Wine in Italy

Datamonitor's Wine in Italy industry profile is an essential resource for top-level data and analysis covering the Wine industry. It includes data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information.

Scope

* Contains an executive summary and data on value, volume and/or segmentation

* Provides textual analysis of Wine in Italy’s recent performance and future prospects

* Incorporates in-depth five forces competitive environment analysis and scorecards

* Includes a five-year forecast of Wine in Italy

* The leading companies are profiled with supporting key financial metrics

* Supported by the key macroeconomic and demographic data affecting the market

Highlights

* Detailed information is included on market size, measured by both value and volume

* Five forces scorecards provide an accessible yet in depth view of the market’s competitive landscape

* Market shares are covered by manufacturer and/or brand

* Also features market breakdown by distribution channel

Why you should buy this report

* Spot future trends and developments

* Inform your business decisions

* Add weight to presentations and marketing materials

* Save time carrying out entry-level research

Market Definition

The wine market consists of retail sale of champagne, fortified wine, sparkling wine and still wine. The market is valued according to retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the creation of this report have been calculated using constant 2009 annual average exchange rates.

For the purpose of this report, Europe comprises Belgium, the Czech Republic, Denmark, France, Germany, Hungary, Italy, Netherlands, Norway, Poland, Romania, Russia, Spain, Sweden, the Ukraine and the United Kingdom.


Report Highlights

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TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET VOLUME 11
MARKET SEGMENTATION I 12
MARKET SEGMENTATION II 13
MARKET SHARE 14
FIVE FORCES ANALYSIS 15
Summary 15
Buyer power 16
Supplier power 17
New entrants 18
Substitutes 19
Rivalry 20
LEADING COMPANIES 21
Casa Vinicola Caldirola srl 21
The Coltiva Group 22
CAVIRO Soc. Coop a r.l 23
MARKET DISTRIBUTION 24
MARKET FORECASTS 25
Market value forecast 25
Market volume forecast 26
MACROECONOMIC INDICATORS 27
APPENDIX 29
Methodology 29
Industry associations 30
Related Datamonitor research 30
Disclaimer 31
ABOUT DATAMONITOR 32
Premium Reports 32
Summary Reports 32
Datamonitor consulting 32

LIST OF TABLES
Table 1: Italy wine market value: $ million, 2005–09(e) 10
Table 2: Italy wine market volume: million liters, 2005–09(e) 11
Table 3: Italy wine market segmentation I:% share, by value, 2009(e) 12
Table 4: Italy wine market segmentation II: % share, by value, 2009(e) 13
Table 5: Italy wine market share: % share, by volume, 2009(e) 14
Table 6: Casa Vinicola Caldirola srl: key facts 21
Table 7: The Coltiva Group: key facts 22
Table 8: CAVIRO Soc. Coop a r.l: key facts 23
Table 9: Italy wine market distribution: % share, by volume, 2009(e) 24
Table 10: Italy wine market value forecast: $ million, 2009–14 25
Table 11: Italy wine market volume forecast: million liters, 2009–14 26
Table 12: Italy size of population (million), 2005–09 27
Table 13: Italy gdp (constant 2000 prices, $ billion), 2005–09 27
Table 14: Italy gdp (current prices, $ billion), 2005–09 27
Table 15: Italy inflation, 2005–09 28
Table 16: Italy consumer price index (absolute), 2005–09 28
Table 17: Italy exchange rate, 2005–09 28

LIST OF FIGURES
Figure 1: Italy wine market value: $ million, 2005–09(e) 10
Figure 2: Italy wine market volume: million liters, 2005–09(e) 11
Figure 3: Italy wine market segmentation I:% share, by value, 2009(e) 12
Figure 4: Italy wine market segmentation II: % share, by value, 2009(e) 13
Figure 5: Italy wine market share: % share, by volume, 2009(e) 14
Figure 6: Forces driving competition in the wine market in Italy, 2009 15
Figure 7: Drivers of buyer power in the wine market in Italy, 2009 16
Figure 8: Drivers of supplier power in the wine market in Italy, 2009 17
Figure 9: Factors influencing the likelihood of new entrants in the wine market in Italy, 2009 18
Figure 10: Factors influencing the threat of substitutes in the wine market in Italy, 2009 19
Figure 11: Drivers of degree of rivalry in the wine market in Italy, 2009 20
Figure 12: Italy wine market distribution: % share, by volume, 2009(e) 24
Figure 13: Italy wine market value forecast: $ million, 2009–14 25
Figure 14: Italy wine market volume forecast: million liters, 2009–14 26


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