Wine in Hungary to 2014

Introduction

This databook provides key data and information on the wine market in Hungary. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on four categories: still wine, sparkling wine, champagne and fortified wine

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data

*Category level company and brand share as well as distribution share information for 2008 and 2009

*Review of the top two companies within the wine market, including company overview, key facts and business description

Highlights

The market for wine in Hungary increased at a compound annual growth rate of 0.6% between 2004 and 2009.

The still wine category led the wine market in Hungary, accounting for a share of 79%.

Leading players in Hungarian wine market include Diageo plc, Foster's Group Ltd. and Egervin Brogazdasag.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the wine market in Hungary

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: wine 2
Summary category level: still wine 3
Summary category level: sparkling wine 4
Summary category level: champagne 5
Summary category level: fortified wine 6
Chapter 2 Introduction 7
What is this report about? 7
How to use this report 7
Market definition 8
Chapter 3 Market Overview 21
Value analysis (Hungarian Forint), 2004?09 21
Value analysis (Hungarian Forint), 2009?14 22
Value analysis (US dollars), 2004?09 24
Value analysis (US dollars), 2009?14 24
Volume analysis, 2004?09 26
Volume analysis, 2009?14 27
Company and brand share analysis 29
Distribution analysis 34
Expenditure and consumption per capita 36
Chapter 4 Leading Company Profiles 39
Diageo plc 39
Foster's Group Limited 42
Chapter 5 Category Analysis: Still Wine 44
Value analysis (Hungarian Forint), 2004?09 44
Value analysis (Hungarian Forint), 2009?14 45
Value analysis (US dollars), 2004?09 47
Value analysis (US dollars), 2009?14 47
Volume analysis, 2004?09 49
Volume analysis, 2009?14 50
Company and brand share analysis 52
Distribution analysis 56
Expenditure and consumption per capita 58
Chapter 6 Category Analysis: Sparkling Wine 61
Value analysis (Hungarian Forint), 2004?09 61
Value analysis (Hungarian Forint), 2009?14 62
Value analysis (US dollars), 2004?09 64
Value analysis (US dollars), 2009?14 64
Volume analysis, 2004?09 65
Volume analysis, 2009?14 66
Company and brand share analysis 68
Distribution analysis 71
Expenditure and consumption per capita 73
Chapter 7 Category Analysis: Champagne 76
Value analysis (Hungarian Forint), 2004?09 76
Value analysis (Hungarian Forint), 2009?14 77
Value analysis (US dollars), 2004?09 78
Value analysis (US dollars), 2009?14 78
Volume analysis, 2004?09 79
Volume analysis, 2009?14 80
Company and brand share analysis 81
Distribution analysis 84
Expenditure and consumption per capita 86
Chapter 8 Category Analysis: Fortified Wine 89
Value analysis (Hungarian Forint), 2004?09 89
Value analysis (Hungarian Forint), 2009?14 90
Value analysis (US dollars), 2004?09 92
Value analysis (US dollars), 2009?14 93
Volume analysis, 2004?09 95
Volume analysis, 2009?14 96
Company and brand share analysis 98
Distribution analysis 101
Expenditure and consumption per capita 103
Chapter 9 Country Comparison 106
Value 106
Volume 110
Market share 114
Chapter 10 New Product Development 115
Product launches over time 115
Recent product launches 117
Chapter 11 Macroeconomic Profile 118
Macroeconomic Indicators 118
Chapter 12 Research Methodology 123
Methodology overview 123
Secondary research 124
Market modeling 125
Creating an initial data model 125
Revising the initial data model 125
Creating a final estimate 126
Creating demographic value splits 126
Primary research 126
Data finalization 127
Ongoing research 127
Chapter 13 Appendix 128
Future readings 128
How to contact experts in your industry 128
Disclaimer 128

LIST OF FIGURES
Figure 1: Wine, Hungary, value by category (HUFm), 2004?14 23
Figure 2: Wine, Hungary, category growth comparison, by value, 2004?14 25
Figure 3: Wine, Hungary, volume by category (liters, million), 2004?14 28
Figure 4: Wine, Hungary, category growth comparison, by volume, 2004?14 28
Figure 5: Wine, Hungary, company share by volume (%), 2008?09 31
Figure 6: Wine, Hungary, distribution channels by volume (%), 2008?09 35
Figure 7: Still wine, Hungary, value by segment (HUFm), 2004?14 46
Figure 8: Still wine, Hungary, category growth comparison, by value, 2004?14 48
Figure 9: Still wine, Hungary, volume by segment (liters, million), 2004?14 51
Figure 10: Still wine, Hungary, category growth comparison, by volume, 2004?14 51
Figure 11: Still wine, Hungary, company share by volume (%), 2008?09 54
Figure 12: Still wine, Hungary, distribution channels by volume (%), 2008?09 57
Figure 13: Sparkling wine, Hungary, value by segment (HUFm), 2004?14 63
Figure 14: Sparkling wine, Hungary, volume by segment (liters, million), 2004?14 67
Figure 15: Sparkling wine, Hungary, company share by volume (%), 2008?09 69
Figure 16: Sparkling wine, Hungary, distribution channels by volume (%), 2008?09 72
Figure 17: Champagne, Hungary, value (HUFm), 2004?14 77
Figure 18: Champagne, Hungary, volume (liters, million), 2004?14 80
Figure 19: Champagne, Hungary, company share by volume (%), 2008?09 82
Figure 20: Champagne, Hungary, distribution channels by volume (%), 2008?09 85
Figure 21: Fortified wine, Hungary, value by segment (HUFm), 2004?14 91
Figure 22: Fortified wine, Hungary, category growth comparison, by value, 2004?14 94
Figure 23: Fortified wine, Hungary, volume by segment (liters, million), 2004?14 97
Figure 24: Fortified wine, Hungary, category growth comparison, by volume, 2004?14 97
Figure 25: Fortified wine, Hungary, company share by volume (%), 2008?09 99
Figure 26: Fortified wine, Hungary, distribution channels by volume (%), 2008?09 102
Figure 27: Global wine market split (value terms, 2009), top five countries 107
Figure 28: Global wine market value, 2004–09, top five countries 109
Figure 29: Global wine market split (volume terms, 2009), top five countries 111
Figure 30: Global wine market volume, 2004–09, top five countries 113
Figure 31: Annual data review process 124

LIST OF TABLES
Table 1: Wine category definitions 9
Table 2: Wine distribution channels 10
Table 3: Wine, Hungary, value by category (HUFm), 2004?09 21
Table 4: Wine, Hungary, value forecast by category (HUFm), 2009?14 22
Table 5: Wine, Hungary, value by category ($m), 2004?09 24
Table 6: Wine, Hungary, value forecast by category ($m), 2009?14 24
Table 7: Wine, Hungary, volume by category (liters, million), 2004?09 26
Table 8: Wine, Hungary, volume forecast by category (liters, million), 2009?14 27
Table 9: Wine, Hungary, brand share by volume (%), 2008?09 29
Table 10: Wine, Hungary, volume by brand (liters, million), 2008?09 30
Table 11: Wine, Hungary, company share by volume (%), 2008?09 32
Table 12: Wine, Hungary, volume by company (liters, million), 2008?09 33
Table 13: Wine, Hungary, distribution channels by volume (%), 2008?09 34
Table 14: Wine, Hungary, volume by distribution channel (liters, million), 2008?09 34
Table 15: Wine, Hungary, expenditure per capita (HUF), 2004?09 36
Table 16: Wine, Hungary, forecast expenditure per capita (HUF), 2009?14 36
Table 17: Wine, Hungary, expenditure per capita ($), 2004?09 37
Table 18: Wine, Hungary, forecast expenditure per capita ($), 2009?14 37
Table 19: Wine, Hungary, consumption per capita (liters), 2004?09 38
Table 20: Wine, Hungary, forecast consumption per capita (liters), 2009?14 38
Table 21: Diageo plc key facts 39
Table 22: Foster's Group Limited key facts 42
Table 23: Still wine, Hungary, value by segment (HUFm), 2004?09 44
Table 24: Still wine, Hungary, value forecast by segment (HUFm), 2009?14 45
Table 25: Still wine, Hungary, value by segment ($m), 2004?09 47
Table 26: Still wine, Hungary, value forecast by segment ($m), 2009?14 47
Table 27: Still wine, Hungary, volume by segment (liters, million), 2004?09 49
Table 28: Still wine, Hungary, volume forecast by segment (liters, million), 2009?14 50
Table 29: Still wine, Hungary, brand share by volume (%), 2008?09 52
Table 30: Still wine, Hungary, volume by brand (liters, million), 2008?09 53
Table 31: Still wine, Hungary, company share by volume (%), 2008?09 55
Table 32: Still wine, Hungary, volume by company (liters, million), 2008?09 55
Table 33: Still wine, Hungary, distribution channels by volume (%), 2008?09 56
Table 34: Still wine, Hungary, volume by distribution channel (liters, million), 2008?09 56
Table 35: Still wine, Hungary, expenditure per capita (HUF), 2004?09 58
Table 36: Still wine, Hungary, forecast expenditure per capita (HUF), 2009?14 58
Table 37: Still wine, Hungary, expenditure per capita ($), 2004?09 59
Table 38: Still wine, Hungary, forecast expenditure per capita ($), 2009?14 59
Table 39: Still wine, Hungary, consumption per capita (liters), 2004?09 60
Table 40: Still wine, Hungary, forecast consumption per capita (liters), 2009?14 60
Table 41: Sparkling wine, Hungary, value by segment (HUFm), 2004?09 61
Table 42: Sparkling wine, Hungary, value forecast by segment (HUFm), 2009?14 62
Table 43: Sparkling wine, Hungary, value by segment ($m), 2004?09 64
Table 44: Sparkling wine, Hungary, value forecast by segment ($m), 2009?14 64
Table 45: Sparkling wine, Hungary, volume by segment (liters, million), 2004?09 65
Table 46: Sparkling wine, Hungary, volume forecast by segment (liters, million), 2009?14 66
Table 47: Sparkling wine, Hungary, brand share by volume (%), 2008?09 68
Table 48: Sparkling wine, Hungary, volume by brand (liters, million), 2008?09 68
Table 49: Sparkling wine, Hungary, company share by volume (%), 2008?09 70
Table 50: Sparkling wine, Hungary, volume by company (liters, million), 2008?09 70
Table 51: Sparkling wine, Hungary, distribution channels by volume (%), 2008?09 71
Table 52: Sparkling wine, Hungary, volume by distribution channel (liters, million), 2008?09 71
Table 53: Sparkling wine, Hungary, expenditure per capita (HUF), 2004?09 73
Table 54: Sparkling wine, Hungary, forecast expenditure per capita (HUF), 2009?14 73
Table 55: Sparkling wine, Hungary, expenditure per capita ($), 2004?09 74
Table 56: Sparkling wine, Hungary, forecast expenditure per capita ($), 2009?14 74
Table 57: Sparkling wine, Hungary, consumption per capita (liters), 2004?09 75
Table 58: Sparkling wine, Hungary, forecast consumption per capita (liters), 2009?14 75
Table 59: Champagne, Hungary, value (HUFm), 2004?09 76
Table 60: Champagne, Hungary, value forecast (HUFm), 2009?14 77
Table 61: Champagne, Hungary, value ($m), 2004?09 78
Table 62: Champagne, Hungary, value forecast ($m), 2009?14 78
Table 63: Champagne, Hungary, volume (liters, million), 2004?09 79
Table 64: Champagne, Hungary, volume forecast (liters, million), 2009?14 80
Table 65: Champagne, Hungary, brand share by volume (%), 2008?09 81
Table 66: Champagne, Hungary, volume by brand (liters, million), 2008?09 81
Table 67: Champagne, Hungary, company share by volume (%), 2008?09 83
Table 68: Champagne, Hungary, volume by company (liters, million), 2008?09 83
Table 69: Champagne, Hungary, distribution channels by volume (%), 2008?09 84
Table 70: Champagne, Hungary, volume by distribution channel (liters, million), 2008?09 84
Table 71: Champagne, Hungary, expenditure per capita (HUF), 2004?09 86
Table 72: Champagne, Hungary, forecast expenditure per capita (HUF), 2009?14 86
Table 73: Champagne, Hungary, expenditure per capita ($), 2004?09 87
Table 74: Champagne, Hungary, forecast expenditure per capita ($), 2009?14 87
Table 75: Champagne, Hungary, consumption per capita (liters), 2004?09 88
Table 76: Champagne, Hungary, forecast consumption per capita (liters), 2009?14 88
Table 77: Fortified wine, Hungary, value by segment (HUFm), 2004?09 89
Table 78: Fortified wine, Hungary, value forecast by segment (HUFm), 2009?14 90
Table 79: Fortified wine, Hungary, value by segment ($m), 2004?09 92
Table 80: Fortified wine, Hungary, value forecast by segment ($m), 2009?14 93
Table 81: Fortified wine, Hungary, volume by segment (liters, million), 2004?09 95
Table 82: Fortified wine, Hungary, volume forecast by segment (liters, million), 2009?14 96
Table 83: Fortified wine, Hungary, brand share by volume (%), 2008?09 98
Table 84: Fortified wine, Hungary, volume by brand (liters, million), 2008?09 98
Table 85: Fortified wine, Hungary, company share by volume (%), 2008?09 100
Table 86: Fortified wine, Hungary, volume by company (liters, million), 2008?09 100
Table 87: Fortified wine, Hungary, distribution channels by volume (%), 2008?09 101
Table 88: Fortified wine, Hungary, volume by distribution channel (liters, million), 2008?09 101
Table 89: Fortified wine, Hungary, expenditure per capita (HUF), 2004?09 103
Table 90: Fortified wine, Hungary, forecast expenditure per capita (HUF), 2009?14 103
Table 91: Fortified wine, Hungary, expenditure per capita ($), 2004?09 104
Table 92: Fortified wine, Hungary, forecast expenditure per capita ($), 2009?14 104
Table 93: Fortified wine, Hungary, consumption per capita (liters), 2004?09 105
Table 94: Fortified wine, Hungary, forecast consumption per capita (liters), 2009?14 105
Table 95: Global wine market value, 2009 106
Table 96: Global wine market split (value terms ($m), 2009), top five countries 109
Table 97: Global wine market volume, 2009 110
Table 98: Global wine market split (volume terms, 2009), top five countries 113
Table 99: Leading players, top five countries 114
Table 100: Hungary wine new product launches reports, by company, 2009 115
Table 101: Hungary wine new product launches SKUs, by company, 2009 115
Table 102: Hungary wine new product launches (reports), by flavor and fragrances, 2009 116
Table 103: Hungary wine new product launches (reports), by ingredients, 2009 116
Table 104: Hungary wine new product launches (reports), by package tags or claims, 2009 117
Table 105: Hungary wine new product launches - recent launches (2009) 117
Table 106: Hungary population, by age group, 2004?09 (millions) 118
Table 107: Hungary population forecast, by age group, 2009?14 (millions) 119
Table 108: Hungary population, by gender, 2004?09 (millions) 119
Table 109: Hungary population forecast, by gender, 2009?14 (millions) 120
Table 110: Hungary nominal GDP, 2004?09 (HUFbn, nominal prices) 120
Table 111: Hungary nominal GDP forecast, 2009?14 (HUFbn, nominal prices) 120
Table 112: Hungary real GDP, 2004?09 (HUFbn, 2000 prices) 121
Table 113: Hungary real GDP forecast, 2009?14 (HUFbn, 2000 prices) 121
Table 114: Hungary real GDP, 2004?09 ($bn, 2000 prices) 121
Table 115: Hungary real GDP forecast, 2009?14 ($bn, 2000 prices) 122
Table 116: Hungary consumer price index, 2004?09 (2000=100) 122
Table 117: Hungary consumer price index, 2009?14 (2000=100) 122



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