Wine in Italy to 2011

This databook is a detailed information resource covering all the key data points on Wine in Italy. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2006 and full forecasts to 2011.

Report Highlights
The market for Wine in Italy increased between 2001-2006, growing at an average annual rate of 4.2%. The leading company in the market in 2006 was LVMH Moet Hennessy Louis Vuitton SA. The second-largest player was Bacardi Limited with Pernod Ricard in third place.
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Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Wine 2
Summary category level - Fortified Wine 3
Summary category level - Sparkling Wine 4
Summary category level - Still Wine 5
Chapter 2 INTRODUCTION 6
What is this report about? 6
How to use this report 6
Market Definition 7
Chapter 3 MARKET OVERVIEW 18
Value Analysis, 2001-2006 18
Value Analysis, 2006-2011 19
Value Analysis, US$ 2001-2006 21
Value Analysis, US$ 2006-2011 21
Volume Analysis, 2001-2006 23
Volume Analysis, 2006-2011 24
Company and Brand Share Analysis 27
Expenditure & consumption Per Capita 30
Chapter 4 LEADING COMPANY PROFILES 33
LVMH Moet Hennessy Louis Vuitton SA 33
Bacardi Limited. 35
Chapter 5 CATEGORY ANALYSIS - FORTIFIED WINE 37
Value Analysis, 2001-2006 37
Value Analysis, 2006-2011 38
Value Analysis, US$ 2001-2006 40
Value Analysis, US$ 2006-2011 41
Volume Analysis, 2001-2006 43
Volume Analysis, 2006-2011 44
Company and Brand Share Analysis 47
Expenditure & consumption Per Capita 50
Chapter 6 CATEGORY ANALYSIS - SPARKLING WINE 53
Value Analysis, 2001-2006 53
Value Analysis, 2006-2011 54
Value Analysis, US$ 2001-2006 56
Value Analysis, US$ 2006-2011 56
Volume Analysis, 2001-2006 58
Volume Analysis, 2006-2011 59
Company and Brand Share Analysis 62
Expenditure & consumption Per Capita 65
Chapter 7 CATEGORY ANALYSIS - STILL WINE 68
Value Analysis, 2001-2006 68
Value Analysis, 2006-2011 69
Value Analysis, US$ 2001-2006 71
Value Analysis, US$ 2006-2011 71
Volume Analysis, 2001-2006 73
Volume Analysis, 2006-2011 74
Company and Brand Share Analysis 77
Expenditure & consumption Per Capita 79
Chapter 8 COUNTRY COMPARISON 82
Value 82
Volume 87
Market Share 92
Chapter 9 NEW PRODUCT DEVELOPMENT 93
Product launches over time 93
Recent product launches 95
Chapter 10 ITALY SOCIOECONOMIC PROFILE 96
Country Overview 96
Key Facts 97
Political Overview 98
Italy Economic Overview 99
Chapter 11 ITALY MACROECONOMIC PROFILE 100
Macroeconomic Indicators 100
Chapter 12 RESEARCH METHODOLOGY 106
Methodology overview 106
Secondary research 107
Market modelling 108
Primary research 109
Data finalisation 109
Ongoing research 110
Chapter 13 APPENDIX 111
Future readings 111
How to contact experts in your industry 111
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Table 1: Wine category definitions 8
Table 2: Italy Wine value, 2001-2006 (EUR m, nominal prices) 18
Table 3: Italy Wine value forecast, 2006-2011 (EUR m, nominal prices) 19
Table 4: Italy Wine value, 2001-2006 (US$ m nominal prices) 21
Table 5: Italy Wine value forecast, 2006-2011 (US$ m nominal prices) 21
Table 6: Italy Wine volume, 2001-2006 (Liters m) 23
Table 7: Italy Wine volume forecast, 2006-2011 (Liters m) 24
Table 8: Italy Wine brand share, by volume, 2005-2006 (%) 27
Table 9: Italy Wine volume, by brand 2005-2006 (Liters m) 27
Table 10: Italy Wine company share by volume, 2005-2006 (%) 29
Table 11: Italy Wine volume, by company, 2005-2006 (Liters m) 29
Table 12: Italy Wine expenditure per capita, 2001-2006 (EUR, nominal prices) 30
Table 13: Italy Wine forecast expenditure per capita, 2006-2011 (EUR, nominal prices) 30
Table 14: Italy Wine expenditure per capita, 2001-2006 (US$ nominal prices) 31
Table 15: Italy Wine forecast expenditure per capita, 2006-2011 (US$ nominal prices) 31
Table 16: Italy Wine consumption per capita, 2001-2006 (Liters) 32
Table 17: Italy Wine forecast consumption per capita, 2006-2011 (Liters) 32
Table 18: LVMH Moet Hennessy Louis Vuitton SA Key Facts 33
Table 19: Bacardi Limited Key Facts 35
Table 20: Italy Fortified Wine value, 2001-2006 (EUR m, nominal prices) 37
Table 21: Italy Fortified Wine value forecast, 2006-2011 (EUR m, nominal prices) 38
Table 22: Italy Fortified Wine value, 2001-2006 (US$ m nominal prices) 40
Table 23: Italy Fortified Wine value forecast, 2006-2011 (US$ m nominal prices) 41
Table 24: Italy Fortified Wine volume, 2001-2006 (Liters m) 43
Table 25: Italy Fortified Wine volume forecast, 2006-2011 (Liters m) 44
Table 26: Italy Fortified Wine brand share, by volume, 2005-2006 (%) 47
Table 27: Italy Fortified Wine volume, by brand 2005-2006 (Liters m) 47
Table 28: Italy Fortified Wine company share by volume, 2005-2006 (%) 49
Table 29: Italy Fortified Wine volume, by company, 2005-2006 (Liters m) 49
Table 30: Italy Fortified Wine expenditure per capita, 2001-2006 (EUR, nominal prices) 50
Table 31: Italy Fortified Wine forecast expenditure per capita, 2006-2011 (EUR, nominal prices) 50
Table 32: Italy Fortified Wine expenditure per capita, 2001-2006 (US$ nominal prices) 51
Table 33: Italy Fortified Wine forecast expenditure per capita, 2006-2011 (US$ nominal prices) 51
Table 34: Italy Fortified Wine consumption per capita, 2001-2006 (Liters) 52
Table 35: Italy Fortified Wine forecast consumption per capita, 2006-2011 (Liters) 52
Table 36: Italy Sparkling Wine value, 2001-2006 (EUR m, nominal prices) 53
Table 37: Italy Sparkling Wine value forecast, 2006-2011 (EUR m, nominal prices) 54
Table 38: Italy Sparkling Wine value, 2001-2006 (US$ m nominal prices) 56
Table 39: Italy Sparkling Wine value forecast, 2006-2011 (US$ m nominal prices) 56
Table 40: Italy Sparkling Wine volume, 2001-2006 (Liters m) 58
Table 41: Italy Sparkling Wine volume forecast, 2006-2011 (Liters m) 59
Table 42: Italy Sparkling Wine brand share, by volume, 2005-2006 (%) 62
Table 43: Italy Sparkling Wine volume, by brand 2005-2006 (Liters m) 62
Table 44: Italy Sparkling Wine company share by volume, 2005-2006 (%) 64
Table 45: Italy Sparkling Wine volume, by company, 2005-2006 (Liters m) 64
Table 46: Italy Sparkling Wine expenditure per capita, 2001-2006 (EUR, nominal prices) 65
Table 47: Italy Sparkling Wine forecast expenditure per capita, 2006-2011 (EUR, nominal prices) 65
Table 48: Italy Sparkling Wine expenditure per capita, 2001-2006 (US$ nominal prices) 66
Table 49: Italy Sparkling Wine forecast expenditure per capita, 2006-2011 (US$ nominal prices) 66
Table 50: Italy Sparkling Wine consumption per capita, 2001-2006 (Liters) 67
Table 51: Italy Sparkling Wine forecast consumption per capita, 2006-2011 (Liters) 67
Table 52: Italy Still Wine value, 2001-2006 (EUR m, nominal prices) 68
Table 53: Italy Still Wine value forecast, 2006-2011 (EUR m, nominal prices) 69
Table 54: Italy Still Wine value, 2001-2006 (US$ m nominal prices) 71
Table 55: Italy Still Wine value forecast, 2006-2011 (US$ m nominal prices) 71
Table 56: Italy Still Wine volume, 2001-2006 (Liters m) 73
Table 57: Italy Still Wine volume forecast, 2006-2011 (Liters m) 74
Table 58: Italy Still Wine brand share, by volume, 2005-2006 (%) 77
Table 59: Italy Still Wine volume, by brand 2005-2006 (Liters m) 77
Table 60: Italy Still Wine company share by volume, 2005-2006 (%) 78
Table 61: Italy Still Wine volume, by company, 2005-2006 (Liters m) 78
Table 62: Italy Still Wine expenditure per capita, 2001-2006 (EUR, nominal prices) 79
Table 63: Italy Still Wine forecast expenditure per capita, 2006-2011 (EUR, nominal prices) 79
Table 64: Italy Still Wine expenditure per capita, 2001-2006 (US$ nominal prices) 80
Table 65: Italy Still Wine forecast expenditure per capita, 2006-2011 (US$ nominal prices) 80
Table 66: Italy Still Wine consumption per capita, 2001-2006 (Liters) 81
Table 67: Italy Still Wine forecast consumption per capita, 2006-2011 (Liters) 81
Table 68: Global Wine market value, 2006 82
Table 69: Global Wine market split (value terms (US$ m), 2006) – Top 5 countries 85
Table 70: Global Wine market volume, 2006 87
Table 71: Global Wine market split (volume terms, 2006) – Top 5 countries 90
Table 72: Leading players - Top 5 countries 92
Table 73: Italy wine new product launches (reports) and SKUs, by company (Top 5 companies), 2006 93
Table 74: Italy wine new product launches (reports), by flavor and fragrances (Top 10 flavors), 2006 94
Table 75: Italy wine new product launches (reports), by Ingredients (Top 10 Ingredients), 2006 94
Table 76: Italy wine new product launches (reports), by Package tags or Claims (Top 10 claims) , 2006 95
Table 77: Italy wine new product launches (reports) - Recent 5 launches 95
Table 78: Italy Key Facts 97
Table 79: Italy population, by age group, 2000-2005 (millions) 100
Table 80: Italy population forecast, by age group, 2005-2010 (millions) 101
Table 81: Italy population, by gender, 2000-2005 (millions) 102
Table 82: Italy population forecast, by gender, 2005-2010 (millions) 102
Table 83: Italy real GDP, 2000-2005 (EUR bn, 2005 prices) 103
Table 84: Italy real GDP forecast, 2005-2010 (EUR bn, 2005 prices) 103
Table 85: Italy nominal GDP, 2000-2005 (EUR bn, nominal prices) 103
Table 86: Italy real GDP, 2000-2005 (US$ bn, 2005 prices) 104
Table 87: Italy real GDP forecast, 2005-2010 (US$ bn, 2005 prices) 104
Table 88: Italy consumer price index, 2000-2005 (2000=100) 104
Table 89: Italy consumer price index, 2005-2010 (2000=100) 105
Table 90: Italy exchange rate, 2000-2005 105

Figure 1: Italy Wine value & value forecast, 2001-2011 (EUR m, nominal prices) 20
Figure 2: Italy Wine category growth comparison, by value, 2001-2011 22
Figure 3: Italy Wine volume & volume forecast, 2001-2011 (Liters m) 25
Figure 4: Italy Wine category growth comparison, by volume, 2001-2011 26
Figure 5: Italy Wine company share, by volume, 2005-2006 (%) 28
Figure 6: Italy Fortified wine value & value forecast, 2001-2011 (EUR m, nominal prices) 39
Figure 7: Italy Fortified wine category growth comparison, by value, 2001-2011 42
Figure 8: Italy Fortified wine volume & volume forecast, 2001-2011 (Liters m) 45
Figure 9: Italy Fortified wine category growth comparison, by volume, 2001-2011 46
Figure 10: Italy Fortified wine company share, by volume, 2005-2006 (%) 48
Figure 11: Italy Sparkling wine value & value forecast, 2001-2011 (EUR m, nominal prices) 55
Figure 12: Italy Sparkling wine category growth comparison, by value, 2001-2011 57
Figure 13: Italy Sparkling wine volume & volume forecast, 2001-2011 (Liters m) 60
Figure 14: Italy Sparkling wine category growth comparison, by volume, 2001-2011 61
Figure 15: Italy Sparkling wine company share, by volume, 2005-2006 (%) 63
Figure 16: Italy Still wine value & value forecast, 2001-2011 (EUR m, nominal prices) 70
Figure 17: Italy Still wine category growth comparison, by value, 2001-2011 72
Figure 18: Italy Still wine volume & volume forecast, 2001-2011 (Liters m) 75
Figure 19: Italy Still wine category growth comparison, by volume, 2001-2011 76
Figure 20: Global Wine market split (value terms, 2006) – Top 5 countries 83
Figure 21: Global Wine market value, 2001 – 2006 (Top 5 countries) 86
Figure 22: Global Wine market split (volume terms, 2006) – Top 5 countries 88
Figure 23: Global Wine market volume, 2001 – 2006 (Top 5 countries) 91
Figure 24: Map of Italy 97
Figure 25: Annual data review process 107
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