Wine in India to 2013

Introduction

This databook provides key data and information on the wine market in India. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on four categories: still wine, sparkling wine, champagne and fortified wine

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

Highlights

The market for wine in India increased at a compound annual growth rate of 21.8% between 2003 and 2008.

The still wine category led the wine market in India, accounting for a share of 78.3%.

Leading players in Indian wine market include Indage Group and Nashik Vintners Pvt. Ltd..

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the wine market in India

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: wine 2
Summary category level: still wine 3
Summary category level: sparkling wine 4
Summary category level: fortified wine 5
Summary category level: champagne 6
Chapter 2 Introduction 7
What is this report about? 7
How to use this report 7
Market definition 8
Chapter 3 Market Overview 22
Value analysis (Indian Rupee), 2003?08 22
Value analysis (Indian Rupee), 2008?13 23
Value analysis (US dollars), 2003?08 25
Value analysis (US dollars), 2008?13 25
Volume analysis, 2003?08 27
Volume analysis, 2008?13 28
Company and brand share analysis 30
Distribution analysis 33
Expenditure and consumption per capita 35
Chapter 4 Leading Company Profile 38
Indage Vintners Limited 38
Chapter 5 Category Analysis: Still Wine 40
Value analysis (Indian Rupee), 2003?08 40
Value analysis (Indian Rupee), 2008?13 41
Value analysis (US dollars), 2003?08 43
Value analysis (US dollars), 2008?13 43
Volume analysis, 2003?08 45
Volume analysis, 2008?13 46
Company and brand share analysis 48
Distribution analysis 51
Expenditure and consumption per capita 53
Chapter 6 Category Analysis: Sparkling Wine 56
Value analysis (Indian Rupee), 2003?08 56
Value analysis (Indian Rupee), 2008?13 57
Value analysis (US dollars), 2003?08 58
Value analysis (US dollars), 2008?13 58
Volume analysis, 2003?08 59
Volume analysis, 2008?13 60
Company and brand share analysis 61
Distribution analysis 63
Expenditure and consumption per capita 65
Chapter 7 Category Analysis: Fortified Wine 68
Value analysis (Indian Rupee), 2003?08 68
Value analysis (Indian Rupee), 2008?13 69
Value analysis (US dollars), 2003?08 71
Value analysis (US dollars), 2008?13 72
Volume analysis, 2003?08 74
Volume analysis, 2008?13 75
Company and brand share analysis 77
Distribution analysis 79
Expenditure and consumption per capita 81
Chapter 8 Category Analysis: Champagne 84
Value analysis (Indian Rupee), 2003?08 84
Value analysis (Indian Rupee), 2008?13 85
Value analysis (US dollars), 2003?08 86
Value analysis (US dollars), 2008?13 86
Volume analysis, 2003?08 87
Volume analysis, 2008?13 88
Company and brand share analysis 89
Distribution analysis 91
Expenditure and consumption per capita 92
Chapter 9 Country Comparison 95
Value 95
Volume 99
Market share 103
Chapter 10 PESTLE Analysis 104
Summary 104
Political analysis 105
Economic analysis 110
Social analysis 120
Technological analysis 127
Legal analysis 134
Environmental analysis 141
Chapter 11 New Product Development 146
Product launches over time 146
Recent product launches 148
Chapter 12 Macroeconomic Profile 149
Macroeconomic indicators 149
Chapter 13 Research Methodology 154
Methodology overview 154
Secondary research 155
Market modeling 156
Creating an initial data model 156
Revising the initial data model 156
Creating a final estimate 157
Creating demographic value splits 157
Primary research 157
Data finalization 158
Ongoing research 158
Chapter 14 APPENDIX 159
Future readings 159
How to contact experts in your industry 159
Disclaimer 159

LIST OF FIGURES
Figure 1: Wine, India, value by category (INRm), 2003?13 24
Figure 2: Wine, India, category growth comparison, by value, 2003?13 26
Figure 3: Wine, India, volume by category (liters, million), 2003?13 29
Figure 4: Wine, India, category growth comparison, by volume, 2003?13 29
Figure 5: Wine, India, company share by volume (%), 2007?08 31
Figure 6: Wine, India, distribution channels by volume (%), 2007?08 34
Figure 7: Still wine, India, value by segment (INRm), 2003?13 42
Figure 8: Still wine, India, category growth comparison, by value, 2003?13 44
Figure 9: Still wine, India, volume by segment (liters, million), 2003?13 47
Figure 10: Still wine, India, category growth comparison, by volume, 2003?13 47
Figure 11: Still wine, India, company share by volume (%), 2007?08 49
Figure 12: Still wine, India, distribution channels by volume (%), 2007?08 52
Figure 13: Sparkling wine, India, value by segment (INRm), 2003?13 57
Figure 14: Sparkling wine, India, volume by segment (liters, million), 2003?13 60
Figure 15: Sparkling wine, India, distribution channels by volume (%), 2007?08 64
Figure 16: Fortified wine, India, value by segment (INRm), 2003?13 70
Figure 17: Fortified wine, India, category growth comparison, by value, 2003?13 73
Figure 18: Fortified wine, India, volume by segment (liters, million), 2003?13 76
Figure 19: Fortified wine, India, category growth comparison, by volume, 2003?13 76
Figure 20: Fortified wine, India, distribution channels by volume (%), 2007?08 80
Figure 21: Champagne, India, value (INRm), 2003?13 85
Figure 22: Champagne, India, volume (liters, million), 2003?13 88
Figure 23: Global wine market split (value terms, 2008), top five countries 96
Figure 24: Global wine market value, 2003–08, top five countries 98
Figure 25: Global wine market split (volume terms, 2008), top five countries 100
Figure 26: Global wine market volume, 2003–08, top five countries 102
Figure 27: Conflicts of high intensity (2007) 107
Figure 28: GDP growth fluctuates with the monsoons 112
Figure 29: Infrastructure investment commitments – India (2005–08) 114
Figure 30: Distribution of household income – 2005–25 115
Figure 31: Sex-ratio in India – 1990–2009 121
Figure 32: Annual additions to the stock of science and engineering graduates 128
Figure 33: Patent applications filed and patents granted in India (2002–06) 132
Figure 34: Patent applications filed and patents granted in other BRIC countries (2002–06) 133
Figure 35: Annual data review process 155

LIST OF TABLES
Table 1: Wine category definitions 9
Table 2: Wine distribution channels 10
Table 3: Wine, India, value by category (INRm), 2003?08 22
Table 4: Wine, India, value forecast by category (INRm), 2008?13 23
Table 5: Wine, India, value by category ($m), 2003?08 25
Table 6: Wine, India, value forecast by category ($m), 2008?13 25
Table 7: Wine, India, volume by category (liters, million), 2003?08 27
Table 8: Wine, India, volume forecast by category (liters, million), 2008?13 28
Table 9: Wine, India, brand share by volume (%), 2007?08 30
Table 10: Wine, India, volume by brand (liters, million), 2007?08 30
Table 11: Wine, India, company share by volume (%), 2007?08 32
Table 12: Wine, India, volume by company (liters, million), 2007?08 32
Table 13: Wine, India, distribution channels by volume (%), 2007?08 33
Table 14: Wine, India, volume by distribution channel (liters, million), 2007?08 33
Table 15: Wine, India, expenditure per capita (INR), 2003?08 35
Table 16: Wine, India, forecast expenditure per capita (INR), 2008?13 35
Table 17: Wine, India, expenditure per capita ($), 2003?08 36
Table 18: Wine, India, forecast expenditure per capita ($), 2008?13 36
Table 19: Wine, India, consumption per capita (liters), 2003?08 37
Table 20: Wine, India, forecast consumption per capita (liters), 2008?13 37
Table 21: Indage Vintners Limited key facts 38
Table 22: Still wine, India, value by segment (INRm), 2003?08 40
Table 23: Still wine, India, value forecast by segment (INRm), 2008?13 41
Table 24: Still wine, India, value by segment ($m), 2003?08 43
Table 25: Still wine, India, value forecast by segment ($m), 2008?13 43
Table 26: Still wine, India, volume by segment (liters, million), 2003?08 45
Table 27: Still wine, India, volume forecast by segment (liters, million), 2008?13 46
Table 28: Still wine, India, brand share by volume (%), 2007?08 48
Table 29: Still wine, India, volume by brand (liters, million), 2007?08 48
Table 30: Still wine, India, company share by volume (%), 2007?08 50
Table 31: Still wine, India, volume by company (liters, million), 2007?08 50
Table 32: Still wine, India, distribution channels by volume (%), 2007?08 51
Table 33: Still wine, India, volume by distribution channel (liters, million), 2007?08 51
Table 34: Still wine, India, expenditure per capita (INR), 2003?08 53
Table 35: Still wine, India, forecast expenditure per capita (INR), 2008?13 53
Table 36: Still wine, India, expenditure per capita ($), 2003?08 54
Table 37: Still wine, India, forecast expenditure per capita ($), 2008?13 54
Table 38: Still wine, India, consumption per capita (liters), 2003?08 55
Table 39: Still wine, India, forecast consumption per capita (liters), 2008?13 55
Table 40: Sparkling wine, India, value by segment (INRm), 2003?08 56
Table 41: Sparkling wine, India, value forecast by segment (INRm), 2008?13 57
Table 42: Sparkling wine, India, value by segment ($m), 2003?08 58
Table 43: Sparkling wine, India, value forecast by segment ($m), 2008?13 58
Table 44: Sparkling wine, India, volume by segment (liters, million), 2003?08 59
Table 45: Sparkling wine, India, volume forecast by segment (liters, million), 2008?13 60
Table 46: Sparkling wine, India, brand share by volume (%), 2007?08 61
Table 47: Sparkling wine, India, volume by brand (liters, million), 2007?08 61
Table 48: Sparkling wine, India, company share by volume (%), 2007?08 62
Table 49: Sparkling wine, India, volume by company (liters, million), 2007?08 62
Table 50: Sparkling wine, India, distribution channels by volume (%), 2007?08 63
Table 51: Sparkling wine, India, volume by distribution channel (liters, million), 2007?08 63
Table 52: Sparkling wine, India, expenditure per capita (INR), 2003?08 65
Table 53: Sparkling wine, India, forecast expenditure per capita (INR), 2008?13 65
Table 54: Sparkling wine, India, expenditure per capita ($), 2003?08 66
Table 55: Sparkling wine, India, forecast expenditure per capita ($), 2008?13 66
Table 56: Sparkling wine, India, consumption per capita (liters), 2003?08 67
Table 57: Sparkling wine, India, forecast consumption per capita (liters), 2008?13 67
Table 58: Fortified wine, India, value by segment (INRm), 2003?08 68
Table 59: Fortified wine, India, value forecast by segment (INRm), 2008?13 69
Table 60: Fortified wine, India, value by segment ($m), 2003?08 71
Table 61: Fortified wine, India, value forecast by segment ($m), 2008?13 72
Table 62: Fortified wine, India, volume by segment (liters, million), 2003?08 74
Table 63: Fortified wine, India, volume forecast by segment (liters, million), 2008?13 75
Table 64: Fortified wine, India, brand share by volume (%), 2007?08 77
Table 65: Fortified wine, India, volume by brand (liters, million), 2007?08 77
Table 66: Fortified wine, India, company share by volume (%), 2007?08 78
Table 67: Fortified wine, India, volume by company (liters, million), 2007?08 78
Table 68: Fortified wine, India, distribution channels by volume (%), 2007?08 79
Table 69: Fortified wine, India, volume by distribution channel (liters, million), 2007?08 79
Table 70: Fortified wine, India, expenditure per capita (INR), 2003?08 81
Table 71: Fortified wine, India, forecast expenditure per capita (INR), 2008?13 81
Table 72: Fortified wine, India, expenditure per capita ($), 2003?08 82
Table 73: Fortified wine, India, forecast expenditure per capita ($), 2008?13 82
Table 74: Fortified wine, India, consumption per capita (liters), 2003?08 83
Table 75: Fortified wine, India, forecast consumption per capita (liters), 2008?13 83
Table 76: Champagne, India, value (INRm), 2003?08 84
Table 77: Champagne, India, value forecast (INRm), 2008?13 85
Table 78: Champagne, India, value ($m), 2003?08 86
Table 79: Champagne, India, value forecast ($m), 2008?13 86
Table 80: Champagne, India, volume (liters, million), 2003?08 87
Table 81: Champagne, India, volume forecast (liters, million), 2008?13 88
Table 82: Champagne, India, brand share by volume (%), 2007?08 89
Table 83: Champagne, India, volume by brand (liters, million), 2007?08 89
Table 84: Champagne, India, company share by volume (%), 2007?08 90
Table 85: Champagne, India, volume by company (liters, million), 2007?08 90
Table 86: Champagne, India, distribution channels by volume (%), 2007?08 91
Table 87: Champagne, India, volume by distribution channel (liters, million), 2007?08 91
Table 88: Champagne, India, expenditure per capita (INR), 2003?08 92
Table 89: Champagne, India, forecast expenditure per capita (INR), 2008?13 92
Table 90: Champagne, India, expenditure per capita ($), 2003?08 93
Table 91: Champagne, India, forecast expenditure per capita ($), 2008?13 93
Table 92: Champagne, India, consumption per capita (liters), 2003?08 94
Table 93: Champagne, India, forecast consumption per capita (liters), 2008?13 94
Table 94: Global wine market value, 2008 95
Table 95: Global wine market split (value terms ($m), 2008), top five countries 98
Table 96: Global wine market volume, 2008 99
Table 97: Global wine market split (volume terms, 2008), top five countries 102
Table 98: Leading players, top five countries 103
Table 99: Analysis of the Indian political landscape 105
Table 100: Analysis of the Indian economy 110
Table 101: Global working age population (15–59 years) 111
Table 102: Untapped market potential in India across select consumer goods 116
Table 103: Investment performance of India’s lagging states 119
Table 104: Analysis of the Indian social system 120
Table 105: Mid-year population by age (millions) in 2006 122
Table 106: Life expectancy at birth in India, 2000–10 125
Table 107: Analysis of the Indian technological landscape 127
Table 108: Average annual salaries for researchers across countries 129
Table 109: R&D incentives provided by the Indian government 130
Table 110: Analysis of the Indian legal landscape 134
Table 111: Analysis of Indian environmental landscape 141
Table 112: India wine new product launches reports, by company (top five companies), 2009 146
Table 113: India wine new product launches SKUs, by company (top five companies), 2009 146
Table 114: India wine new product launches (reports), by flavor and fragrances 2009 147
Table 115: India wine new product launches (reports), by ingredients 2009 147
Table 116: India wine new product launches (reports), by package tags or claims 2009 148
Table 117: India wine new product launches - recent five launches (2009) 148
Table 118: India population, by age group, 2003?08 (millions) 149
Table 119: India population forecast, by age group, 2008?13 (millions) 150
Table 120: India population, by gender, 2003?08 (millions) 150
Table 121: India population forecast, by gender, 2008?13 (millions) 151
Table 122: India nominal GDP, 2003?08 (INRbn, nominal prices) 151
Table 123: India nominal GDP forecast, 2008?13 (INRbn, nominal prices) 151
Table 124: India real GDP, 2003?08 (INRbn, 2000 prices) 152
Table 125: India real GDP forecast, 2008?13 (INRbn, 2000 prices) 152
Table 126: India real GDP, 2003?08 ($bn, 2000 prices) 152
Table 127: India real GDP forecast, 2008?13 ($bn, 2000 prices) 153
Table 128: India consumer price index, 2003?08 (2000=100) 153
Table 129: India consumer price index, 2008?13 (2000=100) 153


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