Wine in the Group of Eight (G8) Countries Market Overview and Forecasts to 2014

Introduction

This report covers key aspects of the wine market in the in the eight nations of the northern hemisphere: Canada, France, Germany, Italy, Japan, Russia, the UK, and the US. Data is provided on market value and volume by category; company and brand shares; distribution channels; and expenditure and consumption per capita for the historic and forecast periods.

Scope

*Contains information on four categories: still wine, sparkling wine, fortified wine and champagne

*Market and category level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data

*Market level company and brand shares as well as distribution share information

Highlights

Russia was the fastest growing country in terms of volume, with a CAGR of 6.9% over the 200409 period.

The French wine market is the largest in terms of volume sales among the G8 nations.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the wine market in the eight nations of the northern hemisphere

*Identify key players within the wine market in the group of eight (G8) countries to plan lucrative M&A, partnerships and agreements

*Obtain insight into new product launches within the wine market in the group of eight (G8) countries

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: Canada 2
Summary market level: France 3
Summary market level: Germany 4
Summary market level: Italy 5
Summary market level: Japan 6
Summary market level: Russia 7
Summary market level: UK 8
Summary market level: US 9
Chapter 2 Introduction 10
What is this report about? 10
How to use this report 10
Market definition 11
Chapter 3 Overview 27
G8 wine market, value overview 27
G8 wine market, volume overview 32
Chapter 4 Canada 37
Value analysis (Canadian Dollar), 2004?09 37
Value analysis (Canadian Dollar), 2009?14 38
Value analysis (US dollars), 2004?09 40
Value analysis (US dollars), 2009?14 40
Volume analysis, 2004?09 42
Volume analysis, 2009?14 43
Company and brand share analysis 46
Distribution analysis 50
Expenditure and consumption per capita 52
Chapter 5 France 55
Value analysis (Euro), 2004?09 55
Value analysis (Euro), 2009?14 56
Value analysis (US dollars), 2004?09 58
Value analysis (US dollars), 2009?14 58
Volume analysis, 2004?09 60
Volume analysis, 2009?14 61
Company and brand share analysis 63
Distribution analysis 68
Expenditure and consumption per capita 70
Chapter 6 Germany 73
Value analysis (Euro), 2004?09 73
Value analysis (Euro), 2009?14 74
Value analysis (US dollars), 2004?09 76
Value analysis (US dollars), 2009?14 76
Volume analysis, 2004?09 78
Volume analysis, 2009?14 79
Company and brand share analysis 81
Distribution analysis 88
Expenditure and consumption per capita 90
Chapter 7 Italy 93
Value analysis (Euro), 2004?09 93
Value analysis (Euro), 2009?14 94
Value analysis (US dollars), 2004?09 96
Value analysis (US dollars), 2009?14 96
Volume analysis, 2004?09 98
Volume analysis, 2009?14 99
Company and brand share analysis 101
Distribution analysis 106
Expenditure and consumption per capita 108
Chapter 8 Japan 111
Value analysis (Japanese Yen), 2004?09 111
Value analysis (Japanese Yen), 2009?14 112
Value analysis (US dollars), 2004?09 114
Value analysis (US dollars), 2009?14 114
Volume analysis, 2004?09 116
Volume analysis, 2009?14 117
Company and brand share analysis 119
Distribution analysis 124
Expenditure and consumption per capita 126
Chapter 9 Russia 129
Value analysis (Russian Ruble), 2004?09 129
Value analysis (Russian Ruble), 2009?14 130
Value analysis (US dollars), 2004?09 132
Value analysis (US dollars), 2009?14 132
Volume analysis, 2004?09 134
Volume analysis, 2009?14 135
Company and brand share analysis 138
Distribution analysis 143
Expenditure and consumption per capita 145
Chapter 10 UK 148
Value analysis (Pound Sterling), 2004?09 148
Value analysis (Pound Sterling), 2009?14 149
Value analysis (US dollars), 2004?09 151
Value analysis (US dollars), 2009?14 151
Volume analysis, 2004?09 153
Volume analysis, 2009?14 154
Company and brand share analysis 156
Distribution analysis 162
Expenditure and consumption per capita 164
Chapter 11 US 167
Value analysis (US Dollar), 2004?09 167
Value analysis (US Dollar), 2009?14 168
Volume analysis, 2004?09 170
Volume analysis, 2009?14 171
Company and brand share analysis 174
Distribution analysis 181
Expenditure and consumption per capita 183
Chapter 12 Research Methodology 185
Methodology overview 185
Secondary research 186
Market modeling 187
Creating an initial data model 187
Revising the initial data model 187
Creating a final estimate 188
Creating demographic value splits 188
Primary research 188
Data finalization 189
Ongoing research 189
Chapter 13 Appendix 190
Future readings 190
How to contact experts in your industry 190
Disclaimer 190

LIST OF FIGURES
Figure 1: Wine market, G8, value ($m), 2004?14 27
Figure 2: Wine market, G8, value ($m) , 2004?09 29
Figure 3: Wine market, G8, value ($m) , 2009?14 30
Figure 4: Wine market, G8, value growth analysis, 2004?14 31
Figure 5: Wine market, G8, volume (liters, million), 2004?14 32
Figure 6: Wine market, G8, volume (liters, million), 2004?09 34
Figure 7: Wine market, G8, volume (liters, million), 2009–14 35
Figure 8: Wine market, G8, volume growth analysis, 2004?14 36
Figure 9: Wine, Canada, value by category (C$m), 2004?14 39
Figure 10: Wine, Canada, category growth comparison, by value, 2004?14 41
Figure 11: Wine, Canada, volume by category (liters, million), 2004?14 44
Figure 12: Wine, Canada, category growth comparison, by volume, 2004?14 45
Figure 13: Wine, Canada, company share by volume (%), 2008?09 48
Figure 14: Wine, Canada, distribution channels by volume (%), 2008?09 51
Figure 15: Wine, France, value by category (€m), 2004?14 57
Figure 16: Wine, France, category growth comparison, by value, 2004?14 59
Figure 17: Wine, France, volume by category (liters, million), 2004?14 62
Figure 18: Wine, France, category growth comparison, by volume, 2004?14 62
Figure 19: Wine, France, company share by volume (%), 2008?09 65
Figure 20: Wine, France, distribution channels by volume (%), 2008?09 69
Figure 21: Wine, Germany, value by category (€m), 2004?14 75
Figure 22: Wine, Germany, category growth comparison, by value, 2004?14 77
Figure 23: Wine, Germany, volume by category (liters, million), 2004?14 80
Figure 24: Wine, Germany, category growth comparison, by volume, 2004?14 80
Figure 25: Wine, Germany, company share by volume (%), 2008?09 85
Figure 26: Wine, Germany, distribution channels by volume (%), 2008?09 89
Figure 27: Wine, Italy, value by category (€m), 2004?14 95
Figure 28: Wine, Italy, category growth comparison, by value, 2004?14 97
Figure 29: Wine, Italy, volume by category (liters, million), 2004?14 100
Figure 30: Wine, Italy, category growth comparison, by volume, 2004?14 100
Figure 31: Wine, Italy, company share by volume (%), 2008?09 103
Figure 32: Wine, Italy, distribution channels by volume (%), 2008?09 107
Figure 33: Wine, Japan, value by category (JPYm), 2004?14 113
Figure 34: Wine, Japan, category growth comparison, by value, 2004?14 115
Figure 35: Wine, Japan, volume by category (liters, million), 2004?14 118
Figure 36: Wine, Japan, category growth comparison, by volume, 2004?14 118
Figure 37: Wine, Japan, company share by volume (%), 2008?09 121
Figure 38: Wine, Japan, distribution channels by volume (%), 2008?09 125
Figure 39: Wine, Russia, value by category (RUBm), 2004?14 131
Figure 40: Wine, Russia, category growth comparison, by value, 2004?14 133
Figure 41: Wine, Russia, volume by category (liters, million), 2004?14 136
Figure 42: Wine, Russia, category growth comparison, by volume, 2004?14 137
Figure 43: Wine, Russia, company share by volume (%), 2008?09 140
Figure 44: Wine, Russia, distribution channels by volume (%), 2008?09 144
Figure 45: Wine, UK, value by category (£m), 2004?14 150
Figure 46: Wine, UK, category growth comparison, by value, 2004?14 152
Figure 47: Wine, UK, volume by category (liters, million), 2004?14 155
Figure 48: Wine, UK, category growth comparison, by volume, 2004?14 155
Figure 49: Wine, UK, company share by volume (%), 2008?09 159
Figure 50: Wine, UK, distribution channels by volume (%), 2008?09 163
Figure 51: Wine, US, value by category ($m), 2004?14 169
Figure 52: Wine, US, category growth comparison, by value, 2004?14 169
Figure 53: Wine, US, volume by category (liters, million), 2004?14 172
Figure 54: Wine, US, category growth comparison, by volume, 2004?14 173
Figure 55: Wine, US, company share by volume (%), 2008?09 178
Figure 56: Wine, US, distribution channels by volume (%), 2008?09 182
Figure 57: Annual data review process 186

LIST OF TABLES
Table 1: Wine category definitions 12
Table 2: Wine distribution channels 13
Table 3: Wine market, G8, value ($m), 2004?14 28
Table 4: Wine market, G8, value ($m), 2004?09 29
Table 5: Wine market, G8, value ($m), 2009?14 30
Table 6: Wine market, G8, volume (liters, million), 2004?14 33
Table 7: Wine market, G8, volume (liters, million), 2004?09 34
Table 8: Wine market, G8, volume (liters, million), 2009–14 35
Table 9: Wine, Canada, value by category (C$m), 2004?09 37
Table 10: Wine, Canada, value forecast by category (C$m), 2009?14 38
Table 11: Wine, Canada, value by category ($m), 2004?09 40
Table 12: Wine, Canada, value forecast by category ($m), 2009?14 40
Table 13: Wine, Canada, volume by category (liters, million), 2004?09 42
Table 14: Wine, Canada, volume forecast by category (liters, million), 2009?14 43
Table 15: Wine, Canada, brand share by volume (%), 2008?09 46
Table 16: Wine, Canada, volume by brand (liters, million), 2008?09 47
Table 17: Wine, Canada, company share by volume (%), 2008?09 49
Table 18: Wine, Canada, volume by company (liters, million), 2008?09 49
Table 19: Wine, Canada, distribution channels by volume (%), 2008?09 50
Table 20: Wine, Canada, volume by distribution channel (liters, million), 2008?09 50
Table 21: Wine, Canada, expenditure per capita (C$), 2004?09 52
Table 22: Wine, Canada, forecast expenditure per capita (C$), 2009?14 52
Table 23: Wine, Canada, expenditure per capita ($), 2004?09 53
Table 24: Wine, Canada, forecast expenditure per capita ($), 2009?14 53
Table 25: Wine, Canada, consumption per capita (liters), 2004?09 54
Table 26: Wine, Canada, forecast consumption per capita (liters), 2009?14 54
Table 27: Wine, France, value by category (€m), 2004?09 55
Table 28: Wine, France, value forecast by category (€m), 2009?14 56
Table 29: Wine, France, value by category ($m), 2004?09 58
Table 30: Wine, France, value forecast by category ($m), 2009?14 58
Table 31: Wine, France, volume by category (liters, million), 2004?09 60
Table 32: Wine, France, volume forecast by category (liters, million), 2009?14 61
Table 33: Wine, France, brand share by volume (%), 2008?09 63
Table 34: Wine, France, volume by brand (liters, million), 2008?09 64
Table 35: Wine, France, company share by volume (%), 2008?09 66
Table 36: Wine, France, volume by company (liters, million), 2008?09 67
Table 37: Wine, France, distribution channels by volume (%), 2008?09 68
Table 38: Wine, France, volume by distribution channel (liters, million), 2008?09 68
Table 39: Wine, France, expenditure per capita (€), 2004?09 70
Table 40: Wine, France, forecast expenditure per capita (€), 2009?14 70
Table 41: Wine, France, expenditure per capita ($), 2004?09 71
Table 42: Wine, France, forecast expenditure per capita ($), 2009?14 71
Table 43: Wine, France, consumption per capita (liters), 2004?09 72
Table 44: Wine, France, forecast consumption per capita (liters), 2009?14 72
Table 45: Wine, Germany, value by category (€m), 2004?09 73
Table 46: Wine, Germany, value forecast by category (€m), 2009?14 74
Table 47: Wine, Germany, value by category ($m), 2004?09 76
Table 48: Wine, Germany, value forecast by category ($m), 2009?14 76
Table 49: Wine, Germany, volume by category (liters, million), 2004?09 78
Table 50: Wine, Germany, volume forecast by category (liters, million), 2009?14 79
Table 51: Wine, Germany, brand share by volume (%), 2008?09 81
Table 52: Wine, Germany, volume by brand (liters, million), 2008?09 83
Table 53: Wine, Germany, company share by volume (%), 2008?09 86
Table 54: Wine, Germany, volume by company (liters, million), 2008?09 87
Table 55: Wine, Germany, distribution channels by volume (%), 2008?09 88
Table 56: Wine, Germany, volume by distribution channel (liters, million), 2008?09 88
Table 57: Wine, Germany, expenditure per capita (€), 2004?09 90
Table 58: Wine, Germany, forecast expenditure per capita (€), 2009?14 90
Table 59: Wine, Germany, expenditure per capita ($), 2004?09 91
Table 60: Wine, Germany, forecast expenditure per capita ($), 2009?14 91
Table 61: Wine, Germany, consumption per capita (liters), 2004?09 92
Table 62: Wine, Germany, forecast consumption per capita (liters), 2009?14 92
Table 63: Wine, Italy, value by category (€m), 2004?09 93
Table 64: Wine, Italy, value forecast by category (€m), 2009?14 94
Table 65: Wine, Italy, value by category ($m), 2004?09 96
Table 66: Wine, Italy, value forecast by category ($m), 2009?14 96
Table 67: Wine, Italy, volume by category (liters, million), 2004?09 98
Table 68: Wine, Italy, volume forecast by category (liters, million), 2009?14 99
Table 69: Wine, Italy, brand share by volume (%), 2008?09 101
Table 70: Wine, Italy, volume by brand (liters, million), 2008?09 102
Table 71: Wine, Italy, company share by volume (%), 2008?09 104
Table 72: Wine, Italy, volume by company (liters, million), 2008?09 105
Table 73: Wine, Italy, distribution channels by volume (%), 2008?09 106
Table 74: Wine, Italy, volume by distribution channel (liters, million), 2008?09 106
Table 75: Wine, Italy, expenditure per capita (€), 2004?09 108
Table 76: Wine, Italy, forecast expenditure per capita (€), 2009?14 108
Table 77: Wine, Italy, expenditure per capita ($), 2004?09 109
Table 78: Wine, Italy, forecast expenditure per capita ($), 2009?14 109
Table 79: Wine, Italy, consumption per capita (liters), 2004?09 110
Table 80: Wine, Italy, forecast consumption per capita (liters), 2009?14 110
Table 81: Wine, Japan, value by category (JPYm), 2004?09 111
Table 82: Wine, Japan, value forecast by category (JPYm), 2009?14 112
Table 83: Wine, Japan, value by category ($m), 2004?09 114
Table 84: Wine, Japan, value forecast by category ($m), 2009?14 114
Table 85: Wine, Japan, volume by category (liters, million), 2004?09 116
Table 86: Wine, Japan, volume forecast by category (liters, million), 2009?14 117
Table 87: Wine, Japan, brand share by volume (%), 2008?09 119
Table 88: Wine, Japan, volume by brand (liters, million), 2008?09 120
Table 89: Wine, Japan, company share by volume (%), 2008?09 122
Table 90: Wine, Japan, volume by company (liters, million), 2008?09 123
Table 91: Wine, Japan, distribution channels by volume (%), 2008?09 124
Table 92: Wine, Japan, volume by distribution channel (liters, million), 2008?09 124
Table 93: Wine, Japan, expenditure per capita (JPY), 2004?09 126
Table 94: Wine, Japan, forecast expenditure per capita (JPY), 2009?14 126
Table 95: Wine, Japan, expenditure per capita ($), 2004?09 127
Table 96: Wine, Japan, forecast expenditure per capita ($), 2009?14 127
Table 97: Wine, Japan, consumption per capita (liters), 2004?09 128
Table 98: Wine, Japan, forecast consumption per capita (liters), 2009?14 128
Table 99: Wine, Russia, value by category (RUBm), 2004?09 129
Table 100: Wine, Russia, value forecast by category (RUBm), 2009?14 130
Table 101: Wine, Russia, value by category ($m), 2004?09 132
Table 102: Wine, Russia, value forecast by category ($m), 2009?14 132
Table 103: Wine, Russia, volume by category (liters, million), 2004?09 134
Table 104: Wine, Russia, volume forecast by category (liters, million), 2009?14 135
Table 105: Wine, Russia, brand share by volume (%), 2008?09 138
Table 106: Wine, Russia, volume by brand (liters, million), 2008?09 139
Table 107: Wine, Russia, company share by volume (%), 2008?09 141
Table 108: Wine, Russia, volume by company (liters, million), 2008?09 142
Table 109: Wine, Russia, distribution channels by volume (%), 2008?09 143
Table 110: Wine, Russia, volume by distribution channel (liters, million), 2008?09 143
Table 111: Wine, Russia, expenditure per capita (RUB), 2004?09 145
Table 112: Wine, Russia, forecast expenditure per capita (RUB), 2009?14 145
Table 113: Wine, Russia, expenditure per capita ($), 2004?09 146
Table 114: Wine, Russia, forecast expenditure per capita ($), 2009?14 146
Table 115: Wine, Russia, consumption per capita (liters), 2004?09 147
Table 116: Wine, Russia, forecast consumption per capita (liters), 2009?14 147
Table 117: Wine, UK, value by category (£m), 2004?09 148
Table 118: Wine, UK, value forecast by category (£m), 2009?14 149
Table 119: Wine, UK, value by category ($m), 2004?09 151
Table 120: Wine, UK, value forecast by category ($m), 2009?14 151
Table 121: Wine, UK, volume by category (liters, million), 2004?09 153
Table 122: Wine, UK, volume forecast by category (liters, million), 2009?14 154
Table 123: Wine, UK, brand share by volume (%), 2008?09 156
Table 124: Wine, UK, volume by brand (liters, million), 2008?09 158
Table 125: Wine, UK, company share by volume (%), 2008?09 160
Table 126: Wine, UK, volume by company (liters, million), 2008?09 161
Table 127: Wine, UK, distribution channels by volume (%), 2008?09 162
Table 128: Wine, UK, volume by distribution channel (liters, million), 2008?09 162
Table 129: Wine, UK, expenditure per capita (£), 2004?09 164
Table 130: Wine, UK, forecast expenditure per capita (£), 2009?14 164
Table 131: Wine, UK, expenditure per capita ($), 2004?09 165
Table 132: Wine, UK, forecast expenditure per capita ($), 2009?14 165
Table 133: Wine, UK, consumption per capita (liters), 2004?09 166
Table 134: Wine, UK, forecast consumption per capita (liters), 2009?14 166
Table 135: Wine, US, value by category ($m), 2004?09 167
Table 136: Wine, US, value forecast by category ($m), 2009?14 168
Table 137: Wine, US, volume by category (liters, million), 2004?09 170
Table 138: Wine, US, volume forecast by category (liters, million), 2009?14 171
Table 139: Wine, US, brand share by volume (%), 2008?09 174
Table 140: Wine, US, volume by brand (liters, million), 2008?09 176
Table 141: Wine, US, company share by volume (%), 2008?09 179
Table 142: Wine, US, volume by company (liters, million), 2008?09 180
Table 143: Wine, US, distribution channels by volume (%), 2008?09 181
Table 144: Wine, US, volume by distribution channel (liters, million), 2008?09 181
Table 145: Wine, US, expenditure per capita ($), 2004?09 183
Table 146: Wine, US, forecast expenditure per capita ($), 2009?14 183
Table 147: Wine, US, consumption per capita (liters), 2004?09 184
Table 148: Wine, US, forecast consumption per capita (liters), 2009?14 184



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