Wine in Latin America to 2013

Introduction

This databook provides key data and information on the wine market covering eight countries in Latin America. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share.

Scope

*Contains information on four categories: still wine, sparkling wine, champagne and fortified wine.

*Market, category and segment level information on value with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

*Review of the top two companies within the wine market, including company overview, key facts and business description

Highlights

The market for wine in Latin America increased at a compound annual growth rate of 2.1% between 2003 and 2008.

The still wine category led the wine market in Latin America, accounting for a share of 86.5%.

The leading players in the Latin American wine market include Grupo Penaflor, Concha y Toro and Diageo plc.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the wine market in Latin America

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: wine 2
Summary category level: still wine 3
Summary category level: sparkling wine 4
Summary category level: fortified wine 5
Summary category level: champagne 6
Chapter 2 Introduction 7
What is this report about? 7
How to use this report 7
Market definition 8
Chapter 3 Overview 19
Value Analysis 19
Volume Analysis 20
Chapter 4 Latin America Wine - Market Overview 21
Value analysis (US dollar), 2003?08 21
Value analysis (US dollar), 2008?13 22
Volume analysis, 2003?08 24
Volume analysis, 2008?13 25
Company share analysis 27
Distribution analysis 30
Expenditure and consumption per capita 32
Chapter 5 Leading Company Profiles 34
Vina Concha y Toro S.A. 34
Diageo plc 36
Chapter 6 Category Analysis: Still Wine 38
Value analysis (US dollar), 2003?08 38
Value analysis (US dollar), 2008?13 39
Volume analysis, 2003?08 41
Volume analysis, 2008?13 42
Company share analysis 44
Distribution analysis 47
Expenditure and consumption per capita 49
Chapter 7 Category Analysis: Sparkling Wine 51
Value analysis (US dollar), 2003?08 51
Value analysis (US dollar), 2008?13 52
Volume analysis, 2003?08 54
Volume analysis, 2008?13 55
Company share analysis 57
Distribution analysis 60
Expenditure and consumption per capita 62
Chapter 8 Category Analysis: Fortified Wine 64
Value analysis (US dollar), 2003?08 64
Value analysis (US dollar), 2008?13 65
Volume analysis, 2003?08 67
Volume analysis, 2008?13 68
Company share analysis 70
Distribution analysis 73
Expenditure and consumption per capita 75
Chapter 9 Category Analysis: Champagne 78
Value analysis (US dollar), 2003?08 78
Value analysis (US dollar), 2008?13 79
Volume analysis, 2003?08 80
Volume analysis, 2008?13 81
Company share analysis 82
Distribution analysis 85
Expenditure and consumption per capita 87
Chapter 10 Research Methodology 89
Methodology overview 89
Secondary research 90
Market modeling 91
Creating an initial data model 91
Revising the initial data model 91
Creating a final estimate 92
Creating demographic value splits 92
Primary research 92
Data finalization 93
Ongoing research 93
Chapter 11 APPENDIX 94
Future readings 94
How to contact experts in your industry 94
Disclaimer 94

LIST OF FIGURES
Figure 1: Wine, Latin America, value by category ($m), 2003?13 23
Figure 2: Wine, Latin America, category growth comparison, by value, 2003?13 23
Figure 3: Wine, Latin America, volume by category (liters, million), 2003?13 26
Figure 4: Wine, Latin America, category growth comparison, by volume, 2003?13 26
Figure 5: Wine, Latin America, company share (top five companies) by volume (%), 2007?08 29
Figure 6: Wine, Latin America, distribution channels by volume (%), 2007?08 31
Figure 7: Still wine, Latin America, value by segment ($m), 2003?13 40
Figure 8: Still wine, Latin America, category growth comparison, by value, 2003?13 40
Figure 9: Still wine, Latin America, volume by segment (liters, million), 2003?13 43
Figure 10: Still wine, Latin America, category growth comparison, by volume, 2003?13 43
Figure 11: Still wine, Latin America, company share (top five companies) by volume (%), 2007?08 46
Figure 12: Still wine, Latin America, distribution channels by volume (%), 2007?08 48
Figure 13: Sparkling wine, Latin America, value by segment ($m), 2003?13 53
Figure 14: Sparkling wine, Latin America, category growth comparison, by value, 2003?13 53
Figure 15: Sparkling wine, Latin America, volume by segment (liters, million), 2003?13 56
Figure 16: Sparkling wine, Latin America, category growth comparison, by volume, 2003?13 56
Figure 17: Sparkling wine, Latin America, company share (top five companies) by volume (%), 2007?08 59
Figure 18: Sparkling wine, Latin America, distribution channels by volume (%), 2007?08 61
Figure 19: Fortified wine, Latin America, value by segment ($m), 2003?13 66
Figure 20: Fortified wine, Latin America, category growth comparison, by value, 2003?13 66
Figure 21: Fortified wine, Latin America, volume by segment (liters, million), 2003?13 69
Figure 22: Fortified wine, Latin America, category growth comparison, by volume, 2003?13 69
Figure 23: Fortified wine, Latin America, company share (top five companies) by volume (%), 2007?08 72
Figure 24: Fortified wine, Latin America, distribution channels by volume (%), 2007?08 74
Figure 25: Champagne, Latin America, value ($m), 2003?13 79
Figure 26: Champagne, Latin America, volume (liters, million), 2003?13 81
Figure 27: Champagne, Latin America, company share by volume (%), 2007?08 84
Figure 28: Champagne, Latin America, distribution channels by volume (%), 2007?08 86
Figure 29: Annual data review process 90

LIST OF TABLES
Table 1: Wine category definitions 9
Table 2: Wine distribution channels 10
Table 3: Latin America wine value (country-wise), 2003?08 ($m) 19
Table 4: Latin America wine value (country-wise) forecast, 2008?13 ($m) 19
Table 5: Latin America wine volume (country-wise), 2003?08 (liters, million) 20
Table 6: Latin America wine volume (country-wise) forecast, 2008?13 (liters, million) 20
Table 7: Wine, Latin America, value by category ($m), 2003?08 21
Table 8: Wine, Latin America, value forecast by category ($m), 2008?13 22
Table 9: Wine, Latin America, volume by category (liters, million), 2003?08 24
Table 10: Wine, Latin America, volume forecast by category (liters, million), 2008?13 25
Table 11: Wine, Latin America, company share (top 20 companies) by volume (%), 2007?08 27
Table 12: Wine, Latin America, volume by company (liters, million), 2007?08 28
Table 13: Wine, Latin America, distribution channels by volume (%), 2007?08 30
Table 14: Wine, Latin America, volume by distribution channel (liters, million), 2007?08 30
Table 15: Wine, Latin America, expenditure per capita ($), 2003?08 32
Table 16: Wine, Latin America, forecast expenditure per capita ($), 2008?13 32
Table 17: Wine, Latin America, consumption per capita (liters), 2003?08 33
Table 18: Wine, Latin America, forecast consumption per capita (liters), 2008?13 33
Table 19: Vina Concha y Toro S.A. key facts 34
Table 20: Diageo plc key facts 36
Table 21: Still wine, Latin America, value by segment ($m), 2003?08 38
Table 22: Still wine, Latin America, value forecast by segment ($m), 2008?13 39
Table 23: Still wine, Latin America, volume by segment (liters, million), 2003?08 41
Table 24: Still wine, Latin America, volume forecast by segment (liters, million), 2008?13 42
Table 25: Still wine, Latin America, company share (top 20 companies) by volume (%), 2007?08 44
Table 26: Still wine, Latin America, volume by company (liters, million), 2007?08 45
Table 27: Still wine, Latin America, distribution channels by volume (%), 2007?08 47
Table 28: Still wine, Latin America, volume by distribution channel (liters, million), 2007?08 47
Table 29: Still wine, Latin America, expenditure per capita ($), 2003?08 49
Table 30: Still wine, Latin America, forecast expenditure per capita ($), 2008?13 49
Table 31: Still wine, Latin America, consumption per capita (liters), 2003?08 50
Table 32: Still wine, Latin America, forecast consumption per capita (liters), 2008?13 50
Table 33: Sparkling wine, Latin America, value by segment ($m), 2003?08 51
Table 34: Sparkling wine, Latin America, value forecast by segment ($m), 2008?13 52
Table 35: Sparkling wine, Latin America, volume by segment (liters, million), 2003?08 54
Table 36: Sparkling wine, Latin America, volume forecast by segment (liters, million), 2008?13 55
Table 37: Sparkling wine, Latin America, company share (top 20 companies) by volume (%), 2007?08 57
Table 38: Sparkling wine, Latin America, volume by company (liters, million), 2007?08 58
Table 39: Sparkling wine, Latin America, distribution channels by volume (%), 2007?08 60
Table 40: Sparkling wine, Latin America, volume by distribution channel (liters, million), 2007?08 60
Table 41: Sparkling wine, Latin America, expenditure per capita ($), 2003?08 62
Table 42: Sparkling wine, Latin America, forecast expenditure per capita ($), 2008?13 62
Table 43: Sparkling wine, Latin America, consumption per capita (liters), 2003?08 63
Table 44: Sparkling wine, Latin America, forecast consumption per capita (liters), 2008?13 63
Table 45: Fortified wine, Latin America, value by segment ($m), 2003?08 64
Table 46: Fortified wine, Latin America, value forecast by segment ($m), 2008?13 65
Table 47: Fortified wine, Latin America, volume by segment (liters, million), 2003?08 67
Table 48: Fortified wine, Latin America, volume forecast by segment (liters, million), 2008?13 68
Table 49: Fortified wine, Latin America, company share (top 20 companies) by volume (%), 2007?08 70
Table 50: Fortified wine, Latin America, volume by company (liters, million), 2007?08 71
Table 51: Fortified wine, Latin America, distribution channels by volume (%), 2007?08 73
Table 52: Fortified wine, Latin America, volume by distribution channel (liters, million), 2007?08 73
Table 53: Fortified wine, Latin America, expenditure per capita ($), 2003?08 75
Table 54: Fortified wine, Latin America, forecast expenditure per capita ($), 2008?13 76
Table 55: Fortified wine, Latin America, consumption per capita (liters), 2003?08 76
Table 56: Fortified wine, Latin America, forecast consumption per capita (liters), 2008?13 77
Table 57: Champagne, Latin America, value ($m), 2003?08 78
Table 58: Champagne, Latin America, value forecast ($m), 2008?13 79
Table 59: Champagne, Latin America, volume (liters, million), 2003?08 80
Table 60: Champagne, Latin America, volume forecast (liters, million), 2008?13 81
Table 61: Champagne, Latin America, company share by volume (%), 2007?08 82
Table 62: Champagne, Latin America, volume by company (liters, million), 2007?08 83
Table 63: Champagne, Latin America, distribution channels by volume (%), 2007?08 85
Table 64: Champagne, Latin America, volume by distribution channel (liters, million), 2007?08 85
Table 65: Champagne, Latin America, expenditure per capita ($), 2003?08 87
Table 66: Champagne, Latin America, forecast expenditure per capita ($), 2008?13 87
Table 67: Champagne, Latin America, consumption per capita (liters), 2003?08 88
Table 68: Champagne, Latin America, forecast consumption per capita (liters), 2008?13 88



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