries 111
Table 95: Global wine market volume, 2008 112
Table 96: Global wine market split (volume terms, 2008), top five countries 115
Table 97: Leading players, top five countries 116
Table 98: Analysis of Germany’s political landscape 118
Table 99: Analysis of Germany’s economy 122
Table 100: Analysis of Germany’s social system 126
Table 101: Analysis of Germany’s technological landscape 130
Table 102: Analysis of Germany’s legal landscape 133
Table 103: Analysis of Germany’s environmental landscape 137
Table 104: Germany wine new product launches reports, by company (top five companies), 2009 140
Table 105: Germany wine new product launches SKUs, by company (top five companies), 2009 140
Table 106: Germany wine new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 141
Table 107: Germany wine new product launches (reports), by ingredients (top 10 ingredients), 2009 141
Table 108: Germany wine new product launches (reports), by package tags or claims 2009 142
Table 109: Germany wine new product launches - recent five launches (2009) 142
Table 110: Germany population, by age group, 2003?08 (millions) 143
Table 111: Germany population forecast, by age group, 2008?13 (millions) 144
Table 112: Germany population, by gender, 2003?08 (millions) 144
Table 113: Germany population forecast, by gender, 2008?13 (millions) 145
Table 114: Germany nominal GDP, 2003?08 (€bn, nominal prices) 145
Table 115: Germany nominal GDP forecast, 2008?13 (€bn, nominal prices) 145
Table 116: Germany real GDP, 2003?08 (€bn, 2000 prices) 146
Table 117: Germany real GDP forecast, 2008?13 (€bn, 2000 prices) 146
Table 118: Germany real GDP, 2003?08 ($bn, 2000 prices) 146
Table 119: Germany real GDP forecast, 2008?13 ($bn, 2000 prices) 147
Table 120: Germany consumer price index, 2003?08 (2000=100) 147
Table 121: Germany consumer price index, 2008?13 (2000=100) 147


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