Wine in Indonesia to 2014

Introduction

This databook provides key data and information on the wine market in Indonesia. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on three categories: still wine, champagne and fortified wine

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data

*Category level company and brand share as well as distribution share information for 2008 and 2009

*Review of the top two companies within the wine market, including company overview, key facts and business description

Highlights

The market for wine in Indonesia increased at a compound annual growth rate of 4.9% between 2004 and 2009.

The still wine category led the wine market in Indonesia, accounting for a share of 89.2%.

Leading players in Indonesian wine market include Constellation Brands, Inc., Pernod Ricard and Hatten.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the wine market in Indonesia

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: wine 2
Summary category level: still wine 3
Summary category level: champagne 4
Summary category level: fortified wine 5
Chapter 2 Introduction 6
What is this report about? 6
How to use this report 6
Market definition 7
Chapter 3 Market Overview 19
Value analysis (Indonesian Rupiah), 2004?09 19
Value analysis (Indonesian Rupiah), 2009?14 20
Value analysis (US dollars), 2004?09 22
Value analysis (US dollars), 2009?14 22
Volume analysis, 2004?09 24
Volume analysis, 2009?14 25
Company and brand share analysis 27
Distribution analysis 31
Expenditure and consumption per capita 33
Chapter 4 Leading Company Profiles 36
Constellation Brands, Inc. 36
Pernod Ricard SA 38
Chapter 5 Category Analysis: Still Wine 40
Value analysis (Indonesian Rupiah), 2004?09 40
Value analysis (Indonesian Rupiah), 2009?14 41
Value analysis (US dollars), 2004?09 43
Value analysis (US dollars), 2009?14 43
Volume analysis, 2004?09 45
Volume analysis, 2009?14 46
Company and brand share analysis 48
Distribution analysis 51
Expenditure and consumption per capita 53
Chapter 6 Category Analysis: Champagne 56
Value analysis (Indonesian Rupiah), 2004?09 56
Value analysis (Indonesian Rupiah), 2009?14 57
Value analysis (US dollars), 2004?09 58
Value analysis (US dollars), 2009?14 58
Volume analysis, 2004?09 59
Volume analysis, 2009?14 60
Company and brand share analysis 61
Distribution analysis 63
Expenditure and consumption per capita 65
Chapter 7 Category Analysis: Fortified Wine 68
Value analysis (Indonesian Rupiah), 2004?09 68
Value analysis (Indonesian Rupiah), 2009?14 69
Value analysis (US dollars), 2004?09 71
Value analysis (US dollars), 2009?14 72
Volume analysis, 2004?09 74
Volume analysis, 2009?14 75
Company and brand share analysis 77
Distribution analysis 80
Expenditure and consumption per capita 82
Chapter 8 Country Comparison 85
Value 85
Volume 89
Market share 93
Chapter 9 Macroeconomic Profile 94
Macroeconomic Indicators 94
Chapter 10 Research Methodology 99
Methodology overview 99
Secondary research 100
Market modeling 101
Creating an initial data model 101
Revising the initial data model 101
Creating a final estimate 102
Creating demographic value splits 102
Primary research 102
Data finalization 103
Ongoing research 103
Chapter 11 Appendix 104
Future readings 104
How to contact experts in your industry 104
Disclaimer 104

LIST OF FIGURES
Figure 1: Wine, Indonesia, value by category (IDRm), 2004?14 21
Figure 2: Wine, Indonesia, category growth comparison, by value, 2004?14 23
Figure 3: Wine, Indonesia, volume by category (liters, million), 2004?14 26
Figure 4: Wine, Indonesia, category growth comparison, by volume, 2004?14 26
Figure 5: Wine, Indonesia, company share by volume (%), 2008?09 29
Figure 6: Wine, Indonesia, distribution channels by volume (%), 2008?09 32
Figure 7: Still wine, Indonesia, value by segment (IDRm), 2004?14 42
Figure 8: Still wine, Indonesia, category growth comparison, by value, 2004?14 44
Figure 9: Still wine, Indonesia, volume by segment (liters, million), 2004?14 47
Figure 10: Still wine, Indonesia, category growth comparison, by volume, 2004?14 47
Figure 11: Still wine, Indonesia, company share by volume (%), 2008?09 49
Figure 12: Still wine, Indonesia, distribution channels by volume (%), 2008?09 52
Figure 13: Champagne, Indonesia, value (IDRm), 2004?14 57
Figure 14: Champagne, Indonesia, volume (liters, million), 2004?14 60
Figure 15: Champagne, Indonesia, distribution channels by volume (%), 2008?09 64
Figure 16: Fortified wine, Indonesia, value by segment (IDRm), 2004?14 70
Figure 17: Fortified wine, Indonesia, category growth comparison, by value, 2004?14 73
Figure 18: Fortified wine, Indonesia, volume by segment (liters, million), 2004?14 76
Figure 19: Fortified wine, Indonesia, category growth comparison, by volume, 2004?14 76
Figure 20: Fortified wine, Indonesia, company share by volume (%), 2008?09 78
Figure 21: Fortified wine, Indonesia, distribution channels by volume (%), 2008?09 81
Figure 22: Global wine market split (value terms, 2009), top five countries 86
Figure 23: Global wine market value, 2004–09, top five countries 88
Figure 24: Global wine market split (volume terms, 2009), top five countries 90
Figure 25: Global wine market volume, 2004–09, top five countries 92
Figure 26: Annual data review process 100

LIST OF TABLES
Table 1: Wine category definitions 8
Table 2: Wine distribution channels 9
Table 3: Wine, Indonesia, value by category (IDRm), 2004?09 19
Table 4: Wine, Indonesia, value forecast by category (IDRm), 2009?14 20
Table 5: Wine, Indonesia, value by category ($m), 2004?09 22
Table 6: Wine, Indonesia, value forecast by category ($m), 2009?14 22
Table 7: Wine, Indonesia, volume by category (liters, million), 2004?09 24
Table 8: Wine, Indonesia, volume forecast by category (liters, million), 2009?14 25
Table 9: Wine, Indonesia, brand share by volume (%), 2008?09 27
Table 10: Wine, Indonesia, volume by brand (liters, million), 2008?09 28
Table 11: Wine, Indonesia, company share by volume (%), 2008?09 30
Table 12: Wine, Indonesia, volume by company (liters, million), 2008?09 30
Table 13: Wine, Indonesia, distribution channels by volume (%), 2008?09 31
Table 14: Wine, Indonesia, volume by distribution channel (liters, million), 2008?09 31
Table 15: Wine, Indonesia, expenditure per capita (IDR), 2004?09 33
Table 16: Wine, Indonesia, forecast expenditure per capita (IDR), 2009?14 33
Table 17: Wine, Indonesia, expenditure per capita ($), 2004?09 34
Table 18: Wine, Indonesia, forecast expenditure per capita ($), 2009?14 34
Table 19: Wine, Indonesia, consumption per capita (liters), 2004?09 35
Table 20: Wine, Indonesia, forecast consumption per capita (liters), 2009?14 35
Table 21: Constellation Brands, Inc. key facts 36
Table 22: Pernod Ricard SA key facts 38
Table 23: Still wine, Indonesia, value by segment (IDRm), 2004?09 40
Table 24: Still wine, Indonesia, value forecast by segment (IDRm), 2009?14 41
Table 25: Still wine, Indonesia, value by segment ($m), 2004?09 43
Table 26: Still wine, Indonesia, value forecast by segment ($m), 2009?14 43
Table 27: Still wine, Indonesia, volume by segment (liters, million), 2004?09 45
Table 28: Still wine, Indonesia, volume forecast by segment (liters, million), 2009?14 46
Table 29: Still wine, Indonesia, brand share by volume (%), 2008?09 48
Table 30: Still wine, Indonesia, volume by brand (liters, million), 2008?09 48
Table 31: Still wine, Indonesia, company share by volume (%), 2008?09 50
Table 32: Still wine, Indonesia, volume by company (liters, million), 2008?09 50
Table 33: Still wine, Indonesia, distribution channels by volume (%), 2008?09 51
Table 34: Still wine, Indonesia, volume by distribution channel (liters, million), 2008?09 51
Table 35: Still wine, Indonesia, expenditure per capita (IDR), 2004?09 53
Table 36: Still wine, Indonesia, forecast expenditure per capita (IDR), 2009?14 53
Table 37: Still wine, Indonesia, expenditure per capita ($), 2004?09 54
Table 38: Still wine, Indonesia, forecast expenditure per capita ($), 2009?14 54
Table 39: Still wine, Indonesia, consumption per capita (liters), 2004?09 55
Table 40: Still wine, Indonesia, forecast consumption per capita (liters), 2009?14 55
Table 41: Champagne, Indonesia, value (IDRm), 2004?09 56
Table 42: Champagne, Indonesia, value forecast (IDRm), 2009?14 57
Table 43: Champagne, Indonesia, value ($m), 2004?09 58
Table 44: Champagne, Indonesia, value forecast ($m), 2009?14 58
Table 45: Champagne, Indonesia, volume (liters, million), 2004?09 59
Table 46: Champagne, Indonesia, volume forecast (liters, million), 2009?14 60
Table 47: Champagne, Indonesia, brand share by volume (%), 2008?09 61
Table 48: Champagne, Indonesia, volume by brand (liters, million), 2008?09 61
Table 49: Champagne, Indonesia, company share by volume (%), 2008?09 62
Table 50: Champagne, Indonesia, volume by company (liters, million), 2008?09 62
Table 51: Champagne, Indonesia, distribution channels by volume (%), 2008?09 63
Table 52: Champagne, Indonesia, volume by distribution channel (liters, million), 2008?09 63
Table 53: Champagne, Indonesia, expenditure per capita (IDR), 2004?09 65
Table 54: Champagne, Indonesia, forecast expenditure per capita (IDR), 2009?14 65
Table 55: Champagne, Indonesia, expenditure per capita ($), 2004?09 66
Table 56: Champagne, Indonesia, forecast expenditure per capita ($), 2009?14 66
Table 57: Champagne, Indonesia, consumption per capita (liters), 2004?09 67
Table 58: Champagne, Indonesia, forecast consumption per capita (liters), 2009?14 67
Table 59: Fortified wine, Indonesia, value by segment (IDRm), 2004?09 68
Table 60: Fortified wine, Indonesia, value forecast by segment (IDRm), 2009?14 69
Table 61: Fortified wine, Indonesia, value by segment ($m), 2004?09 71
Table 62: Fortified wine, Indonesia, value forecast by segment ($m), 2009?14 72
Table 63: Fortified wine, Indonesia, volume by segment (liters, million), 2004?09 74
Table 64: Fortified wine, Indonesia, volume forecast by segment (liters, million), 2009?14 75
Table 65: Fortified wine, Indonesia, brand share by volume (%), 2008?09 77
Table 66: Fortified wine, Indonesia, volume by brand (liters, million), 2008?09 77
Table 67: Fortified wine, Indonesia, company share by volume (%), 2008?09 79
Table 68: Fortified wine, Indonesia, volume by company (liters, million), 2008?09 79
Table 69: Fortified wine, Indonesia, distribution channels by volume (%), 2008?09 80
Table 70: Fortified wine, Indonesia, volume by distribution channel (liters, million), 2008?09 80
Table 71: Fortified wine, Indonesia, expenditure per capita (IDR), 2004?09 82
Table 72: Fortified wine, Indonesia, forecast expenditure per capita (IDR), 2009?14 82
Table 73: Fortified wine, Indonesia, expenditure per capita ($), 2004?09 83
Table 74: Fortified wine, Indonesia, forecast expenditure per capita ($), 2009?14 83
Table 75: Fortified wine, Indonesia, consumption per capita (liters), 2004?09 84
Table 76: Fortified wine, Indonesia, forecast consumption per capita (liters), 2009?14 84
Table 77: Global wine market value, 2009 85
Table 78: Global wine market split (value terms ($m), 2009), top five countries 88
Table 79: Global wine market volume, 2009 89
Table 80: Global wine market split (volume terms, 2009), top five countries 92
Table 81: Leading players, top five countries 93
Table 82: Indonesia population, by age group, 2004?09 (millions) 94
Table 83: Indonesia population forecast, by age group, 2009?14 (millions) 95
Table 84: Indonesia population, by gender, 2004?09 (millions) 95
Table 85: Indonesia population forecast, by gender, 2009?14 (millions) 96
Table 86: Indonesia nominal GDP, 2004?09 (IDRbn, nominal prices) 96
Table 87: Indonesia nominal GDP forecast, 2009?14 (IDRbn, nominal prices) 96
Table 88: Indonesia real GDP, 2004?09 (IDRbn, 2000 prices) 97
Table 89: Indonesia real GDP forecast, 2009?14 (IDRbn, 2000 prices) 97
Table 90: Indonesia real GDP, 2004?09 ($bn, 2000 prices) 97
Table 91: Indonesia real GDP forecast, 2009?14 ($bn, 2000 prices) 98
Table 92: Indonesia consumer price index, 2004?09 (2000=100) 98
Table 93: Indonesia consumer price index, 2009?14 (2000=100) 98



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