Wine: Global Industry Guide

Datamonitor's Wine: Global Industry Guide is an essential resource for top-level data and analysis covering the Wine industry. It includes detailed data on market size and segmentation, textual analysis of the key trends and competitive landscape, and profiles of the leading companies. This incisive report provides expert analysis on a global, regional and country basis.

Scope of the Report

* Contains an executive summary and data on value, volume and segmentation

* Provides textual analysis of the industry's prospects, competitive landscape and profiles of the leading companies

* Incorporates in-depth five forces competitive environment analysis and scorecards

* Covers the Global, European and Asia-Pacific markets as well as individual chapters on 5 major markets (France, Germany, Japan, the UK and the US).

* Includes a five-year forecast of the industry

Highlights

The global wine market grew by 1.6% in 2009 to reach a value of $263.8 billion.

In 2014, the global wine market is forecast to have a value of $291.5 billion, an increase of 10.5% since 2009.

The global wine market grew by 0.3% in 2009 to reach a volume of 21,411.8 million liters.

In 2014, the global wine market is forecast to have a volume of 22,149.8 million liters, an increase of 3.4% since 2009.

Still wine is the largest segment of the global wine market, accounting for 80.5% of the market's total value.

Europe accounts for 74.9% of the global wine market value.

Kriter Patriarche is the leading player in the Global wine market, generating a 4.2% share of the market's volume.

The global market for wine is highly fragmented, with top three winemakers holding a market share of 8.3% by volume. It is rare for winemakers to integrate forward into on-trade or retail businesses. This means that the winemakers can experience strong buyer power in markets where a concentrated food and beverages retail industry exist. Backward integration is more common, with most winemakers owning or leasing vineyards, although large companies often need to source grapes from third-party growers. The ease of market entry for new players is affected by government regulation of wine and other alcoholic beverages markets, which is stringent in many countries. Furthermore, wine is vulnerable to the threat from its substitutes, such as spirits and beer, due to low switching costs and various consumption patterns in different geographies. The degree of rivalry is assessed to be moderate in this market

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Market Definition

The wine market consists of retail sale of champagne, fortified wine, sparkling wine and still wine. The market is valued according to retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the creation of this report have been calculated using constant 2009 annual average exchange rates.
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TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
INTRODUCTION 23
What is this report about? 23
Who is the target reader? 23
Market definition 23
GLOBAL WINE 24
MARKET OVERVIEW 24
MARKET VALUE 25
MARKET VOLUME 26
MARKET SEGMENTATION I 27
MARKET SEGMENTATION II 28
MARKET SHARE 29
FIVE FORCES ANALYSIS 30
MARKET DISTRIBUTION 36
MARKET FORECASTS 37
WINE IN ASIAPACIFIC 39
MARKET OVERVIEW 39
MARKET VALUE 40
MARKET VOLUME 41
MARKET SEGMENTATION I 42
MARKET SEGMENTATION II 43
MARKET SHARE 44
FIVE FORCES ANALYSIS 45
MARKET DISTRIBUTION 51
MARKET FORECASTS 52
WINE IN EUROPE 54
MARKET OVERVIEW 54
MARKET VALUE 55
MARKET VOLUME 56
MARKET SEGMENTATION I 57
MARKET SEGMENTATION II 58
MARKET SHARE 59
FIVE FORCES ANALYSIS 60
MARKET DISTRIBUTION 66
MARKET FORECASTS 67
WINE IN BELGIUM 69
MARKET OVERVIEW 69
MARKET VALUE 70
MARKET VOLUME 71
MARKET SEGMENTATION I 72
MARKET SEGMENTATION II 73
MARKET SHARE 74
FIVE FORCES ANALYSIS 75
MARKET DISTRIBUTION 81
MARKET FORECASTS 82
MACROECONOMIC INDICATORS 84
WINE IN CANADA 86
MARKET OVERVIEW 86
MARKET VALUE 87
MARKET VOLUME 88
MARKET SEGMENTATION I 89
MARKET SEGMENTATION II 90
MARKET SHARE 91
FIVE FORCES ANALYSIS 92
MARKET DISTRIBUTION 98
MARKET FORECASTS 99
MACROECONOMIC INDICATORS 101
WINE IN CHINA 103
MARKET OVERVIEW 103
MARKET VALUE 104
MARKET VOLUME 105
MARKET SEGMENTATION I 106
MARKET SEGMENTATION II 107
MARKET SHARE 108
FIVE FORCES ANALYSIS 109
MARKET DISTRIBUTION 116
MARKET FORECASTS 117
MACROECONOMIC INDICATORS 119
WINE IN FRANCE 121
MARKET OVERVIEW 121
MARKET VALUE 122
MARKET VOLUME 123
MARKET SEGMENTATION I 124
MARKET SEGMENTATION II 125
MARKET SHARE 126
FIVE FORCES ANALYSIS 127
MARKET DISTRIBUTION 133
MARKET FORECASTS 134
MACROECONOMIC INDICATORS 136
WINE IN GERMANY 138
MARKET OVERVIEW 138
MARKET VALUE 139
MARKET VOLUME 140
MARKET SEGMENTATION I 141
MARKET SEGMENTATION II 142
MARKET SHARE 143
FIVE FORCES ANALYSIS 144
MARKET DISTRIBUTION 150
MARKET FORECASTS 151
MACROECONOMIC INDICATORS 153
WINE IN ITALY 155
MARKET OVERVIEW 155
MARKET VALUE 156
MARKET VOLUME 157
MARKET SEGMENTATION I 158
MARKET SEGMENTATION II 159
MARKET SHARE 160
FIVE FORCES ANALYSIS 161
MARKET DISTRIBUTION 167
MARKET FORECASTS 168
MACROECONOMIC INDICATORS 170
WINE IN JAPAN 172
MARKET OVERVIEW 172
MARKET VALUE 173
MARKET VOLUME 174
MARKET SEGMENTATION I 175
MARKET SEGMENTATION II 176
MARKET SHARE 177
FIVE FORCES ANALYSIS 178
MARKET DISTRIBUTION 184
MARKET FORECASTS 185
MACROECONOMIC INDICATORS 187
WINE IN THE NETHERLANDS 189
MARKET OVERVIEW 189
MARKET VALUE 190
MARKET VOLUME 191
MARKET SEGMENTATION I 192
MARKET SEGMENTATION II 193
MARKET SHARE 194
FIVE FORCES ANALYSIS 195
MARKET DISTRIBUTION 201
MARKET FORECASTS 202
MACROECONOMIC INDICATORS 204
WINE IN SPAIN 206
MARKET OVERVIEW 206
MARKET VALUE 207
MARKET VOLUME 208
MARKET SEGMENTATION I 209
MARKET SEGMENTATION II 210
MARKET SHARE 211
FIVE FORCES ANALYSIS 212
MARKET DISTRIBUTION 218
MARKET FORECASTS 219
MACROECONOMIC INDICATORS 221
WINE IN THE UNITED KINGDOM 223
MARKET OVERVIEW 223
MARKET VALUE 224
MARKET VOLUME 225
MARKET SEGMENTATION I 226
MARKET SEGMENTATION II 227
MARKET SHARE 228
FIVE FORCES ANALYSIS 229
MARKET DISTRIBUTION 235
MARKET FORECASTS 236
MACROECONOMIC INDICATORS 238
WINE IN THE UNITED STATES 240
MARKET OVERVIEW 240
MARKET VALUE 241
MARKET VOLUME 242
MARKET SEGMENTATION I 243
MARKET SEGMENTATION II 244
MARKET SHARE 245
FIVE FORCES ANALYSIS 246
MARKET DISTRIBUTION 252
MARKET FORECASTS 253
MACROECONOMIC INDICATORS 255
COMPANY PROFILES 257
LEADING COMPANIES 257
APPENDIX 264
Data Research Methodology 264
About Datamonitor 265
Disclaimer 265

LIST OF TABLES
Table 1: Global wine market value: $ million, 2005–09(e) 25
Table 2: Global wine market volume: million liters, 2005–09(e) 26
Table 3: Global wine market segmentation I:% share, by value, 2009(e) 27
Table 4: Global wine market segmentation II: % share, by value, 2009(e) 28
Table 5: Global wine market share: % share, by volume, 2009(e) 29
Table 6: Global wine market distribution: % share, by volume, 2009(e) 36
Table 7: Global wine market value forecast: $ million, 2009–14 37
Table 8: Global wine market volume forecast: million liters, 2009–14 38
Table 9: Asia-Pacific wine market value: $ million, 2005–09(e) 40
Table 10: Asia–Pacific wine market volume: million liters, 2005–09(e) 41
Table 11: Asia-Pacific wine market segmentation I:% share, by value, 2009(e) 42
Table 12: Asia-Pacific wine market segmentation II: % share, by value, 2009(e) 43
Table 13: Asia-Pacific wine market share: % share, by volume, 2009(e) 44
Table 14: Asia-Pacific wine market distribution: % share, by volume, 2009(e) 51
Table 15: Asia-Pacific wine market value forecast: $ million, 2009–14 52
Table 16: Asia–Pacific wine market volume forecast: million liters, 2009–14 53
Table 17: Europe wine market value: $ million, 2005–09(e) 55
Table 18: Europe wine market volume: million liters, 2005–09(e) 56
Table 19: Europe wine market segmentation I:% share, by value, 2009(e) 57
Table 20: Europe wine market segmentation II: % share, by value, 2009(e) 58
Table 21: Europe wine market share: % share, by volume, 2009(e) 59
Table 22: Europe wine market distribution: % share, by volume, 2009(e) 66
Table 23: Europe wine market value forecast: $ million, 2009–14 67
Table 24: Europe wine market volume forecast: million liters, 2009–14 68
Table 25: Belgium wine market value: $ million, 2005–09(e) 70
Table 26: Belgium wine market volume: million liters, 2005–09(e) 71
Table 27: Belgium wine market segmentation I:% share, by value, 2009(e) 72
Table 28: Belgium wine market segmentation II: % share, by value, 2009(e) 73
Table 29: Belgium wine market share: % share, by volume, 2009(e) 74
Table 30: Belgium wine market distribution: % share, by volume, 2009(e) 81
Table 31: Belgium wine market value forecast: $ million, 2009–14 82
Table 32: Belgium wine market volume forecast: million liters, 2009–14 83
Table 33: Belgium size of population (million), 2005–09 84
Table 34: Belgium gdp (constant 2000 prices, $ billion), 2005–09 84
Table 35: Belgium gdp (current prices, $ billion), 2005–09 84
Table 36: Belgium inflation, 2005–09 85
Table 37: Belgium consumer price index (absolute), 2005–09 85
Table 38: Belgium exchange rate, 2005–09 85
Table 39: Canada wine market value: $ million, 2005–09(e) 87
Table 40: Canada wine market volume: million liters, 2005–09(e) 88
Table 41: Canada wine market segmentation I:% share, by value, 2009(e) 89
Table 42: Canada wine market segmentation II: % share, by value, 2009(e) 90
Table 43: Canada wine market share: % share, by volume, 2009(e) 91
Table 44: Canada wine market distribution: % share, by volume, 2009(e) 98
Table 45: Canada wine market value forecast: $ million, 2009–14 99
Table 46: Canada wine market volume forecast: million liters, 2009–14 100
Table 47: Canada size of population (million), 2005–09 101
Table 48: Canada gdp (constant 2000 prices, $ billion), 2005–09 101
Table 49: Canada gdp (current prices, $ billion), 2005–09 101
Table 50: Canada inflation, 2005–09 102
Table 51: Canada consumer price index (absolute), 2005–09 102
Table 52: Canada exchange rate, 2005–09 102
Table 53: China wine market value: $ million, 2005–09(e) 104
Table 54: China wine market volume: million liters, 2005–09(e) 105
Table 55: China wine market segmentation I:% share, by value, 2009(e) 106
Table 56: China wine market segmentation II: % share, by value, 2009(e) 107
Table 57: China wine market share: % share, by volume, 2009(e) 108
Table 58: China wine market distribution: % share, by volume, 2009(e) 116
Table 59: China wine market value forecast: $ million, 2009–14 117
Table 60: China wine market volume forecast: million liters, 2009–14 118
Table 61: China size of population (million), 2005–09 119
Table 62: China gdp (constant 2000 prices, $ billion), 2005–09 119
Table 63: China gdp (current prices, $ billion), 2005–09 119
Table 64: China inflation, 2005–09 120
Table 65: China consumer price index (absolute), 2005–09 120
Table 66: China exchange rate, 2005–09 120
Table 67: France wine market value: $ million, 2005–09(e) 122
Table 68: France wine market volume: million liters, 2005–09(e) 123
Table 69: France wine market segmentation I:% share, by value, 2009(e) 124
Table 70: France wine market segmentation II: % share, by value, 2009(e) 125
Table 71: France wine market share: % share, by volume, 2009(e) 126
Table 72: France wine market distribution: % share, by volume, 2009(e) 133
Table 73: France wine market value forecast: $ million, 2009–14 134
Table 74: France wine market volume forecast: million liters, 2009–14 135
Table 75: France size of population (million), 2005–09 136
Table 76: France gdp (constant 2000 prices, $ billion), 2005–09 136
Table 77: France gdp (current prices, $ billion), 2005–09 136
Table 78: France inflation, 2005–09 137
Table 79: France consumer price index (absolute), 2005–09 137
Table 80: France exchange rate, 2005–09 137
Table 81: Germany wine market value: $ million, 2005–09(e) 139
Table 82: Germany wine market volume: million liters, 2005–09(e) 140
Table 83: Germany wine market segmentation I:% share, by value, 2009(e) 141
Table 84: Germany wine market segmentation II: % share, by value, 2009(e) 142
Table 85: Germany wine market share: % share, by volume, 2009(e) 143
Table 86: Germany wine market distribution: % share, by volume, 2009(e) 150
Table 87: Germany wine market value forecast: $ million, 2009–14 151
Table 88: Germany wine market volume forecast: million liters, 2009–14 152
Table 89: Germany size of population (million), 2005–09 153
Table 90: Germany gdp (constant 2000 prices, $ billion), 2005–09 153
Table 91: Germany gdp (current prices, $ billion), 2005–09 153
Table 92: Germany inflation, 2005–09 154
Table 93: Germany consumer price index (absolute), 2005–09 154
Table 94: Germany exchange rate, 2005–09 154
Table 95: Italy wine market value: $ million, 2005–09(e) 156
Table 96: Italy wine market volume: million liters, 2005–09(e) 157
Table 97: Italy wine market segmentation I:% share, by value, 2009(e) 158
Table 98: Italy wine market segmentation II: % share, by value, 2009(e) 159
Table 99: Italy wine market share: % share, by volume, 2009(e) 160
Table 100: Italy wine market distribution: % share, by volume, 2009(e) 167
Table 101: Italy wine market value forecast: $ million, 2009–14 168
Table 102: Italy wine market volume forecast: million liters, 2009–14 169
Table 103: Italy size of population (million), 2005–09 170
Table 104: Italy gdp (constant 2000 prices, $ billion), 2005–09 170
Table 105: Italy gdp (current prices, $ billion), 2005–09 170
Table 106: Italy inflation, 2005–09 171
Table 107: Italy consumer price index (absolute), 2005–09 171
Table 108: Italy exchange rate, 2005–09 171
Table 109: Japan wine market value: $ million, 2005–09(e) 173
Table 110: Japan wine market volume: million liters, 2005–09(e) 174
Table 111: Japan wine market segmentation I:% share, by value, 2009(e) 175
Table 112: Japan wine market segmentation II: % share, by value, 2009(e) 176
Table 113: Japan wine market share: % share, by volume, 2009(e) 177
Table 114: Japan wine market distribution: % share, by volume, 2009(e) 184
Table 115: Japan wine market value forecast: $ million, 2009–14 185
Table 116: Japan wine market volume forecast: million liters, 2009–14 186
Table 117: Japan size of population (million), 2005–09 187
Table 118: Japan gdp (constant 2000 prices, $ billion), 2005–09 187
Table 119: Japan gdp (current prices, $ billion), 2005–09 187
Table 120: Japan inflation, 2005–09 188
Table 121: Japan consumer price index (absolute), 2005–09 188
Table 122: Japan exchange rate, 2005–09 188
Table 123: Netherlands wine market value: $ million, 2005–09(e) 190
Table 124: Netherlands wine market volume: million liters, 2005–09(e) 191
Table 125: Netherlands wine market segmentation I:% share, by value, 2009(e) 192
Table 126: Netherlands wine market segmentation II: % share, by value, 2009(e) 193
Table 127: Netherlands wine market share: % share, by volume, 2009(e) 194
Table 128: Netherlands wine market distribution: % share, by volume, 2009(e) 201
Table 129: Netherlands wine market value forecast: $ million, 2009–14 202
Table 130: Netherlands wine market volume forecast: million liters, 2009–14 203
Table 131: Netherlands size of population (million), 2005–09 204
Table 132: Netherlands gdp (constant 2000 prices, $ billion), 2005–09 204
Table 133: Netherlands gdp (current prices, $ billion), 2005–09 204
Table 134: Netherlands inflation, 2005–09 205
Table 135: Netherlands consumer price index (absolute), 2005–09 205
Table 136: Netherlands exchange rate, 2005–09 205
Table 137: Spain wine market value: $ million, 2005–09(e) 207
Table 138: Spain wine market volume: million liters, 2005–09(e) 208
Table 139: Spain wine market segmentation I:% share, by value, 2009(e) 209
Table 140: Spain wine market segmentation II: % share, by value, 2009(e) 210
Table 141: Spain wine market share: % share, by volume, 2009(e) 211
Table 142: Spain wine market distribution: % share, by volume, 2009(e) 218
Table 143: Spain wine market value forecast: $ million, 2009–14 219
Table 144: Spain wine market volume forecast: million liters, 2009–14 220
Table 145: Spain size of population (million), 2005–09 221
Table 146: Spain gdp (constant 2000 prices, $ billion), 2005–09 221
Table 147: Spain gdp (current prices, $ billion), 2005–09 221
Table 148: Spain inflation, 2005–09 222
Table 149: Spain consumer price index (absolute), 2005–09 222
Table 150: Spain exchange rate, 2005–09 222
Table 151: United Kingdom wine market value: $ million, 2005–09(e) 224
Table 152: United Kingdom wine market volume: million liters, 2005–09(e) 225
Table 153: United Kingdom wine market segmentation I:% share, by value, 2009(e) 226
Table 154: United Kingdom wine market segmentation II: % share, by value, 2009(e) 227
Table 155: United Kingdom wine market share: % share, by volume, 2009(e) 228
Table 156: United Kingdom wine market distribution: % share, by volume, 2009(e) 235
Table 157: United Kingdom wine market value forecast: $ million, 2009–14 236
Table 158: United Kingdom wine market volume forecast: million liters, 2009–14 237
Table 159: United Kingdom size of population (million), 2005–09 238
Table 160: United Kingdom gdp (constant 2000 prices, $ billion), 2005–09 238
Table 161: United Kingdom gdp (current prices, $ billion), 2005–09 238
Table 162: United Kingdom inflation, 2005–09 239
Table 163: United Kingdom consumer price index (absolute), 2005–09 239
Table 164: United Kingdom exchange rate, 2005–09 239
Table 165: United States wine market value: $ million, 2005–09(e) 241
Table 166: United States wine market volume: million liters, 2005–09(e) 242
Table 167: United States wine market segmentation I:% share, by value, 2009(e) 243
Table 168: United States wine market segmentation II: % share, by value, 2009(e) 244
Table 169: United States wine market share: % share, by volume, 2009(e) 245
Table 170: United States wine market distribution: % share, by volume, 2009(e) 252
Table 171: United States wine market value forecast: $ million, 2009–14 253
Table 172: United States wine market volume forecast: million liters, 2009–14 254
Table 173: United States size of population (million), 2005–09 255
Table 174: United States gdp (constant 2000 prices, $ billion), 2005–09 255
Table 175: United States gdp (current prices, $ billion), 2005–09 255
Table 176: United States inflation, 2005–09 256
Table 177: United States consumer price index (absolute), 2005–09 256
Table 178: United States exchange rate, 2005–09 256
Table 179: Groupe Castel: key facts 257
Table 180: Constellation Brands Inc.: key facts 258
Table 181: Constellation Brands Inc.: key financials ($) 260
Table 182: Constellation Brands Inc.: key financial ratios 260
Table 183: Patriarche Pere ET Fils: key facts 263


LIST OF FIGURES
Figure 1: Global wine market value: $ million, 2005–09(e) 25
Figure 2: Global wine market volume: million liters, 2005–09(e) 26
Figure 3: Global wine market segmentation I:% share, by value, 2009(e) 27
Figure 4: Global wine market segmentation II: % share, by value, 2009(e) 28
Figure 5: Global wine market share: % share, by volume, 2009(e) 29
Figure 6: Forces driving competition in the global wine market, 2009 30
Figure 7: Drivers of buyer power in the global wine market, 2009 31
Figure 8: Drivers of supplier power in the global wine market, 2009 32
Figure 9: Factors influencing the likelihood of new entrants in the global wine market, 2009 33
Figure 10: Factors influencing the threat of substitutes in the global wine market, 2009 34
Figure 11: Drivers of degree of rivalry in the global wine market, 2009 35
Figure 12: Global wine market distribution: % share, by volume, 2009(e) 36
Figure 13: Global wine market value forecast: $ million, 2009–14 37
Figure 14: Global wine market volume forecast: million liters, 2009–14 38
Figure 15: Asia-Pacific wine market value: $ million, 2005–09(e) 40
Figure 16: Asia–Pacific wine market volume: million liters, 2005–09(e) 41
Figure 17: Asia-Pacific wine market segmentation I:% share, by value, 2009(e) 42
Figure 18: Asia-Pacific wine market segmentation II: % share, by value, 2009(e) 43
Figure 19: Asia-Pacific wine market share: % share, by volume, 2009(e) 44
Figure 20: Forces driving competition in the wine market in Asia-Pacific, 2009 45
Figure 21: Drivers of buyer power in the wine market in Asia-Pacific, 2009 46
Figure 22: Drivers of supplier power in the wine market in Asia-Pacific, 2009 47
Figure 23: Factors influencing the likelihood of new entrants in the wine market in Asia-Pacific, 2009 48
Figure 24: Factors influencing the threat of substitutes in the wine market in Asia-Pacific, 2009 49
Figure 25: Drivers of degree of rivalry in the wine market in Asia-Pacific, 2009 50
Figure 26: Asia-Pacific wine market distribution: % share, by volume, 2009(e) 51
Figure 27: Asia-Pacific wine market value forecast: $ million, 2009–14 52
Figure 28: Asia–Pacific wine market volume forecast: million liters, 2009–14 53
Figure 29: Europe wine market value: $ million, 2005–09(e) 55
Figure 30: Europe wine market volume: million liters, 2005–09(e) 56
Figure 31: Europe wine market segmentation I:% share, by value, 2009(e) 57
Figure 32: Europe wine market segmentation II: % share, by value, 2009(e) 58
Figure 33: Europe wine market share: % share, by volume, 2009(e) 59
Figure 34: Forces driving competition in the wine market in Europe, 2009 60
Figure 35: Drivers of buyer power in the wine market in Europe, 2009 61
Figure 36: Drivers of supplier power in the wine market in Europe, 2009 62
Figure 37: Factors influencing the likelihood of new entrants in the wine market in Europe, 2009 63
Figure 38: Factors influencing the threat of substitutes in the wine market in Europe, 2009 64
Figure 39: Drivers of degree of rivalry in the wine market in Europe, 2009 65
Figure 40: Europe wine market distribution: % share, by volume, 2009(e) 66
Figure 41: Europe wine market value forecast: $ million, 2009–14 67
Figure 42: Europe wine market volume forecast: million liters, 2009–14 68
Figure 43: Belgium wine market value: $ million, 2005–09(e) 70
Figure 44: Belgium wine market volume: million liters, 2005–09(e) 71
Figure 45: Belgium wine market segmentation I:% share, by value, 2009(e) 72
Figure 46: Belgium wine market segmentation II: % share, by value, 2009(e) 73
Figure 47: Belgium wine market share: % share, by volume, 2009(e) 74
Figure 48: Forces driving competition in the wine market in Belgium, 2009 75
Figure 49: Drivers of buyer power in the wine market in Belgium, 2009 76
Figure 50: Drivers of supplier power in the wine market in Belgium, 2009 77
Figure 51: Factors influencing the likelihood of new entrants in the wine market in Belgium, 2009 78
Figure 52: Factors influencing the threat of substitutes in the wine market in Belgium, 2009 79
Figure 53: Drivers of degree of rivalry in the wine market in Belgium, 2009 80
Figure 54: Belgium wine market distribution: % share, by volume, 2009(e) 81
Figure 55: Belgium wine market value forecast: $ million, 2009–14 82
Figure 56: Belgium wine market volume forecast: million liters, 2009–14 83
Figure 57: Canada wine market value: $ million, 2005–09(e) 87
Figure 58: Canada wine market volume: million liters, 2005–09(e) 88
Figure 59: Canada wine market segmentation I:% share, by value, 2009(e) 89
Figure 60: Canada wine market segmentation II: % share, by value, 2009(e) 90
Figure 61: Canada wine market share: % share, by volume, 2009(e) 91
Figure 62: Forces driving competition in the wine market in Canada, 2009 92
Figure 63: Drivers of buyer power in the wine market in Canada, 2009 93
Figure 64: Drivers of supplier power in the wine market in Canada, 2009 94
Figure 65: Factors influencing the likelihood of new entrants in the wine market in Canada, 2009 95
Figure 66: Factors influencing the threat of substitutes in the wine market in Canada, 2009 96
Figure 67: Drivers of degree of rivalry in the wine market in Canada, 2009 97
Figure 68: Canada wine market distribution: % share, by volume, 2009(e) 98
Figure 69: Canada wine market value forecast: $ million, 2009–14 99
Figure 70: Canada wine market volume forecast: million liters, 2009–14 100
Figure 71: China wine market value: $ million, 2005–09(e) 104
Figure 72: China wine market volume: million liters, 2005–09(e) 105
Figure 73: China wine market segmentation I:% share, by value, 2009(e) 106
Figure 74: China wine market segmentation II: % share, by value, 2009(e) 107
Figure 75: China wine market share: % share, by volume, 2009(e) 108
Figure 76: Forces driving competition in the wine market in China, 2009 109
Figure 77: Drivers of buyer power in the wine market in China, 2009 110
Figure 78: Drivers of supplier power in the wine market in China, 2009 111
Figure 79: Factors influencing the likelihood of new entrants in the wine market in China, 2009 112
Figure 80: Factors influencing the threat of substitutes in the wine market in China, 2009 114
Figure 81: Drivers of degree of rivalry in the wine market in China, 2009 115
Figure 82: China wine market distribution: % share, by volume, 2009(e) 116
Figure 83: China wine market value forecast: $ million, 2009–14 117
Figure 84: China wine market volume forecast: million liters, 2009–14 118
Figure 85: France wine market value: $ million, 2005–09(e) 122
Figure 86: France wine market volume: million liters, 2005–09(e) 123
Figure 87: France wine market segmentation I:% share, by value, 2009(e) 124
Figure 88: France wine market segmentation II: % share, by value, 2009(e) 125
Figure 89: France wine market share: % share, by volume, 2009(e) 126
Figure 90: Forces driving competition in the wine market in France, 2009 127
Figure 91: Drivers of buyer power in the wine market in France, 2009 128
Figure 92: Drivers of supplier power in the wine market in France, 2009 129
Figure 93: Factors influencing the likelihood of new entrants in the wine market in France, 2009 130
Figure 94: Factors influencing the threat of substitutes in the wine market in France, 2009 131
Figure 95: Drivers of degree of rivalry in the wine market in France, 2009 132
Figure 96: France wine market distribution: % share, by volume, 2009(e) 133
Figure 97: France wine market value forecast: $ million, 2009–14 134
Figure 98: France wine market volume forecast: million liters, 2009–14 135
Figure 99: Germany wine market value: $ million, 2005–09(e) 139
Figure 100: Germany wine market volume: million liters, 2005–09(e) 140
Figure 101: Germany wine market segmentation I:% share, by value, 2009(e) 141
Figure 102: Germany wine market segmentation II: % share, by value, 2009(e) 142
Figure 103: Germany wine market share: % share, by volume, 2009(e) 143
Figure 104: Forces driving competition in the wine market in Germany, 2009 144
Figure 105: Drivers of buyer power in the wine market in Germany, 2009 145
Figure 106: Drivers of supplier power in the wine market in Germany, 2009 146
Figure 107: Factors influencing the likelihood of new entrants in the wine market in Germany, 2009 147
Figure 108: Factors influencing the threat of substitutes in the wine market in Germany, 2009 148
Figure 109: Drivers of degree of rivalry in the wine market in Germany, 2009 149
Figure 110: Germany wine market distribution: % share, by volume, 2009(e) 150
Figure 111: Germany wine market value forecast: $ million, 2009–14 151
Figure 112: Germany wine market volume forecast: million liters, 2009–14 152
Figure 113: Italy wine market value: $ million, 2005–09(e) 156
Figure 114: Italy wine market volume: million liters, 2005–09(e) 157
Figure 115: Italy wine market segmentation I:% share, by value, 2009(e) 158
Figure 116: Italy wine market segmentation II: % share, by value, 2009(e) 159
Figure 117: Italy wine market share: % share, by volume, 2009(e) 160
Figure 118: Forces driving competition in the wine market in Italy, 2009 161
Figure 119: Drivers of buyer power in the wine market in Italy, 2009 162
Figure 120: Drivers of supplier power in the wine market in Italy, 2009 163
Figure 121: Factors influencing the likelihood of new entrants in the wine market in Italy, 2009 164
Figure 122: Factors influencing the threat of substitutes in the wine market in Italy, 2009 165
Figure 123: Drivers of degree of rivalry in the wine market in Italy, 2009 166
Figure 124: Italy wine market distribution: % share, by volume, 2009(e) 167
Figure 125: Italy wine market value forecast: $ million, 2009–14 168
Figure 126: Italy wine market volume forecast: million liters, 2009–14 169
Figure 127: Japan wine market value: $ million, 2005–09(e) 173
Figure 128: Japan wine market volume: million liters, 2005–09(e) 174
Figure 129: Japan wine market segmentation I:% share, by value, 2009(e) 175
Figure 130: Japan wine market segmentation II: % share, by value, 2009(e) 176
Figure 131: Japan wine market share: % share, by volume, 2009(e) 177
Figure 132: Forces driving competition in the wine market in Japan, 2009 178
Figure 133: Drivers of buyer power in the wine market in Japan, 2009 179
Figure 134: Drivers of supplier power in the wine market in Japan, 2009 180
Figure 135: Factors influencing the likelihood of new entrants in the wine market in Japan, 2009 181
Figure 136: Factors influencing the threat of substitutes in the wine market in Japan, 2009 182
Figure 137: Drivers of degree of rivalry in the wine market in Japan, 2009 183
Figure 138: Japan wine market distribution: % share, by volume, 2009(e) 184
Figure 139: Japan wine market value forecast: $ million, 2009–14 185
Figure 140: Japan wine market volume forecast: million liters, 2009–14 186
Figure 141: Netherlands wine market value: $ million, 2005–09(e) 190
Figure 142: Netherlands wine market volume: million liters, 2005–09(e) 191
Figure 143: Netherlands wine market segmentation I:% share, by value, 2009(e) 192
Figure 144: Netherlands wine market segmentation II: % share, by value, 2009(e) 193
Figure 145: Netherlands wine market share: % share, by volume, 2009(e) 194
Figure 146: Forces driving competition in the wine market in the Netherlands, 2009 195
Figure 147: Drivers of buyer power in the wine market in the Netherlands, 2009 196
Figure 148: Drivers of supplier power in the wine market in the Netherlands, 2009 197
Figure 149: Factors influencing the likelihood of new entrants in the wine market in the Netherlands, 2009 198
Figure 150: Factors influencing the threat of substitutes in the wine market in the Netherlands, 2009 199
Figure 151: Drivers of degree of rivalry in the wine market in the Netherlands, 2009 200
Figure 152: Netherlands wine market distribution: % share, by volume, 2009(e) 201
Figure 153: Netherlands wine market value forecast: $ million, 2009–14 202
Figure 154: Netherlands wine market volume forecast: million liters, 2009–14 203
Figure 155: Spain wine market value: $ million, 2005–09(e) 207
Figure 156: Spain wine market volume: million liters, 2005–09(e) 208
Figure 157: Spain wine market segmentation I:% share, by value, 2009(e) 209
Figure 158: Spain wine market segmentation II: % share, by value, 2009(e) 210
Figure 159: Spain wine market share: % share, by volume, 2009(e) 211
Figure 160: Forces driving competition in the wine market in Spain, 2009 212
Figure 161: Drivers of buyer power in the wine market in Spain, 2009 213
Figure 162: Drivers of supplier power in the wine market in Spain, 2009 214
Figure 163: Factors influencing the likelihood of new entrants in the wine market in Spain, 2009 215
Figure 164: Factors influencing the threat of substitutes in the wine market in Spain, 2009 216
Figure 165: Drivers of degree of rivalry in the wine market in Spain, 2009 217
Figure 166: Spain wine market distribution: % share, by volume, 2009(e) 218
Figure 167: Spain wine market value forecast: $ million, 2009–14 219
Figure 168: Spain wine market volume forecast: million liters, 2009–14 220
Figure 169: United Kingdom wine market value: $ million, 2005–09(e) 224
Figure 170: United Kingdom wine market volume: million liters, 2005–09(e) 225
Figure 171: United Kingdom wine market segmentation I:% share, by value, 2009(e) 226
Figure 172: United Kingdom wine market segmentation II: % share, by value, 2009(e) 227
Figure 173: United Kingdom wine market share: % share, by volume, 2009(e) 228
Figure 174: Forces driving competition in the wine market in the United Kingdom, 2009 229
Figure 175: Drivers of buyer power in the wine market in the United Kingdom, 2009 230
Figure 176: Drivers of supplier power in the wine market in the United Kingdom, 2009 231
Figure 177: Factors influencing the likelihood of new entrants in the wine market in the United Kingdom, 2009 232
Figure 178: Factors influencing the threat of substitutes in the wine market in the United Kingdom, 2009 233
Figure 179: Drivers of degree of rivalry in the wine market in the United Kingdom, 2009 234
Figure 180: United Kingdom wine market distribution: % share, by volume, 2009(e) 235
Figure 181: United Kingdom wine market value forecast: $ million, 2009–14 236
Figure 182: United Kingdom wine market volume forecast: million liters, 2009–14 237
Figure 183: United States wine market value: $ million, 2005–09(e) 241
Figure 184: United States wine market volume: million liters, 2005–09(e) 242
Figure 185: United States wine market segmentation I:% share, by value, 2009(e) 243
Figure 186: United States wine market segmentation II: % share, by value, 2009(e) 244
Figure 187: United States wine market share: % share, by volume, 2009(e) 245
Figure 188: Forces driving competition in the wine market in the United States, 2009 246
Figure 189: Drivers of buyer power in the wine market in the United States, 2009 247
Figure 190: Drivers of supplier power in the wine market in the United States, 2009 248
Figure 191: Factors influencing the likelihood of new entrants in the wine market in the United States, 2009 249
Figure 192: Factors influencing the threat of substitutes in the wine market in the United States, 2009 250
Figure 193: Drivers of degree of rivalry in the wine market in the United States, 2009 251
Figure 194: United States wine market distribution: % share, by volume, 2009(e) 252
Figure 195: United States wine market value forecast: $ million, 2009–14 253
Figure 196: United States wine market volume forecast: million liters, 2009–14 254
Figure 197: Constellation Brands Inc.: revenues & profitability 261
Figure 198: Constellation Brands Inc.: assets & liabilities 262



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