Wine in Latvia to 2012

Introduction

This databook is a detailed information resource covering all the key data points on Wine in Latvia. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2007 and full forecasts to 2012.

Scope

*Contains information on 4 categories: Fortified wine, Sparkling wine, Champagne and Still wine

*Provides market value, volume, expenditure and consumption data by market, category and segment

*Includes company and brand share data by categories

Highlights

The market for Wine in Latvia increased between 2002-2007, growing at an average annual rate of 6.0%.

The leading company in the market in 2007 was Bacardi Limited.

Reasons to Purchase

*Discover the major quantitative trends affecting the Wine markets

*Understand consumers' consumption and expenditure patterns

*Understand the future direction of the market with reliable historical data and full five year forecasting


Report Highlights
Highlights

The market for Wine in Latvia increased between 2002-2007, growing at an average annual rate of 6.0%.

The leading company in the market in 2007 was Bacardi Limited.


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TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Wine 2
Summary category level - Fortified wine 3
Summary category level - Sparkling wine 4
Summary category level - Still wine 5
Summary category level - Champagne 6
Chapter 2 INTRODUCTION 7
What is this report about? 7
How to use this report 7
Market Definition 8
Chapter 3 MARKET OVERVIEW 21
Value Analysis, 2002?2007 21
Value Analysis, 2007?2012 22
Value Analysis, US$ 2002?2007 24
Value Analysis, US$ 2007?2012 24
Volume Analysis, 2002?2007 26
Volume Analysis, 2007?2012 27
Company and Brand Share Analysis 30
Distribution Analysis 32
Expenditure & consumption per capita 34
Chapter 4 LEADING COMPANY PROFILES 37
Bacardi Limited 37
Chapter 5 CATEGORY ANALYSIS - FORTIFIED WINE 39
Value Analysis, 2002?2007 39
Value Analysis, 2007?2012 40
Value Analysis, US$ 2002?2007 42
Value Analysis, US$ 2007?2012 43
Volume Analysis, 2002?2007 45
Volume Analysis, 2007?2012 46
Company and Brand Share Analysis 49
Distribution Analysis 51
Expenditure & consumption per capita 53
Chapter 6 CATEGORY ANALYSIS - SPARKLING WINE 57
Value Analysis, 2002?2007 57
Value Analysis, 2007?2012 58
Value Analysis, US$ 2002?2007 60
Value Analysis, US$ 2007?2012 60
Volume Analysis, 2002?2007 62
Volume Analysis, 2007?2012 63
Company and Brand Share Analysis 66
Distribution Analysis 68
Expenditure & consumption per capita 70
Chapter 7 CATEGORY ANALYSIS - STILL WINE 73
Value Analysis, 2002?2007 73
Value Analysis, 2007?2012 74
Value Analysis, US$ 2002?2007 76
Value Analysis, US$ 2007?2012 76
Volume Analysis, 2002?2007 78
Volume Analysis, 2007?2012 79
Company and Brand Share Analysis 82
Distribution Analysis 84
Expenditure & consumption per capita 86
Chapter 8 CATEGORY ANALYSIS - CHAMPAGNE 89
Value Analysis, 2002?2007 89
Value Analysis, 2007?2012 90
Value Analysis, US$ 2002?2007 92
Value Analysis, US$ 2007?2012 92
Volume Analysis, 2002?2007 93
Volume Analysis, 2007?2012 94
Company and Brand Share Analysis 96
Distribution Analysis 98
Expenditure & consumption per capita 100
Chapter 9 COUNTRY COMPARISON 103
Value 103
Volume 108
Market Share 113
Chapter 10 NEW PRODUCT DEVELOPMENT 114
Product launches over time 114
Recent product launches 115
Chapter 11 LATVIA SOCIOECONOMIC PROFILE 116
Country Overview 116
Key Facts 117
Political Overview 118
Latvia Economic Overview 120
Chapter 12 LATVIA MACROECONOMIC PROFILE 121
Macroeconomic Indicators 121
Chapter 13 RESEARCH METHODOLOGY 126
Methodology overview 126
Secondary research 127
Market modeling 128
Primary research 129
Data finalization 130
Ongoing research 130
Chapter 14 APPENDIX 131
Future readings 131
How to contact experts in your industry 131
Disclaimer 131


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LIST OF FIGURES
Figure 1: Latvia wine value and value forecast, 2002?2012 (LVL m, nominal prices) 23
Figure 2: Latvia wine category growth comparison, by value, 2002?2012 25
Figure 3: Latvia wine volume and volume forecast, 2002?2012 (Liters m) 28
Figure 4: Latvia wine category growth comparison, by volume, 2002?2012 29
Figure 5: Latvia wine distribution channels, by volume, 2006?2007 (%) 33
Figure 6: Latvia fortified wine value and value forecast, 2002?2012 (LVL m, nominal prices) 41
Figure 7: Latvia fortified wine category growth comparison, by value, 2002?2012 44
Figure 8: Latvia fortified wine volume and volume forecast, 2002?2012 (Liters m) 47
Figure 9: Latvia fortified wine category growth comparison, by volume, 2002?2012 48
Figure 10: Latvia fortified wine distribution channels, by volume, 2006?2007 (%) 52
Figure 11: Latvia sparkling wine value and value forecast, 2002?2012 (LVL m, nominal prices) 59
Figure 12: Latvia sparkling wine category growth comparison, by value, 2002?2012 61
Figure 13: Latvia sparkling wine volume and volume forecast, 2002?2012 (Liters m) 64
Figure 14: Latvia sparkling wine category growth comparison, by volume, 2002?2012 65
Figure 15: Latvia sparkling wine distribution channels, by volume, 2006?2007 (%) 69
Figure 16: Latvia still wine value and value forecast, 2002?2012 (LVL m, nominal prices) 75
Figure 17: Latvia still wine category growth comparison, by value, 2002?2012 77
Figure 18: Latvia still wine volume and volume forecast, 2002?2012 (Liters m) 80
Figure 19: Latvia still wine category growth comparison, by volume, 2002?2012 81
Figure 20: Latvia still wine distribution channels, by volume, 2006?2007 (%) 85
Figure 21: Latvia champagne value and value forecast, 2002?2012 (LVL m, nominal prices) 91
Figure 22: Latvia champagne volume and volume forecast, 2002?2012 (Liters m) 95
Figure 23: Latvia champagne distribution channels, by volume, 2006?2007 (%) 99
Figure 24: Global wine market split (value terms, 2007) – Top 5 countries 104
Figure 25: Global wine market value, 2002–2007 (Top 5 countries) 107
Figure 26: Global wine market split (volume terms, 2007) – Top 5 countries 109
Figure 27: Global wine market volume, 2002–2007 (Top 5 countries) 112
Figure 28: Map of Latvia 117
Figure 29: Annual data review process 127


LIST OF TABLES
Table 1: Wine category definitions 9
Table 2: Wine distribution channels 10
Table 3: Latvia wine value, 2002?2007 (LVL m, nominal prices) 21
Table 4: Latvia wine value forecast, 2007?2012 (LVL m, nominal prices) 22
Table 5: Latvia wine value, 2002?2007 (US$ m nominal prices) 24
Table 6: Latvia wine value forecast, 2007?2012 (US$ m nominal prices) 24
Table 7: Latvia wine volume, 2002?2007 (Liters m) 26
Table 8: Latvia wine volume forecast, 2007?2012 (Liters m) 27
Table 9: Latvia wine brand share, by volume, 2006?2007 (%) 30
Table 10: Latvia wine volume, by brand 2006?2007 (Liters m) 30
Table 11: Latvia wine company share by volume, 2006?2007 (%) 31
Table 12: Latvia wine volume, by company, 2006?2007 (Liters m) 31
Table 13: Latvia wine distribution channels, by volume, 2006?2007 (%) 32
Table 14: Latvia wine volume, by distribution channel, 2006?2007 (Liters m) 32
Table 15: Latvia wine expenditure per capita, 2002?2007 (LVL, nominal prices) 34
Table 16: Latvia wine forecast expenditure per capita, 2007?2012 (LVL, nominal prices) 34
Table 17: Latvia wine expenditure per capita, 2002?2007 (US$ nominal prices) 35
Table 18: Latvia wine forecast expenditure per capita, 2007?2012 (US$ nominal prices) 35
Table 19: Latvia wine consumption per capita, 2002?2007 (Liters) 36
Table 20: Latvia wine forecast consumption per capita, 2007?2012 (Liters) 36
Table 21: Bacardi Limited Key Facts 37
Table 22: Latvia fortified wine value, 2002?2007 (LVL m, nominal prices) 39
Table 23: Latvia fortified wine value forecast, 2007?2012 (LVL m, nominal prices) 40
Table 24: Latvia fortified wine value, 2002?2007 (US$ m nominal prices) 42
Table 25: Latvia fortified wine value forecast, 2007?2012 (US$ m nominal prices) 43
Table 26: Latvia fortified wine volume, 2002?2007 (Liters m) 45
Table 27: Latvia fortified wine volume forecast, 2007?2012 (Liters m) 46
Table 28: Latvia fortified wine brand share, by volume, 2006?2007 (%) 49
Table 29: Latvia fortified wine volume, by brand 2006?2007 (Liters m) 49
Table 30: Latvia fortified wine company share by volume, 2006?2007 (%) 50
Table 31: Latvia fortified wine volume, by company, 2006?2007 (Liters m) 50
Table 32: Latvia fortified wine distribution channels, by volume, 2006?2007 (%) 51
Table 33: Latvia fortified wine volume, by distribution channel, 2006?2007 (Liters m) 51
Table 34: Latvia fortified wine expenditure per capita, 2002?2007 (LVL, nominal prices) 53
Table 35: Latvia fortified wine forecast expenditure per capita, 2007?2012 (LVL, nominal prices) 54
Table 36: Latvia fortified wine expenditure per capita, 2002?2007 (US$ nominal prices) 54
Table 37: Latvia fortified wine forecast expenditure per capita, 2007?2012 (US$ nominal prices) 55
Table 38: Latvia fortified wine consumption per capita, 2002?2007 (Liters) 55
Table 39: Latvia fortified wine forecast consumption per capita, 2007?2012 (Liters) 56
Table 40: Latvia sparkling wine value, 2002?2007 (LVL m, nominal prices) 57
Table 41: Latvia sparkling wine value forecast, 2007?2012 (LVL m, nominal prices) 58
Table 42: Latvia sparkling wine value, 2002?2007 (US$ m nominal prices) 60
Table 43: Latvia sparkling wine value forecast, 2007?2012 (US$ m nominal prices) 60
Table 44: Latvia sparkling wine volume, 2002?2007 (Liters m) 62
Table 45: Latvia sparkling wine volume forecast, 2007?2012 (Liters m) 63
Table 46: Latvia sparkling wine brand share, by volume, 2006?2007 (%) 66
Table 47: Latvia sparkling wine volume, by brand 2006?2007 (Liters m) 66
Table 48: Latvia sparkling wine company share by volume, 2006?2007 (%) 67
Table 49: Latvia sparkling wine volume, by company, 2006?2007 (Liters m) 67
Table 50: Latvia sparkling wine distribution channels, by volume, 2006?2007 (%) 68
Table 51: Latvia sparkling wine volume, by distribution channel, 2006?2007 (Liters m) 68
Table 52: Latvia sparkling wine expenditure per capita, 2002?2007 (LVL, nominal prices) 70
Table 53: Latvia sparkling wine forecast expenditure per capita, 2007?2012 (LVL, nominal prices) 70
Table 54: Latvia sparkling wine expenditure per capita, 2002?2007 (US$ nominal prices) 71
Table 55: Latvia sparkling wine forecast expenditure per capita, 2007?2012 (US$ nominal prices) 71
Table 56: Latvia sparkling wine consumption per capita, 2002?2007 (Liters) 72
Table 57: Latvia sparkling wine forecast consumption per capita, 2007?2012 (Liters) 72
Table 58: Latvia still wine value, 2002?2007 (LVL m, nominal prices) 73
Table 59: Latvia still wine value forecast, 2007?2012 (LVL m, nominal prices) 74
Table 60: Latvia still wine value, 2002?2007 (US$ m nominal prices) 76
Table 61: Latvia still wine value forecast, 2007?2012 (US$ m nominal prices) 76
Table 62: Latvia still wine volume, 2002?2007 (Liters m) 78
Table 63: Latvia still wine volume forecast, 2007?2012 (Liters m) 79
Table 64: Latvia still wine brand share, by volume, 2006?2007 (%) 82
Table 65: Latvia still wine volume, by brand 2006?2007 (Liters m) 82
Table 66: Latvia still wine company share by volume, 2006?2007 (%) 83
Table 67: Latvia still wine volume, by company, 2006?2007 (Liters m) 83
Table 68: Latvia still wine distribution channels, by volume, 2006?2007 (%) 84
Table 69: Latvia still wine volume, by distribution channel, 2006?2007 (Liters m) 84
Table 70: Latvia still wine expenditure per capita, 2002?2007 (LVL, nominal prices) 86
Table 71: Latvia still wine forecast expenditure per capita, 2007?2012 (LVL, nominal prices) 86
Table 72: Latvia still wine expenditure per capita, 2002?2007 (US$ nominal prices) 87
Table 73: Latvia still wine forecast expenditure per capita, 2007?2012 (US$ nominal prices) 87
Table 74: Latvia still wine consumption per capita, 2002?2007 (Liters) 88
Table 75: Latvia still wine forecast consumption per capita, 2007?2012 (Liters) 88
Table 76: Latvia champagne value, 2002?2007 (LVL m, nominal prices) 89
Table 77: Latvia champagne value forecast, 2007?2012 (LVL m, nominal prices) 90
Table 78: Latvia champagne value, 2002?2007 (US$ m nominal prices) 92
Table 79: Latvia champagne value forecast, 2007?2012 (US$ m nominal prices) 92
Table 80: Latvia champagne volume, 2002?2007 (Liters m) 93
Table 81: Latvia champagne volume forecast, 2007?2012 (Liters m) 94
Table 82: Latvia champagne brand share, by volume, 2006?2007 (%) 96
Table 83: Latvia champagne volume, by brand 2006?2007 (Liters m) 96
Table 84: Latvia champagne company share by volume, 2006?2007 (%) 97
Table 85: Latvia champagne volume, by company, 2006?2007 (Liters m) 97
Table 86: Latvia champagne distribution channels, by volume, 2006?2007 (%) 98
Table 87: Latvia champagne volume, by distribution channel, 2006?2007 (Liters m) 98
Table 88: Latvia champagne expenditure per capita, 2002?2007 (LVL, nominal prices) 100
Table 89: Latvia champagne forecast expenditure per capita, 2007?2012 (LVL, nominal prices) 100
Table 90: Latvia champagne expenditure per capita, 2002?2007 (US$ nominal prices) 101
Table 91: Latvia champagne forecast expenditure per capita, 2007?2012 (US$ nominal prices) 101
Table 92: Latvia champagne consumption per capita, 2002?2007 (Liters) 102
Table 93: Latvia champagne forecast consumption per capita, 2007?2012 (Liters) 102
Table 94: Global wine market value, 2007 103
Table 95: Global wine market split (value terms (US$ m), 2007) – Top 5 countries 106
Table 96: Global wine market volume, 2007 108
Table 97: Global wine market split (volume terms, 2007) – Top 5 countries 111
Table 98: Leading players - Top 5 countries 113
Table 99: Latvia wine new product launches reports, by company 2008 114
Table 100: Latvia wine new product launches SKUs, by company 2008 114
Table 101: Latvia wine new product launches (reports) 115
Table 102: Latvia Key Facts 117
Table 103: Latvia population, by age group, 2002-2007 (millions) 121
Table 104: Latvia population forecast, by age group, 2007-2012 (millions) 122
Table 105: Latvia population, by gender, 2002-2007 (millions) 122
Table 106: Latvia population forecast, by gender, 2007-2012 (millions) 123
Table 107: Latvia nominal GDP, 2002-2007 (LVL bn, 2000 prices) 123
Table 108: Latvia nominal GDP forecast, 2007-2012 (LVL bn, 2000 prices) 123
Table 109: Latvia real GDP, 2002-2007 (LVL bn, nominal prices) 124
Table 110: Latvia real GDP forecast, 2007-2012 (LVL bn, nominal prices) 124
Table 111: Latvia real GDP, 2002-2007 (US$ bn, 2000 prices) 124
Table 112: Latvia real GDP forecast, 2007-2012 (US$ bn, 2000 prices) 125
Table 113: Latvia consumer price index, 2002-2007 (2003=100) 125
Table 114: Latvia consumer price index, 2007-2012 (2003=100) 125

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