Wine in Latin America to 2014

Introduction

This databook provides key data and information on the wine market covering eight countries in Latin America. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution and company share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on four categories: still wine, sparkling wine, champagne and fortified wine

*Market, category and segment level information on value and volume with historic (2004-09) and forecast (2010-14) data

*Category level company share as well as distribution share information for 2008 and 2009

Highlights

The market for wine in Latin America increased at a compound annual growth rate of 3.3% between 2004 and 2009.

The still wine category led the wine market in Latin America, accounting for a share of 86.3%.

The leading players in the Latin American wine market include Grupo Penaflor, Concha y Toro and Vina Santa Rita.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the wine market in Latin America

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: wine 2
Summary category level: still wine 3
Summary category level: sparkling wine 4
Summary category level: champagne 5
Summary category level: fortified wine 6
Chapter 2 Introduction 7
What is this report about? 7
How to use this report 7
Market definition 8
Chapter 3 Overview 19
Value Analysis 19
Volume Analysis 20
Chapter 4 Latin America Wine: Market Overview 21
Value analysis (US Dollar), 2004?09 21
Value analysis (US Dollar), 2009?14 22
Volume analysis, 2004?09 24
Volume analysis, 2009?14 25
Company share analysis 27
Distribution analysis 30
Expenditure and consumption per capita 32
Chapter 5 Leading Company Profile 34
Vina Concha y Toro S.A. 34
Chapter 6 Category Analysis: Still Wine 36
Value analysis (US Dollar), 2004?09 36
Value analysis (US Dollar), 2009?14 37
Volume analysis, 2004?09 39
Volume analysis, 2009?14 40
Company share analysis 42
Distribution analysis 45
Expenditure and consumption per capita 47
Chapter 7 Category Analysis: Sparkling Wine 49
Value analysis (US Dollar), 2004?09 49
Value analysis (US Dollar), 2009?14 50
Volume analysis, 2004?09 52
Volume analysis, 2009?14 53
Company share analysis 55
Distribution analysis 58
Expenditure and consumption per capita 60
Chapter 8 Category Analysis: Champagne 62
Value analysis (US Dollar), 2004?09 62
Value analysis (US Dollar), 2009?14 63
Volume analysis, 2004?09 64
Volume analysis, 2009?14 65
Company share analysis 66
Distribution analysis 69
Expenditure and consumption per capita 71
Chapter 9 Category Analysis: Fortified Wine 73
Value analysis (US Dollar), 2004?09 73
Value analysis (US Dollar), 2009?14 74
Volume analysis, 2004?09 76
Volume analysis, 2009?14 77
Company share analysis 79
Distribution analysis 82
Expenditure and consumption per capita 84
Chapter 10 Research Methodology 86
Methodology overview 86
Secondary research 87
Market modeling 88
Creating an initial data model 88
Revising the initial data model 88
Creating a final estimate 89
Creating demographic value splits 89
Primary research 89
Data finalization 90
Ongoing research 90
Chapter 11 Appendix 91
Future readings 91
How to contact experts in your industry 91
Disclaimer 91

LIST OF FIGURES
Figure 1: Wine, Latin America, value by category ($m), 2004?14 23
Figure 2: Wine, Latin America, category growth comparison, by value, 2004?14 23
Figure 3: Wine, Latin America, volume by category (liters, million), 2004?14 26
Figure 4: Wine, Latin America, company share (top five companies) by volume (%), 2008?09 29
Figure 5: Wine, Latin America, distribution channels by volume (%), 2008?09 31
Figure 6: Still wine, Latin America, value by segment ($m), 2004?14 38
Figure 7: Still wine, Latin America, category growth comparison, by value, 2004?14 38
Figure 8: Still wine, Latin America, volume by segment (liters, million), 2004?14 41
Figure 9: Still wine, Latin America, category growth comparison, by volume, 2004?14 41
Figure 10: Still wine, Latin America, company share (top five companies) by volume (%), 2008?09 44
Figure 11: Still wine, Latin America, distribution channels by volume (%), 2008?09 46
Figure 12: Sparkling wine, Latin America, value by segment ($m), 2004?14 51
Figure 13: Sparkling wine, Latin America, category growth comparison, by value, 2004?14 51
Figure 14: Sparkling wine, Latin America, volume by segment (liters, million), 2004?14 54
Figure 15: Sparkling wine, Latin America, category growth comparison, by volume, 2004?14 54
Figure 16: Sparkling wine, Latin America, company share (top five companies) by volume (%), 2008?09 57
Figure 17: Sparkling wine, Latin America, distribution channels by volume (%), 2008?09 59
Figure 18: Champagne, Latin America, value ($m), 2004?14 63
Figure 19: Champagne, Latin America, volume (liters, million), 2004?14 65
Figure 20: Champagne, Latin America, company share (top five companies) by volume (%), 2008?09 68
Figure 21: Champagne, Latin America, distribution channels by volume (%), 2008?09 70
Figure 22: Fortified wine, Latin America, value by segment ($m), 2004?14 75
Figure 23: Fortified wine, Latin America, category growth comparison, by value, 2004?14 75
Figure 24: Fortified wine, Latin America, volume by segment (liters, million), 2004?14 78
Figure 25: Fortified wine, Latin America, category growth comparison, by volume, 2004?14 78
Figure 26: Fortified wine, Latin America, company share (top five companies) by volume (%), 2008?09 81
Figure 27: Fortified wine, Latin America, distribution channels by volume (%), 2008?09 83
Figure 28: Annual data review process 87

LIST OF TABLES
Table 1: Wine category definitions 9
Table 2: Wine distribution channels 10
Table 3: Wine, Latin America, value (country-wise), 2004?09 ($m) 19
Table 4: Wine, Latin America, value (country-wise) forecast, 2009?14 ($m) 19
Table 5: Wine, Latin America, volume (country-wise), 2004?09 (liters, million) 20
Table 6: Wine, Latin America, volume (country-wise) forecast, 2009?14 (liters, million) 20
Table 7: Wine, Latin America, value by category ($m), 2004?09 21
Table 8: Wine, Latin America, value forecast by category ($m), 2009?14 22
Table 9: Wine, Latin America, volume by category (liters, million), 2004?09 24
Table 10: Wine, Latin America, volume forecast by category (liters, million), 2009?14 25
Table 11: Wine, Latin America, company share (top 20 companies) by volume (%), 2008?09 27
Table 12: Wine, Latin America, volume by company (liters, million), 2008?09 28
Table 13: Wine, Latin America, distribution channels by volume (%), 2008?09 30
Table 14: Wine, Latin America, volume by distribution channel (liters, million), 2008?09 30
Table 15: Wine, Latin America, expenditure per capita ($), 2004?09 32
Table 16: Wine, Latin America, forecast expenditure per capita ($), 2009?14 32
Table 17: Wine, Latin America, consumption per capita (liters), 2004?09 33
Table 18: Wine, Latin America, forecast consumption per capita (liters), 2009?14 33
Table 19: Vina Concha y Toro S.A. key facts 34
Table 20: Still wine, Latin America, value by segment ($m), 2004?09 36
Table 21: Still wine, Latin America, value forecast by segment ($m), 2009?14 37
Table 22: Still wine, Latin America, volume by segment (liters, million), 2004?09 39
Table 23: Still wine, Latin America, volume forecast by segment (liters, million), 2009?14 40
Table 24: Still wine, Latin America, company share (top 20 companies) by volume (%), 2008?09 42
Table 25: Still wine, Latin America, volume by company (liters, million), 2008?09 43
Table 26: Still wine, Latin America, distribution channels by volume (%), 2008?09 45
Table 27: Still wine, Latin America, volume by distribution channel (liters, million), 2008?09 45
Table 28: Still wine, Latin America, expenditure per capita ($), 2004?09 47
Table 29: Still wine, Latin America, forecast expenditure per capita ($), 2009?14 47
Table 30: Still wine, Latin America, consumption per capita (liters), 2004?09 48
Table 31: Still wine, Latin America, forecast consumption per capita (liters), 2009?14 48
Table 32: Sparkling wine, Latin America, value by segment ($m), 2004?09 49
Table 33: Sparkling wine, Latin America, value forecast by segment ($m), 2009?14 50
Table 34: Sparkling wine, Latin America, volume by segment (liters, million), 2004?09 52
Table 35: Sparkling wine, Latin America, volume forecast by segment (liters, million), 2009?14 53
Table 36: Sparkling wine, Latin America, company share (top 20 companies) by volume (%), 2008?09 55
Table 37: Sparkling wine, Latin America, volume by company (liters, million), 2008?09 56
Table 38: Sparkling wine, Latin America, distribution channels by volume (%), 2008?09 58
Table 39: Sparkling wine, Latin America, volume by distribution channel (liters, million), 2008?09 58
Table 40: Sparkling wine, Latin America, expenditure per capita ($), 2004?09 60
Table 41: Sparkling wine, Latin America, forecast expenditure per capita ($), 2009?14 60
Table 42: Sparkling wine, Latin America, consumption per capita (liters), 2004?09 61
Table 43: Sparkling wine, Latin America, forecast consumption per capita (liters), 2009?14 61
Table 44: Champagne, Latin America, value ($m), 2004?09 62
Table 45: Champagne, Latin America, value forecast ($m), 2009?14 63
Table 46: Champagne, Latin America, volume (liters, million), 2004?09 64
Table 47: Champagne, Latin America, volume forecast (liters, million), 2009?14 65
Table 48: Champagne, Latin America, company share by volume (%), 2008?09 66
Table 49: Champagne, Latin America, volume by company (liters, million), 2008?09 67
Table 50: Champagne, Latin America, distribution channels by volume (%), 2008?09 69
Table 51: Champagne, Latin America, volume by distribution channel (liters, million), 2008?09 69
Table 52: Champagne, Latin America, expenditure per capita ($), 2004?09 71
Table 53: Champagne, Latin America, forecast expenditure per capita ($), 2009?14 71
Table 54: Champagne, Latin America, consumption per capita (liters), 2004?09 72
Table 55: Champagne, Latin America, forecast consumption per capita (liters), 2009?14 72
Table 56: Fortified wine, Latin America, value by segment ($m), 2004?09 73
Table 57: Fortified wine, Latin America, value forecast by segment ($m), 2009?14 74
Table 58: Fortified wine, Latin America, volume by segment (liters, million), 2004?09 76
Table 59: Fortified wine, Latin America, volume forecast by segment (liters, million), 2009?14 77
Table 60: Fortified wine, Latin America, company share (top 20 companies) by volume (%), 2008?09 79
Table 61: Fortified wine, Latin America, volume by company (liters, million), 2008?09 80
Table 62: Fortified wine, Latin America, distribution channels by volume (%), 2008?09 82
Table 63: Fortified wine, Latin America, volume by distribution channel (liters, million), 2008?09 82
Table 64: Fortified wine, Latin America, expenditure per capita ($), 2004?09 84
Table 65: Fortified wine, Latin America, forecast expenditure per capita ($), 2009?14 84
Table 66: Fortified wine, Latin America, consumption per capita (liters), 2004?09 85
Table 67: Fortified wine, Latin America, forecast consumption per capita (liters), 2009?14 85



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