Wine in Hungary to 2011

Introduction

This databook is a detailed information resource covering all the key data points on Wine in Hungary. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2006 and full forecasts to 2011.

Scope

Contains information on 3 categories: Fortified wine, Sparkling wine and Still wine. Provides market value, volume, expenditure and consumption data by market, segment and subsegment. Includes company and brand share data by categories.

Highlights

The market for Wine in Hungary decreased between 2001-2006, growing at an average annual rate of -1.6%. The leading company in the market in 2006 was Diageo Plc. The second-largest player was Henkell & Söhnlein with Foster's Group Ltd. in third place.

Reasons to Purchase

Discover the major quantitative trends affecting the Wine markets. Understand consumers' consumption and expenditure patterns. Understand the future direction of the market with reliable historical data and full five year forecasting.

Report Highlights

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TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Wine 2
Summary category level - Fortified Wine 3
Summary category level - Sparkling Wine 4
Summary category level - Still Wine 5
Chapter 2 INTRODUCTION 6
What is this report about? 6
How to use this report 6
Market Definition 7
Chapter 3 MARKET OVERVIEW 18
Value Analysis, 2001-2006 18
Value Analysis, 2006-2011 19
Value Analysis, US$ 2001-2006 21
Value Analysis, US$ 2006-2011 21
Volume Analysis, 2001-2006 23
Volume Analysis, 2006-2011 24
Company and Brand Share Analysis 27
Expenditure & consumption Per Capita 31
Chapter 4 LEADING COMPANY PROFILES 34
Diageo plc. 34
Foster's Group Ltd. 36
Chapter 5 CATEGORY ANALYSIS - FORTIFIED WINE 38
Value Analysis, 2001-2006 38
Value Analysis, 2006-2011 39
Value Analysis, US$ 2001-2006 41
Value Analysis, US$ 2006-2011 41
Volume Analysis, 2001-2006 43
Volume Analysis, 2006-2011 44
Company and Brand Share Analysis 47
Expenditure & consumption Per Capita 50
Chapter 6 CATEGORY ANALYSIS - SPARKLING WINE 53
Value Analysis, 2001-2006 53
Value Analysis, 2006-2011 54
Value Analysis, US$ 2001-2006 56
Value Analysis, US$ 2006-2011 56
Volume Analysis, 2001-2006 58
Volume Analysis, 2006-2011 59
Company and Brand Share Analysis 62
Expenditure & consumption Per Capita 65
Chapter 7 CATEGORY ANALYSIS - STILL WINE 68
Value Analysis, 2001-2006 68
Value Analysis, 2006-2011 69
Value Analysis, US$ 2001-2006 71
Value Analysis, US$ 2006-2011 71
Volume Analysis, 2001-2006 73
Volume Analysis, 2006-2011 74
Company and Brand Share Analysis 77
Expenditure & consumption Per Capita 80
Chapter 8 COUNTRY COMPARISON 83
Value 83
Volume 88
Market Share 93
Chapter 9 NEW PRODUCT DEVELOPMENT 94
Product launches over time 94
Recent product launches 96
Chapter 10 HUNGARY SOCIOECONOMIC PROFILE 97
Country Overview 97
Key Facts 98
Political Overview 99
Hungary Economic Overview 100
Chapter 11 HUNGARY MACROECONOMIC PROFILE 101
Macroeconomic Indicators 101
Chapter 12 RESEARCH METHODOLOGY 106
Methodology overview 106
Secondary research 107
Market modelling 108
Primary research 109
Data finalisation 109
Ongoing research 110
Chapter 13 APPENDIX 111
Future readings 111
How to contact experts in your industry 111
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LIST OF FIGURES
Figure 1: Hungary Wine value & value forecast, 2001-2011 (HUF m, nominal prices) 20
Figure 2: Hungary Wine category growth comparison, by value, 2001-2011 22
Figure 3: Hungary Wine volume & volume forecast, 2001-2011 (Liters m) 25
Figure 4: Hungary Wine category growth comparison, by volume, 2001-2011 26
Figure 5: Hungary Wine company share, by volume, 2005-2006 (%) 29
Figure 6: Hungary Fortified wine value & value forecast, 2001-2011 (HUF m, nominal prices) 40
Figure 7: Hungary Fortified wine category growth comparison, by value, 2001-2011 42
Figure 8: Hungary Fortified wine volume & volume forecast, 2001-2011 (Liters m) 45
Figure 9: Hungary Fortified wine category growth comparison, by volume, 2001-2011 46
Figure 10: Hungary Fortified wine company share, by volume, 2005-2006 (%) 48
Figure 11: Hungary Sparkling wine value & value forecast, 2001-2011 (HUF m, nominal prices) 55
Figure 12: Hungary Sparkling wine category growth comparison, by value, 2001-2011 57
Figure 13: Hungary Sparkling wine volume & volume forecast, 2001-2011 (Liters m) 60
Figure 14: Hungary Sparkling wine category growth comparison, by volume, 2001-2011 61
Figure 15: Hungary Sparkling wine company share, by volume, 2005-2006 (%) 63
Figure 16: Hungary Still wine value & value forecast, 2001-2011 (HUF m, nominal prices) 70
Figure 17: Hungary Still wine category growth comparison, by value, 2001-2011 72
Figure 18: Hungary Still wine volume & volume forecast, 2001-2011 (Liters m) 75
Figure 19: Hungary Still wine category growth comparison, by volume, 2001-2011 76
Figure 20: Hungary Still wine company share, by volume, 2005-2006 (%) 78
Figure 21: Global Wine market split (value terms, 2006) – Top 5 countries 84
Figure 22: Global Wine market value, 2001 – 2006 (Top 5 countries) 87
Figure 23: Global Wine market split (volume terms, 2006) – Top 5 countries 89
Figure 24: Global Wine market volume, 2001 – 2006 (Top 5 countries) 92
Figure 25: Map of Hungary 98
Figure 26: Annual data review process 107
LIST OF TABLES
Table 1: Wine category definitions 8
Table 2: Hungary Wine value, 2001-2006 (HUF m, nominal prices) 18
Table 3: Hungary Wine value forecast, 2006-2011 (HUF m, nominal prices) 19
Table 4: Hungary Wine value, 2001-2006 (US$ m nominal prices) 21
Table 5: Hungary Wine value forecast, 2006-2011 (US$ m nominal prices) 21
Table 6: Hungary Wine volume, 2001-2006 (Liters m) 23
Table 7: Hungary Wine volume forecast, 2006-2011 (Liters m) 24
Table 8: Hungary Wine brand share, by volume, 2005-2006 (%) 27
Table 9: Hungary Wine volume, by brand 2005-2006 (Liters m) 28
Table 10: Hungary Wine company share by volume, 2005-2006 (%) 30
Table 11: Hungary Wine volume, by company, 2005-2006 (Liters m) 30
Table 12: Hungary Wine expenditure per capita, 2001-2006 (HUF, nominal prices) 31
Table 13: Hungary Wine forecast expenditure per capita, 2006-2011 (HUF, nominal prices) 31
Table 14: Hungary Wine expenditure per capita, 2001-2006 (US$ nominal prices) 32
Table 15: Hungary Wine forecast expenditure per capita, 2006-2011 (US$ nominal prices) 32
Table 16: Hungary Wine consumption per capita, 2001-2006 (Liters) 33
Table 17: Hungary Wine forecast consumption per capita, 2006-2011 (Liters) 33
Table 18: Diageo plc. Key Facts 34
Table 19: Foster's Group Ltd Key Facts 36
Table 20: Hungary Fortified Wine value, 2001-2006 (HUF m, nominal prices) 38
Table 21: Hungary Fortified Wine value forecast, 2006-2011 (HUF m, nominal prices) 39
Table 22: Hungary Fortified Wine value, 2001-2006 (US$ m nominal prices) 41
Table 23: Hungary Fortified Wine value forecast, 2006-2011 (US$ m nominal prices) 41
Table 24: Hungary Fortified Wine volume, 2001-2006 (Liters m) 43
Table 25: Hungary Fortified Wine volume forecast, 2006-2011 (Liters m) 44
Table 26: Hungary Fortified Wine brand share, by volume, 2005-2006 (%) 47
Table 27: Hungary Fortified Wine volume, by brand 2005-2006 (Liters m) 47
Table 28: Hungary Fortified Wine company share by volume, 2005-2006 (%) 49
Table 29: Hungary Fortified Wine volume, by company, 2005-2006 (Liters m) 49
Table 30: Hungary Fortified Wine expenditure per capita, 2001-2006 (HUF, nominal prices) 50
Table 31: Hungary Fortified Wine forecast expenditure per capita, 2006-2011 (HUF, nominal prices) 50
Table 32: Hungary Fortified Wine expenditure per capita, 2001-2006 (US$ nominal prices) 51
Table 33: Hungary Fortified Wine forecast expenditure per capita, 2006-2011 (US$ nominal prices) 51
Table 34: Hungary Fortified Wine consumption per capita, 2001-2006 (Liters) 52
Table 35: Hungary Fortified Wine forecast consumption per capita, 2006-2011 (Liters) 52
Table 36: Hungary Sparkling Wine value, 2001-2006 (HUF m, nominal prices) 53
Table 37: Hungary Sparkling Wine value forecast, 2006-2011 (HUF m, nominal prices) 54
Table 38: Hungary Sparkling Wine value, 2001-2006 (US$ m nominal prices) 56
Table 39: Hungary Sparkling Wine value forecast, 2006-2011 (US$ m nominal prices) 56
Table 40: Hungary Sparkling Wine volume, 2001-2006 (Liters m) 58
Table 41: Hungary Sparkling Wine volume forecast, 2006-2011 (Liters m) 59
Table 42: Hungary Sparkling Wine brand share, by volume, 2005-2006 (%) 62
Table 43: Hungary Sparkling Wine volume, by brand 2005-2006 (Liters m) 62
Table 44: Hungary Sparkling Wine company share by volume, 2005-2006 (%) 64
Table 45: Hungary Sparkling Wine volume, by company, 2005-2006 (Liters m) 64
Table 46: Hungary Sparkling Wine expenditure per capita, 2001-2006 (HUF, nominal prices) 65
Table 47: Hungary Sparkling Wine forecast expenditure per capita, 2006-2011 (HUF, nominal prices) 65
Table 48: Hungary Sparkling Wine expenditure per capita, 2001-2006 (US$ nominal prices) 66
Table 49: Hungary Sparkling Wine forecast expenditure per capita, 2006-2011 (US$ nominal prices) 66
Table 50: Hungary Sparkling Wine consumption per capita, 2001-2006 (Liters) 67
Table 51: Hungary Sparkling Wine forecast consumption per capita, 2006-2011 (Liters) 67
Table 52: Hungary Still Wine value, 2001-2006 (HUF m, nominal prices) 68
Table 53: Hungary Still Wine value forecast, 2006-2011 (HUF m, nominal prices) 69
Table 54: Hungary Still Wine value, 2001-2006 (US$ m nominal prices) 71
Table 55: Hungary Still Wine value forecast, 2006-2011 (US$ m nominal prices) 71
Table 56: Hungary Still Wine volume, 2001-2006 (Liters m) 73
Table 57: Hungary Still Wine volume forecast, 2006-2011 (Liters m) 74
Table 58: Hungary Still Wine brand share, by volume, 2005-2006 (%) 77
Table 59: Hungary Still Wine volume, by brand 2005-2006 (Liters m) 77
Table 60: Hungary Still Wine company share by volume, 2005-2006 (%) 79
Table 61: Hungary Still Wine volume, by company, 2005-2006 (Liters m) 79
Table 62: Hungary Still Wine expenditure per capita, 2001-2006 (HUF, nominal prices) 80
Table 63: Hungary Still Wine forecast expenditure per capita, 2006-2011 (HUF, nominal prices) 80
Table 64: Hungary Still Wine expenditure per capita, 2001-2006 (US$ nominal prices) 81
Table 65: Hungary Still Wine forecast expenditure per capita, 2006-2011 (US$ nominal prices) 81
Table 66: Hungary Still Wine consumption per capita, 2001-2006 (Liters) 82
Table 67: Hungary Still Wine forecast consumption per capita, 2006-2011 (Liters) 82
Table 68: Global Wine market value, 2006 83
Table 69: Global Wine market split (value terms (US$ m), 2006) – Top 5 countries 86
Table 70: Global Wine market volume, 2006 88
Table 71: Global Wine market split (volume terms, 2006) – Top 5 countries 91
Table 72: Leading players - Top 5 countries 93
Table 73: Hungary wine new product launches (reports) and SKUs, by company, 2006 94
Table 74: Hungary wine new product launches (reports), by flavor and fragrances, 2006 94
Table 75: Hungary wine new product launches (reports), by Ingredients, 2006 95
Table 76: Hungary wine new product launches (reports), by Package tags or Claims, 2006 95
Table 77: Hungary wine new product launches (reports) 96
Table 78: Hungary Key Facts 98
Table 79: Hungary population, by age group, 2000-2005 (millions) 101
Table 80: Hungary population forecast, by age group, 2005-2010 (millions) 102
Table 81: Hungary population, by gender, 2000-2005 (millions) 102
Table 82: Hungary population forecast, by gender, 2005-2010 (millions) 103
Table 83: Hungary real GDP, 2000-2005 (HUF bn, 2005 prices) 103
Table 84: Hungary real GDP forecast, 2005-2010 (HUF bn, 2005 prices) 103
Table 85: Hungary nominal GDP, 2000-2005 (HUF bn, nominal prices) 104
Table 86: Hungary real GDP, 2000-2005 (US$ bn, 2005 prices) 104
Table 87: Hungary real GDP forecast, 2005-2010 (US$ bn, 2005 prices) 104
Table 88: Hungary consumer price index, 2000-2005 (2000=100) 105
Table 89: Hungary consumer price index, 2005-2010 (2000=100) 105
Table 90: Hungary exchange rate, 2000-2005 105
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