Wine in Hong Kong to 2014

Introduction

This databook provides key data and information on the wine market in Hong Kong. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on four categories: still wine, sparkling wine, champagne and fortified wine

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data

*Category level company and brand share as well as distribution share information for 2008 and 2009

*Review of the top two companies within the wine market, including company overview, key facts and business description

Highlights

The market for wine in Hong Kong increased at a compound annual growth rate of 18% between 2004 and 2009.

The still wine category led the wine market in Hong Kong, accounting for a share of 89.8%.

Leading players in Hong Kong wine market include Constellation Brands, Inc., Foster's Group Ltd. and E. & J. Gallo Winery.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the wine market in Hong Kong

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: wine 2
Summary category level: still wine 3
Summary category level: sparkling wine 4
Summary category level: champagne 5
Summary category level: fortified wine 6
Chapter 2 Introduction 7
What is this report about? 7
How to use this report 7
Market definition 8
Chapter 3 Market Overview 21
Value analysis (Hong Kong Dollar), 2004?09 21
Value analysis (Hong Kong Dollar), 2009?14 22
Value analysis (US dollars), 2004?09 24
Value analysis (US dollars), 2009?14 24
Volume analysis, 2004?09 26
Volume analysis, 2009?14 27
Company and brand share analysis 29
Distribution analysis 44
Expenditure and consumption per capita 46
Chapter 4 Leading Company Profiles 49
Constellation Brands, Inc. 49
Foster's Group Limited 51
Chapter 5 Category Analysis: Still Wine 53
Value analysis (Hong Kong Dollar), 2004?09 53
Value analysis (Hong Kong Dollar), 2009?14 54
Value analysis (US dollars), 2004?09 56
Value analysis (US dollars), 2009?14 56
Volume analysis, 2004?09 58
Volume analysis, 2009?14 59
Company and brand share analysis 61
Distribution analysis 72
Expenditure and consumption per capita 74
Chapter 6 Category Analysis: Sparkling Wine 77
Value analysis (Hong Kong Dollar), 2004?09 77
Value analysis (Hong Kong Dollar), 2009?14 78
Value analysis (US dollars), 2004?09 80
Value analysis (US dollars), 2009?14 80
Volume analysis, 2004?09 82
Volume analysis, 2009?14 83
Company and brand share analysis 85
Distribution analysis 89
Expenditure and consumption per capita 91
Chapter 7 Category Analysis: Champagne 94
Value analysis (Hong Kong Dollar), 2004?09 94
Value analysis (Hong Kong Dollar), 2009?14 95
Value analysis (US dollars), 2004?09 96
Value analysis (US dollars), 2009?14 96
Volume analysis, 2004?09 97
Volume analysis, 2009?14 98
Company and brand share analysis 99
Distribution analysis 102
Expenditure and consumption per capita 104
Chapter 8 Category Analysis: Fortified Wine 107
Value analysis (Hong Kong Dollar), 2004?09 107
Value analysis (Hong Kong Dollar), 2009?14 108
Value analysis (US dollars), 2004?09 110
Value analysis (US dollars), 2009?14 111
Volume analysis, 2004?09 113
Volume analysis, 2009?14 114
Company and brand share analysis 116
Distribution analysis 122
Expenditure and consumption per capita 124
Chapter 9 Country Comparison 127
Value 127
Volume 131
Market share 135
Chapter 10 New Product Development 136
Product launches over time 136
Recent product launches 138
Chapter 11 Macroeconomic Profile 139
Macroeconomic Indicators 139
Chapter 12 Research Methodology 144
Methodology overview 144
Secondary research 145
Market modeling 146
Creating an initial data model 146
Revising the initial data model 146
Creating a final estimate 147
Creating demographic value splits 147
Primary research 147
Data finalization 148
Ongoing research 148
Chapter 13 Appendix 149
Future readings 149
How to contact experts in your industry 149
Disclaimer 149

LIST OF FIGURES
Figure 1: Wine, Hong Kong, value by category (HK$m), 2004?14 23
Figure 2: Wine, Hong Kong, category growth comparison, by value, 2004?14 25
Figure 3: Wine, Hong Kong, volume by category (liters, million), 2004?14 28
Figure 4: Wine, Hong Kong, category growth comparison, by volume, 2004?14 28
Figure 5: Wine, Hong Kong, company share by volume (%), 2008?09 37
Figure 6: Wine, Hong Kong, distribution channels by volume (%), 2008?09 45
Figure 7: Still wine, Hong Kong, value by segment (HK$m), 2004?14 55
Figure 8: Still wine, Hong Kong, category growth comparison, by value, 2004?14 57
Figure 9: Still wine, Hong Kong, volume by segment (liters, million), 2004?14 60
Figure 10: Still wine, Hong Kong, category growth comparison, by volume, 2004?14 60
Figure 11: Still wine, Hong Kong, company share by volume (%), 2008?09 67
Figure 12: Still wine, Hong Kong, distribution channels by volume (%), 2008?09 73
Figure 13: Sparkling wine, Hong Kong, value by segment (HK$m), 2004?14 79
Figure 14: Sparkling wine, Hong Kong, category growth comparison, by value, 2004?14 81
Figure 15: Sparkling wine, Hong Kong, volume by segment (liters, million), 2004?14 84
Figure 16: Sparkling wine, Hong Kong, category growth comparison, by volume, 2004?14 84
Figure 17: Sparkling wine, Hong Kong, company share by volume (%), 2008?09 87
Figure 18: Sparkling wine, Hong Kong, distribution channels by volume (%), 2008?09 90
Figure 19: Champagne, Hong Kong, value (HK$m), 2004?14 95
Figure 20: Champagne, Hong Kong, volume (liters, million), 2004?14 98
Figure 21: Champagne, Hong Kong, company share by volume (%), 2008?09 100
Figure 22: Champagne, Hong Kong, distribution channels by volume (%), 2008?09 103
Figure 23: Fortified wine, Hong Kong, value by segment (HK$m), 2004?14 109
Figure 24: Fortified wine, Hong Kong, category growth comparison, by value, 2004?14 112
Figure 25: Fortified wine, Hong Kong, volume by segment (liters, million), 2004?14 115
Figure 26: Fortified wine, Hong Kong, category growth comparison, by volume, 2004?14 115
Figure 27: Fortified wine, Hong Kong, company share by volume (%), 2008?09 119
Figure 28: Fortified wine, Hong Kong, distribution channels by volume (%), 2008?09 123
Figure 29: Global wine market split (value terms, 2009), top five countries 128
Figure 30: Global wine market value, 2004–09, top five countries 130
Figure 31: Global wine market split (volume terms, 2009), top five countries 132
Figure 32: Global wine market volume, 2004–09, top five countries 134
Figure 33: Annual data review process 145

LIST OF TABLES
Table 1: Wine category definitions 9
Table 2: Wine distribution channels 10
Table 3: Wine, Hong Kong, value by category (HK$m), 2004?09 21
Table 4: Wine, Hong Kong, value forecast by category (HK$m), 2009?14 22
Table 5: Wine, Hong Kong, value by category ($m), 2004?09 24
Table 6: Wine, Hong Kong, value forecast by category ($m), 2009?14 24
Table 7: Wine, Hong Kong, volume by category (liters, million), 2004?09 26
Table 8: Wine, Hong Kong, volume forecast by category (liters, million), 2009?14 27
Table 9: Wine, Hong Kong, brand share by volume (%), 2008?09 29
Table 10: Wine, Hong Kong, volume by brand (liters, million), 2008?09 33
Table 11: Wine, Hong Kong, company share by volume (%), 2008?09 38
Table 12: Wine, Hong Kong, volume by company (liters, million), 2008?09 41
Table 13: Wine, Hong Kong, distribution channels by volume (%), 2008?09 44
Table 14: Wine, Hong Kong, volume by distribution channel (liters, million), 2008?09 44
Table 15: Wine, Hong Kong, expenditure per capita (HK$), 2004?09 46
Table 16: Wine, Hong Kong, forecast expenditure per capita (HK$), 2009?14 46
Table 17: Wine, Hong Kong, expenditure per capita ($), 2004?09 47
Table 18: Wine, Hong Kong, forecast expenditure per capita ($), 2009?14 47
Table 19: Wine, Hong Kong, consumption per capita (liters), 2004?09 48
Table 20: Wine, Hong Kong, forecast consumption per capita (liters), 2009?14 48
Table 21: Constellation Brands, Inc. key facts 49
Table 22: Foster's Group Limited key facts 51
Table 23: Still wine, Hong Kong, value by segment (HK$m), 2004?09 53
Table 24: Still wine, Hong Kong, value forecast by segment (HK$m), 2009?14 54
Table 25: Still wine, Hong Kong, value by segment ($m), 2004?09 56
Table 26: Still wine, Hong Kong, value forecast by segment ($m), 2009?14 56
Table 27: Still wine, Hong Kong, volume by segment (liters, million), 2004?09 58
Table 28: Still wine, Hong Kong, volume forecast by segment (liters, million), 2009?14 59
Table 29: Still wine, Hong Kong, brand share by volume (%), 2008?09 61
Table 30: Still wine, Hong Kong, volume by brand (liters, million), 2008?09 64
Table 31: Still wine, Hong Kong, company share by volume (%), 2008?09 68
Table 32: Still wine, Hong Kong, volume by company (liters, million), 2008?09 70
Table 33: Still wine, Hong Kong, distribution channels by volume (%), 2008?09 72
Table 34: Still wine, Hong Kong, volume by distribution channel (liters, million), 2008?09 72
Table 35: Still wine, Hong Kong, expenditure per capita (HK$), 2004?09 74
Table 36: Still wine, Hong Kong, forecast expenditure per capita (HK$), 2009?14 74
Table 37: Still wine, Hong Kong, expenditure per capita ($), 2004?09 75
Table 38: Still wine, Hong Kong, forecast expenditure per capita ($), 2009?14 75
Table 39: Still wine, Hong Kong, consumption per capita (liters), 2004?09 76
Table 40: Still wine, Hong Kong, forecast consumption per capita (liters), 2009?14 76
Table 41: Sparkling wine, Hong Kong, value by segment (HK$m), 2004?09 77
Table 42: Sparkling wine, Hong Kong, value forecast by segment (HK$m), 2009?14 78
Table 43: Sparkling wine, Hong Kong, value by segment ($m), 2004?09 80
Table 44: Sparkling wine, Hong Kong, value forecast by segment ($m), 2009?14 80
Table 45: Sparkling wine, Hong Kong, volume by segment (liters, million), 2004?09 82
Table 46: Sparkling wine, Hong Kong, volume forecast by segment (liters, million), 2009?14 83
Table 47: Sparkling wine, Hong Kong, brand share by volume (%), 2008?09 85
Table 48: Sparkling wine, Hong Kong, volume by brand (liters, million), 2008?09 86
Table 49: Sparkling wine, Hong Kong, company share by volume (%), 2008?09 88
Table 50: Sparkling wine, Hong Kong, volume by company (liters, million), 2008?09 88
Table 51: Sparkling wine, Hong Kong, distribution channels by volume (%), 2008?09 89
Table 52: Sparkling wine, Hong Kong, volume by distribution channel (liters, million), 2008?09 89
Table 53: Sparkling wine, Hong Kong, expenditure per capita (HK$), 2004?09 91
Table 54: Sparkling wine, Hong Kong, forecast expenditure per capita (HK$), 2009?14 91
Table 55: Sparkling wine, Hong Kong, expenditure per capita ($), 2004?09 92
Table 56: Sparkling wine, Hong Kong, forecast expenditure per capita ($), 2009?14 92
Table 57: Sparkling wine, Hong Kong, consumption per capita (liters), 2004?09 93
Table 58: Sparkling wine, Hong Kong, forecast consumption per capita (liters), 2009?14 93
Table 59: Champagne, Hong Kong, value (HK$m), 2004?09 94
Table 60: Champagne, Hong Kong, value forecast (HK$m), 2009?14 95
Table 61: Champagne, Hong Kong, value ($m), 2004?09 96
Table 62: Champagne, Hong Kong, value forecast ($m), 2009?14 96
Table 63: Champagne, Hong Kong, volume (liters, million), 2004?09 97
Table 64: Champagne, Hong Kong, volume forecast (liters, million), 2009?14 98
Table 65: Champagne, Hong Kong, brand share by volume (%), 2008?09 99
Table 66: Champagne, Hong Kong, volume by brand (liters, million), 2008?09 99
Table 67: Champagne, Hong Kong, company share by volume (%), 2008?09 101
Table 68: Champagne, Hong Kong, volume by company (liters, million), 2008?09 101
Table 69: Champagne, Hong Kong, distribution channels by volume (%), 2008?09 102
Table 70: Champagne, Hong Kong, volume by distribution channel (liters, million), 2008?09 102
Table 71: Champagne, Hong Kong, expenditure per capita (HK$), 2004?09 104
Table 72: Champagne, Hong Kong, forecast expenditure per capita (HK$), 2009?14 104
Table 73: Champagne, Hong Kong, expenditure per capita ($), 2004?09 105
Table 74: Champagne, Hong Kong, forecast expenditure per capita ($), 2009?14 105
Table 75: Champagne, Hong Kong, consumption per capita (liters), 2004?09 106
Table 76: Champagne, Hong Kong, forecast consumption per capita (liters), 2009?14 106
Table 77: Fortified wine, Hong Kong, value by segment (HK$m), 2004?09 107
Table 78: Fortified wine, Hong Kong, value forecast by segment (HK$m), 2009?14 108
Table 79: Fortified wine, Hong Kong, value by segment ($m), 2004?09 110
Table 80: Fortified wine, Hong Kong, value forecast by segment ($m), 2009?14 111
Table 81: Fortified wine, Hong Kong, volume by segment (liters, million), 2004?09 113
Table 82: Fortified wine, Hong Kong, volume forecast by segment (liters, million), 2009?14 114
Table 83: Fortified wine, Hong Kong, brand share by volume (%), 2008?09 116
Table 84: Fortified wine, Hong Kong, volume by brand (liters, million), 2008?09 118
Table 85: Fortified wine, Hong Kong, company share by volume (%), 2008?09 120
Table 86: Fortified wine, Hong Kong, volume by company (liters, million), 2008?09 121
Table 87: Fortified wine, Hong Kong, distribution channels by volume (%), 2008?09 122
Table 88: Fortified wine, Hong Kong, volume by distribution channel (liters, million), 2008?09 122
Table 89: Fortified wine, Hong Kong, expenditure per capita (HK$), 2004?09 124
Table 90: Fortified wine, Hong Kong, forecast expenditure per capita (HK$), 2009?14 124
Table 91: Fortified wine, Hong Kong, expenditure per capita ($), 2004?09 125
Table 92: Fortified wine, Hong Kong, forecast expenditure per capita ($), 2009?14 125
Table 93: Fortified wine, Hong Kong, consumption per capita (liters), 2004?09 126
Table 94: Fortified wine, Hong Kong, forecast consumption per capita (liters), 2009?14 126
Table 95: Global wine market value, 2009 127
Table 96: Global wine market split (value terms ($m), 2009), top five countries 130
Table 97: Global wine market volume, 2009 131
Table 98: Global wine market split (volume terms, 2009), top five countries 134
Table 99: Leading players, top five countries 135
Table 100: Hong Kong wine new product launches reports, by company, 2009 136
Table 101: Hong Kong wine new product launches SKUs, by company, 2009 136
Table 102: Hong Kong wine new product launches (reports), by flavor and fragrances, 2009 137
Table 103: Hong Kong wine new product launches (reports), by ingredients, 2009 137
Table 104: Hong Kong wine new product launches (reports), by package tags or claims, 2009 138
Table 105: Hong Kong wine new product launches - recent launches (2009) 138
Table 106: Hong Kong population, by age group, 2004?09 (millions) 139
Table 107: Hong Kong population forecast, by age group, 2009?14 (millions) 140
Table 108: Hong Kong population, by gender, 2004?09 (millions) 140
Table 109: Hong Kong population forecast, by gender, 2009?14 (millions) 141
Table 110: Hong Kong nominal GDP, 2004?09 (HK$bn, nominal prices) 141
Table 111: Hong Kong nominal GDP forecast, 2009?14 (HK$bn, nominal prices) 141
Table 112: Hong Kong real GDP, 2004?09 (HK$bn, 2000 prices) 142
Table 113: Hong Kong real GDP forecast, 2009?14 (HK$bn, 2000 prices) 142
Table 114: Hong Kong real GDP, 2004?09 ($bn, 2000 prices) 142
Table 115: Hong Kong real GDP forecast, 2009?14 ($bn, 2000 prices) 143
Table 116: Hong Kong consumer price index, 2004?09 (2000=100) 143
Table 117: Hong Kong consumer price index, 2009?14 (2000=100) 143



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