Wine in Ireland to 2014

Introduction

This databook provides key data and information on the wine market in Ireland. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on four categories: still wine, sparkling wine, champagne and fortified wine

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data

*Category level company and brand share as well as distribution share information for 2008 and 2009

*Review of the top two companies within the wine market, including company overview, key facts and business description

Highlights

The market for wine in Ireland increased at a compound annual growth rate of 0.8% between 2004 and 2009.

The still wine category led the wine market in Ireland, accounting for a share of 91.6%.

Leading players in Irish wine market include Foster's Group Ltd., Pernod Ricard and Vina Santa Rita.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the wine market in Ireland

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: wine 2
Summary category level: still wine 3
Summary category level: sparkling wine 4
Summary category level: champagne 5
Summary category level: fortified wine 6
Chapter 2 Introduction 7
What is this report about? 7
How to use this report 7
Market definition 8
Chapter 3 Market Overview 21
Value analysis (Euro), 2004?09 21
Value analysis (Euro), 2009?14 22
Value analysis (US dollars), 2004?09 24
Value analysis (US dollars), 2009?14 24
Volume analysis, 2004?09 26
Volume analysis, 2009?14 27
Company and brand share analysis 29
Distribution analysis 34
Expenditure and consumption per capita 36
Chapter 4 Leading Company Profiles 39
Foster's Group Limited 39
Pernod Ricard SA 41
Chapter 5 Category Analysis: Still Wine 43
Value analysis (Euro), 2004?09 43
Value analysis (Euro), 2009?14 44
Value analysis (US dollars), 2004?09 46
Value analysis (US dollars), 2009?14 46
Volume analysis, 2004?09 48
Volume analysis, 2009?14 49
Company and brand share analysis 51
Distribution analysis 55
Expenditure and consumption per capita 57
Chapter 6 Category Analysis: Sparkling Wine 60
Value analysis (Euro), 2004?09 60
Value analysis (Euro), 2009?14 61
Value analysis (US dollars), 2004?09 63
Value analysis (US dollars), 2009?14 63
Volume analysis, 2004?09 65
Volume analysis, 2009?14 66
Company and brand share analysis 68
Distribution analysis 71
Expenditure and consumption per capita 73
Chapter 7 Category Analysis: Champagne 76
Value analysis (Euro), 2004?09 76
Value analysis (Euro), 2009?14 77
Value analysis (US dollars), 2004?09 78
Value analysis (US dollars), 2009?14 78
Volume analysis, 2004?09 79
Volume analysis, 2009?14 80
Company and brand share analysis 81
Distribution analysis 84
Expenditure and consumption per capita 86
Chapter 8 Category Analysis: Fortified Wine 89
Value analysis (Euro), 2004?09 89
Value analysis (Euro), 2009?14 90
Value analysis (US dollars), 2004?09 92
Value analysis (US dollars), 2009?14 93
Volume analysis, 2004?09 95
Volume analysis, 2009?14 96
Company and brand share analysis 98
Distribution analysis 100
Expenditure and consumption per capita 102
Chapter 9 Country Comparison 105
Value 105
Volume 109
Market share 113
Chapter 10 New Product Development 114
Product launches over time 114
Recent product launches 116
Chapter 11 Macroeconomic Profile 117
Macroeconomic Indicators 117
Chapter 12 Research Methodology 122
Methodology overview 122
Secondary research 123
Market modeling 124
Creating an initial data model 124
Revising the initial data model 124
Creating a final estimate 125
Creating demographic value splits 125
Primary research 125
Data finalization 126
Ongoing research 126
Chapter 13 Appendix 127
Future readings 127
How to contact experts in your industry 127
Disclaimer 127

LIST OF FIGURES
Figure 1: Wine, Ireland, value by category (€m), 2004?14 23
Figure 2: Wine, Ireland, category growth comparison, by value, 2004?14 25
Figure 3: Wine, Ireland, volume by category (liters, million), 2004?14 28
Figure 4: Wine, Ireland, category growth comparison, by volume, 2004?14 28
Figure 5: Wine, Ireland, company share by volume (%), 2008?09 31
Figure 6: Wine, Ireland, distribution channels by volume (%), 2008?09 35
Figure 7: Still wine, Ireland, value by segment (€m), 2004?14 45
Figure 8: Still wine, Ireland, category growth comparison, by value, 2004?14 47
Figure 9: Still wine, Ireland, volume by segment (liters, million), 2004?14 50
Figure 10: Still wine, Ireland, category growth comparison, by volume, 2004?14 50
Figure 11: Still wine, Ireland, company share by volume (%), 2008?09 53
Figure 12: Still wine, Ireland, distribution channels by volume (%), 2008?09 56
Figure 13: Sparkling wine, Ireland, value by segment (€m), 2004?14 62
Figure 14: Sparkling wine, Ireland, category growth comparison, by value, 2004?14 64
Figure 15: Sparkling wine, Ireland, volume by segment (liters, million), 2004?14 67
Figure 16: Sparkling wine, Ireland, category growth comparison, by volume, 2004?14 67
Figure 17: Sparkling wine, Ireland, company share by volume (%), 2008?09 69
Figure 18: Sparkling wine, Ireland, distribution channels by volume (%), 2008?09 72
Figure 19: Champagne, Ireland, value (€m), 2004?14 77
Figure 20: Champagne, Ireland, volume (liters, million), 2004?14 80
Figure 21: Champagne, Ireland, company share by volume (%), 2008?09 82
Figure 22: Champagne, Ireland, distribution channels by volume (%), 2008?09 85
Figure 23: Fortified wine, Ireland, value by segment (€m), 2004?14 91
Figure 24: Fortified wine, Ireland, category growth comparison, by value, 2004?14 94
Figure 25: Fortified wine, Ireland, volume by segment (liters, million), 2004?14 97
Figure 26: Fortified wine, Ireland, category growth comparison, by volume, 2004?14 97
Figure 27: Fortified wine, Ireland, distribution channels by volume (%), 2008?09 101
Figure 28: Global wine market split (value terms, 2009), top five countries 106
Figure 29: Global wine market value, 2004–09, top five countries 108
Figure 30: Global wine market split (volume terms, 2009), top five countries 110
Figure 31: Global wine market volume, 2004–09, top five countries 112
Figure 32: Annual data review process 123

LIST OF TABLES
Table 1: Wine category definitions 9
Table 2: Wine distribution channels 10
Table 3: Wine, Ireland, value by category (€m), 2004?09 21
Table 4: Wine, Ireland, value forecast by category (€m), 2009?14 22
Table 5: Wine, Ireland, value by category ($m), 2004?09 24
Table 6: Wine, Ireland, value forecast by category ($m), 2009?14 24
Table 7: Wine, Ireland, volume by category (liters, million), 2004?09 26
Table 8: Wine, Ireland, volume forecast by category (liters, million), 2009?14 27
Table 9: Wine, Ireland, brand share by volume (%), 2008?09 29
Table 10: Wine, Ireland, volume by brand (liters, million), 2008?09 30
Table 11: Wine, Ireland, company share by volume (%), 2008?09 32
Table 12: Wine, Ireland, volume by company (liters, million), 2008?09 33
Table 13: Wine, Ireland, distribution channels by volume (%), 2008?09 34
Table 14: Wine, Ireland, volume by distribution channel (liters, million), 2008?09 34
Table 15: Wine, Ireland, expenditure per capita (€), 2004?09 36
Table 16: Wine, Ireland, forecast expenditure per capita (€), 2009?14 36
Table 17: Wine, Ireland, expenditure per capita ($), 2004?09 37
Table 18: Wine, Ireland, forecast expenditure per capita ($), 2009?14 37
Table 19: Wine, Ireland, consumption per capita (liters), 2004?09 38
Table 20: Wine, Ireland, forecast consumption per capita (liters), 2009?14 38
Table 21: Foster's Group Limited key facts 39
Table 22: Pernod Ricard SA key facts 41
Table 23: Still wine, Ireland, value by segment (€m), 2004?09 43
Table 24: Still wine, Ireland, value forecast by segment (€m), 2009?14 44
Table 25: Still wine, Ireland, value by segment ($m), 2004?09 46
Table 26: Still wine, Ireland, value forecast by segment ($m), 2009?14 46
Table 27: Still wine, Ireland, volume by segment (liters, million), 2004?09 48
Table 28: Still wine, Ireland, volume forecast by segment (liters, million), 2009?14 49
Table 29: Still wine, Ireland, brand share by volume (%), 2008?09 51
Table 30: Still wine, Ireland, volume by brand (liters, million), 2008?09 52
Table 31: Still wine, Ireland, company share by volume (%), 2008?09 54
Table 32: Still wine, Ireland, volume by company (liters, million), 2008?09 54
Table 33: Still wine, Ireland, distribution channels by volume (%), 2008?09 55
Table 34: Still wine, Ireland, volume by distribution channel (liters, million), 2008?09 55
Table 35: Still wine, Ireland, expenditure per capita (€), 2004?09 57
Table 36: Still wine, Ireland, forecast expenditure per capita (€), 2009?14 57
Table 37: Still wine, Ireland, expenditure per capita ($), 2004?09 58
Table 38: Still wine, Ireland, forecast expenditure per capita ($), 2009?14 58
Table 39: Still wine, Ireland, consumption per capita (liters), 2004?09 59
Table 40: Still wine, Ireland, forecast consumption per capita (liters), 2009?14 59
Table 41: Sparkling wine, Ireland, value by segment (€m), 2004?09 60
Table 42: Sparkling wine, Ireland, value forecast by segment (€m), 2009?14 61
Table 43: Sparkling wine, Ireland, value by segment ($m), 2004?09 63
Table 44: Sparkling wine, Ireland, value forecast by segment ($m), 2009?14 63
Table 45: Sparkling wine, Ireland, volume by segment (liters, million), 2004?09 65
Table 46: Sparkling wine, Ireland, volume forecast by segment (liters, million), 2009?14 66
Table 47: Sparkling wine, Ireland, brand share by volume (%), 2008?09 68
Table 48: Sparkling wine, Ireland, volume by brand (liters, million), 2008?09 68
Table 49: Sparkling wine, Ireland, company share by volume (%), 2008?09 70
Table 50: Sparkling wine, Ireland, volume by company (liters, million), 2008?09 70
Table 51: Sparkling wine, Ireland, distribution channels by volume (%), 2008?09 71
Table 52: Sparkling wine, Ireland, volume by distribution channel (liters, million), 2008?09 71
Table 53: Sparkling wine, Ireland, expenditure per capita (€), 2004?09 73
Table 54: Sparkling wine, Ireland, forecast expenditure per capita (€), 2009?14 73
Table 55: Sparkling wine, Ireland, expenditure per capita ($), 2004?09 74
Table 56: Sparkling wine, Ireland, forecast expenditure per capita ($), 2009?14 74
Table 57: Sparkling wine, Ireland, consumption per capita (liters), 2004?09 75
Table 58: Sparkling wine, Ireland, forecast consumption per capita (liters), 2009?14 75
Table 59: Champagne, Ireland, value (€m), 2004?09 76
Table 60: Champagne, Ireland, value forecast (€m), 2009?14 77
Table 61: Champagne, Ireland, value ($m), 2004?09 78
Table 62: Champagne, Ireland, value forecast ($m), 2009?14 78
Table 63: Champagne, Ireland, volume (liters, million), 2004?09 79
Table 64: Champagne, Ireland, volume forecast (liters, million), 2009?14 80
Table 65: Champagne, Ireland, brand share by volume (%), 2008?09 81
Table 66: Champagne, Ireland, volume by brand (liters, million), 2008?09 81
Table 67: Champagne, Ireland, company share by volume (%), 2008?09 83
Table 68: Champagne, Ireland, volume by company (liters, million), 2008?09 83
Table 69: Champagne, Ireland, distribution channels by volume (%), 2008?09 84
Table 70: Champagne, Ireland, volume by distribution channel (liters, million), 2008?09 84
Table 71: Champagne, Ireland, expenditure per capita (€), 2004?09 86
Table 72: Champagne, Ireland, forecast expenditure per capita (€), 2009?14 86
Table 73: Champagne, Ireland, expenditure per capita ($), 2004?09 87
Table 74: Champagne, Ireland, forecast expenditure per capita ($), 2009?14 87
Table 75: Champagne, Ireland, consumption per capita (liters), 2004?09 88
Table 76: Champagne, Ireland, forecast consumption per capita (liters), 2009?14 88
Table 77: Fortified wine, Ireland, value by segment (€m), 2004?09 89
Table 78: Fortified wine, Ireland, value forecast by segment (€m), 2009?14 90
Table 79: Fortified wine, Ireland, value by segment ($m), 2004?09 92
Table 80: Fortified wine, Ireland, value forecast by segment ($m), 2009?14 93
Table 81: Fortified wine, Ireland, volume by segment (liters, million), 2004?09 95
Table 82: Fortified wine, Ireland, volume forecast by segment (liters, million), 2009?14 96
Table 83: Fortified wine, Ireland, brand share by volume (%), 2008?09 98
Table 84: Fortified wine, Ireland, volume by brand (liters, million), 2008?09 98
Table 85: Fortified wine, Ireland, company share by volume (%), 2008?09 99
Table 86: Fortified wine, Ireland, volume by company (liters, million), 2008?09 99
Table 87: Fortified wine, Ireland, distribution channels by volume (%), 2008?09 100
Table 88: Fortified wine, Ireland, volume by distribution channel (liters, million), 2008?09 100
Table 89: Fortified wine, Ireland, expenditure per capita (€), 2004?09 102
Table 90: Fortified wine, Ireland, forecast expenditure per capita (€), 2009?14 102
Table 91: Fortified wine, Ireland, expenditure per capita ($), 2004?09 103
Table 92: Fortified wine, Ireland, forecast expenditure per capita ($), 2009?14 103
Table 93: Fortified wine, Ireland, consumption per capita (liters), 2004?09 104
Table 94: Fortified wine, Ireland, forecast consumption per capita (liters), 2009?14 104
Table 95: Global wine market value, 2009 105
Table 96: Global wine market split (value terms ($m), 2009), top five countries 108
Table 97: Global wine market volume, 2009 109
Table 98: Global wine market split (volume terms, 2009), top five countries 112
Table 99: Leading players, top five countries 113
Table 100: Ireland wine new product launches reports, by company, 2009 114
Table 101: Ireland wine new product launches SKUs, by company, 2009 114
Table 102: Ireland wine new product launches (reports), by flavor and fragrances, 2009 115
Table 103: Ireland wine new product launches (reports), by ingredients, 2009 115
Table 104: Ireland wine new product launches (reports), by package tags or claims, 2009 116
Table 105: Ireland wine new product launches - recent launches (2009) 116
Table 106: Ireland population, by age group, 2004?09 (millions) 117
Table 107: Ireland population forecast, by age group, 2009?14 (millions) 118
Table 108: Ireland population, by gender, 2004?09 (millions) 118
Table 109: Ireland population forecast, by gender, 2009?14 (millions) 119
Table 110: Ireland nominal GDP, 2004?09 (€bn, nominal prices) 119
Table 111: Ireland nominal GDP forecast, 2009?14 (€bn, nominal prices) 119
Table 112: Ireland real GDP, 2004?09 (€bn, 2000 prices) 120
Table 113: Ireland real GDP forecast, 2009?14 (€bn, 2000 prices) 120
Table 114: Ireland real GDP, 2004?09 ($bn, 2000 prices) 120
Table 115: Ireland real GDP forecast, 2009?14 ($bn, 2000 prices) 121
Table 116: Ireland consumer price index, 2004?09 (2000=100) 121
Table 117: Ireland consumer price index, 2009?14 (2000=100) 121



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