Wine in Italy to 2013

Introduction

This databook provides key data and information on the wine market in Italy. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on four categories: still wine, sparkling wine, champagne and fortified wine

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

Highlights

The market for wine in Italy increased at a compound annual growth rate of 1.9% between 2003 and 2008.

The still wine category led the wine market in Italy, accounting for a share of 88.9%.

Leading players in Italian wine market include CAVIRO Soc. Coop a r.l, Coltiva Group and Casa Vinicola Caldirola srl.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the wine market in Italy

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: wine 2
Summary category level: still wine 3
Summary category level: sparkling wine 4
Summary category level: fortified wine 5
Summary category level: champagne 6
Chapter 2 Introduction 7
What is this report about? 7
How to use this report 7
Market definition 8
Chapter 3 Market Overview 21
Value analysis (Euro), 2003?08 21
Value analysis (Euro), 2008?13 22
Value analysis (US dollars), 2003?08 24
Value analysis (US dollars), 2008?13 24
Volume analysis, 2003?08 26
Volume analysis, 2008?13 27
Company and brand share analysis 29
Distribution analysis 34
Expenditure and consumption per capita 36
Chapter 4 Category Analysis: Still Wine 39
Value analysis (Euro), 2003?08 39
Value analysis (Euro), 2008?13 40
Value analysis (US dollars), 2003?08 42
Value analysis (US dollars), 2008?13 42
Volume analysis, 2003?08 44
Volume analysis, 2008?13 45
Company and brand share analysis 47
Distribution analysis 50
Expenditure and consumption per capita 52
Chapter 5 Category Analysis: Sparkling Wine 55
Value analysis (Euro), 2003?08 55
Value analysis (Euro), 2008?13 56
Value analysis (US dollars), 2003?08 58
Value analysis (US dollars), 2008?13 58
Volume analysis, 2003?08 60
Volume analysis, 2008?13 61
Company and brand share analysis 63
Distribution analysis 66
Expenditure and consumption per capita 68
Chapter 6 Category Analysis: Fortified Wine 71
Value analysis (Euro), 2003?08 71
Value analysis (Euro), 2008?13 72
Value analysis (US dollars), 2003?08 74
Value analysis (US dollars), 2008?13 75
Volume analysis, 2003?08 77
Volume analysis, 2008?13 78
Company and brand share analysis 80
Distribution analysis 84
Expenditure and consumption per capita 86
Chapter 7 Category Analysis: Champagne 89
Value analysis (Euro), 2003?08 89
Value analysis (Euro), 2008?13 90
Value analysis (US dollars), 2003?08 91
Value analysis (US dollars), 2008?13 91
Volume analysis, 2003?08 92
Volume analysis, 2008?13 93
Company and brand share analysis 94
Distribution analysis 97
Expenditure and consumption per capita 99
Chapter 8 Country Comparison 102
Value 102
Volume 106
Market share 110
Chapter 9 PESTLE Analysis 111
Summary 111
Political analysis 112
Economic analysis 115
Social analysis 119
Technological analysis 122
Legal analysis 126
Environmental analysis 129
Chapter 10 New Product Development 132
Product launches over time 132
Recent product launches 134
Chapter 11 Macroeconomic Profile 135
Macroeconomic indicators 135
Chapter 12 Research Methodology 140
Methodology overview 140
Secondary research 141
Market modeling 142
Creating an initial data model 142
Revising the initial data model 142
Creating a final estimate 143
Creating demographic value splits 143
Primary research 143
Data finalization 144
Ongoing research 144
Chapter 13 APPENDIX 145
Future readings 145
How to contact experts in your industry 145
Disclaimer 145

LIST OF FIGURES
Figure 1: Wine, Italy, value by category (€m), 2003?13 23
Figure 2: Wine, Italy, category growth comparison, by value, 2003?13 25
Figure 3: Wine, Italy, volume by category (liters, million), 2003?13 28
Figure 4: Wine, Italy, category growth comparison, by volume, 2003?13 28
Figure 5: Wine, Italy, company share by volume (%), 2007?08 31
Figure 6: Wine, Italy, distribution channels by volume (%), 2007?08 35
Figure 7: Still wine, Italy, value by segment (€m), 2003?13 41
Figure 8: Still wine, Italy, category growth comparison, by value, 2003?13 43
Figure 9: Still wine, Italy, volume by segment (liters, million), 2003?13 46
Figure 10: Still wine, Italy, category growth comparison, by volume, 2003?13 46
Figure 11: Still wine, Italy, company share by volume (%), 2007?08 48
Figure 12: Still wine, Italy, distribution channels by volume (%), 2007?08 51
Figure 13: Sparkling wine, Italy, value by segment (€m), 2003?13 57
Figure 14: Sparkling wine, Italy, category growth comparison, by value, 2003?13 59
Figure 15: Sparkling wine, Italy, volume by segment (liters, million), 2003?13 61
Figure 16: Sparkling wine, Italy, category growth comparison, by volume, 2003?13 62
Figure 17: Sparkling wine, Italy, company share by volume (%), 2007?08 64
Figure 18: Sparkling wine, Italy, distribution channels by volume (%), 2007?08 67
Figure 19: Fortified wine, Italy, value by segment (€m), 2003?13 73
Figure 20: Fortified wine, Italy, category growth comparison, by value, 2003?13 76
Figure 21: Fortified wine, Italy, volume by segment (liters, million), 2003?13 79
Figure 22: Fortified wine, Italy, category growth comparison, by volume, 2003?13 79
Figure 23: Fortified wine, Italy, company share by volume (%), 2007?08 82
Figure 24: Fortified wine, Italy, distribution channels by volume (%), 2007?08 85
Figure 25: Champagne, Italy, value (€m), 2003?13 90
Figure 26: Champagne, Italy, volume (liters, million), 2003?13 93
Figure 27: Champagne, Italy, company share by volume (%), 2007?08 95
Figure 28: Champagne, Italy, distribution channels by volume (%), 2007?08 98
Figure 29: Global wine market split (value terms, 2008), top five countries 103
Figure 30: Global wine market value, 2003–08, top five countries 105
Figure 31: Global wine market split (volume terms, 2008), top five countries 107
Figure 32: Global wine market volume, 2003–08, top five countries 109
Figure 33: Annual data review process 141

LIST OF TABLES
Table 1: Wine category definitions 9
Table 2: Wine distribution channels 10
Table 3: Wine, Italy, value by category (€m), 2003?08 21
Table 4: Wine, Italy, value forecast by category (€m), 2008?13 22
Table 5: Wine, Italy, value by category ($m), 2003?08 24
Table 6: Wine, Italy, value forecast by category ($m), 2008?13 24
Table 7: Wine, Italy, volume by category (liters, million), 2003?08 26
Table 8: Wine, Italy, volume forecast by category (liters, million), 2008?13 27
Table 9: Wine, Italy, brand share by volume (%), 2007?08 29
Table 10: Wine, Italy, volume by brand (liters, million), 2007?08 30
Table 11: Wine, Italy, company share by volume (%), 2007?08 32
Table 12: Wine, Italy, volume by company (liters, million), 2007?08 33
Table 13: Wine, Italy, distribution channels by volume (%), 2007?08 34
Table 14: Wine, Italy, volume by distribution channel (liters, million), 2007?08 34
Table 15: Wine, Italy, expenditure per capita (€), 2003?08 36
Table 16: Wine, Italy, forecast expenditure per capita (€), 2008?13 36
Table 17: Wine, Italy, expenditure per capita ($), 2003?08 37
Table 18: Wine, Italy, forecast expenditure per capita ($), 2008?13 37
Table 19: Wine, Italy, consumption per capita (liters), 2003?08 38
Table 20: Wine, Italy, forecast consumption per capita (liters), 2008?13 38
Table 21: Still wine, Italy, value by segment (€m), 2003?08 39
Table 22: Still wine, Italy, value forecast by segment (€m), 2008?13 40
Table 23: Still wine, Italy, value by segment ($m), 2003?08 42
Table 24: Still wine, Italy, value forecast by segment ($m), 2008?13 42
Table 25: Still wine, Italy, volume by segment (liters, million), 2003?08 44
Table 26: Still wine, Italy, volume forecast by segment (liters, million), 2008?13 45
Table 27: Still wine, Italy, brand share by volume (%), 2007?08 47
Table 28: Still wine, Italy, volume by brand (liters, million), 2007?08 47
Table 29: Still wine, Italy, company share by volume (%), 2007?08 49
Table 30: Still wine, Italy, volume by company (liters, million), 2007?08 49
Table 31: Still wine, Italy, distribution channels by volume (%), 2007?08 50
Table 32: Still wine, Italy, volume by distribution channel (liters, million), 2007?08 50
Table 33: Still wine, Italy, expenditure per capita (€), 2003?08 52
Table 34: Still wine, Italy, forecast expenditure per capita (€), 2008?13 52
Table 35: Still wine, Italy, expenditure per capita ($), 2003?08 53
Table 36: Still wine, Italy, forecast expenditure per capita ($), 2008?13 53
Table 37: Still wine, Italy, consumption per capita (liters), 2003?08 54
Table 38: Still wine, Italy, forecast consumption per capita (liters), 2008?13 54
Table 39: Sparkling wine, Italy, value by segment (€m), 2003?08 55
Table 40: Sparkling wine, Italy, value forecast by segment (€m), 2008?13 56
Table 41: Sparkling wine, Italy, value by segment ($m), 2003?08 58
Table 42: Sparkling wine, Italy, value forecast by segment ($m), 2008?13 58
Table 43: Sparkling wine, Italy, volume by segment (liters, million), 2003?08 60
Table 44: Sparkling wine, Italy, volume forecast by segment (liters, million), 2008?13 61
Table 45: Sparkling wine, Italy, brand share by volume (%), 2007?08 63
Table 46: Sparkling wine, Italy, volume by brand (liters, million), 2007?08 63
Table 47: Sparkling wine, Italy, company share by volume (%), 2007?08 65
Table 48: Sparkling wine, Italy, volume by company (liters, million), 2007?08 65
Table 49: Sparkling wine, Italy, distribution channels by volume (%), 2007?08 66
Table 50: Sparkling wine, Italy, volume by distribution channel (liters, million), 2007?08 66
Table 51: Sparkling wine, Italy, expenditure per capita (€), 2003?08 68
Table 52: Sparkling wine, Italy, forecast expenditure per capita (€), 2008?13 68
Table 53: Sparkling wine, Italy, expenditure per capita ($), 2003?08 69
Table 54: Sparkling wine, Italy, forecast expenditure per capita ($), 2008?13 69
Table 55: Sparkling wine, Italy, consumption per capita (liters), 2003?08 70
Table 56: Sparkling wine, Italy, forecast consumption per capita (liters), 2008?13 70
Table 57: Fortified wine, Italy, value by segment (€m), 2003?08 71
Table 58: Fortified wine, Italy, value forecast by segment (€m), 2008?13 72
Table 59: Fortified wine, Italy, value by segment ($m), 2003?08 74
Table 60: Fortified wine, Italy, value forecast by segment ($m), 2008?13 75
Table 61: Fortified wine, Italy, volume by segment (liters, million), 2003?08 77
Table 62: Fortified wine, Italy, volume forecast by segment (liters, million), 2008?13 78
Table 63: Fortified wine, Italy, brand share by volume (%), 2007?08 80
Table 64: Fortified wine, Italy, volume by brand (liters, million), 2007?08 81
Table 65: Fortified wine, Italy, company share by volume (%), 2007?08 83
Table 66: Fortified wine, Italy, volume by company (liters, million), 2007?08 83
Table 67: Fortified wine, Italy, distribution channels by volume (%), 2007?08 84
Table 68: Fortified wine, Italy, volume by distribution channel (liters, million), 2007?08 84
Table 69: Fortified wine, Italy, expenditure per capita (€), 2003?08 86
Table 70: Fortified wine, Italy, forecast expenditure per capita (€), 2008?13 86
Table 71: Fortified wine, Italy, expenditure per capita ($), 2003?08 87
Table 72: Fortified wine, Italy, forecast expenditure per capita ($), 2008?13 87
Table 73: Fortified wine, Italy, consumption per capita (liters), 2003?08 88
Table 74: Fortified wine, Italy, forecast consumption per capita (liters), 2008?13 88
Table 75: Champagne, Italy, value (€m), 2003?08 89
Table 76: Champagne, Italy, value forecast (€m), 2008?13 90
Table 77: Champagne, Italy, value ($m), 2003?08 91
Table 78: Champagne, Italy, value forecast ($m), 2008?13 91
Table 79: Champagne, Italy, volume (liters, million), 2003?08 92
Table 80: Champagne, Italy, volume forecast (liters, million), 2008?13 93
Table 81: Champagne, Italy, brand share by volume (%), 2007?08 94
Table 82: Champagne, Italy, volume by brand (liters, million), 2007?08 94
Table 83: Champagne, Italy, company share by volume (%), 2007?08 96
Table 84: Champagne, Italy, volume by company (liters, million), 2007?08 96
Table 85: Champagne, Italy, distribution channels by volume (%), 2007?08 97
Table 86: Champagne, Italy, volume by distribution channel (liters, million), 2007?08 97
Table 87: Champagne, Italy, expenditure per capita (€), 2003?08 99
Table 88: Champagne, Italy, forecast expenditure per capita (€), 2008?13 99
Table 89: Champagne, Italy, expenditure per capita ($), 2003?08 100
Table 90: Champagne, Italy, forecast expenditure per capita ($), 2008?13 100
Table 91: Champagne, Italy, consumption per capita (liters), 2003?08 101
Table 92: Champagne, Italy, forecast consumption per capita (liters), 2008?13 101
Table 93: Global wine market value, 2008 102
Table 94: Global wine market split (value terms ($m), 2008), top five countries 105
Table 95: Global wine market volume, 2008 106
Table 96: Global wine market split (volume terms, 2008), top five countries 109
Table 97: Leading players, top five countries 110
Table 98: Analysis of Italy’s political landscape 112
Table 99: Analysis of Italy’s economy 115
Table 100: Analysis of Italy’s social system 119
Table 101: Analysis of Italy’s technology landscape 122
Table 102: Hourly labor cost in EU countries (in euros) 123
Table 103: Patents received from USPTO 125
Table 104: Analysis of Italy’s legal landscape 126
Table 105: Analysis of Italy’s environmental landscape 129
Table 106: Italy wine new product launches reports, by company (top five companies), 2009 132
Table 107: Italy wine new product launches SKUs, by company (top five companies), 2009 132
Table 108: Italy wine new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 133
Table 109: Italy wine new product launches (reports), by ingredients (top 10 ingredients), 2009 133
Table 110: Italy wine new product launches (reports), by package tags or claims 2009 134
Table 111: Italy wine new product launches - recent five launches (2009) 134
Table 112: Italy population, by age group, 2003?08 (millions) 135
Table 113: Italy population forecast, by age group, 2008?13 (millions) 136
Table 114: Italy population, by gender, 2003?08 (millions) 136
Table 115: Italy population forecast, by gender, 2008?13 (millions) 137
Table 116: Italy nominal GDP, 2003?08 (€bn, nominal prices) 137
Table 117: Italy nominal GDP forecast, 2008?13 (€bn, nominal prices) 137
Table 118: Italy real GDP, 2003?08 (€bn, 2000 prices) 138
Table 119: Italy real GDP forecast, 2008?13 (€bn, 2000 prices) 138
Table 120: Italy real GDP, 2003?08 ($bn, 2000 prices) 138
Table 121: Italy real GDP forecast, 2008?13 ($bn, 2000 prices) 139
Table 122: Italy consumer price index, 2003?08 (2000=100) 139
Table 123: Italy consumer price index, 2008?13 (2000=100) 139


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